Get Festive

Market Common Christmas

What’s Happening at The Market Common this Holiday Season by Melissa LaScaleia Friendly, family-oriented, down-home Southern is the best way I can think of to describe the atmosphere around the Market Common during the winter holiday season. The big Christmas tree is dressed to the hilt for the holidays. Sporting shiny red bulbs and flashing a big star at the top, it lights up the square in front of the Cinema 14 movie theatre on DeVille Street, beckoning visitors to it like a seasonal beacon. Park benches dot the square, and movie patrons milling about with ice creams, before or after a show, take in the ambience of glitter and sparkles while looking up at its height with the same sort of contended smile that I imagine St. Nicholas wears after delivering a particularly delightful gift. The tree shares the spotlight on this street with a red mailbox designated as the dropping-off point for children sending their Christmas-wish-lists to Santa Claus at the North Pole. Five or six brightly painted sleds, artistically depicting patterns and figures in bold colors, entice passersby around the Market Common to stop for a unique photo op. Lights wind their way up the palm trees that line the streets, making their way across lamp posts, telephone poles, and intersections like iridescent climbing vines— softly illuminating the streets below. Everything seems more touched by magic. Families and children are everywhere running, playing, and climbing on the woodwork, benches, gazebos and sleds. Everyone in general is enjoying the more mild temperatures that grace our Southerly coastline. This, along with the family-friendly, festive, and low-key vibe is why so many people turn to the Market Common to celebrate part, if not all, of their holiday season. People here are happy, laid-back and appreciative; they are open to enjoying all that the Market Common provides to make the holiday season bright and enjoyable for everyone. “Christmas is a really nice time here,” says Nancy Toia, who has lived in the Market Common with her husband Jerry since 2014. “The grounds-people in the Market Common are professional, and they decorate beautifully. They really try to bring as much to us for the holiday season as they can.” In addition to the decorations you’ll see and people you’ll meet, there are some wonderful holiday activities planned for the Market Common this December. The Holiday Bazaar happens every Saturday on Howard Avenue from 12-4pm through December 17th.  Many of the same vendors who delight us during the summer months with roasted peanuts, innovative tie-dye clothing, and fresh, from the earth produce, return for the holiday season with gifts to warm our hearts and our homes. Hundreds of fans of the holiday season turned out for this year’s tree lighting ceremony on November 19, 2016, on DeVille Street. Freshly baked bread, cakes, cookies and pies; hearty winter greens like kale and cauliflower ready for the soup pot; crisp salad varietals that dress up our tables with their exuberant vitality; handmade pottery; homemade soaps; jewelry; and potent pine tree baskets are just some of the treasures you’ll find at the bazaar. A walk here on the weekend is sure to get you in the holiday spirit. Two Saturdays in December, you can meet Santa Claus in the Market Common and have breakfast with him too. He’ll be dining at Tupelo Honey Cafe on December 10, and Gordon Biersch on December 17. Call the restaurant to make reservations and join him between 9-11am. The menu is $10 before tax and gratuity, and includes coffee, juice, and soft drinks. On Saturday, December 3, in the late morning before noon, you can watch the annual holiday parade from the nearby Highland Meadows Community progress to the Market Common. It’s become a tradition for those in this community to dress up like Santa and his elves, collect toy donations for Toys for Tots and deliver the gifts on their elaborately-decorated holiday golf carts to Gordon Biersch. This year, the group is planning to make the biggest toy delivery yet, and are busy collecting toys especially for those local families and children who were displaced by the hurricane. You can join in the fun, or join in with the donations to help them reach their goal of touching children’s and families’ lives this holiday season. The star of the holiday season is undoubtedly New Year’s Eve in the Market Common, heralded as a “Southern Times Square.” The event is so popular that people drive from out-of-state to attend.  Possibly the largest family-friendly, free-admission street party in the South, it takes place on Saturday, December 31, from 7pm-midnight in the retail district. Retailers are open until 9pm on this night.  There will be two stages with live music showcasing the musical talents of Myrtle Beach local band, PaperWork and the earthy soul and R&B tunes of Painted Man. “It’s nice how you can be totally on foot, and the kids can be free and run around and not worry about cars,” Nancy says. Some other highlights on this night include human statues; mimes; glass blowers; face painters; glitter tattoos; games, and inflatable toys for children. There is a live streaming of Times Square in NYC beginning at 9pm. Stay till midnight for the ball drop and fireworks that light up the entire sky, making this event truly spectacular. Food vendors will be available at the Beer Garden. All ages are permitted entry, but a hand stamp is required to purchase alcohol. If you’d prefer dining at one of the local restaurants, it’s recommended that you make reservations in advance. In addition to parking lots, garages and street parking, the lots at Crabtree Gym will be available for parking. For safety reasons, large bags, backpacks, and outside beverages are prohibited. Two years ago, 7,000 people came to celebrate a Southern Times Square, and last year, even with it raining, there were 5,000 people who attended. The Market Common is aglow with festivities this December, but it’s our community of participants … Read more

