Brookgreen Gardens

Romance in the Gardens: Vow Renewal Ceremony on Valentine’s Day by Melissa LaScaleia Brookgreen Garden’s annual event celebrating love, Romance in the Gardens, returns during the season of love, and will be held this year on Friday, February 14.  The event is organized and directed by Charlene Sitas, Brookgreen’s director of food service and private events, and Jay Rowe, the vice president of Brookgreen’s public operations.  Seventeen years ago, Charlene and Jay worked together on a wedding at a venue, and then synchronistically found themselves at Brookgreen, where they continue to use their talents to help make magical memories for couples.  Romance in the Gardens is an opportunity for couples to celebrate their marriage and renew their wedding vows— remembering the day that they got married or committed to one another on an iconic day for romance, Valentine’s Day. Vow renewal ceremonies have gained in popularity in recent years, and the reasons why couples choose to participate in one are as unique and multifaceted as the couples themselves.  For some, it’s a way to commemorate a love that has deepened or matured over time. It can be a celebration of a milestone anniversary, like 10, 20 or 25 years, or a celebration of a shorter length of time, 1 or 2 years. For some, it’s a reaffirmation that they still want to be together, a solidifying of their commitment after a rough patch. And for others, it’s a way to strengthen their bond.  Today the pace of life is faster than it ever has been, and a vow renewal ceremony can act as an anchor for couples pulled in many different directions by work and life demands. Whatever a couple’s motivation, they can honor it here.  This year’s ceremony will take place on the bank of Brookgreen Creek. A harpist will play for the duration, and each couple will receive a bouquet of flowers from Brookgreen’s gardens. — Photo Brookgreen Gardens Brookgreen’s ceremony originated with Page Kiniry. It was the first new event she helped implement when she began her tenure as Brookgreen’s president three years ago, and it has now become a much beloved annual tradition, growing in participation in a short time to upwards of 50 couples.  “We have a diverse array of couples who have participated,” Jay says. “There are young couples who have only been married a few years. We had a couple come who had both lost a significant amount of weight and wanted to come and celebrate that. We have numerous couples for whom February 14 is their actual anniversary and wanted to celebrate with other couples who had the same date. It’s definitely a happy event.  It’s a nice gathering of folks who have something in common, who are all here to celebrate their relationship.”  Brookgreen’s ceremony is non-religious so as to be accessible to everyone, and is in no way legally binding. Ron Daise will lead this year’s event which promises to be beautiful.  “We have a new location this year, on the bank of Brookgreen creek,” Jay says. “We’ll have a harpist playing by the water, and each couple will receive a small wedding bouquet of fresh flowers, some seasonal and cut from our gardens. They will also receive their photograph together, and a certificate to commemorate the event.”  — Photo Brookgreen Gardens One of the fun things they’re doing this year is to calculate the total number of years that all participating couples have been married. And they’ll recognize couples who have been married the longest and the shortest amount of time.  As the event will be held publicly in their private gardens, everybody is welcome to attend. A reception at the Leonard Pavilion, a new venue for this year, will follow the ceremony. The Paul Grimshaw Duo will play during the reception for dancing and entertainment. The reception is molded along the lines of a Southern style cake-cutting reception, which was popular back in the ’50s and ’60s. In contrast to the formal sit-down dinners that often accompany weddings today, these events were simple affairs often held in the church social hall directly after the ceremony.  People would enjoy a slice of cake, some pecans grown on the farm, punch, and mints. Brookgreen’s ceremony will include all of the traditional aspects of the Southern classic, plus the addition of champagne. It’s a light and fun time to be reminiscent.  Couples come bedecked in attire as diverse and personal to them as their reasons for renewing their vows.  The gardens area perfect backdrop for a romantic day together. —Photo mwms1916 “Some come in their original wedding attire,” Jay says.  “Sometimes they purchase new clothing, or matching outfits. One couple were simultaneously celebrating their one year anniversary as well as their joint weight loss, and purchased new clothes to celebrate both milestones.”  Pre-registration for the event either online or by phone is required. There is no deadline for registration, but the event usually sells out. Tickets are $50 per couple, $40 for members, and includes admission to the gardens for the day, should couples choose to meander along the paths or have a picnic lunch on the lawns.  “We’re a historical location, and our gardens lend themselves to romance,” Jay says. “And of course today, we host many lavish receptions and grand receptions with dinners and cocktail hours on our premises. But the Southern reception takes us back in history to a tradition that led us to what and how we celebrate marriages today.”  And in the event that couples choose to host their wedding here at Brookgreen Gardens and not just renew their vows, Charlene is the women to call to help you make those plans.  They can accommodate weddings and receptions for 2 people up to 600.  Brookgreen Gardens Map-marked-alt Globe Phone

