Myrtle Beach

The Fastest Growing Area in the USA by Real Living Home Realty Group, Your Real Estate Market Experts Close your eyes and imagine your picture-perfect place to call home, a place to grow up, grow old, and live the life you have always wanted to live along the South Carolina coast. Now imagine the rest of the country shares that same vision. When the pandemic hit, living in a big city lost its luster for many people, and the idea of life, love, and the pursuit of happiness at the beach became more appealing.  The increased demand to live along the Carolina coast has created an economic and real estate boom. According to U.S. News & World Reports, Myrtle Beach, South Carolina is ranked the #1 Fastest Growing Place in the country this year. The desire to have more space for less money, live closer to family, or simply live a life with fewer restrictions, caused many to reevaluate their lives and where they call home. The demand has exceeded the supply of available homes for purchase; market-wide, inventory levels were down 62.9%. Single-family inventory decreased to a 1.3-month supply and a 1.0-month supply for condos.  To receive the most up to date real estate market trends please fill out the form below. Previous Next In a neutral real estate market, the supply of homes for sale will range from a 5-6-month supply. Anything less than that equates to a strong seller’s market. Anything more than that equates to a strong buyer’s market.  “As expected during a normal summer real estate season, more homeowners have decided to put their homes on the market,” says Jim Parker, broker-in-charge of Real Living Home Realty Group in the Market Common. “But what is unusual is that even more buyers have decided to make a home purchase.”  The median sales price of single-family homes in our area was up 18.6% to $299,925 and 13.3% to $170,000 for condos in July 2021 vs. July 2020. Those numbers are still lower than the national average of $380,000, which makes Myrtle Beach more financially accessible than many places, while also ensuring a greater return on an investment. Homeowners across the area have seen a substantial increase in home equity, with the average homeowner seeing an increase of $26,300 in their home’s valuation in 2020 alone; and that number only continues to grow as home values appreciate. (See Figure 1) Figure 1. Single-family homes along the Grand Strand also saw growth in selling prices. North Myrtle Beach saw the greatest increase in selling prices, with homes averaging around $441,000 in June 2021.  Little River saw the greatest increase in closed sales. With a whopping 92.9% more homes sold this year compared to last, and with an average sales price of $277,129, it is still one of the most affordable communities in which to purchase a home along the Grand Strand.  The area that saw the most homes sold was in Carolina Forest, with 679 more people calling it home this year. The most affordable place to call home is in Conway, with an average house selling price of $224,500. (See Figure 2) Many who delayed their home-buying plans during the peak of the health crisis have since decided to get in now, as interest rates remain low but home values continue to steadily increase.  Figure 2. Many people feel that purchasing a home this year is their best choice not only from a price perspective, before prices increase further, but is also a strong long-term investment strategy.  According to the experts at Real Living Home Realty Group, if you are thinking of buying a home, this summer and fall season may be your best opportunity to buy the most square-footage for the least amount of money.  Jennifer Hamilton, director of sales at Real Living Home Realty Group, has heard the gamut of thoughts and perspectives when it comes to whether clients should buy a home now or wait. This is her opinion on the market:  “We have had a number of buyers concerned about paying too much for a home now, and what that will mean for their future investment,” she says. “Although home prices will continue to rise, so will interest rates. Around 1963, the Department of Housing and Urban Development began tracking the average values of homes over the years. Values have increased, not decreased over time.” (See Figure 3) To receive the most up to date real estate market trends please fill out the form below. Figure 3. Shaded areas indicate U.S. recessions. According to Jennifer and the Real Living team, even if you purchased a $350,000 home this year, your equity growth is expected to reach $82,338 by the year 2026. (See Figure 4)  As homeowners gain equity in their homes, the option arises to list their current home for sale and use the equity to purchase a newer, larger, more attractive home.  So, if you are thinking about selling your home, you may have more equity in your house than you realize. Using that equity to purchase a new home while interest rates are still low may be a savvy investment decision. With the continued limited supply of existing homes to purchase, all eyes have been on home builders to provide a much-needed boost to meet buyer demand.  Figure 4. At the end of 2020, the United States reached a housing supply shortage of nearly 3.8 million units nationwide. According to experts, the new construction boom needs to last for at least three years to make up for the past shortfall that occurred during the 2008 housing crash. However, increasing material and labor costs, along with supply chain challenges, have contributed to significantly higher construction costs and delays, with builders passing these costs on to homebuyers. The surge in lumber prices in the past year alone added $35,872 to the price of an average new single-family home nationally. Many new construction communities require buyers to sign an escalation clause, allowing the builder … Read more