Coastal Youth Ballet Theatre

Market Common Ballet

A Behind the Scenes Look: The Nutcracker by Melissa LaScaleia “When I was a young student coming from the Philippines,” Liza Mata says, “I thought that The Nutcracker was a ballet you could perform anytime of the year, like Swan Lake or The Sleeping Beauty. But coming to the United States, I learned that every other dance company here stages it for the holidays.” Liza is the founder and artistic executive director of the Coastal Youth Ballet Theatre, a non-profit 501(c)(3) in the Market Common, and owner-director of Coastal Dance Centre, also in the Market Common. “Bigger companies present more than thirty shows during the holiday season, which is a huge number,” Liza says. “If you want to exist as a company, if you do The Nutcracker and do it well, then you’re set, because it’s the most accessible and therefore the most popular ballet in America to go see, and consequently, the main moneymaker of dance companies.” The appeal of The Nutcracker is that it speaks to people of all ages— it celebrates American values and exemplifies the holiday traditions of family reunions, parties, and exchanging gifts at the holidays. There’s the fairy tale aspect, and the love story between Clara and the Prince that’s engaging and sweet. Theatrically, it’s a visual feast for the eyes, and there’s a plot that’s easy to follow, even for children. “The Nutcracker has been staged in Myrtle Beach before,” Liza says. “But we are the local ballet company, and the only ones doing it consistently for eleven years.” People come, year after year, bringing their children and grandchildren, making memories and traditions. Alexis Bull as Clara, and Ephraim Fowler as Fritz, in The Nutcracker, at Beach Church, Myrtle Beach. (Photo Sharon James) “It’s almost as if Christmas is not complete without seeing The Nutcracker,” she adds. Every year, Coastal Youth Ballet Theatre incorporates something new into the production, whether it’s new costumes or a new Clara. The Nutcracker has roles for children which makes it an ideal performance piece for a youth ballet company. Work on the production begins in August, and the company meets every Friday evening as well as all day on Saturday to prepare. Four years ago, Liza started another tradition: the casting of a local celebrity to play the role of Mother Ginger. This character is a giant, jolly and comical figure— so big and round that whoever plays her has to climb up into the costume on steps— with skirts big enough to hide groups of little children who appear from under her voluminous garment and voluptuous self during the show. “We’ve had local television personalities Ed Piotrowski and Frank Johnson; Cecil Chandler; photographer Gene Ho; the principal of Lakewood Elementary School; and Randall Wallace, a member of Myrtle Beach City Council play the part,” Liza says. “If you’re game to join the dancers and willing to be silly, the audience will love you. Kiely Clark as the Sugar Plum Fairy, and Brock Fowler as the Cavalier. Palace Theatre, Myrtle Beach. (Photo Glenn Mata) “It’s more of our way to draw in community interest. We want to ask people who are well known in the community to support us. We have a roster of celebrities for this year. For each performance, we feature a different celebrity.” This year, matinee showings will be on December 14, 15, and 16 at 10am, at Coastal Carolina’s Wheelwright Auditorium. These are special performances for elementary, middle and high school students which are part of Coastal Youth Ballet Theatre’s Outreach Program. The program gives back to the community by offering the show to younger populations at a deeply discounted price, thereby introducing them to ballet and the beauty of this art, at a young age. Coastal Dance Centre also has a teaching school in Murrells Inlet. The school has programs that cater to a variety of types of students. There is the recreational program— for those who just want to come in for classes once or twice a week; and there are programs for the more serious and dedicated students who are dancing 4-6 days per week. “I am affiliated with the Royal Academy of Dance,” Liza says. “We follow a certain teaching method that fuses Russian, Italian, and the French styles. We also offer classes for adults. “When we did The Nutcracker last year, one of the Coastal Carolina University directors said that the caliber of the performance of the kids was very impressive. He didn’t expect that with us being a youth ballet company.” Liza shares that her performing-company members’ success is due to her own cultural predilection to listen and adhere to the instructions of her teachers— values which she tries to impart to her students. Liza’s familiarity with this intense discipline and the arts runs deep: she came from a very artistic family.  “I got into dance,” she says, “because my mother was so strict she made me practice piano every day for six hours. I hated it because she made me do it. I would go through six long piano pieces and would go to sleep by midnight. My options were to either to read the encyclopedia or piano. And we had two sets of encyclopedias. “For the first hour, I would be so angry, I would just bang on the keys as a way to express myself. By the time I would calm down, I would get into my comfort zone, and then I would be in my element and would love my playing after a while. By the time I was 10, she asked me if I wanted to study ballet, and of course, I said yes because I’d do anything to get out of piano practice.”  Even as she continued to play the piano, Liza ended up loving dance, and by the time she went to university in Manilla, she sought out ballet teachers on her own. “Ballet in the Philippines is more of a recreational activity,” she says. “I’ve learned a lot about … Read more

