The Roasted Bean Roastery and Café

Market Common Coffee

This Local Coffee-Roaster Family is Having a Blast by Melissa LaScaleia Several years ago, Mike Weeden received a care package of roasted coffee beans in the mail from Vermont. His daughter had sent him something new to try. He enjoyed the resulting coffee so much that he felt inspired to roast beans at home. He and his wife, TJ, quickly fell in love with the taste of fresh roasted coffee; so much so, that they wanted people in Myrtle Beach to experience it as well. And the only way to do that, they reasoned, was to open a café. They found the ideal spot for their new venture in the Market Common. And in March 2014, they became The Roasted Bean. The husband and wife duo have been having a blast with their family-owned operation ever since, which employs many of their eight children. “It was a joint effort to start the café,” TJ says. “My husband was really good at roasting, and I was the wind under his wings. As soon as he knew that we were on the same page, he knew that we had to do this. It happened very quickly, and with great success.” So what goes into making a cup of their beloved brew? The fun, hip and homey interior of The Roasted Bean. (Photo Meganpixels Parker) “All beans begin green, raw, and hard,” TJ says. “Then you roast it to your preference— either medium or a dark roast. “Our coffee is very pure; we source high-quality beans from many different countries, so you’re not going to get withdrawal symptoms and headaches that you can from a lesser-quality bean. When you have a good cup, it can change the way you look at coffee.” Because they love what they do, the two have evolved into self-taught coffee connoisseurs. “We are constantly learning and growing,” says TJ. “My husband does a lot of research. We ask a lot of questions. We’re in touch with a lot of roasters across the United States. It really is an art and a science. He does the science and we do the art. You have to have the right temperature of milk, and the right espresso shot to get the best taste. Coffee is like wine; there are different kinds and different colors. Some coffee is better with dessert, others with sandwiches, and some on its own. But the best kind of coffee is the kind you roast fresh on your own. And that’s what we do.” Soon word got out on Google and Yelp that there were coffee roasters in the Market Common. And throngs of tourists in addition to locals poured into their café en masse. The Roasted Bean sources high-quality beans from around the world from which they concoct their coffee drinks. The result? Exceptional coffee every time. (Photo Meganpixels Parker) “We get people from all over discovering the Market Common because of us,” TJ says. “They come into our café and share that they’ve never been here before, and begin asking questions about the shops and what’s in the area.” Originally, the pair were planning to sell coffee exclusively, but they soon began to receive requests from hungry patrons for options to accompany their cuppa. They added breakfast and lunch sandwiches to their menu, and in the last couple of years, expanded it further to include green smoothies and a variety of other drinks. “We’re very personal here,” TJ adds. “It’s important to me that I know everybody’s name when they walk in the door. We care about the people who come in, and I’ve made some really great lifelong friends as a result. We’re serving great products, we have great music playing— it’s just a really happy place to be. Envelope Facebook Phone At Internet-explorer

September Vendors at The Market Common Farmers Market

Market Common Farmers Market

Spotlight On… by Melissa LaScaleia This month, we bring you a Q & A with two vendors from the DeVille Street farmers market who charmed us with their innovative ideas and their passion for what they bring to the market. {bib.on – Putting Health Back in Pastries   AC Bethea is the owner of this shopfront. She’s a Conway native who creates vegan, gluten-free baked goods with love.  How did you begin? Several years ago, my sister was expecting her first baby and we lived a great distance away from one another. I began creating recipes that would nourish her pregnancy as a way to support her. Over time it evolved into {bib.on. What makes {bib.on unique? My baked goods are vegan and gluten-free, but I blend ingredients such that you still get that same doughy satisfaction we all crave. I’m proud to use organic ingredients— and I bake with love. How has living in NYC influenced what you do? Life in NY has turned me into a minimalist, and that’s reflected in my food. It’s simple, pure, and clean eating. My fashion background has a lot to do with the beauty I create in the kitchen. In my vanilla donut, I use a pure ground vanilla bean, so it’s both visually appealing and delicious. It’s a beautiful thing to see my lifestyle align with my food creations. It’s a reflection of what I want my brand to be.   Hippy BB – Tie Dye Clothing for the Whole Family   Visit www.hippybb.com to see the selection of clothing from owner Alaina Edwards. Tell me about the name. BB to me just means baby. I make tie-dye clothes for babies and families. Is there a story behind your business? When I was pregnant, we didn’t know if it was a boy or girl, which made gifting us clothes difficult. So I told everyone that tie-dye was baby’s favorite color, since it matches everything. There aren’t a lot of tie-dye clothes for babies, but I’ve been tie-dying since I was young. So I filled in the gap. What’s your favorite thing about what you do? This is my stay-at-home-mom business. I have a two-year-old son, and I’m new to the area. I think it’s empowering, and I like sharing my art and making something fun for families to enjoy. There’s nothing cuter than a baby or family in tie-dye. I’m all about back to nature, playfulness, families, and having fun. For more on the farmers market click here.  To learn more about the markets in our area visit www.waccamawmarkets.org. 