The Seacoast Artists Gallery

Seacost Srtist Gallery September 2021

Art At Its Best Along the Grand Strand by Melissa LaScaleia The Seacoast Artists Gallery is a non-profit 501(c)(3), whose mission is to provide an atmosphere conducive to creativity, sharing, and mentoring for artists in the Grand Strand area. The gallery functions as an artist and art-lovers community spot, where chosen members can showcase their art to the public.  “We want to make sure we have a place for local artists to congregate, to mingle and mix and support each other, and share their skills with other artists in the area,” says Nick Mariano, the gallery’s director.  “Our Art Buddies group meets monthly, and was formed so members can offer constructive critiquing of each other’s work in a learning-focused, supportive environment.”  The gallery is associated with the Seacoast Artists Guild, which has over 300 members from a wide geographical area that encompasses the Grand Strand, Calabash, the Charleston area, Columbia, and even other states.   As director, Nick’s priority is to share the gallery’s art with the community, which showcases selected works from the gallery’s 70 member-artists.   “The gallery hosts a wide variety of art in many mediums,” Nick says. “We have beach and landscape photography and paintings; still life photography; bronze castings; ceramics and pottery; glass-blown sculptures; and sculptures made from old instruments. This is not your typical gallery; it’s quite a lot of fun. The selection is ever-changing, with new art displayed every month. There is something here for every taste and every budget.”  The gallery showcases works from visiting as well as member artists, to bring the community a diverse array of local art at its finest. Many local businesses struggled during Covid, but Nick is grateful that the gallery has been flourishing.  “People have been buying a lot of art over the past year,” he says. “I think because people have been at home more and are interested in revitalizing their space, improving it and looking at something new.”  Nevertheless, Nick is always trying to attract more people who are walking by off the street and into the gallery.  “Many people stop and look in the window, but they don’t come inside,” he says. “I’ve added members’ art along the front window in order to catch people’s attention and draw them in. I’ve also started a monthly Visiting Artist program. For this, I display the works of an artist who is not a member of the gallery, but has a following elsewhere. Many of these artists have won prizes for their art both locally and nationally. Some are instructors and have taught over the years in the Grand Strand area. A few even have their own galleries, but are thrilled to be able to show their work at Seacoast.”   As an additional way to reach out to the community, Nick has been putting together promotional videos and expanded the gallery’s Facebook page. There is also a scannable QR code at the gallery’s front door, so passersby can be immediately connected to the gallery’s current artists and activities.  “On our Facebook page, we highlight one member artist each day for a week,” he says. “It’s a nice way of promoting our artists and sharing with everyone what the artist has been up to, as well as getting people interested in what the gallery has to offer. People locally and from out of state are beginning to notice us and want to join the guild or display in the gallery.”  The gallery is currently hosting art classes in a variety of mediums that are open to the public. They also host one-day specialty classes, in which artists explain their craft and methods, and teach people techniques so they can refine their creative process.  Nick is looking forward to the time when the gallery will be restarting their monthly receptions, so members and the public can see what the gallery is doing in a more festive environment.  Their Fall Art Show is scheduled for October, and this year it will be live. Last year’s was virtual due to Covid. Members and the public are welcome to attend the awards ceremony and social. It will be advertised in the Insider ahead of time.  The gallery is a space where everyone, including beloved furry companions, are welcome to convene to share ideas, be inspired, and enjoy what’s on display. For Nick, the purpose of his work at the gallery isn’t just to sell art, but to afford people the chance to see it.  “It’s not about trying to get people to buy things,” he says. “We just want people to know that we’re here. We’re one of the bigger art galleries in the area, and we showcase teaching artists— many of whom have won numerous awards.”  In keeping with their mission of supporting and promoting artists of all ages, the guild offers two annual scholarships of $1,000 to high school seniors who are pursuing the field of art in college to help them further their art education— one to a Horry County student, and one to a Georgetown County student. This year they gave a grant to a local school to purchase art supplies so they could expand their art program.  The Cushman Fund was started in honor of one of the gallery’s deceased members. It funds grants and scholarships that promote art within the community. Gallery members create art and donate it to the gallery; all proceeds from those sales directly support the Cushman Fund.  “It’s our way, as artists, of giving back to the community and helping young people pursue a career in art,” Nick says. “We want to be a gallery that serves our community. It is surprising that many people who have lived in the area for years still don’t know that there is an art gallery in the Market Common.  “We hope that after they read this article, they’ll stop by and see the various categories of art that we have on display and for sale. We also encourage artists to join our guild and take … Read more