The Uncommon Chocolatier

Bringing Uncommon Delights to the Market Common by Melissa LaScaleia The Uncommon Chocolatier is the first retail venture of business partners Christine Falvo and Don Konieczny.  Both have been working as confectioners in the delectable world of professional chocolate for a combined total of thirty years.  The two opened The Uncommon Chocolatier as a team in February, last year. They have a factory in Pennsylvania where they produce all of their confections, personally driving the finished product down to Myrtle Beach twice a month.  “We didn’t have a name until we had a place,” Christine says. “We wanted to fit into the community— to be ingrained in it personally and to be thought of as their candy store.”    What’s available at The Uncommon Chocolatier? Almost anything you could wish. They offer highly customizable options to accommodate allergies, sensitivities, and preferences. — Photo Meganpixels Parker When they found a spot at the Market Common, they decided to spin off of that name, dubbing themselves The Uncommon Chocolatier. And uncommon they are, in that rare-treasure kind of way.    “We don’t want to be a franchise, we want to remain a small operation, stay local, and answer the needs and tastes of our patrons,” Christine says.  One of the ways in which they do that is through meeting people’s dietary needs. They offer gluten-free and vegan products; additionally, everything is highly customizable to your specifications. They will make sweet treats that can accommodate any allergy— without compromising flavor.  Don, the owner, makes all 120 rotating flavors of fudge by hand. — Photo Meganpixels Parker “We source all of our chocolate from Belgium,” Christine says. “Belgian chocolate is just its own entity, in a class all by itself.”  Callebaut, the company that processes the chocolate they use exclusively, is an ethical company sourcing high quality materials with ethical manufacturing.  “We use them because they are an industry leader in development, production, selection, and quality,” Christine says. “They are on the forefront of everything.”  Don is the store owner and also makes every ounce of fudge that is sold in their store— by hand.    Pecan turtles made with roasted and salted pecs and caramel. — Photo Meganpixels Parker “We carry over forty flavors of fudge in our store at any given time,” he says. “We’ve produced about 120 flavors, and rotate them seasonally. People are blown away by how many we have.”  To determine what they will make, the two will look at what’s trending and the new flavors that are coming out. They also ask their patrons for suggestions, who often oblige by requesting fun and mysterious sounding creations like unicorn or superman fudge.  For Valentine’s Day, The Uncommon Chocolatier is stocking their shelves with several confections destined to delight anyone near and dear to your heart.  They will be offering chocolate covered strawberries in a long-stem-rose box (available by pre-order only), and rose lollypops, made of pure chocolate in the shape of a rose.  They also have a product that’s new to the industry.  Called ruby in reference to the naturally occurring, beautiful, ruby pink color of its bean, the product has a fruity, tart flavor.  — Photo Meganpixels Parker “It’s new to the industry,” Christine says. “It’s been really fun to play around with and do different pairings with this chocolate. The rose lollypops and the chocolate covered strawberries will be available in ruby chocolate, as well as dark, milk, and white.”  In addition to their limited edition Valentine’s Day delights and fudge selection, there are an almost dizzying array of other wonderful chocolate delights.  Dried fruits dipped in chocolate; pecan turtles made with roasted and salted pecans and caramel; English toffee; chocolate covered marshmallows; chocolate covered pretzels and Oreos; and truffles.  “Our goal is to always produce the highest quality product and the highest quality service,” Christine says.  “We keep this venture really small and tight so that we know the quality that we produce. Don and I take great pride in the way our products look. We’re both extremely passionate about what we do.” The Uncommon Chocolatier  3351 Reed Street, Myrtle Beach, SC 29577 M-Sa 10am — 8pm; Su 12-6pm   Facebook @ The Uncommon Chocolatier  843-945-4479 Map-marked-alt Phone Facebook

