The Insider Then and Now

Celebrating Our Second Anniversary and Evolution into the Coastal Insider by Melissa LaScaleia It’s been two very full years since we published our first edition of the Insider at the Market Common.  And we’re celebrating our achievements this month by sharing with you the story of our journey from then to now. The concept of the Insider began in 2016, but the vision began much earlier. “People who know me know that I’ve been in this community for a long time,” says Jim Parker, the co-founder of the paper and co-owner of Real Living Home Realty Group in the Market Common.  “I was stationed here with the Air Force from 1978 through 1983, and I’ve been living here ever since.  After moving to the Market Common in 2008, I found myself being asked on a regular basis about what was happening here— the events and places to go spend your time, as well as my opinion on real estate opportunities in the area. “The Market Common has had a really good vibe from the outset, but I found there was no delivery method to get the message out about what was happening when and where, or about the economic development of the area.” Just another day at the Insider office. Round table talks, good-natured humor, laughs and smiles, and of course, Charlie. John Jobson, Jim’s business partner and co-owner of Real Living Home Realty Group and the Insider, shares: “There were so many different moving parts to the Market Common, but it was like the parts didn’t talk—they overlapped.  We saw the Market Common more as a whole, rather than parts.  The city had things going on, but nobody knew the schedule.  The restaurants had events but nobody knew; developers were doing things, but nobody knew what they were doing.  We started the Insider as a publication to connect with the community in a way that we felt wasn’t available— to demonstrate that we are the market experts, and that means we support a cohesive, informed community.  We don’t just have our heads stuck in real estate and numbers.  People matter.  And a community is made up of people, not just buildings.” Jim and his daughter, Megan Parker, started working on the concept and design together in January 2016. “In life, timing means everything,” Jim says.  “I’m fortunate that Megan is talented in graphic design and photography, and she was exiting a five year career and looking for a change.  After thinking the idea through, I realized that if I was ever going to create a publication, it should be now.” Charlie gives Melissa some tips on an article spread. – Initially both Jim and John thought they would create a small newsletter.  But after a few months of seeing how it was unfolding, they realized they had a lot to say, and that they were going to need a writer. Megan and Jim were connected with Melissa LaScaleia, who had a professional writing background.  She was on board from day one. “Everything just kind of fell into place,” Jim says.  “If I hadn’t had a daughter with that skill set, we wouldn’t have moved forward with this venture.  And we were fortunate to know Melissa.  It just continued to take on a life of its own, and we never looked back.  Our first edition was twelve pages, and today it’s forty-eight plus our sixteen page real estate insert.” “I appreciate the opportunity to create something from nothing every single month,” says Melissa of her experience at the Insider.  “I like that the Insider is a platform to share all the beautiful things people are doing in our community as well as the beautiful things they stand for.  At a time when we are bombarded with so much negativity from the media, I’m grateful to be a voice that shares stories of what is good and simple and true.  In my writing, I try to capture the personality behind the business storefront to answer the, ‘Why this?  Why here?’ because that makes a person’s story real and relatable to others.  I’ve met such incredible people through the Insider, both in the office and outside of it.  I just have so much fun doing what I do.” “Starting out, I was excited about meeting more of the community, and to be able to connect to them daily has been rewarding,” says Megan of her experience with the Insider.  “When we’re featuring a business, it’s my duty to showcase them in the best light possible— to communicate with the readers visually.  It’s my job to bring color and paint the picture of their business through photographs and design.” Latoya connects with Cindy Bright while Charlie seizes the chance for some extra lovin’. For some, the idea of real estate brokers starting a community publication might seem odd, but for Jim and John, it’s integral to their business identity. “We’ve been in the brokerage industry our entire careers,” John says.  “And we started a new company in the Market Common because of the opportunities we saw here.  We formed the identity of this real estate brokerage company around our values of community.  We saw a need in this area for a local publication that contains relevant information that is applicable to the community and to real estate.  We tell life stories, we incorporate what is happening with restaurants, with festivals, new and old businesses, big chains, and small stores— we weave the fabric of our local culture through the stories we tell.  The real estate business and business in general is about relationships.  Our industry connects to so many different parts of the community around us.” “We currently have over sixty-five businesses advertising with us,” says Jim, “and 85% of them have long term agreements.  Many have been with us from day one.  It’s exciting for us to hear how they benefitted from our publication.  It’s rewarding to know that we’re helping to build their business at the same time as ours.” … Read more

