What’s Open This Winter In Little River

by Danielle McFadden, of Little River While some area businesses close during the winter to save on overhead costs and enjoy some much deserved family time, there are still many venues open year-round. Here are just a few: Antonio’s Restaurant and Bar overlooks the Cherry Grove Marsh. 843-281-0620. Barefoot Landing is home to 100+ specialty and retail shops, fifteen restaurants, and more. 843-272-8349. Benjamin’s Jewelers is a fine jewelry store on Hwy 90 in Little River. 843-280-7360. Bloomingails Consignment is located across the street from Callahan’s of Calabash. 910-575-4949. Carolina Opry hosts the best live variety show in the area as well as a medley of talented musical acts on tour. 843-943-4000. Low County Pipe & Cigar’s walk-in humidor features 650+ cigars. 843-281-9361. Seaside Furniture Gallery & Accents is a popular shop with North Myrtle Beach locals. 843-280-7632. Duplin Winery is a muscadine winery serving local wines from the Carolinas. 843-663-1710. Eagle Nest Golf Course is home of the three toughest finishing holes on the Grand Strand. 843-249-1449. Ingram Planetarium in Sunset Beach, NC is open on Fridays & Saturdays during winter. 910-575-003. LifeQuest Swim & Fitness has group fitness classes, free weights, pools, and more. 843-399-2582. Little River Welding & Hydraulics offers complete fabrication services. 843-249-8548. Salty Frye’s Golf Carts also offers some golf cart repairs & services. 843-491-3300. The Humane Society of NMB has affordable adoption fees. 843-249-4948. Willards Fireworks has some of the best deals and lots of options. 843-280-0215. Crab Catchers offers delicious seafood on the water. 843-280-2025.

The Grand Strand: A Pickleball Vacation Destination

by Rick Harpster In early March of 2009, a small group of local North Myrtle Beach residents gathered on a Central Park tennis court on a cool spring morning. Fran Jenkins had invited each of them to join her to learn a new sport from Joe Gullo, a snow bird from upstate New York. It was pickleball. The early players of the game in North Myrtle Beach would chalk the tennis court with the pickleball court lines and play for several hours each day using the tennis net as a substitute for a pickleball net. As with many good things, word of the game began to spread throughout the Grand Strand, and more people showed up to learn the game. From that meager beginning, the game has taken the Grand Strand by storm. It has spread throughout the area and is now played at public recreation centers and outdoors on converted tennis courts or dedicated pickleball courts in many communities along the Strand.  There are currently about 80 public or semi-private, indoor or outdoor pickleball courts in Horry County. It is expected that this number will exceed 100 in less than two years. As golf courses continue to close, it will not be long before there will be more pickleball courts along the Strand than golf courses.  The game originated on Bainbridge Island, Washington in the mid ’60s. Joel Pritchard, a former U.S. Representative for the State of Washington and a couple of his friends created the game in the summer of 1965.  Returning home after playing a round of golf, Joel and his golfing buddies found their families bored on Saturday afternoon. Fabricating paddles out of wood, using a baseball whiffle ball, and by lowering the net on their badminton court, the game was born. The Strand has two Pickleball clubs that have formed in recent years. The North Myrtle Beach Pickleball Association (NMBPA) and the Carolina Coastal Pickleball Club (CCPC) represent over 800 players. These two organizations promote tournaments, leagues, conduct fundraising activities, and organize social activities for members. In September 2019 these local clubs hosted two Pickleball Tournaments— the Paddle at the Beach Pickleball Tournament at the J. Bryan Floyd Community Center and the USAPA Mid-Atlantic Regional Pickleball Tournament at the North Myrtle Beach Sports Center— which brought in over 600 players from various states along the East Coast. In addition to the tournaments, many visitors to the Grand Strand that play the game are seeking out local pickleball venues such as the J. Bryan Floyd Community Center in North Myrtle Beach, on a daily basis to play. Pickleball is quickly becoming one of the activities that tourists seek for family enjoyment during their stay at the beach.  Pickleball is a healthy, fun, and exciting game for all members of the family, and the Grand Strand is the vacation hot spot for pickleball on the Southeast Coast. For a list of locations to play along the Grand Strand, visit www.places2play.org.

Our Wonderful Myrtle Beach Volunteers

by the City of Myrtle Beach The City of Myrtle Beach is blessed to have a wealth of volunteers who help the city meet and accomplish its goals each year. Nearly two hundred people serve in some capacity on one of the city’s boards, commissions, or committees.  Volunteer positions usually are appointed by city council, although some of the groups are ad hoc, meaning that anyone is welcome to attend and participate. The Military Appreciation Committee is an example of an ad hoc group. Some of the boards and commissions are state-authorized, while others have been created by city council to meet a particular need or provide input on a certain subject. The Planning Commission and the Accommodations Tax Advisory Board are examples of state-authorized bodies— with their functions spelled out in state law. Locally-created boards include the Beach Advisory Committee and the Bicycle and Pedestrian Committee. In all, the City of Myrtle Beach has about twenty different boards, commissions, and committees of all types, all of which are staffed by volunteers who want to serve the city.  You must be a resident of the city to serve on one of the state-authorized boards. For the locally-created boards, a majority of the members must be city residents. City council can appoint a few non-residents to those bodies. The ad hoc groups do not have residency requirements. Anyone is welcome to participate in one of those committees. You’ll find a list of Myrtle Beach’s boards, commissions and committees on the website: www.cityofmyrtlebeach.com.  If you’re interested in serving on one of these public bodies, just submit your name and résumé, along with a letter of interest, to the city clerk.  You can bring it to City Hall at 937 Broadway Street or mail it to P. O. Box 2468, Myrtle Beach, SC  29578. When vacancies occur, city council will review all the applicants for that board or commission and make appointments.  Myrtle Beach has other volunteers, too, in just about every department. Volunteers help out at Chapin Memorial Library, in our recreation programs, at the fire department and police department, and in many other capacities. They give their time and talents to help Myrtle Beach be the wonderful place that it is. In all, the city has some six hundred volunteers who help with a little bit of everything. Each year, city council personally thanks them for their service during the annual Volunteer Appreciation Luncheon, pictured above.  The event is held at the Myrtle Beach Convention Center in January as a way to recognize the valuable services that our volunteers provide, as well as to express the city’s appreciation in person. Volunteers also receive a small gift from the city each year as a “thank you.”