Butternut Squash Soup

Market Common Butternut Soup

Our recipe this month is brought to you by {bib.on Meals creator, AC Bethea. AC is a Conway native who serves up vegan and gluten-free baked goods and wholesome delectable meals along with yummy recipes for us. Her main ingredient is love. This winter month, she’s gone nuts for butternut. Butternut Squash Soup Ingredients Serves 2-4 1 large butternut squashHimalayan pink saltolive oil for drizzling1 Tbsp coconut oil1 small white onion1 (2-inch) piece of fresh ginger1 medium tomato, quartered1⁄2 cup canned organic white beans, rinsed Directions   Preheat oven to 400°F. Wash and halve the squash lengthwise, scraping out the seeds and pulp. Reserve the seeds. Cut squash into cubes and place on a rimmed baking sheet. Season with salt and drizzle with olive oil. Place the reserved seeds in a separate baking dish, and season with a pinch of salt. Roast both squash and seeds together in the oven for 25 minutes, or until the flesh is tender. Set aside. Heat the coconut oil in a soup pot over medium heat, add the onion and cook until translucent. Add the ginger, and sauté for approximately 3 minutes. When the squash is cool enough to handle, scoop the tender flesh from the squash shell, and add it to the soup pot. Saute for another 3 minutes. Add the tomato, rinsed beans and enough water to cover. Simmer on low heat until all the flavors are combined. Remove from the heat, allow to cool for 15 minutes, then transfer to your blender and blend until smooth. To serve, garnish soup with the roasted squash seeds along with any herb you like. AC Bethea, {bib.on meals creator Click here for more great recipes. 

Q&A with Angie Miller

An Avid Eagles Sports Fan and Entrepreneur by Melissa LaScaleia Introduce me to your family. My husband and I have four children— two are mine and two his. We have three grandsons, two granddaughters, and one grandson on the way. We have three dogs: two German Schnauzers, Angel and Roxy; and an Australian cattle dog rescue, Sydney. Why did you move to the Market Common? We purchased a summer home here, but when my husband was diagnosed with rheumatoid arthritis, we decided to stay year-round because it’s so much warmer here than where we lived, near Boone, NC. Where are all the places you came from? We lived in Virginia Beach for many years, where we had 24 different franchises of car dealerships. And then the mountains of North Carolina, near Boone. Do you have a favorite place in the Market Common? Walking around the lake. A favorite restaurant would be Toffino’s. What’s your favorite thing about living in the Market Common? I love my neighbors. I think that’s what makes the Market Common so fun. Almost everybody moves here from somewhere else, When you do, you’re open to meeting new people. And the best thing… during the hurricane we lost electricity for about 15 minutes. How has your lifestyle changed since moving here? I bicycle more and drive less. What new activities have you taken up since moving here? My husband and I just launched a new internet business called Talent Joe. It’s a platform that provides talented people in the arts the ability to create a webpage and upload their talent, so that talent agents looking for fresh faces can scout them out around the globe. Can you share one quirky fact with us about your family? My husband and I are avid Eagles fans. And we drive a total of over 1100 miles to Philadelphia to watch them play whenever they are home. What are your favorite things to do here? I love to ride my bike and walk. I love all of the things the Market Common provides for us, like art shows and concerts. I love Savannah’s Playground— I think it’s a fabulous asset. I love going to restaurants with my friends. Is there anything that you miss or would like to see in the Market Common? Yes, a local grocery store. Click here for more Q&A.