Roasted Tomato & Goat Cheese Sandwich

Tomato and Cheese Sandwich Recipe

Our recipe this month is brought to you by {bib.on meals creator, AC Bethea. AC is a Conway native and a Market Common regular who dishes up vegan and gluten-free baked goods and wholesome, delectable meals with love. We feature her in the article, “September Vendors at The Market Common Farmers Market.“ Roasted Tomato & Goat Cheese Sandwich Ingredients Serves 2 2 oz. goat cheese 2 radishes 1⁄2 yellow squash 8 ripe cherry tomatoes olive oil sea salt cracked black pepper 1/8 cup white wine vinegar 1/8 cup water 1 tsp local honey 1⁄4 tsp chili flakes 1 small baguette 6 basil leaves 1⁄4 lb thin sliced roasted organic turkey Directions Preheat the oven to 400 ̊F. Take the goat cheese out of the refrigerator to soften. Using a knife or mandolin, slice the radishes and squash. Place in separate bowls, and set aside. Slice the cherry tomatoes in half. Place in a baking dish and drizzle with olive oil, sea salt, and cracked black pepper to taste. Roast for 10 minutes or until soft. In a separate bowl, whisk together the white wine vinegar, water, honey, chili flakes and a pinch of sea salt. Pour over the radishes and toss to mix. Slice the baguette in half. Spread the softened goat cheese on both sides, and add the tomatoes, sliced squash, basil leaves, turkey, and radishes. AC Bethea {bib.on meals creator

Q&A with Kelly and Scott Shobe

Market Common Community

A Fitness Minded Couple Build Enriching Relationships Amongst Diverse Age Groups by Melissa LaScaleia Introduce me to your family. I’m Kelly Shobe, and Scott is my husband. He’s the director of golf and I’m the director of fitness and nutrition at Gregg Norman Champions Golf Academy in North Myrtle Beach. Each day we work with local, as well as international students on their golf game. My job is to get them in shape and Scott’s job is to help them improve their golf game. We have two dogs, Duke and Hunter, who live with us; and two daughters, Caitlin and Morgan, who visit. Where were you born? I was born in Macon, GA and Scott was born in Huntington, West Virginia. Where did you live before Myrtle Beach? Atlanta, Georgia. Why did you move to the Market Common? We chose it because we like everything about it, especially the location. We love having all the shops, restaurants, the beach, and everything we need close by; and we didn’t need the school district because our girls were older. We like being within walking distance to activities every single weekend. What is your favorite restaurant in the Market Common? Gordon Biersch. Scott loves their beer. Do you have a favorite place in the Market Common? Definitely the lake. I love biking, walking or jogging around it. How has your lifestyle changed since moving to the Market Common? We have everything we need right here, so we drive less. I have more time now to get to know my neighbors. I’ve developed many friendships here— of all ages. The people here all have different experiences and paths they’ve walked; they don’t mind sharing, and they love to listen. That’s the neatest aspect of what has changed the most. What new activities have you taken up since moving here? Yoga and a Book Club, simply because they’re offered at Yoga in Common studio. Any other reflections on your life here? What I find unique about the Market Common is that the people here encompass a broad spectrum of age ranges— from young adults to retirees. Having that helps you develop deeper friendships I think, because then you learn about many life experiences. That doesn’t exist in every community. Click here for more Q&A. 