Pawleys Island Real Estate Revival

by Kevin Gunn Often when people speak of real estate along the Grand Strand, the entirety of the area is referred to as Myrtle Beach.  But many people don’t realize that within the Grand Strand, we have mini real estate markets that sometimes can behave exactly in the opposite way to what the rest of the area seems to be doing.  Pawleys Island is no exception when it comes to that behavior.  The Pawleys Island and Litchfield area enjoyed the same stellar 2017 that most of the Grand Strand enjoyed, seeing the most movement in real estate since before the crash of 2008.  Then, Pawleys Island dropped 8% in activity from 2017 to 2018. The only good news for the area in 2018 was that the “Average Days on the Market” decreased by nearly a month. In many respects, the Pawleys Island market was the only “buyer’s market” along the Grand Strand for 2018. Price appreciation remained relatively the same from 2017. The rest of the Grand Strand enjoyed over 5% growth in home values. In terms of resales, Pawleys Island has found itself at the forefront of positive growth. For 2019, 724 homes have sold in the Pawleys Island market. With time still left to go, market analyzers are projecting a total of 750 homes will be sold. Even without that, Pawleys Island would rank among the Grand Strand’s leader in units sold with a gain of over 12% versus 2018.  For average sales price, as of December 2019, Pawleys Island has seen home prices rise from $349,793 to $376,825 this year, making for an 8% increase in home values.  We’ve mentioned that Pawleys Island was a buyer’s market last year. What determines if it is a buyer’s or seller’s market?  Quite simply, we look at three criteria from data: new listings, closed sales, and days on the market. As of this month, Pawleys Island has seen a decrease in residential new listings of 9%. Meanwhile, closed sales have increased over the same timeframe by 15.8%, with days on the market virtually unchanged.  With less inventory coming on and more closed sales occurring, Pawleys Island is firm in the sellers market territory. Add to this record-low interest rates and a booming economy, and Pawleys Island is set for a fantastic 2020 real estate market.

Q&A with Faith Donnelly

Massage Therapist and Yogini, Faith Helps Clients Unwind With Her Business, Sage Wellness by Melissa LaScaleia Introduce me to your family.  I live with my brother, Noah, and my two new puppies, Jack and Billy. My parents bred them. They are eight months old and a lot of work.       Where are all the places you came from? Where do you live now? I was born and raised on Long Island, NY. Then I lived in Virginia for fourteen years. Now I live in Myrtle Beach, in Socastee.  Why did you move to Myrtle Beach? It was the right combination of affordability and beach, and I thought I would do well professionally here, as I’m a massage therapist. This is a big retiree and vacation community, and retirees want to take care of themselves well, while the vacationers like to pamper themselves. What is your favorite place in Myrtle Beach? I like to visit Grand Park at the Market Common. I walk by myself or with my dogs, and watch teams playing sports, or spend time near the big lake.  What do you like the most about living here? I like that the dynamic of Myrtle Beach is always changing. There’s a big influx of people who move here in the summer, and a lot of activity, then in the winter, there’s a lot more quiet. No matter the season, it’s never the same.     How has your lifestyle changed since moving here? I spend a lot more time outside in nature, at the beach and the state parks. I have more freedom and inspiration and motivation since I’ve moved here. And I love the weather. I also started my own business, Sage Wellness, which offers yoga and massage therapy. I teach weekly group yoga classes at my studio. Classes are a custom blend of my own style based on traditional hatha sequencing. For massage, I specialize in traditional Thai massage, which helps people attain a wider range of motion with assisted stretching. I also offer deep tissue and hot stone massages.  What new activities have you taken up since moving here? Walking. The pups love it and the weather is great.  Do you find people friendlier or more at ease? I do. People are either retired or on vacation. Both things make them happy. I always get a friendly hello from strangers.  What is one thing that your neighbors don’t know about you?  If they don’t know, it’s because I don’t want them too… What are your favorite things to do here?  My favorite things to do are go to the beach, take baths, and read.

Get Active in Surfside Beach this New Year

by the Town of Surfside Beach Now that the holiday season is behind us, many of us are probably committed to a New-Year-new-you resolution, which may entail losing weight or getting in better shape. Thankfully, and to help you stay on track with your goals, we live in a region where the weather is mild and the skies are blue, and a town where there is much to do.  Surfside Beach has a number of parks for everyone to enjoy— from visitors and residents, to children and seniors. So get on out there, enjoy some sun and activity, and pick your favorite locale. All Children’s Park is located on the corner of 10th Avenue South and Hollywood Drive. It contains two playgrounds, a picnic area, and restroom facilities. The park and play equipment are accessible to both physically challenged and able-bodied children.  The town also has two small Bark Parks located on Pine Drive next to the library. They are open from sunrise to sunset daily (closed on Wednesdays from 10am-noon for cleaning). Dogs must have a town license which costs $10 annually and can be purchased at Town Hall (115 US Highway 17 N.). Fuller Park is located on the corner of Surfside Drive and Myrtle Drive. It has two lighted tennis courts, a naturally shaded playground, and a picnic area with restroom facilities. It is conveniently situated next to the library.  Situated just off Glenn’s Bay Road on Spanish Oak Drive is the Huckabee Recreational Complex. This park has three lighted baseball fields, two picnic shelters, a tot playground and restroom facilities. The Complex is host to youth baseball and softball programs in the spring and the fall. The fields are also available for tournament rental. The park is open Monday through Friday from 7 am – 4 pm Monday.  In addition, Surfside Beach offers a picturesque park, called Martin Field, located on Dogwood Drive between 6th and 7th Avenue South, just three blocks from the ocean. It contains one lighted baseball/softball field, a covered picnic shelter, and restroom facilities. It is used for youth athletic practices, T-Ball, Coach Pitch and Machine Pitch games. Rental of the field is conducted by Surfside Beach Youth Sports Association. Adjacent to the ball field is Martin Park, a small waterfront recreation area located on Lakeside Drive and 8th Avenue South. It contains two shuffleboard courts, one horseshoe pit, two bocce ball courts, a tot playground, and four picnic shelters. Also located at this park is Floral Clubhouse, which accommodates approximately thirty-five people. The clubhouse is available to rent year-round.  Memorial Park, formerly Passive Park, is a peaceful area located on the corner of Surfside Drive and Willow Drive next door to the Surfside Library. Amongst the park’s beautiful live oaks, you’ll find picnic tables, a gazebo, and the Veterans’ Memorial wall and fountain. There are also lighted sidewalks for walking at night and six multi-use exercise stations, specially designed for seniors.  For rental of the fields, contact the Youth Association at www.surfsideyouthsports.com. For information on the parks, contact Public Works at 843.913.6360. For rental of the Floral Clubhouse contact Debbie Ellis at 843.650.9548 or dellis@surfsidebeach.org.