The Great Transition—Part 3 of 7

Market Common Redevelopment

This story is part 3 of a 7-part series which chronicles the redevelopment of the former Myrtle Beach Air Force Base and its evolution into the Market Common from the perspective of retired Air Force Colonel Buddy Styers, executive director of the Myrtle Beach Air Force Base Redevelopment Authority. This article continues where we left off with Part 2, from the November 2016 issue.  The Redevelopment Years of The Market Common by Melissa LaScaleia By the time the parcel of land that was to become the Market Common had been sold to Dan McCaffery, the Redevelopment Authority had already installed telephone; electricity; a regional stormwater management system; roads; sidewalks; underground utilities; water; sewer; and computer lines according to a specific design. The design differed however, from Dan’s vision for the urban village. Dan recognized that in order to bring the development of the Market Common to fruition— and not have to dig up everything the Authority had put in place and put it back again in a slightly different location— he would have to amend his plan. Dan had to present his modified plan to the Community Appearance Board (a public body appointed by the city council that decides what new buildings and signage will look like), the City Planning Committee, and ultimately the city council, for approval. With the help of Buddy, Dan navigated the back and forth that such a large-scale project necessitates. “Dan and I were not only trying to get the planning done so we could get construction done,” Buddy says, “we were also working closely with the city to work our way through their administrative process, in order to put in place the additional public infrastructure to support the Market Common’s development.” But Buddy’s position, appointed as it was by the city to help the city develop this land, still did not entitle them to any expedited privileges. “We were treated no differently by the city than any other developer,” he says. “We had to go through the same process, meet all the requirements, cooperate with Santee Cooper for all the electricity, Horry Telephone for all the communications. Everything had to be in place before we started construction.” The city was cooperative, but it still took them one year. Once the city council passed an ordinance, which approved the urban village construction, they could begin in earnest. At this point, Buddy’s work with the redevelopment authority was 50% complete; after the sale of the Market Common land, there was only a small amount of property left to redevelop. In 2005, his plans approved, Dan offered Buddy the position of senior project manager for the development of the Market Common. Buddy and his chairman met with the South Carolina Ethics Commission to determine if there was a conflict of interest in his accepting. The Ethics Commission saw no conflict, so Buddy took the position to help grow the former Air Force base into something new. Their next step was to build parking garages, additional sidewalks and more underground utilities. The process to fund the additional public infrastructure was completed through a law called tax increment financing. In tax increment financing, a base tax-value is determined for the property, let’s say that is zero dollars. If, by putting in public infrastructure, the value then becomes 100,000 dollars, the taxes paid from that new valuation of the property will pay retroactively for the infrastructure that was put in place. Each time the tax value increment increases, there are more funds available to pay for more projects. There was one other process by which funds were obtained to pay for the development of the Market Common: the Municipal Improvement District Act. “We wanted to install the decorative street lamps you see around the Market Common,” he tells me, “but the city wanted to put in a standard light.” The difference in the cost was $8. The city paid for the street lamps up to the amount of their standard-issue lights, and Buddy used the Municipal Improvement District Act to pay the difference. With this law, land owners, based on the amount of land that they own, are assessed a cost on an annual basis that pays for the difference in the cost of the decorative lights. “To create the ambience that we wanted in the Market Common, we knew that we had to have something nicer than the aluminum lights the city provided,” Buddy says. Click here to read the successive article, Part 4 in the series, “The Redevelopment Years of the Market Common.” 