The Hilton Garden Inn

A Bright Hearted Work Place by Melissa LaScaleia Thomas McDonald has worked in hotel management for over twenty years, and has been the general manager of The Hilton Garden Inn in Myrtle Beach for the past ten.  The Hilton Garden Inn is a franchisee of the Hilton Brand— a select service brand which offers all the guest room amenities people expect and love, such as free internet, room service, a microwave and fridge in every room, and 49-inch televisions with Direct TV and over 200 channels. In addition to a fitness center, they have an indoor and unheated outdoor pool, and jacuzzi spa— all open year-round. They also have laundry facilities on site.  The hotel offers breakfast, dinner, and a full bar. All of their food and beverage is done in-house. Everything is made fresh, cooked to order whether it be in their restaurant or catered. There are ample spaces for lounging and relaxing, including their outdoor patio seating area with an outdoor fire pit.     The hotel’s outdoor patio seating area and fire pit. — Photo Meganpixels Parker “During my years at the hotel, we’ve won a total of 7 Hilton Garden Inn Success Awards, which is the Hilton brand for ranking,” Thomas says. “We rank in the top 5% of all The Hilton Garden Inn’s across the world. We’ve never gotten a less than outstanding on any kind of Hilton Quality and Assurance (QA) and Quality Inspection service which takes into account cleanliness, brand standards, and service.”  All in all, they’ve won a total of seventeen “Outstandings” in the past nine years. Thomas is proud of the accolades, and passionate about what he does.  “We have a real team work environment here,” he says. “And we like to do things to continue to reward our team members. We are a bright hearted workplace.”  “We do a nice mix of corporate business and leisure business, and accommodate both types of guests excellently,” he adds.  All food and beverage is done in house. They offer breakfast, dinner, room service and catering. — Photo Meganpixels Parker The owners of this Hilton Garden Inn recently conducted an $800,000 renovation in the lobby, completely tearing it down, and the meeting room and pre-function area as well. The lobby was reworked with new flooring and walls, and the bar expanded. They created a much more open space with a plenty of room to enjoy the double-sided fireplace, and a convenience store right on the premises where you can get all of your basic necessities— everything that you need for your trip, without having to leave the hotel; even down to a bottle of wine.  But if you choose to, the mall is within walking distance. Or you could elect to hop aboard the hotel’s free shuttle which transports guests from the hotel around the mall’s perimeter, and also makes trips to and from the airport.     Single travelers will feel as much at ease at The Hilton Garden Inn as couples or those with a family. It’s an easy atmosphere that feels simple and modern, inviting and unassuming. — Photo Meganpixels Parker “This is a hotel for everyone,” Thomas adds. “It’s the most accessible property on the Grand Strand. We’re easy to get to, centrally located, and close to the beach.”  With the completion of the renovation, the hotel now has over 1800 square feet of meeting space with state of the art audio and visual equipment for presentations, meetings, and functions, and a full catering crew at the ready.  “The room can be broken up into three different sizes so it’s fully customizable,” Thomas says.  The space is a popular selection for reunions, corporate events, luncheons, meetings, Christmas and retirement parties, corporate breakfasts, lunches, and outings.  Who knew there was a seven-time award-winning hotel in Myrtle Beach? The Hilton Garden Inn Map-marked-alt Globe Phone Facebook

