March of Dimes Presents Their 2019 Annual Fundraising Gala

Signature Chefs Auction: Salsa By The SeaOctober 2019 by Melissa LaScaleia The March of Dimes is a non-profit organization whose mission is to fight for the health of babies and their mothers through research, education, and advocacy.  For many years, their focus has centered almost exclusively on babies and preventing premature births. But in the past few years, the organization has undergone a significant brand change and broadened their sphere of focus to include expectant mothers, aided in part by their tenacious new CEO, Stacey Stewart.  “She’s aggressive and bold, and was clear about where she was going with our mission,” says Michelle Bessett, development manager for the Myrtle Beach division. “And where she went was bringing mom into the conversation, because a lot of what affects infants can be prevented when the mother is healthier.” Last year, 700 babies didn’t come home with their mothers, inspiring the organization to include maternal morbidity prevention as part of their growing agenda. Today, both mother and baby are the new focus for the March of Dimes, in partnership with the goal of fighting prematurity. One of the ways that March of Dimes does this is by making sure that health care resources are available to all moms.  “A high percentage of mothers who die in birth are African American mothers,” Michelle says. “Conducting and funding research is at the core of what we do to understand why these things are happening. We are out in the community, teaching women to ask empowering questions when they go to their health care appointments, so they can take control of their own health.”     As development manager, Michelle oversees all of the March of Dimes fundraising activities in Horry and Georgetown counties. There are two main ones: March for Babies in the spring, a community walk to support moms and babies; and a Signature Chefs Auction in the fall. “We’re all excited to have a good time,” Michelle says. “The work we do, engaging people, fundraising, is all year round. These two events are the celebrations, and a really fun time.”  The Chefs Auction is a black tie gala event that is unique in its format in that there is no seated, plated meal served. Rather, local area chefs each have their own station, where they will prepare their specialties for guests who have the chance to wander from one station to the next, building their own plates and experience as they go.  There will be a silent and live auction at this year’s event. Items for food-lovers abound, including a private in-home cooking lesson with a participating local chef. — Photo Paula Player “It’s a foodie-lovers paradise,” Michelle says. “Guests get to interact with the chefs personally and ask them questions. All of the chefs and restaurants in participation with us donate their food and their time. They put in quite a bit when they sign up for this.”  Chef Geoff Blount, from the International Culinary Institute of Myrtle Beach, acts as the chef chair, recruiting chefs from smaller, locally owned restaurants with locally-sourced food for the event. He’s been working with March of Dimes in this capacity for over ten years.  Just a few of the restaurants that will be cooking up savory dishes for this year’s event are: 44th and King; Johnny D’s; and Rioz. Peace, Love, and Little Donuts will be giving away party favors.  Past restaurant participants have included: WaterScapes; A Difference in Dining; Wicked Tuna; and Sol Cocina Mexicana.  This year’s theme is Salsa by the Sea, and will feature all Latin and Caribbean foods. Professional salsa dancers will be offering salsa lessons for the guests.  There will be silent and live auctions. Silent auction items will be donated from locally owned businesses.  Chefs are creating the packages for the live auction, offering private cooking classes in which they’ll come into your home and cook with you.  Michelle is inspired by the heart that the community puts into this event every year, and daily inspired by the March of Dime’s mission. “I took this job because of our new focus on women’s health and women’s roles in this process as a whole,” Michelle says. “It’s a much more holistic approach to motherhood and better for the health of the family. That’s a great place to be coming from. “Oftentimes, when you talk about research and medicine, it can sound cold and clinical. But what it means is that we can get health education and resources to people who need them. We believe that every baby deserves the best possible start, and I support that.”  March of Dimes works for advances in medicine and technology to give all babies the best possible start. — Photo March of Dimes As do local Myrtle Beach residents, Steve and Jillian Williams. They are passionate about the work that the March of Dimes is doing so that no other family has to endure what they did.  “Our daughter Charlotte was born on April 12, 2016 at Grand Strand Hospital,” says Jillian. “She was nine weeks premature at 31 weeks and 2 days. She shouldn’t have been as sick as she was, but she was just a really sick baby.  “They rushed her to Mcloed Hospital in Florence where we were for ten days. She had fluid on her brain. Then they sent us to MUSC. She had highs and lows, and towards the end she was just too sick. She had meningitis and scar tissue in her brain, and went downhill very quickly. She was so sick, we were so surprised she lasted for 93 days, and we knew she lasted as long as she did because of March of Dimes and the research they’ve done, that’s given doctors the additional knowledge they need to help babies.” Jillian had always heard about how the March of Dimes fights to save babies and always supported them. But now the organization means something totally new to her. She understands from experience that more research needs to be done.    Jillian and her husband Steven … Read more