Getting Healthy In Carolina Forest

by Emily Smith Though the New Year is a famously popular time to encourage new positive habits, becoming a happier, healthier person is a year-round commitment.  A few new additions to the Carolina Forest area, now and planned for the future, promise to encourage local residents each step of the way on their healthy regimens, no matter what time of year. Just over a month ago, Burn Boot Camp opened its first franchise in the Grand Strand. With a focus mainly on empowering women, this gym also provides workout camps for men, nutrition guidance, and complimentary child care programs, so parents can exercise without worry. To decide if their community is right for you, Burn Boot Camp offers a free, thirty-day new member trial period. To get in contact with Burn Boot Camp in Carolina Forest, call 919-324-4686 or visit them on their Facebook page @ Burn Boot Camp Myrtle Beach SC. The gym is located at 2000 Oakheart Road in the Forest Square center. Around the corner, the building where Gander Mountain once stood is being transformed into a Planet Fitness, the fourth and latest location along the Grand Strand. Although not expected to be finished until the second quarter of the year, the property owners are envisioning high traffic to the business, given its convenient location to Carolina Forest. Because the new gym only intends to occupy just over half the square footage of the building, we can expect another business or two alongside it. The new, soon-to-be Planet Fitness is situated at 1049 Glenforest Rd. If you want to get more in touch with nature, Carolina Forest Boulevard hopes to have a finished park with historical significance built later this year. Back in November, plans for Huger Park near the Carolina Forest Recreation Center began moving forward again after eight years of planning.  Surrounded by the growing residential development, aptly named The Parks, Huger Park will be within walking distance of the rec center. The land which connects the two will be the future spot of multi-purpose athletic fields. The main attraction of the park has always been the prolific, majestic oak trees, estimated to be upwards of 300 years old. Whether needing a structured training session, an individual workout, or some relaxing time to connect with nature, Carolina Forest continues to grow and accommodate the needs of its residents.  Change doesn’t happen overnight, but throughout this new year, expect to see these fabulous new additions to our community inspiring us stay active and healthy.

Emma’s Health Talk: Stress

How Stress Affects Our Bodies and How We Undo the Damage by Emma Ware From overeating at Thanksgiving, to hurried last minute holiday shopping, to making New Year resolutions, who can say they didn’t experience any stress? Stress in general has a debilitating effect on our entire body. The body responds to our choice to ignore or react to stress, whether it is expected holiday stress, the unexpected stress brought on by circumstances beyond our control, or less obvious everyday encounters. Stress creates an excellent breeding ground for illness. The body responds to stress by undergoing a series of physiological changes that include increased secretion of adrenaline, elevation-of blood pressure, acceleration of the heartbeat, and greater tension in the muscles. Digestion slows or stops, fats and sugars are released from stores in the body, cholesterol levels rise, and the composition of the blood changes slightly. As a result of reactions, the body does not absorb nutrients well. It’s all an open door for illness to enter. Don’t despair— the following suggestions will help your body to stabilize. Of course, checking with your doctor is primary before embarking on any changes to your health regimen. Taking Ashwagandha, which is an herb that acts as a sedative and nerve tonic, helps. Take a vitamin B-complex, as all B vitamins are necessary for a healthy nervous system. Inositol, related to B-complex can help with panic attacks. Calcium and magnesium help with anxiety and nervous system function. Vitamin C with bioflavonoids is essential to support the adrenal glands. Gamma-or Gabba is important for brain function and acts as a tranquilizer. And glutathione, is an antioxidant that protects the cells against damage from stress.  Remember to check with your doctor when making any changes to your health regimen. Be sure to stop by with any questions at the office in Market Common.  2798-D Howard Avenue or call me at the office, 843 997-7037. Blessings and Happy New Year, – Emma