A Smile in Every Plate They Serve

Eggs Up Grill: Where They Love You, Yes You  by Melissa LaScaleia Don Rau, the owner of the Eggs Up Grill on the outskirts of the Market Common, has been working in the restaurant business his entire life. His father and grandfather before him did the same.  Growing up, Don helped in his family’s restaurant in Ohio, and eventually took over the family business as an adult. It was a full service restaurant, banquet, and lounge, with frequent live entertainment. They served breakfast beginning at 6am, and were open late into the night.  “Eggs Up Grill reminds me of what my parents started when they first began in this business,” Don says, “because they served only breakfast and lunch. My dad cooked and my mom was a waitress. And then they grew and expanded. And now here I am with Eggs Up Grill.”  Eggs Up Grill is a franchise that was established out of Pawley’s Island in 1986 by Chris Skodras. Don’s restaurant now is comprised of more than just he and his wife, but it’s the same kind of family-oriented concept his parents started out with.  Don was enticed by the atmosphere and family-oriented feel of the company which lent him a sense of security and led him to believe that the venture would be successful for him and his family going forward.  Which it has been.  In addition to the quintessential eggs one would expect to find, the menu also includes sandwiches, soups, and Southern inspired dishes. — Photo Meganpixels Parker Don is now celebrating the recent opening of his second Eggs Up Grill location in Prince Creek, in Murrells Inlet— an up-and-coming housing and retail area similar to the Market Common.  Eggs Up Grill serves one menu throughout its hours of operation from 6am-2pm. Both locations have a new and expanded menu and include traditional breakfast favorites like omelets and eggs Benedict, as well as burgers and club sandwiches and homemade soup.  There are vegetarian options, as well as gluten-free batter for pancakes and waffles that are cooked in a gluten environment (the menu calls the items gluten-free friendly). The updates include more desserts, as well as additional flavors that borrow from Southern cuisine.  One of their highlights is the shrimp and grits omelette, and the Bananas Foster has a bit of a cult following. The expanded lunch menu incorporates more sandwiches, with fan favorites like the pimento cheeseburger.  “We try to be health conscious and offer options for a lot of different people and for anybody’s liking,” Don says.  — Photo Meganpixels Parker In keeping with that mission, he’s transitioning both locations to a ‘Make it Your Own Menu.’ With this innovation, diners can create their own plates from a la carte selections, so they can taper their meals to their needs and desires— a process that allows the greatest freedom, and that’s price efficient too.  “I’m tickled to death to satisfy people and give the best hospitality because I believe that’s the heart and soul of how to sustain a good business— keeping the customer satisfied,” Don says.  The new Murrells Inlet location is the exclusive home to a drink line which may be incorporated at Market Common and other locations in the future. Here, Don is offering specialty coffees, espresso, cold brew, and lattes that he’s test marketing for the entire brand.  The new location will also have outdoor patio dining just like in Market Common, and it’s pet friendly too. It sports a soothing, soft atmosphere with its teal-based color palette that works harmoniously with the beach, and has a friendly, cute, and homey feel.  Don is grateful for his employees who have helped to make his business a success, among them Brooklyn Price, who, as front of the house manager ensures hospitality standards are being met, and that all guests feel at home at Eggs Up Grill.  The new location in Murrells Inlet. — Photo Meganpixels Parker “Over the past two-and-a-half years I’ve established myself at the Market Common so that I can expand and extend the wonderful lifestyle that I’ve built for myself and my employees to more people in the community,” Don says.  Eggs Up Grill gives Don an opportunity to focus on what he loves, (which is breakfast), and it gives him the afternoons to be able to spend with his family (which he also loves). The latter is a benefit that all of Don’s employees receive, and one that he feels blessed to be able to offer.  “My general manager at the new location, Tom Lorenzana— his father was in the Air Force,” Don says.  “As a child, Tom grew up at the Myrtle Beach Air Force Base. I’ve known him ever since I’ve been here, thirteen-and-a-half years. It’s a good feeling for me to give him the opportunity to work the hours I have. And he’s ecstatic about it.”  In addition to creating employment opportunities with family friendly hours, Don is happy to be able to engage in outreach work in the community.  He works with the Lion’s Club; helps with non-profits like Backpacks for Kids; and sponsors a local hockey team.  Every Veteran’s Day, Eggs Up Grill hosts a Veteran’s Appreciation day.  “It’s a good feeling,” Don says. “And I’m looking forward to creating the same type of involvement in the Prince Creek area.” Eggs Up Grill Map-marked-alt Globe Phone Facebook