Juiced Up: Your Neighborhood Juice Spot

Healthy Comes to the Market Common by Melissa LaScaleia Leonella Gonzalez graduated four years ago from the Integrative Nutrition School based out of New York as a holistic health coach.  “I was struggling a lot with crash diets,” she says. “I was killing myself with fat-loss pills and putting myself in starvation mode. Finally, I became more interested in how I felt rather than how I looked. I realized that I didn’t feel good and had a bad relationship with food.  “So I started to search for what I could do to change and got interested in healthy eating habits. I began inspiring others through what I was learning and choosing for myself, teaching them how important it is to have a good relationship with food— looking at it as nourishment, not the enemy.  “My passion for helping others to look and feel their best started growing. I had an appointment with a naturopath who really encouraged me with what I was doing. It was then that I decided to pursue a career as a health coach. I quit my job and began working full time as a coach in New York.”  “This journey has changed me and continues to change me every single day,” she continues. “It’s taught me how to connect with my body and understand what’s good for my body and what’s not. Being able to go back and track and understand what foods or ingredients in my meals make me feel better is an incredible discovery. The fact that I can work on this every day and help others to feel their best and give them the tools to feel better is amazing for me.”  Leonella became introduced to Myrtle Beach when her sister, Lorenna, relocated here several years ago.  “We are very close and I began making frequent trips to visit her,” Leonella says.  One day, the two noticed that there weren’t many healthy, easy food options in Myrtle Beach, and saw an opportunity to do something together in an industry they both loved.  Together they created the concept for Juiced Up, a juice bar located in the Market Common. “We are very close,” Leonella says in speaking of her relationship with her sister. Leonella began making frequent trips to Myrtle Beach from New York to visit her sister; then the two began their healthy eating venue together. — Photo Meganpixels Parker “At the beginning, when I was changing my eating habits, it was difficult for me to eat so many vegetables,” Leonella says. “So I started implementing juices into my daily routine. For me it was a fast and easy way to incorporate more vitamins and vegetables into my diet.”  According to Leonella, when we extract the juice from vegetables, we extract the fiber, and are left with liquid vitamins and minerals from the fruit which are easier to digest than when they are in their solid form.  She created all of the juice recipes that they serve.  “My intention with Juiced Up is to educate the community,” she says. “Every item that we sell has an amazing impact on your health; each juice contains superfoods and has a purpose.”  In addition to juices, they carry a variety of other healthy drink and food items. One of those is matcha, the Japanese green tea heralded for its antioxidant and energizing properties. One cup of matcha carries as many benefits as ten cups of green tea, and contains 137 more antioxidants. It has less caffeine than coffee, but the energy you receive from it lasts longer, and without the crash.  “It’s a jitter-free superpowered green tea,” Leonella says. “It gives you focused energy and helps you to burn calories by accelerating your metabolism. The energy is very smooth. It is one of our signature drinks, served cold or hot.”  They offer avocado toast— mashed avocado on top of sourdough bread, with different toppings like smoked salmon, plain, and with seasonings.  “Sourdough bread has less gluten in it so people with sensitivities will be able to consume this,” Leonella says. “It’s a healthy and easy snack with all your carbohydrates, fat and protein in one meal.”  They also have smoothies, made with homemade coconut and nut milks.  Juiced Up has a colorful, bright, cheery vibe, with indoor and outdoor seating and free Wi-fi.  Leonella created all of the juice recipes found at Juiced Up, each one packed with superfoods that have a positive impact on your health. — Photo Meganpixels Parker “We want customers to come in and feel healthy,” Leonella says of the ambiance. “Our goal is to create Instagrammable walls in our juice bar. We want each wall to look so beautiful with a profusion of colors and art, that people will take pictures.”  