The Surfside Beach Business Committee

by the Town of Surfside Beach Surfside Beach has several committees that provide an additional way for citizens to be involved and have input on the managing of the Town. The Business Committee is one such advisory board. The Business Committee consists of 9 current and retired business owners who either reside in the town or have businesses within the town limits. The duties of the committee are to improve communication with and to make recommendations to Town Council to implement necessary regulations consistent with the business community’s interests, and cultivate a business-friendly environment to help new and existing businesses succeed and prosper within the Town of Surfside Beach.Members volunteer their time and talent to the committee, and do not receive any compensation. All members have to be approved by the Town Council, and report to the Council via a Council Member, who volunteers to act as liaison. The members serve a four-year term, and can renew their term if they wish. The public is always welcome at meetings. The Business Committee has: Assisted in updating the Sign Ordinance, working over several months to reduce the number of pages from 25 to 12 and an easier ordinance to understand and enforce. At the request of Town Council, reviewed the Commercial Overlay and proposed Entertainment District zoning changes Recommended updates to the Town’s website creating a listing of licensed businesses in Town Promoted the Town’s businesses through the Taste of Surfside Spearheaded the Insider Surfside Beach section in the Market Common Insider publication, providing content that highlights what Surfside orrers including Town services, events, parks, committees and non-profits. Ongoing exploration of other approaches to promote the Town and its businesses. Our goal is to increase traffic to the area, helping businesses in Surfside Beach to grow and thrive. We urge all business owners and the public to attend the meetings and be involved. For more information or to find the meeting schedule go to www.surfsidebeach.org. Article written and edited by the Surfside Beach staff and administration.

J&J Air – Keeping You Comfortable

Service and Repairs Anytime, All Along the Grand Strand by Melissa LaScaleia Jeremy Hartlaub started J & J Air in Myrtle Beach in 2001.  He’s originally from the Baltimore Maryland area, and graduated from Bridgewater College in Central Virginia with a degree in economics in 2001. “Right when I graduated, the Dotcom Bubble burst and there were more layoffs than hirings,” he tells the Insider in an interview.  “I had worked in air conditioning when I was in high school and in college.  And my business partner had a place to live in the North Myrtle Beach area, so I moved here and started the company.  I really just built the business on customer service, staying true to our word, honoring our warranty, and treating people fairly.” Jeremy does everything air conditioning and heating related: from residential to commercial installation, maintenance, replacement and repairs. “We work with larger and well known chains, like Chick-Fil-A, IHOP, and Five Guys Burgers and Fries,” he says.  “We are a Trane Comfort Specialist dealer.  That is the best quality brand of air conditioner units out there.  They’ve been rated the highest in customer satisfaction products in the industry for 2017, and have been rated highly, consistently, over the years. “Trane holds us to a very high standard where even though we’re privately owned, they survey our customers for their satisfaction and we’re required to maintain a 90% satisfaction rating in order to continue carrying their products. We’ve been in this business for the past 16 years, and we’ve maintained a 99% satisfaction rating.  We’re routinely the highest ranking in the area.  Our focus is on quality and customer support and service, whether that be a homeowner or commercial business.  Our motto is— “keeping you comfortable” and for us, that means every step of the way.” Anthony, a service technician, performs routine maintenance on the top of a condo building in Myrtle Beach. When Jeremy first began, it was himself, one helper and a van.  They built the business slowly, one customer at a time.  Many times, he got business because he showed up when no one else would. “To this day we are still available 24/7 for service,” he says. Over the years, as the business grew so too did his staff — from the original two, to now eighteen. “I definitely look forward to coming to work every day,” Jeremy says.  “We have a great team of people, and we all have the same goals, which are serving our customers and being the best at what we do in the industry.  There are a lot of other companies out there that do what we do, but there aren’t any out there that do it as well as we do.” For Jeremy, the most rewarding aspect of being a business owner is serving customers. “About a week ago, I had a gentleman who was 80 years-old call at midnight because he had no heat,” he says.  “I sent a technician out right away, and he was able to fix it and get it back on for him.  For folks like that, it can be a life threatening situation; helping in situations like that is meaningful to me.” Jeremy puts a lot of effort and expense into technical as well as business training for himself and his technicians. All of J & J Air’s technicians are NATE certified, a stringent HVAC certification that ensures technicians know what they are doing in every capacity.  In addition to this, all of his employees go through over 80 hours of training annually. He is also actively involved in and supports the community.  In December, J & J Air kicked off their third annual Gift of Warmth in which they took nominations through Bob FM 104.9 for a family who was without heat.  J & J Air donated and installed a new Trane system for the winner for the holidays. An aerial shot of the roof of Chick-Fil-A in Surfside Beach, which J&J Air redid. See the interactive video on our website for more. They annually support the Christmas Toy Drive through Harley Davidson; they were one of the sponsors for the McLeod Seacoast Cancer Benefit Golf Classic golf tournament this past year, held to raise funds for cancer research.  And they also acted as a sponsor for the Palmetto Pee Dee Juvenile Diabetes Research Foundation 5k Run and Walk that was at Pelican Stadium in Myrtle Beach, recently. Upon being asked if he misses the world of economics, and if he ever considers returning to it as a career now that the economy has improved he replies: “I’ve always been mechanically inclined by nature.  Where I’m at is definitely where I belong.  I don’t work in the field as much as I used to, but sitting behind a desk and wearing a tie every day is not something I would enjoy going back to. “Myrtle Beach is my home.  My wife and I have two young children, and we see ourselves as part of the community as well as the business.  The amount of business that has grown here in the past sixteen years is amazing.  A lot of it is entrepreneurial, small businesses.  And I think that speaks volumes to the people who live in this area.  It’s comprised of a lot of hard workers who hold themselves to a high standard.” “When you own a small business,” he continues, “sometimes, if you’re not careful you can be isolated from what’s going on in the community because you’re so focused on what you’re doing.  Being a part of the chamber of commerce in North Myrtle Beach and Little River gives us a chance to connect and interact with other local, small business owners and learn about what’s happening in the community.  It benefits our business and helps generate new business as well.  It’s a wonderful networking and marketing opportunity.” For their residential and commercial customers, J & J Air is currently offering specials on heating and cooling … Read more