In Which a Nap Becomes a Soggy Surprise

Market Common Dogs

Charlie’s Corner is the domain of Charlie, the furry four-legged lady’s man of Market Common.  Each month, he’ll share information to help all new, visiting, and existing doggie community members get the most out of life along side their human companions.  Here, we’ll feature his reflections on what it’s like to be a dashing downtown doggie, as he reminds all of us how to play well together.   This month, Charlie dozes off on a languid day and reaps his reward. “Oh June! It’s one of my most favorite months in the Market Common.  I know I make that reflection often about many months, but it always feels true for me in the moment, and so my observation holds firm. The warmth of the air, the sun overhead, and the balmy sea breeze gently wafting this way from the ocean, beckon me out of doors, down the street, and onto a nice patch of oh-so-green grass in the Market Common where I can lay on my back and roll around like a free dog before my hectic day and the pressures of being the most famous doggie (or at least, the most articulate one) in the Market Common begin. And now, with our transition from the Insider at the Market Common to the Coastal Insider this month, I have an even greater responsibility to help steer the ship of this publication community-wards, since my voice will be heard all along the Grand Strand (which translates to more fans and followers).  Ah me!  How the spotlight of fame does take its toll on one.  Good thing I can still carve out “me time” to rest and recharge.  We all need self-love. For me, most days I feed that by looking at the sky.  Just look at that robin’s blue color!  Not a cloud insight.  Perfect in its clarity.  I’m so peaceful lying here I could just doze off right now….. perhaps….a little …. nap….. before …… my duties commence………..ZzZzZzZzZzZzZzZzZz. ZzZzZzZzZz…….. ARRRGG!  What ho!!  Where did all this water come from?!  Egads, it’s a flood!  I’m drowning, and if I’m drowning, then other animals must be too!  There’s water everywhere.  The world is ending!  I should build an ark, just like Noah did, and then I can put all my dog bones in it as well as my bunny and squirrel friends so we’ll be safe.  I wonder what I should use for oars?!  I wonder if there’s still time?! ….. Oh….. Ooops…….. I wonder….I wonder if…. other people have the same reaction as me when they get caught in the automatic sprinkler system while taking a nap? I suppose it’s the one peril in the otherwise perfection of this month. Until next time, P.S. Follow me on Facebook @CharlieParkersCorner and on Instagram @charlieparkerscorner to keep up with all my latest news.

Surfside Beach Crafters Cove

For Children by the Town of Surfside Beach Crafter’s Cove is a weekly event sponsored by the Town of Surfside Beach and EdVenture Myrtle Beach. EdVenture Myrtle Beach, formerly the Children’s Museum of South Carolina, is the first satellite location for EdVenture Children’s Museum in Columbia—the largest children’s museum in the southeast. Staff from the museum will conduct lessons on different ocean animals each week and will have the children make a craft regarding each animal.  The last week usually focuses on keeping the beaches and ocean clean and free of trash. Admission is free. Crafter’s Cove is for children ages 10 & under and will be held on Wednesdays from June 20th to August 8th from 9:30am to 11:00am. Meet under Surfside Pier. If you have any questions, you may contact Matt Helms with the museum. Envelope Phone