Peace, Love, and Little Donuts

And an Added Thanks to Our Community by Melissa LaScaleia Peace, Love, and Little Donuts is not your run-of-the-mill donut munching experience. For starters, the donuts are made from a specific recipe— they are not a generic cake donut— and in owner Clayton Matthew’s words it’s, “a gourmet donut kind of deal.”  To begin the experience, you first stand at the counter and see your donut being fried right in front of you. Then, on to the donut bar, and witness your selection being dressed up before your eyes.  There are three levels of donut options: groovy, far out, and funkadelic, which range, as their titles imply, from something pretty cool to the works.  Groovy selections are comprised of plain, powdered sugar, glazed, and cinnamon sugar. Far Out donuts come with just frosting; and Funkadelic ones are frosted plus any toppings.  There are over sixty donut combinations which include several popular cereal and candy bar toppings, as well as more exotic toppings like salted caramel macchiato, and the all-time customer favorite— maple bacon. They even offer doggie donuts—ones with peanut butter frosting with a milk-bone biscuit on top. They are forever creating new flavors of donuts, some even influenced by their customers’ requests— the latest being the Turtle— made with chocolate, caramel, and pecans.   Every year, as soon as they arrive in town, the tight-knit snowbird ladies of the Hilton Garden Inn delight in commencing their weekly Friday gathering at the shop. — Photo Meganpixels Parker They also have a full coffee bar serving all the usual specialty drinks and tea. They carry tea from Charleston Plantation Tea company located in the Charleston area, one of the last surviving tea plantations in the United States. Since they first opened their doors in 2017, Peace, Love, and Little Donuts has established itself as the unofficial neighborhood hang-out spot. And upon opening the doors to their shop, it’s not hard to see why.  The atmosphere just beckons one to come on in and make yourself at home. It’s an easy, cheerful space, where a spirit of fun prevails.  “There are a group of ladies who come back every winter who met at The Hilton Garden Inn,” says Kay Matthews, Clayton’s mother and part owner in the business. “They discovered our shop last year, and come every Friday morning to have coffee and donuts, sing songs, and plot their plans for the following week.” — Photo Meganpixels Parker A book club also makes a regular appearance on Wednesdays, even rebranding themselves the Donut Book Club. And Saturday mornings is the known time for dads to come with their kids.  “People have discovered that it’s a nice place and a safe place,” she adds.     On Saturday mornings, it’s not unusual to find the workers of Peace, Love, and Little Donuts preparing for a wedding; they cater for small and large parties and offer a hot donut bar, or transport them ready made.  Kay serves a lot of business people who make purchases of the happy little confections by the dozens, to bestow upon their appreciative clients and employees.  “The donuts are a fantastic way to say thank you. People tell me that the message they want to send is one of peace and love, and so elect to say a thank you with donuts from Peace, Love, and Little Donuts,” Kay laughs.  The donut shop has a private room in the back of their store that they rent out for functions like birthday parties and meetings. And it’s a busy locale as well.  Delectable donut options abound at Peace, Love, and Little Donuts, and include a variety of frosting and topping options. — Photo Meganpixels Parker An essential oil group uses it regularly as a meeting space, and an insurance agent based in the Market Common uses it almost as an office several months out of the year.     “Our business has grown because of the people in this community,” Kay says. “They’ve been so supportive.  People love our product and enjoy coming in, and so we try to accommodate them as much as possible. We’re so grateful for all of the support, it’s what has made us grow and thrive.”  And Peace, Love, and Little Donuts loves the community they’re in too. They support all the races that come through like the Turkey Trot at Thanksgiving, and the 5k on the Fourth of July. Those days sees them making 80-100 dozen donuts at 4am in time for the race at 7am.  They also supply first responders around the holidays with ample donations.  “During these times, they can’t take off of work because they’re so busy serving the community,” Kay says. “So we try to let them know our gratitude. And what better way to say we wish you peace, love and thank you than with a box of donuts?”  Peace, Love, and Little Donuts Map-marked-alt Globe Phone Facebook