Love Sparkles Cut-Out Cookies

Love our Sparkles Cut-Out-Cookies Add a little sparkle to your winter and Valentine’s Day in the Market Common with these traditional all-time favorite cookies— Butter and Sugar Cut-Outs. Who doesn’t like to bake cookies, play with sparkly things, or delve into dessert? Well, it may not be everyone’s cup-of-tea, but it sure is Melissa’s, and this month’s recipe comes from her kitchen. Butter and sugar forms the base for these mouth-watering treats you can savor over a cup of tea, coffee, or steamed milk and vanilla. Make it a food-art project for yourself or the whole family, and then share the finished product with the people in your life that you love. Ingredients 1 1⁄2 cups sugar 1 1⁄2 sticks of butter 2 eggs 2 Tbs orange juice 1 tsp vanilla extract 3 1⁄4 cups our 2 1⁄2 tsp baking powder 1⁄2 tsp salt heart shaped cookie cutters pink sugar Directions  Oven 400°, Bake 6-8 min. Chill time 2 hours. Beat butter and sugar together until light and fluffy. Add eggs and beat to combine. Add the rest of the ingredients and beat until well mixed. Remove the dough from the bowl, wrap it in waxed paper, and chill for 2 hours, or up to 24 hours. On a lightly floured surface, roll out the dough to desired thickness. Flour cookie cutter and cut heart shapes. Transfer the cookies with a thin metal spatula onto an ungreased cookie sheet about 2 inches apart. Sprinkle with pink and red sugars, and bake for 6-8 minutes.  Cookies are done when the bottom is golden. Carefully transfer to a wire rack to cool. You can also bake the cookies without sugar and frost them when cool.  Store in a seal-tight container, or freeze. To see some of our previous recipes, visit our Recipe Corner!

Tales From the Past: Eric Heiden and the Story of Captain Bill

Photographs of a Myrtle Beach Legend by Melissa LaScaleia Every town by the sea has their own local legend, whisperings about a certain someone shrouded in mystery who peaks everyone’s curiosity. And the Insider was happy to know that Myrtle Beach is no exception; we have the story of Captain Bill. To find out more about him, the Insider contacted Eric Heiden, a local amateur photographer and charter boat captain of sixty years, who has lived in this area his entire life. He managed to capture some rare photos of Captain Bill in the ’70s. “Captain Bill was never a real captain,” Eric begins. “So his acronym remains a mystery.” His real name was Bill Hickman and he was a gentle recluse who lived on the beach in Murrells Inlet. He paddled around in a white rowboat, near what used to be the old government pier built during WWII, and is now the boardwalk. He never had a job or a vocation, but he made a few dollars by operating a bait stand at the end of the pier. When it was cold, he lived in a handmade, one-room shack in the woods. Bill’s unusual lifestyle is attributed to the loss of his brother, who died tragically and violently in a car accident; after that, Bill retired from the world forever. “I’ve been interested in photography as a hobby for years,” Eric says. “And I’m always looking for subject matter that is different and eye-catching. I try to notice things that may not be obvious to some. I try to train myself to look at the leaves on the tree, rather than the whole tree. “One day, I happened to see Captain Bill in the Inlet in his white rowboat, and I jumped at the opportunity to take his picture. When I approached him, he screamed at me to get away from him, as he did everyone, and refused to allow me to take his photo. He wanted his private life, and to be left alone.” The value of a box of Cuban cigars and a pack of beer? This close up shot of Captain Bill. (Photo Eric Heiden) Captain Bill wasn’t a bad character, but a lot of people were afraid to approach him for two reasons— his scruffy appearance, which didn’t instill confidence in most; and he wielded a cane, which he would brandish at anyone who tried to take his picture. Eric, however, undeterred, tried to bargain with him. He told Captain Bill that he wanted to take his picture to give to him and his family. When Captain Bill continued to grumble, Eric asked him what it would take for him to allow him a photo? “He wanted a box of Cuban cigars (which were very illegal to own, impossible to buy, and if you were caught coming back through customs with them, you could receive a fine in the tens of thousands of dollars range), and a six-pack of beer,” Eric says with a laugh. Eric was in luck. Synchronistically, he had a friend, Dr. Jim Schuster from Florence, whom he knew had Cuban cigars, and was, remarkably, willing to part with them. “So I drove to Florence, I got the cigars and the beer, and then I went back,” says Eric. “And when I did, he looked at me with delight. And so, it was a deal. I just started shooting up. “I gave a photograph to my friend Russell Vereen, who owns Russell’s Seafood Grill in Murrells Inlet, who was a friend to Captain Bill. There’s also a photograph of him at Pawley’s Island Raw Bar, that someone bought.” And now, for the first time, you can see the full exhibit of these photos at the Seacoast Artist Gallery in the Market Common, through the end of March. Seacoast Artist Gallery Reach Eric Heiden via Facebook down below. Take a chartered fishing boat and hear the story in person.  Open M-Sa 10am-6pm, Su 12pm-6pm. Envelope Facebook Phone Internet-explorer

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