American Red Cross and Hurricane Dorian

Hurricane Dorian in Retrospect by Melissa LaScaleia When Hurricane Dorian hit our shores towards the end of last summer, The American Red Cross responded up and down the South Carolina coast.  During that storm, they opened thirty-two shelters across the state which safeguarded more than 4,300 people, mostly in the Low Country and coastal South Carolina, Williamsburg, and Myrtle Beach areas.  It’s a testament to their dedication to providing relief to all people, that when there’s a need in a specific, local community, this national organization is quick to respond.   With this disaster, there were nearly 650 local and national volunteers. Volunteers from forty-three states across the country traveled to South Carolina to help.  Hurricane Dorian happened in late August. Myrtle Beach was spared a lot of damage, but there were forty homes across the state that were severely damaged, and approximately seven were destroyed.  In Charleston, South Carolina, Deanna Brown’s home was destroyed when a tree fell through the back of her house. The single mother of eight children removed herself and her family to the safety of a Red Cross shelter. She was so grateful to have a place for herself and her children to rest and be fed— and grateful for the Red Cross volunteers who interacted with her children, giving her time to process the experience and plan her next steps.  “It was devastating for me,” Deanna said. “I have such a large family. And that home was most of what we had. Red Cross has been great— and that has helped make this a little bit easier for me while I process everything.”  The Red Cross was able to offer her some financial assistance as well as referral support after the storm passed.  “This is what we do and what we’re all about,” says Benjamin Williamson, communications director for the Horry County chapter of American Red Cross. “We help families get back to a sense of normal and so do the generous folks who help us and volunteer with us.”     Although the impact was not too bad in Myrtle Beach, the damage caused sometimes is more behind the scenes, with things like infrastructure. “Dorian caused a lot of blood drive cancellations, which is something that people don’t really think about when counting loss,” he adds. “As a result, hundreds of drives along the East Coast were cancelled, and because of that, we lost roughly 1100 units of blood; blood that is still needed.   “To put that in perspective, we were coming off of a summer when there is already usually a shortage because people go on vacation and don’t give as often as at other times of the year. Blood collection is already difficult during this time and Hurricane Dorian compounded it.”  This New Year, if you’re looking for a way to make a difference by giving back, please consider donating blood. Blood donations are always needed and appreciated by Red Cross.  “Often, in the months after a disaster, because the media coverage dies down, people don’t know that the victims of a storm are still struggling, or that The Red Cross needs help to replenish their resources,” Benjamin says.  “This New Year, if people would like to help support our community or the victims of Hurricane Dorian, but not necessarily with a financial donation, then donating blood is the best way to help others and make a positive impact in the community.”     “The Red Cross prepared for the worst, and we got lucky that it stayed mostly off the coast,” he continues.  “Now we need help preparing for the next disaster so we can be ready. When you have to mobilize 600 plus volunteers and prepare for the worst, that uses resources. We are always preparing and replenishing so we can be at the ready to help others at a moment’s notice.” The Red Cross recommends that people also spend some time checking on and replenishing their own emergency kits.  “Spend some time with your family to talk about what worked and what didn’t from your hurricane plan,” Benjamin  says. 

The MBAF Base Throughout the 20th Century, Part 6

The Latter Vietnam War Years by Melissa LaScaleia Continued from last month. Click here to read Part 5.  As we continue our exploration of the history of the Myrtle Beach Air Force Base throughout the 20th century, as well as the squadrons that were stationed there and abroad, our journey takes us this month back to Vietnam during the 1970s. The 354 Tactical Fight Wing flew combat operations in Vietnam until January 1973. They stayed in Laos until February 22, 1973, and Cambodia until August 15, 1973.  The last aggressive shot fired by the United States was from an A-7D aircraft of the 353rd Tactical Fighter Squadron, on August 15, 1973.  The 354th TFW was returned from Thailand to its home base of Myrtle Beach on May 23, 1974. In May 1975, former Myrtle Beach A-7Ds were used in the SS Mayaguez Operation, the last combat action of the United States in Southeast Asia.  The incident took place between the United States and Kampuchea over the course of three days. The Khmer Rouge was the name attributed to the followers of the Kampuchea communist party, the regime which ruled Cambodia from 1975-1979. The incident began when the Khmer Rouge seized an American merchant vessel, the SS Mayaguez, when it was sailing in contested maritime waters.  United States marines mobilized and retaliated quickly— recapturing the ship, and pursuing the hostages to the island of Koh Tang. The skirmish lasted only a few days, and the hostages were released unharmed, but several Americans were captured and executed. This was the official last battle of the Vietnam War.    But even with the conclusion of American involvement in the most contentious war of that century, the 354th continued to see action. On February 1, 1974, the squadron was sent from Myrtle Beach to Howard Air Force Base in the Panama Canal for operation “Coronet Cove” to act as close air support for U.S. Army personnel training in that area. In April of that same year, A-7D aircraft from Myrtle Beach were sent to Hawaii for training exercises with army and marine units. Training like this with A-7D aircraft continued to occur until 1978, when the Air Force phased that aircraft out. The aircraft were retired to the service of the Air National Guard until the late 1980s. The A-7D was replaced by A-10A aircraft in 1977. The 354th at Myrtle Beach was the first wing in the Air Force fully trained, equipped, and ready to operate the new craft. They were fully implemented by the summer of 1978. Operating the new A-10s, and with their involvement in Asia over, the 354th reinstated their NATO commitments, and served terms around Europe in support of the training exercises, COMET, CORONET, and CRESTED CAP. The trainings were meant to familiarize troops with the European theater of operations as well as test the mettle of the troops’ long-term deployment capabilities.  In 1975, the City of Myrtle Beach and the military agreed to implement joint civilian and military activities at the Myrtle Beach Air Force Base.  Construction for what eventually became the Myrtle Beach International Airport commenced on the Northeast side of the base’s runway. And by 1977, the Myrtle Beach International Airport officially became a part of the city. To be continued. Click here to read Part 7. 