Colonel “Coupe” DeVille

12.16 - Market Common History

MBAF Base Commander, Cajun At Heart by Melissa LaScaleia Our history section this month honors the late colonel Edsel “Coupe” J. DeVille, who was stationed at the Myrtle Beach Air Force Base in 1978, and passed away this fall, on October 21, 2016. DeVille Street, one of the main streets in the Market Common, is named after him, in commemoration of his life and legacy. Edsel J. DeVille was born and raised in the heart of Cajun Country, Eunice, Louisiana— home of friendly people, dancing, and good food. He attended Louisiana State University, where he received his bachelor’s degree in industrial technology. He later attended Georgia College, where he received his MBA. DeVille served our country as a fighter pilot in the United States Air Force. He signed up for two combat tours in Vietnam, and flew more than 400 combat missions. Some of his illustrious military decorations include the Legion of Merit with two oak leaf clusters; three distinguished Flying Crosses, one of which was for “Heroism in Combat;” as well as designation as a Top Gun in the A-10 Aircraft, the plane sometimes referred to as the “Warthog.” There is an A-10 fighter jetcraft at Warbird Park in the Market Common, on display to visitors. This was a park that DeVille helped to establish to remember the history of the Air Force base after it closed in 1993. Colonel DeVille logged more than 5,000 hours flying twelve different aircraft over the course of his twenty-eight years of service in the Air Force. During his tenure in the military, he was stationed at fourteen bases. He was first assigned to the Myrtle Beach Air Force Base in April 1978, as commander of the 355th Tactical Fighter Squadron flying the A-10. After other assignments, in 1987, he returned to Myrtle Beach and served as base commander. He retired from the military in November 1989, deciding to remain in Myrtle Beach with his wife, and making it his permanent home. He loved the friendships and community he and his family had found here. After the Myrtle Beach Air Force Base closed, DeVille was involved with the base redevelopment project as chairman of the initial base redevelopment committee. He was supportive of the plan to develop a downtown area, to centralize the shopping, activities, and restaurants along the 70 plus miles of the Grand Strand. John Jobson, partner at Properties at the Market Common and business partner and friend of DeVille, salutes him thus: “Coupe: a force of nature for sure! He embraced life with total enthusiasm and also knew how to work within boundaries. A rare combination of a dynamic personality and social responsibility. A man’s man and a national treasure. A Cajun at heart, a team member in life. Thanks Coupe! Your legacy is appreciated by those who were privileged to know and work with you as friends first.” To read more of our history features click here. 

A Message from Jim Parker, Co-Owner of the Insider

A message from the Editor We’re getting into the spirit of the holidays here at the Insider office. And putting together this month’s edition has certainly made us grateful for the many opportunities around us to celebrate and enjoy the season. We’re pleased to bring attention to a local Market Common non-profit— The Coastal Youth Ballet Theatre and their production of the Nutcracker— a ballet tradition that embodies the essence of the holidays. Within we also highlight our most popular event here, a Southern Times Square New Year’s Eve celebration— a not-to-miss experience that draws crowds by the thousands. We hope you appreciate all the Market Common has to offer this December. The holiday season naturally engenders greater feelings of unity, camaraderie, and fellowship— which translates into creating strong and lasting communities. Since it’s such a natural time of year to build connection, I’d like to remind everyone of our ongoing invitation to stop by the Insider office at the corner of Phillis Boulevard and Farrow Parkway and share a cup of hot chocolate, coffee, or holiday cider with us during our morning meet and greet M-F from 8:30-10:30am. It’s been enjoyable to see everyone come in so far, and we look forward to meeting more faces. Stop by and you’ll be welcomed by Tom Restivo, the “Face of the Morning Meet and Greet” and Community Relations Manager at the Insider. I’ve known Tom for years—he’s genuine, outgoing and very approachable, and I’m pleased and proud to welcome him to our team as Charlie’s companion at Charlie’s Corner. Lastly, we’d like to bring memory to Ron Cartledge, who has been instrumental in working with us through the Post and Courier in Charleston for the past 6 months. He was very supportive and a driving force to help us get the paper to where it is today. Ron passed away unexpectedly on Friday, November 18. Prayers go out to his family and friends from us at the Insider. Are you or someone you know doing something notable in our neighborhood? Contact us with comments and suggestions at community@marketcommoninsider.com – Jim Parker Editor-in-chief and co-owner of Properties at the Market Common