Emma’s Health Talk – June 2018

June 2018 What does June mean to you? Usually it signals beach time, picnics and Bar-B-Qs . Some of us struggle with putting on a bathing suit or wearing shorts; wearing fewer clothing reveals our bodies more than we want to, and weight loss becomes a focal point and frustration.  Nothing seems to work, or for that matter, nothing has ever worked. Photo courtesy of Emma Ware. I have good news.  Stop trying so hard, it slows the process.  Weight loss is as simple as understanding the difference between real foods and what is presented as “food”.  You have heard me describe foods as a source of enjoyment as it should be.  Stressing over what to eat, how much to eat, when to eat, counting calories or points is a fruitless attempt at getting your desired results.  In my cookbook I’ve given you options and choices that make this entire subject simple and fun.  With all that goes on in our busy lives food preparation seems like a daunting task and making a few simple changes can turn this subject into a nourishing and enjoyable necessity.  I’ve simplified and pared down shopping, planning and preparation.  With a few easy changes your pantry and fridge can help you eat healthier, feel great and begin shedding those unwanted pounds. Adding vitamins, probiotics and plenty of alkaline water keeps your body balanced, happy and ready for the coming summer season. So instead of stressing over what you see in the mirror today, share a recipe with a neighbor or friend and look for the coming results.  Laugh at the negatives and embrace the journey. Come and visit us at 2798-D Howard Avenue in Market Common or call us at 843 997-7037.

The 354th Fighter Group Throughout the 20th Century

by Melissa LaScaleia This month, we explore the origins of the 354th Fighter Group of the United States Air Force, which was stationed at the Myrtle Beach Air Force Base for many years. The roots of the 354th stretch back to the inception of the 342nd Fighter Day Wing which was implemented at the Myrtle Beach Air Force Base on July 25, 1956.  The 342nd Fighter-Day Group, 342nd Air Base Group, and 455th Fighter-Day Group were all subordinate units under the command of the 342nd, overseen by Colonel Robert G. Emmens.  The 342nd Fighter Day Wing was created to be a fully functional fighter-day wing, primed to face any obstacle, but in reality, the Wing faced many operational and logistical challenges as a new wing functioning on a new base. The 342 Fighter-Day Wing was in existence for 117 days.  On November 19, 1956, it was redesignated the 354th Fighter-Day Wing.  The non-flying support elements of the wing were redesignated the 354th Air Base Group; and the entire unit consisted of 84 officers, 3 warrant officers, and 911 enlisted men. As part of its arsenal, the 354th had several RF-80s and one B-26 Invader.  In 1957, the 354th received an influx of F-100 pilots from the 31st Fighter-Bomber Wing at Turner Air Force Base in Georgia. In 1958, the USAF reorganized the entirety of its naming structure across the board, and the 354th Fighter-Day Wing officially became the 354th Tactical Fighter Wing on July 8.  The support group element was renamed the 354th Combat Support Group, in October 1962. During the ensuing years, the 354th played a large support role for NATO, and deployed F-100s to Europe continuously.  On July 15, 1958, the 354th made their first sojourn to Europe, to Aviano, Italy.  In 1961, during the Berlin Wall crisis, eighteen F-100s were deployed to Hahn Air Base in West Germany.  In 1963, they deployed to Elmendorf Air Force Base, in Alaska.  They were also active during the Dominican Republic Crisis in 1965, sending support to Puerto Rico and the Dominican Republic. During the Vietnam War, the 354th deployed for several years to Spain, Japan, South Korea, and South Vietnam, leaving no one at home.  With all of its fighter squadrons stripped away to support the Vietnam War, the 354th Tactical Fighter Wing was reassigned to Kunsan Air Base, South Korea, in 1968.  During the Vietnam War, it was common practice to deploy entire units from their home bases and attach them indefinitely to another wing to support the widescale war effort.  But the cohesiveness of the unit was important for morale, and the re-assignation and lack of unit integrity caused widespread loss of morale and operational disorganization in many cases. On June 14, 1970, the 354th Tactical Fighter Wing was inactivated at Kunsan, and activated a day later at Myrtle Beach AFB.  Their new role was to train combat crew in T-33s and A-7D aircraft.  Additional Fighter Squadrons were reassigned and integrated into the 354th at Myrtle Beach.  All 354th Aircraft eventually had the designation “MB” for Myrtle Beach AFB painted on their tail. In 1972, the 354th was again active in Southeast Asia, taking over the heroic Combat Search and Rescue role, and assisted downed airmen while flying over 4,000 combat assignments.  The 354th was awarded the Presidential Unit Citation for its service in Vietnam during 1972-1973. Click here to read more about the history of Market Common and surrounding area.