Kicking Off The New Year Right

Making and Keeping Your Intentions for 2020 by Melissa LaScaleia Welcoming a New Year comes with many traditions, but none as prevalent as setting a New Year’s resolution.    But how common is it that what we begin with so much energy slowly dissipates after a few short weeks or months, and we fall back into old patterns? Studies show it’s more common than not. Our brains are hardwired to repeat our current patterns— even if we want to change them. So to help you stay inspired and on track with your wellness goals this year, the Insider spoke with our area’s health and wellness expert, Emma Ware, to get some tips and tricks on how we can turn our visions for being our best selves into results-oriented actions.  Emma has been working in the health and fitness industry for over twenty-five years, and as such, is well positioned to offer some great advice. Her extensive credentials include a degree in health and fitness and a doctorate in holistic nutrition. She is a certified nutritionist as well as a clinical, certified homeopath.  In Los Angeles, Emma worked in partnership with medical doctors, surgeons, oncologists, and gastroenterologists to help people implement new exercise and lifestyle choices to stay in better health— often, resolving their medical conditions.  She also wrote a cookbook, Fast Wholesome Cooking, to teach people with digestive issues how to eat differently. The recipes, techniques, and approaches help people to manage their symptoms— like pain, bloating, and lethargy— with often the conditions dying away on their own as a result of adopting a cleaner diet.  Emma has helped hundreds of people in Myrtle Beach lose weight and reach their goals. She’s taught people how to shop, cook, get organized, change their lifestyle, have a better outlook on health, think differently, and accept the changes they need to make to get the outcomes that they want to achieve. So we ask Emma— How do you set and stick to your resolutions?  “After I set an intention, I follow several steps to bring it to fruition,” she says. “Even though I’ve been working on myself for forty years, a protocol helps me to stay on track. When you follow a protocol, you’re holding yourself accountable and are more likely to succeed. “First, I always practice having a good attitude when it comes to food and health. And just as important is having an understanding of what I should eat and what I shouldn’t. I know that I can’t eat everything I want to if I want the results that I want. So the first step is a good healthy dose of reality mixed with positivity.”  The second thing that Emma does is practice discipline. And what helps her maintain it is setting herself up for success with organization in all areas of her life.  “I always make sure I have foods that I can eat in my home as well as at my work. That way, if I suddenly become hungry, or need to work later hours, I know I have healthy options that support me, rather than having to resort to grabbing whatever I can find last minute. In this way, I stay in the driver’s seat about what I’m putting into my body and when. So planning and organization are key.”  “When you implement these qualities— like discipline, organization, and self-accountability— it empowers you because it gives you the feeling that you’re in control of your life and choices,” Emma adds. “As people, we’re always seeking paths of greater self-empowerment and confidence.”     Emma Ware (left) is a health, fitness, and wellness expert with a consulting business in the Market Common. She uses many teaching tools to help her clients implement new, healthy habits around food and self-nourishment. — Photo Meganpixels Parker With support systems in place, Emma moves on to creating a program for herself to follow based on her lifestyle choices.  “You’ll want to consider how many hours you plan to work, how many you plan to devote to leisure and other causes, and how many you’re willing to devote to cooking,” she says.  “I make a list of what I’m going to cook for the week in advance. I usually make about five or six items, and split them between my work and office. Whatever I don’t have time to cook, I buy. But whatever I buy has to be clean and the closest thing you can get to home cooking.  “What’s important for me is knowing that I’m not going to deprive myself, and that I’m going to eat foods that store calories longer in my system so I’ll be sustained longer. Making food choices like that will also help me curb my appetite so I’m not overeating.”  Part of why this program works so well for Emma is because around holidays, birthdays, and vacations she gives herself permission to enjoy herself as she chooses— approaching her eating habits with a work hard play hard mentality.    “Reconciling to change is easy if you have a different way of looking at things,” she says. “The first thing you have to do is accept that you need to make changes. The second is to implement a program that you can understand, accept, and have patience with as you follow it.  “People also need to recognize that changes take time and don’t happen overnight. If you’ve had a bad habit for twenty years of your life, you need to be patient with changing it. If you fall off a program, then start all over again. You can’t be hard on yourself.”  And to implement those changes, Emma advocates the importance of cheating.  “While you’re eating the best that you can, if you suddenly have a craving for donuts or coffee, then eat one donut instead of three, and drink half a cup of coffee instead of a full one. Then you feel amazing because you cut back by half and still satisfied a craving. You need to let go of the idea of perfection and adopt a mentality of balance instead. Perfection isn’t realistic, but balance is natural.”  Cheating goes … Read more

Moore, Johnson & Saraniti

Trusted, Experienced, Compassionate by Melissa LaScaleia Moore, Johnson & Saraniti is a local law firm, started in 2001, that is today comprised of five female attorneys. There are three senior partners: V. Lee Moore, Sarah A. Johnson, and Elizabeth J. Saraniti; junior partner, Angela D. Harrison; and associate attorney, Nancy M. Zovnic.  The firm practices in the areas of general litigation, estate planning, probate administration, family law, commercial and residential real estate, corporate, collections, community association representation, personal injury and mediation. “We are committed to providing ethical representation that is responsive to our clients,” says Angela, who has been with the firm since 2012. “We look at each individual situation, and customize what we have to offer to meet our clients’ unique needs.”  Moore, Johnson & Saraniti can help clients to determine what they need to accomplish their goals and offer advice and solutions to get them there.  Lee Moore has been practicing law for more than thirty-two years. She takes the time to examine each person’s request more deeply, to safeguard her clients from any oversights that could land them into a quagmire at a later date.  Lee is originally from Pawleys Island, and went to high school in Georgetown. She attended USC, then moved to Florida and worked as a paralegal before returning to USC to study law. After graduation, she settled in Surfside Beach.  When starting her own private practice, Lee was looking for an attorney who handled real estate closings to round out the services her firm offered. In an unusual twist of fate, Lee’s father used to have breakfast regularly at the Litchfield Diner with the husband of attorney Sarah Johnson. Word got out that Sarah had the skills that Lee needed, and when they met, both felt it would be a good fit.  “Sarah and I joined forces first,” Lee says. “And then about a year after that, I was looking for a very detail-oriented person and I found Elizabeth. I saw her in the court room and decided she’d be the perfect fit.  “Amongst our entire team, we really meld a lot of areas of law, and that enables us to provide more extensive services to our clients. We cover areas that complement one another.”  One of the main areas that Lee focuses on is estate planning. And, she often finds that people don’t have the appropriate documents in place to cover their needs appropriately.       “Not understanding the ramifications of all aspects of an estate plan leads many people to believe they just need a simple will, but that may not be the case,” Lee says. An estate plan requires an attorney to review multiple areas, including the possible need for either a will or a revocable trust, and a review of all assets, both probate and non-probate, along with a review of beneficiary designations.  “People have a perception that the probate process is expensive or cumbersome,” says Lee. “But in South Carolina, that process is actually relatively simple.”  According to Lee, an estate plan is more than just your will— it includes everything. A trust could be necessary to manage the assets for an underage beneficiary. Then, there are some assets that are not controlled by the distribution scheme in a will. If you designated a beneficiary to receive something, like a life insurance policy, that contract controls the distribution regardless of what your will may provide. The same thing holds true with annuities and retirement accounts.  Lee begins the process by looking at her clients’ current documents to confirm that they are valid in this state, and that they still accomplish her clients’ goals.  Angela Harrison has been with the all-female law firm since 2012. — Photo Meganpixels Parker “We also review the two types of Powers of Attorney,” she says. “One has to do with health care, and the other with financial matters. Both are important because that appointed person impacts decisions that need to be made while you are still alive.”  In addition to estate planning, Lee also handles probate administration, family litigation, and mediation for both probate and family court matters.  “I like mediation because you can help people resolve something in a fairly quick fashion,” she says. “It is a mechanism for individuals to be able to resolve cases without having to go through the knock-down, drag-out fight of a contested court case. I find that not only can you get the case resolved more efficiently and more economically, but people are typically happier with the outcome.  “When you’re in a court proceeding, things get said in an open and public courtroom. And pleadings, when filed, are part of the public record, so anyone would have access to personal and potentially embarrassing information.” Mediation is much more informal and laid-back because parties are in conference rooms instead of court rooms. It is a confidential and private setting, and you don’t have the anxiety that’s associated with coming in front of the judge, or the anticipation of a trial.  “It just sets the situation up for a better result,” she adds. “People are more likely to work with each other. With mediation, you may not get everything you wanted, but you feel like you have more control with the outcome. From an attorney’s perspective, when you help people reach a resolution and they sign the agreement, it’s much more satisfying to feel you’ve helped both sides reach a resolution that is in place for their life.”  Lee recommends pursuing mediation early on, before people retreat to their respective corners and become entrenched in their stance. Additionally, the longer the litigation goes on, the more costly it becomes, and the less money there is for either party in the end.  “Probate mediation gives families not only the ability to resolve the case, but to save the family bond,” Lee says. “In probate court, if families are fighting, and it goes to a contested hearing— families splinter, and they never seem to recover.”  Lee has been working as a mediator for over fifteen years. She attributes her success in generating successful mediation agreements to her organizational abilities and problem solving skills.  “As a … Read more