CertaPro Painters

CertaPro September 2021

by Melissa LaScaleia CertaPro Painters is a local, family owned and operated franchise started by husband and wife team, Doug and Robin Bland. Ryan, their son, works as the residential sales associate; and Camden, their youngest son and a student at Coastal Carolina University, also helps out.  CertaPro Painters is one of 330 national franchises. They offer residential and commercial interior and exterior painting as well as kitchen and bathroom cabinetry refinishing, and some carpentry work. Refinishing is one of their most requested services, as the process typically costs a third of the price of new cabinets, and the results look brand new. They also offer hurricane preparation services.  “Right now we’re at the very beginning of hurricane season and we’re already at our sixth storm,” Doug says. “Painting your home is a vital way to protect it, because you’re sealing its surface; it’s not just to beautify it.”  Often, when people think of the damage inflicted by hurricanes, they think of projectiles and wind damage. But the majority of damage is due to flooding or water intrusion.  When painting a home, one of the services CertaPro provides is a thorough preparation of the surface, in which they conduct any needed carpentry repairs like rotting wood, loose pieces, or holes. All of these things are opportunities for greater damage down the road. Painting and tending to this beforehand can go a long way in getting ahead of the damage, and can often prevent it from occurring.  “It’s important too, if you use removable hurricane shutters, that you immediately tend to those holes created in the house after a storm to prevent rot,” Doug says. “And this is another area where we can fill in the blanks.”  CertaPro Painters services customers along the majority of the South Carolina coast, from Little River to North Charleston, including the inland areas of Conway, Longs, and Loris. In speaking about his company, Doug says, “We’re trying to change how the painting industry is done as a whole. One of our family members will manage a customer’s request from beginning to end, so the customer feels comfortable knowing that if they have any questions or problems, they’re working with one person who knows their situation instead of multiple channels and people. It gives them a voice.  “Your home is your biggest personal investment, and we like our customers to feel comfortable having us in it. All of our painters undergo background checks. We make sure they have access to all the latest tools and resources, and validate their skill level and assign them a project that is aligned with it.”  For Doug, having a personal approach in the day-to-day administration of what he does is what sets him apart and helps him build customers for life.   “We wanted a different spin on what the painting industry has traditionally been,” he shares. “We heard too many stories about people paying down payments in the thousands of dollars never to hear from the contractor again, or to not hear from them for many weeks, causing a great deal of anxiety.”  For this reason, CertaPro doesn’t require a deposit upfront for any of their projects. And they don’t require payment until they finish a project.  “We want our customers to know that we’re committed, will follow through, and will work hard to satisfy them,” Doug says.   Before CertaPro, Doug worked in business management for Xerox for 25 years, orchestrating large-scale million-dollar projects.  “Xerox was known as a worldwide leader in corporate training,” he says. “When I look at what made me a success at project management, it was because I cultivated qualities like accountability, creating a customer for life, and a disciplined approach; these are all key factors that translate from one industry to the next. As I looked to make a career change and be more involved in the local community that I loved, I looked for something that fit those core values.  “CertaPro fit in every aspect; they are different from your normal painting company. And in working with my team and customers every day, those values dictate how I run my business.”  John Pettry, CertaPro’s job-site supervisor, has been with the Myrtle Beach team since the beginning.  “He has a background as a Marine,” Doug says. “And his talent and skill level is unparalleled. I have yet to come across a skill or technique he cannot do. I have some customers who when they ask us to come back, will specially request John. He and his wife, Jenny, have been an integral part of our company, and we appreciate them so much.”  Camden works part-time at Sherwin Williams, where he’s learning a lot about the painting industry and has been a saving-grace for the family business.  There’s been a raw materials shortage with increased shipping delays since January, do to a big freeze that affected manufacturing headquarters in Texas, as well as challenges brought about by Covid. That shortage is ongoing, and will likely continue throughout the rest of the year.  “Camden has been instrumental in helping us to find creative solutions in meeting our customers’ needs for paints as well as the colors that they want,” Robin says. “His knowledge of colors and tints enabled him to create a custom color palette that was similar to what we were using before, that we could mix into a white base to get a variety of colors.”  “It’s a real team effort, what we do, but we accomplish it daily together,” Doug adds.  CertaPro Painters Myrtle Beach Facebook Instagram Globe Phone