810 Billiards and Bowling

Opens in the Market Common June 14 by Melissa LaScaleia In 2014, Mike Siniscalchi left the world of finance and NYC, and relocated to Myrtle Beach with his family. “I wanted to start a business, and in thinking of ideas, I had great memories from my times in New York and Chicago at upscale bowling alleys with my friends.  But they were very expensive outings.  The concept has gained in popularity over the past ten years, but it’s been focussed on dense population areas and people who can afford high prices.  When I moved here I thought, ‘why can’t we take this concept and make it more affordable to people in this area?’” At the end of 2014, Mike purchased a traditional bowling center in North Myrtle Beach that needed a lot of attention and love.  He cobbled his upscale bowling alley idea together with food and other experiences that would appeal to a South Carolina market, and after a thorough renovation, reopened it in 2015 as 710 North Myrtle Beach. The venue was an immediate hit with area residents and tourists.  Mike spent the next year or so refining the concept, fine tuning the operations, and reworking the menu, until he felt good about what he was offering the community.  Then he began looking to expand into new locations. “The first location was different because we were trying to figure out what was going to work best, and wanted to rebrand with our new model going forward,” he says.  “710 is a reference to a 710 bowling split, which is the hardest split to do in bowling.  But we discovered that not many people understood what this was.” Mike Siniscalchi outside 810 Billiards & Bowling in the Market Common, which is occupying the space where the Piggly Wiggly once stood. – Photo courtesy by Meganpixels Parker / Latoya Grayson The Market Common venue is called 810 Billiards and Bowling, a reference to eight ball billiards and ten pin bowling— two things that are at the core of their entertainment offerings. The theme of 810 is summed up in two words— be social. “What that means,” Mike says, “is that we avoid video games and screens and focus on interactive games that enable people to spend quality time together.” The Market Common location has a dizzying array of games and entertainment options— shuffleboard, billiards, ping pong, darts, air hockey, and corn hole to start. There are twenty bowling lanes— sixteen public, and four that are part of a larger private room for parties and functions.  They also have shelves filled with scores of board games for both kids and adults. “The central theme of what we offer is to have actual interactions with your friends and family,” Mike says. “And to make this experience affordable for everyone.” In keeping with this mission, many of the games are free.  For the ones that are expensive to maintain, they charge a reasonable rate— around $4-5 per hour to rent. For those who enjoy watching more than playing, they also have a great sports bar environment. To complement all the entertainment offerings, 810 Billiards and Bowling has a big focus on quality foods and drinks.  There won’t be a snack counter, or the types of foods you would expect from a traditional bowling center.  Instead, there’s a complete scratch kitchen with full waiter service everywhere in the building, no matter where you are.  They offer house-cut french fries, short-rib Angus chargrill burgers, and scratch made dough for in-house, brick oven pizza. “We just want to offer a fun night out for people, where they can have a good time, and feel like they got a lot for their money,” Mike says. “The other new and unique addition the Market Common location is that we built a stage here and we’ll be hosting live music,” he continues.  “It’s something we’re not able to offer at our other locations, and we’re excited about it.  We want to hear from people in the area who they want to hear play, and we’ll try to give them what they want.” In the spring of 2017, the city of Conway approached Mike to build a location in their area.  He purchased a property and is currently building 810 Conway, which should be completed in the fall of this year. After this, the Market Common approached him about putting an entertainment venue in the former Piggly Wiggly space. “I thought the Market Common was a great location,” Mike says.  “It has a strong community, and a community of many pedestrians; it’s a great destination place, and aside from the movie theatre, there isn’t much in the way of entertainment.  I thought we would be a great fit.” 810 Billiards and Bowling will celebrate its Grand Opening on June 14 and officially welcomes the public on that day.  Come and join the celebration. 810 Billiards and Bowling Open daily 6:30am-2am.   Serving full breakfast, lunch and dinner as well as a full coffee bar. Envelope Facebook Phone Internet-explorer