A Small Company With Big Backing

Delivering Visual Communications with Superior Customer Service by Melissa LaScaleia FASTSIGNS in Myrtle Beach creates visual communications and graphics for companies— everything from business cards to large illuminated exterior signage. They also offer marketing, project management, consulting, brand integrity, graphic design, installation, exhibits, displays, vehicle wraps, wall murals, and more.  “We create signage for businesses as well as communities,” says Mike Snyder, co-owner of the local Myrtle Beach franchise. “Any type of signage that you can think of, we do.”  Mike entered the FASTSIGNS scene from a commercial printing background.  “My father owned and operated a commercial print business in northern Indiana where I grew up,” he says. “I helped to manage his business early on and gained management, marketing, and operations experience. Eventually, I segued into working at one of the top FASTSIGNS centers in Indianapolis. That experience gave my wife, JJ, and I insight into what it would be like to purchase our own center, and we were excited by the prospect of branching out on our own.” “I’m from St. Simon’s Island, Georgia,” JJ says, “a beach girl with Southern roots. But I moved to Chicago when I was young. Mike and I met in Indiana. We had a shared dream and goal to move to the coastal South. So when the Myrtle Beach center came up for sale in 2013, with his skills and my background in sales, we felt buying into the franchise was a really good fit for us.”  The two had to revamp the business when they took it over. The previous owner was ill; it didn’t have any on-site management; and it was under performing.  “It needed a lot of love and attention,” JJ says. “But Mike and I both are entrepreneurs with very strong customer service backgrounds. We knew we could take on this challenge and be not only profitable, but turn this location into what it could be.  “We recognize that there are many sign companies in Myrtle Beach, but we feel that what we bring to the market is our passion for customer service. We do what we say we’re going to do when we say we’re going to do it. And that’s how we were able to turn the center around. We dug in our heels and did business the way we felt we should.”  When the two first began, they had taken over a company with customer satisfaction surveys that ranked in the low 60 percentile. In six months, they moved those rankings into the upper 90 percentile range, and they never wavered from there. In the past few years, their satisfaction ratings have been at 98%.  “We publish all of our reviews,” JJ says. “We don’t hide any because we think it really speaks volumes in showing who we are. It’s impossible to please people all of the time, and we want to keep it real with our customers.”  The uncensored reviews on their website attest to the helpfulness of the staff, their competence in execution of service, and their above and beyond mentality in pleasing their customers— all with that local, home-town feel. Additionally, FASTSIGNS was awarded Best Sign company multiple times by the 2019 Reader’s Choice Award.  The two also attribute their success to the support that they receive from FASTSIGNS corporate.  “We are planners, designers, and innovators, and like to tackle large projects,” JJ says. — Photo Meganpixels Parker Vehicle wrapping is one of FASTSIGNS’s many services. — Photo Meganpixels Parker Kylie Emfinger is FASTSIGNS in-house, professional graphic designer. — Photo Meganpixels Parker — Photo Meganpixels Parker Mike and JJ. — Photo Meganpixels Parker The FASTSIGNS team from left to right: Chelsea Parkhurst, co-owners Mike and JJ Snyder, Kylie Emfinger, and Jimmie Parkhurst. — Photo Meganpixels Parker The FASTSIGNS showroom located at 685 Grissom Parkway, Myrtle Beach, SC. — Photo Meganpixels Parker FASTSIGNS prides themselves on their superior customer service. — Photo Meganpixels Parker Previous Next “FASTSIGNS has been winning awards as a nationwide sign company throughout the years,” Mike says. “They are ranked #1 in multiple franchise related magazines, and are always at the top in the sign industry. The corporate office staff are constantly testing and reviewing equipment, and they send us the reports on what is top-performing.  “The specs they provide are invaluable— and save us time and money— giving us information long before a small shop would know.  “Additionally, they help us troubleshoot with technology. There is so much support on the back side that the average small business doesn’t receive. Instead of us having to feel our way through this business, we’re going in with guidance, which gives us an edge.”  “Being part of a nationwide franchise gives us an opportunity to keep growing and learning,” JJ says. “We attend our national convention annually to stay up-to-date on technology, products, and equipment. We were asked by corporate to be part of a board group. We meet twice a year and set goals and hold each other accountable. “And because we have the backing of a major corporation, when we purchase equipment and material from suppliers, we receive special pricing and pass that savings onto our customers.  “We are planners, designers, and innovators, and like to tackle large projects. Our customers have discovered we have a highly skilled team of marketing and graphics experts more than ready to handle your projects. We have the experience, vision and insight needed to create, manage and implement the solutions that are right for you.” Over the past year, JJ has been focused on connecting their company with who she and her husband are to their brand, and becoming more involved in the community.  “We really want to give back to our community— to make our community better in big and small ways,” JJ says.  JJ reached out to officials of Georgetown County for permission to repaint the Welcome to Pawleys Island sign which was cracked, faded, and peeling. When she discovered that no one was responsible for its upkeep, she brought it to their shop and made it like new again.  And now, she’s made a regular habit of it. About once a month, she and her husband find a sign … Read more