In addition to their Instagram goals, the sisters want each person who walks through their doors to receive information about what they’re eating and how every juice on the menu will make them feel better for the rest of the day.   “I feel amazing now,” Leonella says. “I feel very grateful that now that I’ve found what I’m passionate about I can make a career out of it. I remember planning this juice bar in New York four years ago and it didn’t happen. Now, I have more experience, and it’s the right time.”    Leonella is still working as a holistic health coach. Over the course of six months and longer, she works with her clients, helping them to replace bad habits with good ones.  “I help them step by step to reach their goals,” she says. “I help them with vitamins and minerals, with meal plans. It all depends on what they want and their current relationship with food. We continuously evaluate what worked and what didn’t until they get stable with those new habits and new ways of living. I teach them how to read labels, how to grocery shop and choose the right options, how to listen to their body, to understand their body’s messages and what foods are helping them and what foods aren’t. I help them connect with themselves again through food, vitamins, … Read more

Carolina Limousine & Coach

Where the Journey Is as Important as the Destination by Melissa LaScaleia Joe Reinhardt is originally from Syracuse, NY where he worked for many years in corporate sales. In 2001, he moved to Myrtle Beach seeking sunnier skies and a slower pace of living. He began working part time as a chauffeur, then opened his own business, Carolina Limousine & Coach, in 2007.  “I started with one stretch limousine,” he says. “I never expected it to get as big as it is now. My ambition was to have five vehicles, I thought that was the limit. Today we are up to nineteen vehicles and still growing.”  Carolina Limousine & Coach is the only full service transportation company in the Myrtle Beach and Wilmington areas. They have sedans, SUVs, limousines, motor coaches, vans, minibuses, party buses, and trolleys in their fleet of newly updated vehicles. They offer transport services for weddings; airport travelers; special events; corporate events; marketing events; schools; bachelor parties; and bachelorette parties.  “We look at ourselves as a service organization that offers concierge level service,” Joe says in speaking of his company. “Our whole premise is that we offer chauffeured transportation versus just a driver.”  For Joe, a chauffeur is a cross between Captain Stubing from Love Boat and Alfred from Batman— he is engaged, he is professional, he goes the extra mile always— versus a driver who just gets behind a steering wheel and drives.  “We’re setting a standard and competing on a national level,” he says. “We’re looking to always enhance our customers’ experiences. That’s the culture we created, and we’ve backed it up with the best vehicles. We probably own of the nicest fleets in the Southeast.”     Joe changed the transportation market when he introduced party buses to Myrtle Beach. Now, people can take their party on the road because of the large crowds the vehicle can accommodate. — Photo Scott Smallin Photography Joe’s chauffeurs have a wide array of talents and personalities. The family business atmosphere that he has created at his company means they are loyal and passionate about their jobs; Joe has one chauffeur who has been with him since 2007.  “We are like a big family,” he says. “We have to be to have the service that we do. Our people are employees and have worker’s comp; they are not independent contractors. We take care of our employees and they, in turn, take care of our customers.  “There are no limits to the good service that we provide. If something goes wrong, we’ll fix it asap. We’re solution providers. If we are at a wedding and the bride has a headache, we’re going to go to the store and get a Tylenol for her. I had one chauffeur who even gave the bride away.  “I do a lot of traveling and every time I do, I use airport service and a transportation company, just to see what else is out there. And we are the best at what we do.”  Joe and his team can do anything— they’ll even help you organize your event logistics.  “My wife, Gillian, is one of the top wedding photographers in the area,” he says. “Because of her extensive experience in this industry, I have a different perspective and better understanding of what is needed at a wedding when arranging guest transportation.”  “We ask different questions so I can discover what you really need,” he explains. “Transportation is something that people don’t really want to deal with and often they don’t know what they need. I’ve been doing this for so long, I can narrow it down quickly. We have completed over over 9,000 weddings in my career. It’s a big responsibility to make sure we have all the details correct.”  