Remembering The Market Common’s Past

Market Common Air Force Base

An Interview With Colonel Buddy Styers by Melissa LaScaleia I never knew that the Market Common had its own small airport for use by private planes until the day I met Colonel Buddy Styers. It was the first of many unknown things about the Market Common that I would discover that day. I arrived for our meeting at his office at the Myrtle Beach Aviation Services just off of Howard Avenue. Once I was comfortably ensconced in an armchair, laptop at the ready, he began my history lesson of how the Market Common came into being. Stories in general interest me, but what I found especially fascinating about this history lesson, was that the man before me had not only lived it, he was also directly responsible for creating this particular chapter in time. So we begin. Once upon a time, the Market Common was just a twinkle in the heavens as it hadn’t yet been conceptualized. In its place was an Air Force Base. The base was created in 1940, when the city donated its municipal airport to the American cause, to be used as a military base during World War II. After the war, the base was shut down, but reopened in 1954 at the onset of the Cold War. The Air Force Base encompassed approximately 3800 acres. At one time, the entire city limits of Myrtle Beach weren’t a great deal larger than that. As a federal installation, it was like an island unto itself, completely self-sufficient. There were only two gates to get in and out: the front and the back— by Highway 17 and Highway 17 Bypass respectively. To this day, many locals who remember the days of the Air Force base still give directions mentioning the front gate and the back gate— confusing visitors and recent transplants unfamiliar with the history and former landmarks. “Even back then, Myrtle Beach was a great place to live,” Buddy says, “and it was a plum assignment to be stationed here. The people who lived on the base, from 1954 until it closed permanently in 1993, were an integral part of Myrtle Beach; they went to great lengths to infuse themselves into community life.” As the Cold War drew to an end, the Air Force deemed the base unnecessary, and because of the tremendous cost to operate a base for no reason, it was announced for permanent closure in 1989. At that point, the Air Force started working with the local community, county, city, and state, to decide what was to become of this huge piece of property in the middle of the community. According to South Carolina law, when a base closes, the primary responsibility of the military is to provide jobs for those people who would be displaced, and to transition the property to pay its fair share of being a part of the community so that the rest of the community doesn’t have to pay for it. The taxes that people pay, business license fees, electricity, water, sewer— those communal necessities were self-contained on the Air Force base. So when it closed, the question arose: how was this property going to be a part of the community just like any other neighborhood? This is where Buddy comes in. He is the executive director of the Myrtle Beach Air Force Base Redevelopment Authority, the agency that was established post-base closure to repurpose and redevelop the land. He works for a 9-member board that was appointed by the city of Myrtle Beach, and the board has total autonomy over what they do; it is not a state budgeted entity. Buddy grew up visiting Myrtle Beach, and in 1954, his father bought a hotel here and moved his family to the beach. He graduated from Erskine College in SC, in 1964. It was during Vietnam, and Buddy had the highest draft status, meaning he would be first to be called into service: but he wasn’t. “Every job interview I went to, their first question was, ‘What’s your draft status?’ and when I told them, they’d tell me to come back after the war,” he says. “I was sick of waiting to be drafted, and couldn’t get a job because of my draft status, so I joined the Air Force on July 5, 1966.” He retired 26 years later in 1992 as a full colonel, then came back to the beach to live, having moved twelve times over the course of his military career. In 1995, he came across an advertisement for the Redevelopment Authority position in the newspaper. “I have a bachelors degree in business and a masters in public relations,” Buddy says. “And having been a manager of two bases in the Air Force, I thought I was qualified. But I had no idea what I was getting into.” To start with, there was no redevelopment plan. The Air Force paid for one for the city before the board was instituted. It was comprised of an urban village, recreation facilities, an airport, and a golf course. Both the city government and citizens liked it and wanted to see it come to fruition. But since the Redevelopment Authority was an independent non-government organization, they could not simply use it. Buddy had two choices, to try to find funds to create their own, which would be very costly, or convince the board to adopt the city’s plan. He opted for the latter route, and convinced the city as well, to cooperate and help him. When the base closed, many people, nervous about change, felt it was a negative and unfortunate occurrence for the community. But when Buddy arrived to redevelop the land, he saw an opportunity: that the redeveloped area would one day contribute so much to the community and be so completely transformed in a positive way, that it would be unrecognizable from what it once was. But he didn’t want people to ever forget its roots. “I wanted to stay connected to our history,” he says. … Read more