The Gasque Insurance Agency

Serving Myrtle Beach For Almost 40 Years by Melissa LaScaleia The Gasque Insurance Agency is a second generation Allstate Insurance agency located in Surfside Beach. Allstate Insurance agencies are individually owned, and operate as independent contractors— each one is unique in terms of the service they provide.  Empie Gasque opened the business in 1983, and led the company to become a trusted and well respected fixture in the community over the course of forty years. His son, Ronnie, began working with him as a partner in 1992, and took over the helm after his father’s retirement in 2007. A native South Carolinian, Ronnie Gasque was born and raised in Conway. He joined the Navy in 1986, and during his four year tenure with the military, made four transatlantic crossings and served on two Mediterranean cruises in which he launched aircraft off of an aircraft carrier.  After his military term expired, he returned home and enrolled in Coastal Carolina University, where he graduated with a degree in business before going on to earn an MBA from Webster University in 1999.  “I started learning about the business as soon as I began working with my father,” Ronnie says, “selling automobile, property, and casualty insurance. Over time, as we expanded, I gradually began acquiring more licenses in additional areas to stay current with our clients’ growing needs and the changing industry environment. We want to be a one-stop shop for everything.”  In keeping with that goal, Gasque Insurance provides a fully comprehensive array of products including homeowner, renters, condo, motorcycle, moped, boat, umbrella, and commercial insurance protection as well as securities transactions. (Many people asked if Gasque Insurance would handle their portfolio of stocks and mutual funds. They asked, Gasque delivered; now he does.)    Ronnie has a soft spot for animals, and hosts an annual picnic to introduce business associates and the community to animals in need of a loving home in the hopes that some will pair up. Ronnie, above, with his dog, Scooby. — Photo Meganpixels Parker “You name it, we do it,” Ronnie emphasizes.  Many of their clients are already Allstate holders who relocated to South Carolina from elsewhere; as a native, and firmly established in the industry, Ronnie can help ensure a stress-free, seamless transition with their insurance needs.  As a nearly lifetime resident of South Carolina, Ronnie is especially well equipped to help all his customers navigate smoothly through the world of insurance in a new state. And to offer the most for his clients, Gasque Insurance offers additional products through other brokerage groups when those compliment and enhance his current offerings.  Gasque brokers the products of Burns & Wilcox, Lloyd’s of London, Progressive, Sage Insurance, and American Modern, for both property and casualty insurance.  “Our primary focus is on having excellent customer service,” Ronnie says. “We try to sell our customers what they need, not what they don’t. And are able to offer discounts when they bundle all of their insurance needs— like home, auto, boat— into one portfolio.     “Insurance is a relationship business. We establish long-term relationships with our clients because we meet their needs, we handle their claims, and they trust us. And we build upon and maintain those relationships to ensure time-tested customer satisfaction.”  The aim at Gasque Insurance Agency is partnership in all of their relationships— be it amongst staff, with customers, and insurance companies— to help them fulfill and exceed their company goals.  Gasque seeks to maintain a highly trained and loyal staff; deliver superior, personalized customer service; continue advancement in technologies; and assist customers with claims to ensure compete satisfaction.  “We’ve been protecting our area residents for almost forty years now,” Ronnie says. “And we’ll continue to do so.”  The Gasque Insurance Agency services all of South Carolina, and is fully licensed in North Carolina as well. The agency has six full-time employees, two part-time employees, and Ronnie.  To offer the most to his clients, Gasque Insurance offers additional products through other brokerage groups when those compliment and enhance their other selections. — Photo Meganpixels Parker “Between myself and my staff,” he says, “we have almost 200 years of combined experience doing this. We put our customers’ needs first, and our staff is always more than happy to assist you in your insurance needs— to meet and exceed our company aims.”  Gasque Insurance Agency is committed to handling the perpetually changing marketplace. And it’s a local agency devoted to the community.  Ronnie is a board member on the Coastal Carolina CAF, Coastal Athletic Foundation, which supports the college with their growth in the athletics division. He was on the board of the Belin United Methodist Church for three years; and he’s a part of the Murrells Inlet Rotary Club. He also volunteers with and has sponsored several grants for Murrells Inlet 2020— an environmentally friendly community organization that is devoted to the growth and well-being of the Murrells Inlet community. Gasque Insurance Agency hosts an annual Pig Picking Picnic every November, at his office. He invites All-4-Paws, a non-kill animal shelter for cats and dogs in Pawleys Island to attend, along with a group of cats and dogs in need of a permanent, happy home.  “We invite our clients, business associates, and people in the community,” Ronnie says. “And hope that people will forge connections with each other, as well as find an animal to adopt and bring home. It’s another way for us to be involved in the community and lend a hand.”  “I like to think of our organization as a mom-and-pop shop,” he says when asked to sum up how he defines his company. “We offer personal, professional service but driven by the support of a large company— Allstate.” Gasque Insurance Agency M-F 8:30am-5:30pm Envelope Globe Phone