St. James Dentistry

Partners in Your Oral Care by Melissa LaScaleia St. James Dentistry is a full-service general dentistry practice, which focuses on cutting-edge technology to offer the best care to their patients.  The owner, Dr. David Savage, was born and raised in Kentucky and graduated with a degree in dentistry at the University of Louisville, in Kentucky, in 2010.  “Our office is as up-to-date with sterilization protocols and equipment as it can be,” David says. “Technology is really important for us; we do a lot of digital dentistry, 3D dental CT, and digital x-rays, as well as digital impressions, and in-office milled crowns. All the equipment helps aid better dental treatment.”  “We’re a growing dental practice in a growing area,” he adds. “I’m excited by all this growth; and I have a wonderful team.”       Brittany Pinson, one such team member since 2012, is an expanded-duty dental assistant. She works closely with Dr. Savage and his patients, assisting during procedures like crowns and fillings.  She appreciates the atmosphere of support that affords her greater growth in her skills as well as greater responsibility the more she learns.  St. James Dentistry utilizes the latest in technology to offer patients the best dental treatment. — Photo Meganpixels Parker “From my perspective, the more we grow individually, the more we grow as a team,” she says. “And the more that we can learn as a team, the better we can serve patients and keep up with ever-changing technology. The environment keeps me engaged and dedicated to my career.”  As a team, everyone at St. James Dentistry engages in regular continuing education. But an equal priority is offering patients a warm, welcoming, friendly environment within the confines of their modern setting, to ensure going to the dentist is a comfortable experience. Part of creating that comfort is achieved by Dr. Savage’s approach to treating patients.  “No one likes going to the dentist and not being treated well,” he says. “Many people have had experiences of being talked down to, or made to feel wrong or ashamed for the condition of their teeth. That makes us want to give them a better experience. So here, we not only give patients great care, but we also give them great customer service.”  St. James Dentistry wants patients to have a positive experience at the dentist, and values great care as much as they do great customer service. — Photo Meganpixels Parker “A lot of offices offer the same services,” he continues, “but the number one principle for us is that we’re partners in our patients’ dental health.  “Modern dentistry has changed from the old dynamic of, ‘everything I say to you to do, you need to do,’ to a more results-oriented dynamic of working together with patients to ascertain, together, the solution that’s best and most appropriate for them.  “So we utilize monitors, and show patients their situation to bring awareness to it, and help them come up with sustainable solutions that they can implement into their lives in a way that is practical, moving forward. There are often several ways to fix something, but we want to really get on our patients’ level and let them kind of steer the ship.”  “People here can expect to be treated well and be educated about how their oral health is related systemically to the rest of their body,” Brittany adds. “For example, diabetes and heart disease can affect oral health. Being pregnant, with the fluctuations in hormones, can change things in the mouth— specifically in the gums.  “We want our patients to understand the benefits of whatever treatment is recommended. In showing them the advantages, we build value for our patients, so that rather than being told what to do, they will take greater responsibility in their oral health.”  St. James Dentistry takes what their patients say about them seriously. As a team, they read all of the reviews their patients leave them online, so that they can refine their approach and interactions.  St. James Dentistry Map-marked-alt Globe Phone Facebook