Germ Bust My Bins

Redefining Clean for Horry County by Melissa LaScaleia When most people compile a task list of things to clean around their home, the garbage bin usually factors pretty low on both the priority, desirability, and ease of accomplishment list.  Dirty bins are a problem—they attract pests, roaches, rodents, flies, bees, E. Coli and other bacteria.  When you smell a trash bin, it’s not the trash you’re smelling, it’s the bacteria. Houses here are built close together, so there is an inevitable proximity of bin next to house, next to bin, next to car; which means you’re basically living in a germ and bacteria-infested environment.  Over time, that bacteria multiplies.  On top of that, many people store their bins inside their garage, right alongside their car, workout equipment, tools, laundry, etc.  All those things are exposed to the bacteria and germs in your trash bins, and you’re inhaling those contaminants when you’re in that enclosed space. But lest the deeper truth of the state of your garbage can leave you feeling down, be emboldened that there is an easy and economical solution— Germ Bust My Bins. The eye-catching truck sparing our communities of health hazardous germs and noxious odors, as well as our oceans of noxious chemicals— a win-win for all, for less than $10 a month. – Photo by Meganpixels Parker It began in Horry County in 2016. Companies like it have been in existence in Europe for the past 30 years, but didn’t begin to appear in the U.S. until around 2007 or 2008. Here’s how it works. A truck arrives curbside on the same day that garbage bins are emptied by your trash collection service.  The bin is lifted into the truck which acts like a giant dishwasher— spraying your bin with 200 degree water inside and out, and leaving it clean, deodorized and 99% germ free.  The rinse water is retained inside the truck which is properly disposed of through the local water treatment system. In the year since the Insider wrote about Germ Bust My Bins (read about it here), the company has seen tremendous growth: from 100 customers last February, to over 1200 now.  And that number keeps increasing. John, the founder, estimates that he enrolls 70-80 new customers per month. “Germ Bust My Bins is a concept that makes sense particularly in an area like Horry County, which has a current population around 250,000 and continues to experience tremendous growth,” he says.  “There’s a need for all sorts of infrastructure to keep up with the population boom, and that can’t be easy to do.” Signs like this are positioned over many of the sewers in Myrtle Beach to prevent contamination of our oceans. But deprived of viable alternatives, people continue to dump dirty wash water down here. From interacting with his customers, John learned that the majority of them, before signing up with Germ Bust My Bins, followed some variation of the same pattern.  They would wait a really long time until their bins got really disgusting and then they’d dump a bottle of Clorox bleach into it, spray about 20 gallons of cold water with a garden hose into it, and use a scrub brush to try to get it as clean as they could, with varying success rates. “What strikes me,” he says, “is that when I talk to them, they tell me they dump that water down their driveway or into the drain at the end of the street and there’s a sign right on the grate or above it that says, ‘no dumping, drains directly to ocean.’ “I don’t think people take the time to think about where that waste water goes.  Each house has, on average 1.6 trash recycling bins, and if you clean that only once per year, that’s an astronomical amount of water and chemicals going into our natural resources.  Plus, you still don’t get your bin that clean.  It’s irresponsible, but not intentionally irresponsible, because what else can you do?  Six out of seven people think, ‘I’m not affecting the environment, I’m just one person.’  We need to give people a better solution. “Tourists come to Myrtle Beach and want to have a good time, without being exposed to the pests and noxious odors that accumulate at public trash cans at beaches, resorts and restaurants.  But those bins aren’t being cleaned.” John would like to enter into a contract with local governments to clean trash cans at public beaches.  He’s currently in the process of acquiring an additional truck that is capable of cleaning full sized dumpsters for restaurants and hotels.  It will be up and running by the summer. For people who live more inland, dumping down the drain still isn’t desirable.  Every community has a retention pond for stormwater and drain run-off, which doubles as a habitat for wildlife.  Dumping bleach or chemicals into them is obviously not the best recourse for safe disposal. John points out that what used to be expansive forest is now expansive communities, and the wildlife that once lived in those forests, like coyotes and raccoons, are now living amongst us.  They rely on those ponds and natural areas for their survival, but more than that, they’re attracted to your smelly garbage bins.  Having your bins cleaned properly helps with the dual problem of night pests ravaging for food, and preventing contamination of their habitat. “We provide an easy, economical, and eco-friendly way to get the job done,” he says. So far, people in Myrtle Beach are loving this idea.  Another part of the community that his business benefits is the elderly and children. “The task of cleaning a large trash bin isn’t healthy or feasible for the elderly,” John says.  “And having clean and sanitized bins provides greater peace of mind for parents with kids.  Kids aren’t always the cleanest, and they like to explore and get into everything.” John is also working on establishing contracts with Horry County HOAs so that he can address entire residential communities … Read more