Your Neighborhood Pack and Ship Store and a Whole Lot More

Ringing in The New Year With a New Location by Melissa LaScaleia Frank Espinal opened ShipOnSite in 2007, and grew his original three profit centers to eight since that time. The neighborhood pack and ship store has relationships with all the shipping carriers (like UPS, FedEx, DHL, the post office and more), and compares prices and shipping times between them, processing your shipment depending on your needs. They specialize in shipping freight, as well as crating delicate and high-value items.  ShipOnSite can also sell items for you on eBay and perform office related services. With their PrintOnSite and GraphicsOnSite services, they can develop graphics for any type of media and execute large-format printing.  To ring in the New Year, Frank is excited about moving his Myrtle Beach store to a larger location, in response to his company’s growth.  This past year, ShipOnSite launched three additional services. One of those is MailOnSite— ShipOnSite’s version of a virtual mail service, which operates like your own personal mail manager.     “With this service, you receive mail at our store, we take a digital image of each piece, and upload it to your online account,” Frank says. “We open and scan the mail you want to see, shred what you don’t, and the image is uploaded to your account where you can direct us how to act for you further. We can also forward mail that you request to a different address.”  The service is so comprehensive, that they can even deposit checks for you.  CourierOnSite, another innovation, is a courier service for and between businesses in Horry County. Frank has plans to expand that service into Georgetown County over the course of the next year. And several months ago, he launched a new shipping app. “The app will tie everything together,” he says. “It’s a pretty robust program, with many features adaptable to everyone’s daily needs. On it, you’ll have a direct connection to our store, you can get shipping quotes, order courier service, track packages, subscribe to a virtual mail box service and much more.”  This month, ShipOnSite Myrtle Beach is moving to a new location in Surfside Beach.  “It is 1000 square feet larger than our original store,” he says. “We’re using the extra space to manage the increase in our in-house printing as well as the expected increase in shipping volume from e-commerce.”  Today, in the United States alone, e-commerce generates 50 million packages per day. In the next five years, that number is expected to double.  “That’s a number that we need to be able to accommodate,” Frank says. “From the sheer volume of e-commerce, we’re positioning ourselves to be able to be a package hub for our customers.”  ShipOnSite has long been a member of the largest retail shipping trade organization in the country, which developed a business model called Package Hub Business Center in 2019.  “We enrolled in that business model which connects us to the logistics network of large-scale retailers such as Amazon, Walmart and Target,” Frank says. “Which means that ShipOnSite will be better equipped to more thoroughly serve the customers of those establishments, and be a part of e-commerce in a bigger way.”  If a customer is traveling and needs to receive a package, they will be given the option by the e-commerce retailer to have their package shipped to the closest Package Hub Business Center for pickup. ShipOnSite’s participation in this program means that Frank can offer the tourist population of Myrtle Beach an additional service to make their stay that much more welcoming and convenient. “We’re continuing to grow as a store,” Frank says. “Both in terms of the services we provide, as well as the volume of requests we handle. And I’m excited to see where it takes us.  Come visit us at our new location in Surfside Beach.” ShipOnSite M-F 8am-6pm; Sa-Su 9am-3pm Envelope Globe Phone Facebook

Infinity Hair Salon

We Have a Chair Waiting for You by Melissa LaScaleia Myrtle Beach residents, Joyce Myers and her husband, Gary, own three full service hair salons along the Grand Strand: Infinity Hair Salon in Myrtle Beach; Hair Etc. in Surfside Beach; and Hair Trends in Murrells Inlet.  Each salon has a slightly different personality— the culture influenced by that area of the Grand Strand where it’s located, as well as the clientele that patronize it. Every salon offers services for all ages, from children to seniors.  Joyce and her husband relocated to this area from upstate New York twenty-five years ago. “We used to vacation in Myrtle Beach for years, and eventually decided we wanted to move someplace warmer,” she says. “When we had an opportunity to start a career in the hair salon business, we decided to take it.”  Husband and wife team, Gary (left) and Joyce Myers (right) own and operate three hair salons along the Grand Strand. — Photo Mganpixels Parker The two have been working in the salon industry for the past twenty-three years— helping people to nourish their locks and combat the deleterious effects ocean living takes on one’s tresses.  “Beach living is beautiful, but it takes a heavy toll on your hair,” Joyce says. “You need to protect it from the sand, sun and salt water. There’s an excess of wind and humidity that your hair is exposed to constantly. A lot of people relocate down here or come for a short stay and don’t realize the effect the climate has on their hair, or how to manage their hair optimally in this new environment. That’s what we focus on with our clients.”  As the owner of three hair salons on the Grand Strand, Joyce oversees the operations for each— ordering the newest products to keep up with trends. — Photo Meganpixels Parker Joyce oversees all the operations at the three salons, such as marketing, purchasing new products, and taking care of the bookkeeping.  “We have wonderful managers at each salon,” she says. “Carolyn Taft is at Infinity, Sheila Michelsohn is at Hair Etc., and Grace Smeallie is at Hair Trends. They are passionate about what they do, and help make our salons as successful as they are.    — Photo Meganpixels Parker “We also have very talented stylists at our salons. Because we live hair, we stay on top of the cutting-edge solutions and specialized services that are available— like smoothing and straightening services. At Infinity, we create a lot of bright bold colors for our clients, ombre looks, and keratin treatments.”  The stylists at all three salons are dedicated to their profession— committed to continuing their education, striving to grow their skills and staying current with what’s trending in the hair industry in terms of solutions as well as designs.  “At our salons, we try to listen to our clients’ wants and needs along with sharing our ideas, in order to find the hairstyle that not only makes people feel their best, but is also easy to maintain,” says Joyce. “Part of our mission is to build lasting relationships with our clients, and with the community as well.”  In keeping with their mission to make a positive impact on the community, Joyce continuously holds donation drives at the salons to help our more vulnerable populations, including youth, and local animal shelters.  The crew of Infinity Hair Salon, from left to right: Tiffany Petruzelli, Carolyn Taft, Kelsey Miles, and Rebel Hyre, show their style during the holidays. — Photo Meganpixels Parker “Our philosophy at our salons is: ‘Be your best, feel your best, and do your best,’” Joyce says. “So we invest in those relationships in our community where we feel we can make a difference just as we invest in our relationships with our clients.”  “I just love seeing some of the makeovers that the stylists do and how it makes people so happy,” she adds. “People come in and they’re having a bad day or a bad week and they can get a haircut or a color and it perks them right up.  “During the winter months, we see a lot of snowbirds who return every year because they love our stylists. This is what makes me happy— building relationships with people— knowing our community continues to grow and bond.” Infinity Hair Salon Open M-F 10am-6pm; Sa 10am-4pm Envelope Globe Phone Facebook

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