17 on 17

Elsko Article

Elko is Celebrating 17 Wonderful Years on Hwy 17 Bypass by Melissa LaScaleia In 2004, Micheal and Kimberly Elko moved from New Jersey to Myrtle Beach. The husband and wife team purchased multiple businesses specializing in pools, Olhausen pool tables, hot tubs and HotSpring Spas and created Elko Spas, Billiards & Pools. “Our showroom is fully stocked and totally awesome. There are walls of accessories, water care supplies, game room products, and HotSpring Spas on display,” says Kimberly.  Elko sells and services most major brands of hot tubs, pool tables, saunas, and pools. They are an authorized service and repair as well as a warranty center for most major brands, but are capable of repairing everything. They conduct pool and spa water testing, and provide analysis as well as solutions for optimal water health.  They build fiberglass in-ground swimming pools offering 3D design. Elko Service also offers swimming pool and hot tub cleaning, maintenance, and repair service for residential and commercial properties. They offer free design work for your spa or game space. With her background in design, Kimberly is able to assist clients with color matching and design layout. They also sell Doughboy above-ground pools. A HotSpring Spa can address a range of life and health issues, from arthritis and sleep disorders, fibromyalgia, stress, injuries, and calming hyper children.  Elko is also a part of many groups including: BNI, Horry Georgetown Builders, Coastal Power Women, Myrtle Beach, Conway, North Myrtle Beach, and Georgetown Chambers. Elko Spas, Billiards & Pools Globe Phone Facebook Map-marked-alt