Mincey Carriages and Tours

Open Carriage Rides Return to the Market Common This Month by Melissa LaScaleia Joey Mincey started his business, Mincey Carriages and Tours, fifteen years ago as an enjoyable side hobby business to generate extra income.  His regular day job is in the tree service industry; he owns and operates Mincey Tree Service, which specializes in commercial and residential tree care, pruning, trimming, stump grinding, and custom saw and lumber sales. Joey has been offering carriage rides at the Market Common for the past ten years.  He conducted them at Market Common’s first ever Christmas tree lighting in December, and he’s been doing them ever since. “Offering carriage rides was a family-oriented business idea for me,” Joey says.  “I’ve always had horses, and both my son and daughter grew up helping me.  Starting this idea was a way to generate money and still spend time with my family.” “This isn’t something that I do day in and day out,” he continues.  “My horse Misty is a pet.  I’ve had her since she was three years old.  And during the summer months, she works one day a week for three hours.  When she’s not being used, she lives on our farm and grazes in the pastures.  This is more like an exercise program for her.” Joey lives in Nichols, SC, about one hour away from the Market Common. He’s owned five or six different types of carriages which range in price from $10,000 to $25,000; his current carriage he had shipped from Canada. Joey first began offering carriage rides in the Myrtle Beach area at Broadway at the Beach, but the location was a bit too busy, and not well suited for the rides.  Then the Market Common invited him, and the combination of wide open streets amongst a primarily walking community made for a perfect setting. “I’ve always had a great relationship with the management of Market Common,” he says.  “It’s always clicked.” Rides continue all summer long.  They start in front of Tommy Bahama and generally last from 8-10 minutes, depending on the queue.  In addition to the summer months, Joey and Misty also come out to the Market Common for festivals and holidays like Valentine’s Day, St. Patrick’s Day, Halloween (when he dresses up like a scary coachman), and Christmas time. There have been infinite marriage proposals that have taken place in the back of his carriage at the Market Common. “It’s nothing to look back and see a man on his knees proposing on a carriage ride,” Joey says.  “That’s what it’s all about.  Some give me warning, and some don’t.  I’ve also had older couples where the lady has always dreamed of taking a carriage ride and the fellow will turn on the romance.” The charm of witnessing the Market Common on an evening open carriage ride. For the 2018 season in the Market Common, Joey has already pre-ordered a Cinderella carriage, complete with a wire basket on the top that looks like a pumpkin. Apart from the fun he has spending time with his horse and family, meeting new people and facilitating so much romance, one of the most rewarding aspects of being in this business is the lifelong friendship that unexpectedly sprung up between him and his farrier. When he first began his business, Joey was having a hard time keeping Misty properly shod. “I had a local farrier,” he says, “but he didn’t know what he was doing.  When you’re dealing with a 2,000 lb horse, keeping those shoes on properly is difficult, and not everybody knows how to do it.  The shoes on my horse would wear paper thin in ten hours.  There aren’t that many draft horses in this area, so finding a local farrier was tricky. “One day, I was at a draft horse auction, and I met someone who gave me the name and number of someone he thought could help.  He’s an Amish guy from Ohio, and every eight weeks, he makes a week-long trip from Ohio to Florida, visiting different barns along the way, shoeing peoples’ horses.  For the Amish in Ohio, horse-drawn wagons are their everyday mode of travel, so they understand how to do it. “Over the years, Abe (his name) and I developed a close friendship.  Ordinarily, they’re a very private people, but Abe has welcomed my son and I into their world in some respects.  I’ve been invited to their family wedding, and my son has even visited their schools.  I go deer hunting with him in Ohio for a week every year.  I got invited to their family reunion three years ago.  It’s been quite a privilege for me.  I have a love and respect for those people, and most people don’t know anything about them or their ways. “I feel so grateful that this business has allowed me to make friends in another state with a group of people that I’d never have met otherwise.  And indirectly, because of him, I’ve made friends with another Amish man, and this year, we’re starting a business, Lumber River Woodworks, selling Amish made poly lumber furniture made from recycled plastic.” Joey and his business partner have already attended one trade show, and plan to do more. “It’s really big in Ohio,” he says.  “And it’s catching on here.  It’s high-end outdoor furniture that doesn’t discolor, fade, chip or crack.  It’s perfect for the salt air and water; and it’s very durable.” Ah Market Common, what a gift you are to those who embrace the many and varied openings for entrepreneurial opportunities, as well as those of us who enjoy them. Mincey Carriages and Tours Mincey Carriages and Tours offers carriage rides in the Market Common beginning mid-June on weekends, leaving from the front of Tupelo Honey. 8-10 min carriage rides around the Market Common for a small fee. Carriage rides for your special event, festival, wedding, birthday, engagement, or other private party by appointment. Phone