80% of Joe’s vehicles are buses, as the company organizes travel for an increasingly large number of corporations and groups of all kinds. — Photo Scott Smallin Photography Although they arrange transportation for over 900 weddings per year, 80% of Carolina Limousine & Coach’s vehicles are buses. In recent years, they gravitated into the bus/motor coach business, and orchestrate travel for many corporations, Coastal Carolina University, and the Chamber of Commerce. They work with groups as small as one person up to 500 people, and can go anywhere in the country.  “We’ve been asked to provide transportation for corporations attending the Super Bowl, for presidential campaigns, celebrities, and the Myrtle Beach Marathon,” Joe says.  Joe changed the market of transportation when he introduced Party Buses to Myrtle Beach.  “They are safer, you can stand up in them, and hold more people in them,” he says. “It’s more of an inclusive atmosphere for your event, as opposed to a limousine which is limited in the number of people it can hold.”  Carolina Limousine & Coach is part of the Myrtle Beach Chamber of Commerce and the Myrtle Beach Regional Economic Development Council. The National Limousine Association named him the Humanitarian of the Year in 2015.  Joe had the first pink limousine in the country; 10% of the proceeds from its use went to a local Myrtle Beach charity, Caring in Our Lifetime.  “As a small business owner, you have a responsibility to your community— you have to be a steward of your community,” he says. “Volunteering is so important. We organized the Christmas Party for the Boys and Girls Club annually. We gather wedding industry members, photographers, DJs, and catering managers, and deliver toys to the Boys and Girl’s Club, assigning certain children to vendors.”  “Gillian and I have been married for thirteen years,” he says, “and my kids have grown up around the business. I have two daughters, Alexis and Sophia. Without my family I could never have built Carolina Limousine and Coach. My wife calls herself support services. She doesn’t realize she is the star of the show.” Carolina Limousine & Coach 7269 Hwy. 707, Myrtle Beach, SC 29588 843-294-5466 843-293-5466 843-293-7433 Open M-Sa 8am-6pm; Su 9am-1pm. www.carolinalimo.com Facebook @ Myrtle Beach Limo

Wine and Design

Get Your Art Buzz On by Melissa LaScaleia Bailey Turner discovered Wine and Design when she was a sophomore at Coastal Carolina University. A graphic design major with a minor in studio art, she was looking for a job doing something she loved, and began working at one of Wine and Design’s franchise locations in Myrtle Beach. After graduation she moved to Chicago, and stayed in the same industry with a similar company.  When she returned South, the Wine and Design of her college years had moved to North Myrtle Beach. Seeing a huge market open in the heart of Myrtle Beach, she and her husband, Chris Wilkinson, decided to open their own location in the Market Common while they were still dating.  “We got business married before really getting married,” she laughs.  Wine and Design teaches step-by-step instructions for painting your own painting. Groups of friends or solos get to leave with a painting that they made that same night. The studio offers a selection of snacks and non-alcoholic beverages available for purchase, but is also BYOB, and encourages people to bring what they want to eat or drink.  “People often bring cheese platters or fruit trays, they sometimes even cater,” Bailey says. “It’s really like a big party where you happen to learn how to paint. People who come in here expect to have a good time. It’s just a fun environment to be in.”    Husband and wife team Chris Wilkinson (left), and Bailey Turner (right). “We got business married before really getting married,” Bailey says. — Photo Meganpixels Parker Classes are held daily, and pre-registration is encouraged to give Bailey and her team of artists time to pre-trace the canvases. If somebody wants a totally blank canvas, they’ll provide that too.  They also offer a daily Pop-In & Paint class, for those with unpredictable schedules or spontaneous tendencies. During designated hours, anyone is welcome to come in and paint at their own leisure from a pre-traced or blank canvas, without any teaching guidance.  All of the artwork at Wine and Design is original— either created by an owner of a franchise or an employee of one. It’s all copyrighted— therefore, not something you’ll find reproduced anywhere outside the venue. There are new paintings to choose from all the time, and the artwork is kept in an online gallery database which all of the franchises have access to. Selected paintings are rarely offered twice— only brought back by client demand.  The paintings are picked several months in advance based on what Bailey thinks will be popular seasonally. You can view the selections on their website and pre-register for the painting you choose.  They have a range of other mediums you can select besides canvas: wine glasses, wine bottles, and pallet boards; and specialty classes like Paint Your Pet, as well as an Acrylic Pour class in which you liquidize paint and pour it on the canvas to make abstract designs. “The emphasis is on texture and color and less on form,” Bailey says in speaking of the latter class.  They are also offering classes and workshops under a new do-it-yourself division.  “I truly love my job,” says Bailey. “This is probably the dream job for any artist.” — Photo Meganpixels Parker “Under this category are classes like knitting chunky blankets, and creating stencils from a wood pallet to customize lettering or a design,” Bailey says. “These are more hands on physical activities.”  Wine and Design has two rooms— a larger for public gatherings, and another room in the back for private functions like birthday parties, bachelorette parties, kids parties, and baby showers. Anything that can be turned into a party can be a party here.  They also offer several kids camps over the summer as well as alternating Mommy & Me and kids painting classes on Saturday mornings. Check their calendar for all their latest offerings.  “We’re excited to be in our fourth year and still continuing to bring in new and fun elements to the industry,” says Chris.  With a degree in business and finance from Coastal Carolina, Chris handles the business side which also includes most of the marketing. Bailey works with the calendar, manages the artists, and handles inventory; they both handle customer interactions.  “I truly love my job,” she says. “It’s amazing being able to paint everyday. This is probably the dream job for any artist.  “Everyone who works here either has an art degree or is getting their art degree, so they’re all very qualified to teach. I try to teach a large number of classes because I enjoy it.”  The couple bring an element of fun to their business that’s infectious for their clientele, and continue to brainstorm new offerings to delight.” — Photo Meganpixels Parker In addition to the teaching, Bailey’s favorite thing about being co-owner of Wine and Design is seeing customers find and discover their creativity.  “98% of the people who come to us have never painted before, or haven’t since elementary school,” she says. “A lot of times they get discouraged and say, ‘I’ve never learned art,’ but they have so much talent. They’re usually a little hard on themselves, but at the end, they’re so proud of their work.”     Bailey and Chris have what’s called a Paint It Forward division, a charity division of their company, in which they donate a percentage of the class proceeds to a charitable cause. Often customers will approach them with a cause, and the two will host a class to support them.   “We especially love being in this community of Market Common,” Bailey says. “We couldn’t have chosen a better area when we decided where to go. We have a lot of support from people who live nearby. I want to bring them creativity. Art is important, especially for people with a 9-5 job, because creating helps you de-stress. And where else do you really get to do art in the community?  “We have a lot of customers who come to us multiple times per week and per month, and this is their therapy session. I think that’s a neat … Read more

Building Kitchens, Giving Back to the Community

Kitchens for Deaf Education with Conway Builders by Melissa LaScaleia Since its beginnings in 1997, Conway Builders of Myrtle Beach has taken pride in offering quality workmanship. The family owned and operated company specializes in kitchen and bath remodeling and all other interior house finishings.  Michael Sokolik, Jr. is vice president of the company and partner with his stepfather Victor Conway. Victor has been in this industry since the age of eight, when he would accompany his father and uncle on jobs. As an adult, he forged Conway Builders of Myrtle Beach with values based on stellar customer service and first-rate artistry.  Conway Builders are building contractors who go above and beyond in terms of the customer service and level of work that they offer.  Victor sums up their approach with a phrase he coined— ‘There’s the right way, the wrong way, and the Conway.’ With the Conway method, customers are taken care of, the right way, the first time.    “My stepfather would say, if you can see it, the customer can see it,” Michael says. “So we look with attention to detail to catch things and take care of any loose ends the first time. That way, we’re in the clear, and not giving them anything to go looking for.”    Another of their mottos is quality above quantity.  “We want each customer to receive the same excellent service as the person before them,” says Michael. “So if people want the job done yesterday, they have to wait their turn while we give our full attention to the project we’re currently working on. We won’t short-change or abandon a current customer just to secure a new one.”  “Our main goal is to make our customers happy,” Victor adds. “And that takes a lot of hard work and hands-on mentality to achieve. We’re a family business, so when you hire us, you’ll always have a member of the Conway family on the job.”     Michael Sokolik, Jr., co-owner of Conway builders. — Photo Meganpixels Parker In keeping with their commitment to full transparency, with Conway Builders, you never have to worry about being upcharged. They give their clients a list of products needed for the project and the locations where those items can be found, so that homeowners can select the style, price, and quality of the materials personally.  “We try to steer our clients towards using higher quality materials, because those will stand up over time,” Michael says. “If you use lesser quality products now, you’re going to pay to do a repair again sooner than you would otherwise. But anybody who can’t afford higher quality materials still receives the same level of workmanship from us.  “It makes sense to have the clients pick out the materials since they are the ones who have to live with the products. That way, there’s no question as to what they’re getting. They’ve seen it, touched it and they know all about it. And, if they choose to use another contractor, we’ve given them an organized form that makes it easier to have a complete breakdown of what they’re buying and for what purpose.”  Conway Builders takes the time to give a complete verbal overview of the labor process, so that customers can hear and understand what it takes to do the work, the skill and knowledge needed to execute the project in a timely manner, and a complete price with all the taxes included. They give accurate and detailed assessments that are clear, transparent, and up-front both about the cost and the time needed to complete the job.  “I’m always willing to sit and spend time with customers to understand what they want and answer any questions,” Michael says. “Because what I hear from a lot of people who end up choosing us, is that a lot of companies are just there to take measurements and write up an estimate, not answer questions.”  The team at Conway Builders takes continuing education courses within their profession, so they constantly stay up-to-date on the latest trends, available products and installation techniques, and code.  The company’s incredible attention to practically meeting and addressing customers’ needs earns them grateful and loyal clients as much as their industry and design knowledge.  “A lot of people go with our ideas because we know what we’re talking about,” Michael says. “People look at their bathroom or kitchen and say, ‘I want this or that.’  I’m able to create a design for them that is going to get them all the different characteristics of their varying ideas and make it into one final transformation that’s tangible, workable, and solid.” Michael’s daughter, Gracelyn (center) is both deaf and hard of hearing. She is the inspiration behind Conway Builder’s Kitchens for Deaf Education donation campaign. — Photo Meganpixels Parker This past August, Michael began a fundraising promotion to give back to the community called  Kitchens for Deaf Education.  Through this initiative, when customers order any size or brand kitchen cabinet set and installation through Conway Builders, the company will donate a portion of the proceeds to Horry County Schools to support deaf education.  The money will primarily be used to update the resources library— securing the acquisition of things like books, technology, and other learning tools specific to deaf and hard of hearing children. It will also be used to provide continuing education for interpreters within the Horry County school system.  “Another thing we’re doing with the money,” Michael says, “is hosting an awareness picnic for the deaf and hard of hearing students all over Horry County, and their friends from the hearing community.”    Michael’s youngest child, Gracelyn, was the inspiration for the promotion. She is deaf and hard of hearing, and is a part of the Deaf and Hard of Hearing program at the local school where she just entered kindergarten.     A lot of deaf and hard of hearing people are able to wear hearing aids or get cochlear implants to help them hear, but the surgery is very expensive and requires much maintenance throughout … Read more

Myrtle Beach Funeral Home & Crematory

Known For Excellence, Trusted For Value by Melissa LaScaleia When a relative introduced Jim Bowdre to the funeral business at a young age, he found he enjoyed the profession, and decided to pursue his interest by attended embalming school.  In addition to receiving a degree in mortuary science, he also graduated from Virginia Tech on a full-ride academic scholarship, and earned his master’s degree in education from UVA.  Jim worked for Hillenbrand Industries, the world’s largest casket and hospital bed company for twenty-seven years as a territory manger, covering NC, SC and GA. He also taught continuing education in North and South Carolina for funeral directors.  In 2004, Jim took an early retirement, and moved with his wife, Carole, to Myrtle Beach. Then he met an altruistic gentleman, Greg Everett, who wanted to make funeral costs more affordable to people.  “The biggest thing that drives people away from a funeral home is the cost,” Jim says. “Greg is one of the nicest people you’ll ever meet. He was trying to come up with a business plan to offer premier service at an affordable price.”     With Jim’s help, Greg started the Myrtle Beach Funeral Home and Crematory in 2008. With his love of the funeral business, Jim worked for him after retirement, and ultimately purchased it from him in 2011, so Greg could manage his other businesses.  Today, Jim and Carole run the funeral home together with the help of Eddie Lennon and Bob Borning.  