Beach Air Delivers a Wow Experience

Making Both Customers and Their Homes Comfortable by Melissa LaScaleia Chris Quade, owner and operator of Beach Air in Myrtle Beach, grew up in Indiana. At nineteen, he joined the Navy and traveled the world, meeting his wife in Philadelphia while he was stationed there. Afterwards, he attended technical college to study heating, air conditioning, and refrigeration.  “I graduated in 1998, then my wife and I moved to Myrtle Beach,” Chris says. “I was from a small town and didn’t want to live in a big city, and my wife was from a big city and didn’t want to live in a small town. Myrtle Beach felt like a good compromise, and we’ve been here for twenty-one years now. It’s kind of like a big city with a small town feel where everybody knows everybody.”  Chris began his career working for a heating and air conditioning company doing installation and duct work. After eighteen years learning the ins and outs of the business, he was looking for a new challenge and decided to branch out on his own.  “Myrtle Beach is full of opportunities for entrepreneurs,” he says. “Probably if you can think of it and want to do it, you can do it here.”  What Chris thought of was Beach Air— a company which keeps its offerings simple and value high by conducting residential as well as commercial repairs, installation, and servicing for heating and cooling units. When he first got started, Chris traded in his pickup truck for a van, and began working out of his garage alone. By 2018, he had thirteen employees, and today, he has nineteen vehicles on the road, and twenty-five employees.     “We’ve definitely had a huge amount of growth in a short period of time,” he says.  Chris attributes his success to assiduously upholding his company’s core values. His methods are unique— an expression of small town humility with big city professionalism— a blending of his roots and loves.     “We treat customers like employees, employees like customers, and both like family,” he says. “That means we’re direct and honest in our words and actions, and care about helping.  “You’d be amazed how many times companies will try to sell stuff to customers, just to sell stuff. Conversely, we spend time getting to know our customers to find out what their needs are. It’s that kind of honesty that keeps people with us. When you call Beach Air, you’re calling a friend.”  The Beach Air Team, with professional and talented employees, is committed to delivering a “Wow” experience for all of their customers. Chris carefully selects his employees, choosing talented technicians who naturally fit with his company culture, and training them further.  It’s essential that they have a positive attitude— which he sees as a combination of having the willingness to try doing new things, having confidence in your abilities, and infusing your mind with high quality thoughts. “I like to develop the people around me,” he says. “I focus on skills as well as those standards of professionalism and customer satisfaction on which I built my company.”  Additionally, there is a straightforward, ‘get it done,’ mentality that drives a continuous forward motion at his company. The employees are self-directed, self-motivated, and have a penchant for growth— delivering more than is required in their work.  “We seek to always deliver a wow experience to our customers,” Chris says. “We’re personable and fun because we’re knowledgeable about what we’re doing and we enjoy it. And those qualities inspire our clients to trust us; because we put them at ease when they need our help.”  “My greatest satisfaction,” he continues, “is being able to help those who really need it. A lot of people are elderly, or have small babies and it’s 50 degrees in the house. Being able to help people in those types of situations means a lot to me.”  Another quality that’s important to Chris is taking the time to educate his customers.  “Some customers are more inquisitive,” he says. “So when a service technician is at their home, we keep them involved in the process as much as they want to be involved. It’s their home, and we don’t want to just hand them a line item bill without showing them what’s happening. We think that’s hugely important for customer relationships.”  Chris likes to educate people on the importance of having their heating/cooling unit serviced twice a year so that it’s functioning optimally and will be reliable in extreme temperatures.  “Heat pumps are not really designed to be in that cold of temperatures,” he explains. “They will work when it’s 15 degrees outside, but they have to be operating at their peak performance. And similarly, when it’s 95 degrees outside, it’s pushed to the max and is going to struggle.”  Beach Air’s flagship location with their fleet of vehicles at the ready. — Photo Beach Air Chris loves reading through the online Google reviews people leave for his company.  “Seeing all the great things people say about us drives me to do my best,” he says. “I want to be looked at as a community-based company. We’re a part of the community too, and we want to help the community. I don’t want to be seen as a huge company just trying to take the next dollar.”  “I’m always looking to the future and planning for it,” he adds. “I certainly want to grow our customer base and we’re going to grow our employees, but from a place of where we can still hold our same core values. I want to be known as the preferred heating and air conditioning company on the Grand Strand, not necessarily the biggest.  “I want people to see our logo or van driving down the beach, and to be recognized as the company that’s best in customer service. I don’t want a one-time customer, I want lifetime customers. And I work to achieve that by treating each customer as if they’re the most important, and ensuring their complete satisfaction before moving on to the next.”    Chris likes to donate his time by attending career day at Forestbrook Middle School, where … Read more

Awesome!

Thank you for submitting your details.

If you do not receive an email from us in the next 5 minutes please check your spam/junk mail.

Thank you and have a great day!

Join our Mailing List

Be the first to know about the best eats, shops, sights and escapes of Myrtle Beach