The Bestowment of A Fairy Gift: A Charlie Christmas Story

Market Common Charlie's Corner

Charlie’s Corner is the domain of Charlie, the furry four-legged lady’s man of the Market Common. Each month, he’ll share information to help all new, visiting, and existing doggie community members get the most out of life alongside their human companions. We’ll feature his reflections on what it’s like to be a dashing downtown doggie, as he reminds all of us how to play well together. This month, Charlie receives a gift that’s a boon for all.  Not so long ago, the Sugar Plum fairies who sprinkle magic and sometimes mischief around the holidays, took Charlie’s pen and composed this tale of him, to be discovered later by his water bowl. Charlie was so delighted with it, that he was happy to pass the baton to them for his column this month, and share it with his fans for the holidays. A Charlie Christmas Story— Starring Charlie T’was a chilly night in December, and all throughout Charlie’s Pad in the Market Common, not a creature was stirring, not even a mouse…(definitely a good thing, if Charlie got wind of mice moving in, he’d probably move out). The fridge was stocked with delicious pies, cider and whipped cream to accompany all manner of desserts as well as ham, apples, roasted chicken, and little dog bone cookies in the shape of candy canes tied with red bows— a special surprise for Charlie. The stockings were hung by the mantle with care, in the hopes that St. Nicholas soon would be there. Charlie was nestled in his bed, while visions of dog treats danced in his head. Happy and full from a day’s worth of chicken scraps, he snoozed a peaceful slumber, content in the knowing that he was a good doggie, and would probably soon be getting extra treats or at least a new chew toy for Christmas. Twittering noises woke Charlie from blissful doggie sleep, and making his way drowsily out to the balcony to investigate, he saw little twinkly lights shimmering against the backdrop of the night sky. As he peered and stared, they came closer and closer and closer and closer until pop! One landed and perched directly on his nose. “I’ve found you!” an excited little voice exclaimed from the tip of Charlie’s nose. “The star of the Insider at the Market Common!” “Well, I do have a few fans,” Charlie replied a bit abashed, but more than a little pleased with himself and also wondering about the zeal of his latest admirer, who had apparently flown over his balcony to greet him. ‘Am I famous?’ he wondered. “Who are you?” he inquired, taking in the sparkly form still resting on his nose. It was about three inches tall, with wings, but he knew intuitively not to try to eat it. “Holly, the Holiday Fairy,” she replied. “I’m part of the Sugar Plum family. I love goodwill and I love community, and I heard you’re helping to build that here.” “Well, yes, I do have a rather important role helping with the Morning Mix and Mingle,” replied Charlie, feeling a bit tongue-tied with this newest, miniature fan. “Well, I’m here to give you a gift to help you with your work,” said Holly, getting straight to the point. Charlie thought about dog treats and chew toys, but before he had time to ask her if he could have one of those instead, she continued: “I’m so pleased with your commitment to bring people together in fellowship, to inspire them to be more open to and involved with one another, and an active part of this beautiful place where they live, that during the holiday season, all those who pet you will receive my blessing— and be imbued with the gifts that come from strong community.” “Wow!” exclaimed Charlie, as he tried to process all she said. “What gifts are those?” “Peace, love, contentment, happiness, security, and fulfillment.” “Wow!” exclaimed Charlie again, all thoughts of a chew toy now completely wiped away. And before he could speak again, Holly leaned over and kissed his nose. Charlie thought he might sneeze. Sparkles flew everywhere and he felt electrified, but in a good way. His fluffy white coat, already considerably fluffy, expanded into even greater fluffiness just begging to be touched. And as quickly as she had landed, Holly the Holiday Fairy was gone. Charlie stood on his balcony a bit bemused, staring up at the night sky. When nothing happened and all about him was stillness, he turned back to his warm bed, and in traditional doggie fashion of being in the moment, simply fell asleep. The next morning, Charlie awoke with the memory of an odd dream. Too much chicken before bed, he considered. Then trotting over to his water bowl, and gazing down into its depths, he distinctly saw a golden sparkle fall from his nose. And there to his left, was this story. Signed, Holly the Holiday Fairy, of the Sugar Plums Until next time,  P.S. Follow me on Facebook to keep up with all my latest news, www.facebook.com/InsiderCharliesCorner and on Instagram @charlieparkerscorner.

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