The Jerk Shack

Jerk Shack September 2021

Cold Drinks, Amazing Food and Good Times by Melissa LaScaleia Taylor Peugh was born and raised in sunny L.A. He served for eight years in the United States Marine Corps, and after some exploration, took up residence in Charlotte, NC. He became an entrepreneur, starting several companies and real estate ventures. The Jerk Shack is his latest endeavor.  “I met my wife, Kim, in Charlotte,” he says. “And her family lives in Murrells Inlet. After five years of driving back and forth for holidays, we decided, in July 2020, to relocate to Myrtle Beach.”  In August, The Jerk Shack restaurant became available for purchase, and Taylor and Kim decided to embrace their new life at the beach as well as a new adventure. They bought it— and took over operations the following month.   Today, The Jerk Shack is a bar and grille that offers dinner-sized salad plates, burgers, tacos, wings, and other bar-food classics all day long, all served with the zeal and open-heartedness that the dynamic husband and wife team bring to the table both literally and figuratively.  “I had no prior experience in a restaurant or in the industry,” Taylor laughs. “And in the middle of Covid, I thought, ‘Let’s buy a restaurant.’ I owned a number of home services businesses, like carpet cleaning and things in that category. But because of Covid, we stopped those services. I was looking for something new, and the challenge of a restaurant sounded like fun to me.”  Upon first taking over the business, Taylor’s goal was to, in his words, “Get really loud really fast.” He took out ads on the radio, took to social media to engage the community, and offered a variety of daily specials.  “My philosophy with my customers is like how one would approach successful dating,” he says. “The first time you think, ‘It’s okay, I’ll come again.’ The second time: ‘You have my interest.’ And the third time, ‘Yeah, I’m into this.’ If you come to my restaurant three times, I consider you to be my longterm customer, and I’m going to take care of you and I want you to have a great experience every time you come through the door.”   Like all restaurants during the age of Covid, The Jerk Shack is experiencing staffing shortages, but for Taylor and Kim, working around that has been entertaining for them— as this go-getting couple consistently rise to whatever challenges their new endeavor brings. Above, the interior of The Jerk Shack which Taylor and Kim purchased during Covid and transformed into a whopping local success. “We focus on everything that’s going right,” Taylor says. “We focus on everything that’s going right,” Taylor says with enthusiasm. “Our location is great and we always provide cold drinks, amazing food and a good time. We sample all the products and take the time to taste-test each finished item on the menu. We use the best possible ingredients we can find.”  The Jerk Shack hand-presses their hamburger patties rather than using pre-made ones. Taylor explains how a hand-pressed patty tastes better because there’s more air in it; when you take a bite, it doesn’t taste compressed.  One of their most popular menu items is their Island Rice Bowl, which offers a choice of three types of rice and six types of protein and includes plantains and seasonal vegetables. “I have a really great team that makes everything possible,” Taylor says. “They are the ones who will assist me, saying— ‘That’s not to our standards, let’s remake it.’” Taylor and Kim are happy to call Myrtle Beach home, and enjoy giving back to the community. They encourage anyone who has a fundraiser they’d like help with to reach out to them.  “We want to be good stewards of the community, as we feel that’s part of what it means to be a small business owner,” he says.  The couple are very involved in the local Toys for Tots movement, and have commenced collecting toy donations for the holiday season at their restaurant already. Those donations are guaranteed to stay in Horry County.  “Toys for Tots really impacted my life growing up,” Taylor says. “Without them, I wouldn’t have had a Christmas. Last year’s turn out was great— we had to rent a U-Haul to drop all of the toys off— and this year we want it to be just as good. It’s a great feeling to give back to our community.”  “If you haven’t been to our restaurant, come out,” he adds. “And if you have, come back.”  The Jerk Shack Facebook Phone Map-marked-alt