Eddie is originally from Long Island, NY, and moved to Myrtle Beach five years ago. He is the cremation specialist at the funeral home, and is currently apprenticing to be a funeral director.  Eddie became interested in the funeral business when he began meeting people in the industry through his work in a nursing home and then afterwards at the Myrtle Beach hospital. After meeting Jim through mutual connections, he decided to join the Myrtle Beach Funeral Home team.    “The environment here has a very homey feel to it,” Eddie says. “We look out for one another, we help one another. And we help the families get through this time— sometimes it’s with laughter, sometimes it’s just by being compassionate. We treat each other and the people who come in here as if they are our own family.”  Bob Borning is a licensed funeral director and embalmer. He grew up in upstate New York, and lived on Cape Cod for thirty years where he managed a funeral home— the same one which buried most of the Kennedy family.  He also worked for an emergency response company, and spent three weeks assisting in Louisiana after Hurricane Katrina hit, and almost four months in Haiti after the earthquake.  “We were charged with repatriating people from all over the world who were victims of the disaster,” he says.  Bob eventually moved to Myrtle Beach for the weather, the lifestyle, and a change, and worked for some years with another funeral home before relocating to Missouri. Then Jim called him and offered him a job.  “I had known Jim for over twenty years, and he gave me a call because he was looking for somebody to help him with his business,” Bob says. “I was literally packing my bags to come back here as we were on the phone discussing it.  “Jim and Carol are absolutely wonderful people to work with and for. They’ve made it possible to offer people in Horry and Georgetown counties and beyond, an affordable choice for cremation and burial.  “I meet families often, and I handle a lot of the embalming for Jim. I have a lot of experience doing it. We take pride in what we do here.”  Myrtle Beach Funeral Home and Crematory provides full funerals and cremations at a fraction of the cost of most funeral homes nation-wide.  “In keeping with the motives that inspired the start of this business, we offer premier services at affordable prices while still maintaining the highest level of ethical business practices,” Carole says.  “We offer everything any other funeral home does, but because we are a smaller facility— 7,000 square feet rather than 17,000 square feet, we have lower overhead, and so we are able to offer lower prices.”    Traditional funerals have shifted, and today, are more of a celebration and remembrance of a life. Above, keepsakes that can personalized for a family to remember their loved one. — Photo Meganpixels Parker The facility includes a large dining area, several arrangement offices, a non-denominational chapel which holds 115, a smaller chapel, a family room, and an onsite crematory with a family room attached. They also offer catering services.  “The market has shifted and traditional funerals have shifted,” Carole says. “The ceremony is changing now to be more a celebration of life. You need less space, and the popularity of cremations has grown tremendously. ”  Myrtle Beach Funeral Home and Crematory offers all traditional services for cremations and burials. They accommodate all wishes and all religious preferences.  Carole writes a lot of articles about the funeral industry and how families can navigate end-of-life issues together. One of the topics she tries to educate people about is that of the importance of pre-arrangement, the action of specifying wishes and planning your funeral while you are healthy. “Prearrangement is one of the greatest gifts that someone can give their family,” she says. “At the time of death, emotions and anxiety are escalated, often family members cannot think clearly, and cannot make decisions. With a prearrangement, it allows family members to follow the wishes of the deceased and relieves a lot of stress.”  Carole has a degree in business and psychology from Francis Marion University. She began her college career as a business major, but enjoyed psychology so much she ended up with a double major.  She has twenty years of hospice experience, counseling families who have lost loved ones and helping them navigate the end of the life process. She is a firm believer in the healing power of the grieving process.    “I enjoy helping the families who come to us,” Carole says. “Sometimes I sit and … Read more

The Benefitz Group