Colonel Robert Emmens

Market Common History - Robert Emmens

WWII Hero, 1st Commander of the MBAF Base by Melissa LaScaleia The picturesque neighborhood of Emmens Preserve straddles either side of Coventry Boulevard in the Market Common. It was named after the very first commander of the Myrtle Beach Air Force Base. Colonel Robert Emmens was born in Medford, Oregon on June, 22 1914. After schooling in his home state, he joined the United States Air Force, and became a pilot in 1938. He was assigned to the 17th Bomb Squadron. Emmens was co-pilot for a B-25 aircraft on the Doolittle Raid, the famous counter-attack by the United States against Japan, for that country’s bombing of Pearl Harbor during World War II. On April 18, 1942, Emmens’ plane successfully hit target in Japan, but made an emergency landing in a field in Russia, as the plane was consuming fuel much too quickly. The detour prevented him from reaching his final destination in China. He and his crew were found by the Soviets, who despite not being at war with Japan, held them captive during those tense times. For 13 months they subsisted on the same diet as the rest of the Soviet people, black bread and cabbage, before they hatched an escape plan. They were being held in Ashkhabad, near the Persian border. They were thousands of miles from Vladivostok, where they had first landed, when they found a Soviet officer who was sympathetic to their plight. The man introduced them to an Afghan smuggler who supplied the officers with better food and other black market items. They paid the smuggler $250 (won in a poker game the night before the mission) to lead them to a British embassy in Iran. With the help of British diplomats in Mashhad, they made their way to India and got a flight to the United States. The B-25 aircraft that they flew into Russian territory was kept by the Soviets; it was scrapped later— in the 1950s. After the war, Emmens served in Europe and Japan on intelligence assignments. He was promoted to colonel. And in June 1955, he was assigned to supervise the construction efforts at the Myrtle Beach Air Force Base, which was newly being built. He later served as the commander of the 342nd Fighter-Day Wing, the first host unit at Myrtle Beach Air Force Base, and later as vice-commander of the 354th Fighter-Day Wing, which replaced the 342nd as the base’s permanent host unit. Colonel Emmens’ decorations include the Distinguished Flying Cross; Chinese Army, Navy, Air Corps Medal Class A, 1st Grade; and the Japanese Order of the Sacred Treasure. After his retirement, Robert Emmens returned to his hometown in Oregon, and worked in the investment and real estate businesses. To read more of our history features click here. 

The Inside Scoop on Charlie’s Life

Market Common Dogs at Charlie's Corner

Charlie’s Corner is the domain of Charlie, the furry, four-legged lady’s man of the Market Common. Each month, he’ll share information to help all new, visiting, and existing doggie community members get the most out of life alongside their human companions. We’ll feature his reflections on what it’s like to be a dashing downtown doggie, as he reminds all of us how to play well together.  This month, Charlie shares what he likes most about September, as we get a glimpse into his private life and musings.  Welcome September! It’s one of my and my people’s most favorite months at the beach. The ocean temperature is blissful, and the temperature outside is perfect for us canines— warm, but not so hot I need sunscreen on my paws. It’s sunny and still nice enough that I can join my family for an outdoor dinner here in the Market Common at one of the pet-friendly establishments. There’s a lull in the air that feels delightful, as if everyone has rested, recharged and played all summer long, and is still relaxed and relaxing. In the garden, the crops are at their peak of production, which makes everyone feel safe and grateful, and I’ve noticed, spend a lot more time in the kitchen with a cocktail or glass of wine in hand— even my people, who don’t really cook… I have my own little spot on the outdoor deck at my place. I call it Charlie’s Pad, right next to the hibiscus and the begonia. There’s a tree on the street below, and the branches are so close to my balcony that I’m afforded a fantastic view of the birds while sunning my belly. Mmmmm. Eye candy. If I lie still enough one of them might come close enough to play with me. It hasn’t happened yet, but I remain optimistic. And then there’s people-watching. I hear conversations below in several different languages as visitors from all over the world come to our neighborhood to explore this area and experience the beautiful shopping, dining, and outdoor events. As I write this from Charlie’s Pad, I can see a wonderful medley fashion styles and age groups passing by. This month, the crowds are lessened significantly, and much as I enjoy the excitement, I have to admit, I like the slower tempo and less crowded roads. You’ll never catch me complaining about long rides in the car, (there’s so much to see as we pass by, wind in my face, slobbering on windshields, what’s not to like?) but my family seems happier with less traffic, and there’s more wind when the car is actually moving at a steady clip. When I’m not hanging out at Charlie’s Pad, I’m with my Aunt Megan. You can usually find me curled up on her lap, or posing for a photo shoot (gotta keep my fans happy) or lying under my favorite chair at the Insider headquarters, playing with my new chipmunk chew toy. So that’s the scoop on me. Until next time, P.S. Follow me on Facebook to keep up with all my latest news, www.facebook.com/InsiderCharliesCorner and on Instagram @charlieparkerscorner.

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