Thrivent Financial

Be Wise With Money and Live Generously by Melissa LaScaleia Thrivent Financial is a nation-wide, full-service, financial planning company.  Their story began in the late 1800s, when a flour mill explosion tragically ended the lives of several of the mill’s employees.  At that time, there were no employee benefits like worker’s compensation, so a close friend of one of the victims began a life insurance company to help support the widows and orphans of the workmen.  This was the heart of Thrivent’s beginnings, and in 1902, an actual company was formed that was founded on the Lutheran faith: Aid Association for Lutherans.  In 2002, it merged with a company with a similar history and mission, and rebranded itself Thrivent Financial— becoming a Fortune 500 company almost overnight. Caroline Campbell-Twentier, Jake Lowery, and Matt Sandberg are financial advisors with Thrivent’s Myrtle Beach branch, located in the Market Common. They are fully licensed to take care of a variety of financial needs which run the gamut from those saving $25 a month, to large-scale, long-term portfolio management. Thrivent financial traces their origins back to the 1800s. The Myrtle Beach team is invested in helping their clients determine the ways in which using their money is most rewarding for them, so they can make smart, generous, and satisfying financial choices. “We’re also skilled at tweaking portfolios to make them more tax efficient, and educate people on how to leave money to their favorite churches or charities without reducing the amount of money left to their children.  But we truly can help anyone.” Thrivent is a not-for-profit company, as well as a fraternal benefit society, a governmental classification which states that you must have a common bond between the members.  Their common bond is Christianity, in keeping with the company’s origins. “That links to helping our members be wise with money and live lives of generosity,” Caroline says.  “We do more than investments, insurance, and annuities, we work with our clients to figure out what is important to them, so they can live more fulfilled lives.” Thrivent specializes in legacy and estate planning, but helps clients across the financial spectrum. Here Matt Sandberg analyses portfolio options. Thrivent has clients of all faiths, but because it is a membership organization, only Christians can become members. Fraternal benefit societies are a dying breed, but the classification gives Thrivent the flexibility and freedom to impact their local community in ways that they ordinarily couldn’t. They are exempt from paying federal income tax on their premium products, and as a result, are required to put a certain amount of money back into the community.  Members are able to select where and how some of those charitable dollars go, based on what they care about most at the community level. “The classification isn’t about exclusion,” Jake emphasizes.  “The common bond needs to be protected because that is how the giving back part of our business functions.  It’s hundreds of millions of dollars that we allow our members to allocate to the organizations and charities that have meaning for them– activities that are right in the community that our members participate in, rather than simply saying, ‘this is what we’re doing with the money.’” Jake Lowery seeks to understand his clients’ needs so they can make informed decisions about their finances. In 2017, Thrivent and its members raised and donated $280 million in community outreach, and generated 14.4 million volunteer hours for programs in their member’s community. What else makes them different? “We try to create a plan before we start moving investments around,” Jake says.  “Like who are you, and what do you need?  What wasn’t working before and what are you looking for now? “We offer goal-based relationship investment.” Unfortunately this company is permanently closed. We have admired their business and are sad to see them go.