Helping You Make an Empowered Lifestyle Choice by Melissa LaScaleia The thought of insurance and the act of procuring it, whether it’s life, health, or home, rarely engenders much enthusiasm. More often, it conjures up a range of emotions that range from befuddlement to abject dread.  So it’s refreshing to learn that local businessman Chuck Fitzpatrick, with his small, independently owned, family run business, the Benefitz Group, offers an empowering and humanistic approach to helping people with their financial and life-planning needs— all the more appealing for being right in our neighborhood, on Farrow Parkway.  Chuck started working in the business with his father in 1984, and shortly thereafter started his own company.  “I was good at doing research and navigating the complexities of insurance, so people started asking me for help with their other life planning concerns,” Chuck says.  He began exploring the world of investment and financial planning, including trusts, wills, fixed annuities, and estate planning. As his clients’ needs expanded, so did Chuck’s knowledge base; when his clients asked if he could offer them auto and home insurance, Chuck began Benefit Insurance Services in response.      “And last but not least, people asked if I could help them purchase a home with a mortgage,” he says. “And since my son was also interested in this field, I worked with him to start a mortgage branch with US Mortgage Corporation.”  “My clients have led me all the way through this journey of life,” Chuck says with a laugh. “And today, the Benefitz Group is the name we use as an orientation for all the companies I own and services I provide. It’s a lot of work to cover so many fields, and very hard to do. But it’s worth it because I know I’m empowering people to do what’s best for them and get what they need.”  Chuck employs a technique he calls the temperature gauge to best serve his clients.  “I tell people their options and ask them to rank each option on a scale of 1-10 indicating their comfort level with that choice— in other words, their ability to sleep well at night if they make that choice,” Chuck says. The temperature gauge is for any service, product, or decision.  “If they tell me their temperature gauge is 7-10, I remind them of the worst part about the decision,” Chuck says, “and ask if they’re still a 7-10? We’re not going to move forward if they’re not, because I don’t want to put someone in something they’re not confident in. If they’re not confident, it may come back to haunt them.  “With this, you get to someone’s heart— you get to what they can deal with and not be upset. My own personal temperature gauge means a lot to me. My life, when I go to bed at night, is not a problem.”  “The last thing you want is your money to control you,” he continues. “You’re supposed to be controlling it, and what it does and doesn’t do; if you step back and say, ‘I’ll let someone else handle it,’ at least some of the time you’re not going to have a restful night’s sleep.  The Benefitz Group covers many fields and provides an array of services within the world of investment, financial planning, and insurance. — Photo Meganpixels Parker “Who wants to be in a position of going to bed at night wondering, ‘am I going to have enough money to pay my bills ten years from now?’ That’s not where people need to be in their lives. That’s not what I do.  “I like to remind people that I’m not smarter than them, but what I will do is work very hard to get things right for the way they want things done.  “Investments and insurance are intangibles; people can’t put their hands around them. And because it’s also a risk intolerant thing, it’s important to help people realize if they need this, or that, or none.  “Without them really getting the right questions—and it takes some years to really get the right questions—they aren’t being served as well as they could be. This is where my years of experience pay off.”  Chuck moved to Myrtle Beach in 1999 and started two separate companies in 2000— Benefit Financial Services and Benefit Insurance Services with his wife and son.  It’s remained a small family business ever since, today united under the umbrella of Chuck’s parent company— Benefitz Group.  Several years ago, Chuck moved his offices to Market Common.  “It’s a great community here, with beautiful scenery, and wonderful activities,” Chuck says. “I did a meet and greet in one of the neighborhoods; there were about 17 couples, and after the presentation, all of them wanted to do business with us. All I did was show them the software I use, which shows all the companies and more that I represent.  “When you pick a plan, it’s the same with every company. Then I showed them how I shopped for them and showed them the rates, comparing one company to the next. And I do it every year, or every six months when their auto and home policy renews, to look for any adjustment.  “Not everyone agrees with my commitment to divulge to clients the best rate, but I just try to treat people the way I want to be treated. Plus, it just makes sense.  “Let’s say I get 10% commission on a sale, and I can save you $400 by showing you a cheaper plan. That’s a difference of $40. You think I’m going to lose you for 40 bucks? It cost me almost that much money to find you.  “Tons of people get referred to us because we save them that $400. And that’s why people come to us. The way I look at it, it’s not the commission that’s important, it’s you, the person.” “I love working for myself and being independent of a large firm,” Chuck concludes. “It allows me to be able to serve my clients better because I have more to offer than one company’s approach. Every company out there that I’ve worked … Read more

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