Chocolate Strawberry Shortcake

Taste the South Chocolate Strawberry Shortcake With strawberry season in full swing, what better way or time to celebrate the abundance of these succulent little fruits than with a shortcake?  Simple to prepare, even faster to make, and oh-so-satisfying to boot, this is Melissa’s go-to-dessert-recipe for June. It’s a great recipe for that impromptu dinner party, for a long evening home on your own, or when a trip to the farmers market or your neighbor’s backyard garden leaves you with overflowing baskets of the fragile red fruits.  Store them in the fridge until you’re ready to use them, and be sure not to rinse them until just before using.  You can however, prepare the sliced berries a day in advance for this recipe; they will develop a lot of juice. Ingredients Shortcake● 2 cups flour● ¼ cup sugar● 1/3 cup unsweetened cocoa● 1 tbs baking powder● ¼ tsp salt● 4 oz butter● 1 cup milk Filling● 4 to 5 cups fresh strawberries, washed, hulled, and sliced (reserve 5 whole for garnish)● up to ½ cup sugar to taste● 2 cups whipping cream, whipped● Fudge sauce, if desired Directions Pre-Heat the oven at 400° Grease two 8-inch round pans.  In a bowl, combine the flour, sugar, cocoa, baking powder, and salt.  With a pastry blender or fork, cut in the butter until mixture resembles coarse crumbs.  Stir in the milk with a fork until the mixture just becomes moistened.  Spread dough evenly in the pans. If you like a sweeter shortcake, sprinkle sugar over the dough.  Bake at 400 degrees for 15 to 20 minutes.  Remove the cakes from the pans and cool completely. In a large bowl, combine the sliced strawberries and sugar to taste.  To assemble shortcake, place 1 layer, bottom side up, on serving plate.  Top with half of the strawberries and half of the whipped cream.  Top with remaining layer, top side up.  Top with remaining strawberries and whipped cream.  Garnish with reserved whole strawberries.  Drizzle with fudge sauce. Click here to see more from our recipe corner. 

Q&A with Vince & Judy Perrin

Meet The Alligator-Hunting Couple Who Married 2 Weeks After Meeting— Vince & Judy Perrin Celebrate 34 Years Together   by Melissa LaScaleia Introduce me to your family. It’s myself, Judy, and our two dogs, Buddy and Bella. Why did you move to this area? We live in Stonebridge just outside the Market Common. As children, we both vacationed here a lot, and continued the tradition after we got married. When we were ready for a move and a change, we decided to make Myrtle Beach home. Where are all the places you came from? Vince: I grew up in St. Louis, Missouri, and after the Marine Corps, moved to Virginia. Judy: I grew up in Virginia and opened a dance studio in Roanoke. I met Vince there in 1984, and we got married two weeks later. What’s your favorite thing about being near the Market Common? Everything is so handy; we get fresh coffee from the coffee shop, and donuts at the donut shop. We like to walk our dogs in the area, around the lake, and in Valor Park. What new activities have you taken up since moving here? We spend a lot of time fishing, and also enjoy alligator hunting. For one day last year, Judy held the state record for catching the largest alligator— it was 11 feet, 9 inches. Judy has developed a passion for essential oils, and helping people heal with them. Once a quarter, we hold a Live Your Passion Rally at Peace, Love and Little Donuts, and the next one will be on Saturday, July 14 from 12-4pm, $10. There will be free samples and door prizes (all are welcome). What are your favorite things to do here? We garden and grow a lot of vegetables. We walk on the beach and around the Market Common. We still travel some, and are going to a Lavender Farm in Utah this summer. Is there anything that you miss or would like to see in the Market Common? We still like to go to the mountains, but I don’t think we can move them to the beach. We visit the Greenville area and wish that Myrtle Beach had developed some of their culture.

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