Ocean Lakes Golf Cars

Ocean Lakes September 2021

Serving Ocean Lakes and the Entire Grand Strand Community by Melissa LaScaleia In the late ‘80s, the owners of Ocean Lakes Family Campground started a small golf car rental business with roughly forty golf cars, so people could traverse their extensive 310-acre property with greater ease. Over the years, it evolved to become Ocean Lakes Golf Cars, a division of the Jackson Companies, of which Ocean Lakes Family Campground is also a part. Today with over twenty-two miles of paved roads, as well as one mile of beach front property, the rental fleet has grown to host 1000 golf cars to accommodate the needs of both campground guests as well as the public.  Everyone is welcome to visit Ocean Lakes Golf Cars to view their sales floor of available golf cars to purchase, as well as inquire about custom accessories, parts, and repairs. Simply ask for a pass at the guard gate of the Campground to visit the golf car facility.   “Most people don’t realize the extent of what we have to offer our community,” says Jeff Caldwell, the golf car sales and services supervisor for Ocean Lakes. “We want the public to know that Ocean Lakes Golf Cars is available for everyone, not just guests of our campground. We want to serve a greater segment of the population and show residents our great service and outstanding products.  “We just finished a remodel of our showroom and are proud to show what we have available to anyone in the market for a golf car. If you already own a golf car and need it serviced, give us a call and we will come pick it up, service the car, and deliver it to you. Over the years, our outreach has increased, and today we sell almost five hundred golf cars a year.”  Above, the fleet of Club Cars available to rent or buy. Ocean Lakes Golf Cars Sales and Service is open seven days a week. At their showroom, they have over two hundred golf cars for sale to suit anybody’s preferences. One of the brands they carry is the new Club Car Onward Golf Cars, which are powered via electric, gas, or Lithium Ion HP— an innovative, high performance AC drive battery. They also sell reconditioned golf cars.  “No one reconditions a golf car the way we do,” says Jeff. “We do what’s called a frame-off restoration. We disassemble the entire golf car and acid-wash the aircraft-grade aluminum frame that Club Car uses in all their golf cars so even the frame looks brand new. The salt from the ocean air is harsh on metal; even though it will not rust aluminum, it still leaves an impact. So, we take the extra step to fully refurbish it, so the car is pristine for our customers. Our attention to detail and quality of workmanship that we put into the restoration process is what sets us apart from everyone else.” In October 2018, Ocean Lakes opened a new 11,000 square foot production facility across the street from the campground. Here, they assemble new vehicles; this is also where the extensive reconditioning process takes place. They have one of the largest inventories of parts, accessories, wheels, and tires in the Southeast.   “Having this facility lets us expand our offerings so we have more choices for our customers and can customize most anything,” says Jeff. “We now offer a larger selection of paint schemes, custom accessories, trim, wheels and tires. We can show our customers the build process from beginning to end, and they can be as involved in the process as they like.” Ocean Lakes can customize just about anything. Their newly remodeled showroom is a repository of colorful options from which customers can glean inspiration for their own design choices. Some of the most frequently requested installs are lift kits, Bluetooth stereo systems, wheels and tires, and seat upgrades.  “We’ve done a lot of custom cars over the years— creating beach scenes in paint or incorporating colors from people’s favorite sports team,” Jeff says. “We add accessories that fit people’s individual tastes. Our website shows some current ideas for custom car options.”   Ocean Lakes Golf Cars is an authorized Club Car dealer. Club Car conducts a week-long, on-site training every year for Ocean Lake’s service technicians, giving the campground an edge in the latest technology, so they, in turn, can provide outstanding service.  Ocean Lakes Golf Cars has been affiliated with Club Car for more than seventeen years, offering their cars to rent, and in 2015 began selling the new Club Car Consumer product line. Ocean Lakes has won Club Car’s coveted Black & Gold Elite status every year for the past four years (2017, 2018, 2019 and 2020) for ‘outstanding sales performance and customer service.’  This is a mark of distinction which sets Ocean Lakes Golf Cars among the top 10% of Club Car dealers in the world. The honor was given because, according to Club Car, Ocean Lakes Golf Cars, “Achieved extraordinary levels of sales and service, demonstrated exceptional financial performance, implemented successful marketing strategies and maintained top-notch facilities.”  Michael T. Williams, director of North American commercial and consumer sales, and Ben McElmurray, regional manager Southeast region, commercial utility and retail sales, stated: “It means you achieved an extraordinary level of service and representation of Club Car, as well as exceptional sales performance. It means you are in the top percentile of your peers.”   Ocean Lakes Golf Cars has eleven full-time, factory-trained Club Car service technicians working in their service department. They service most makes and brands of golf cars, and provide service from Georgetown to North Carolina along the coastal areas. And they offer pickup and delivery service along the Grand Strand.  “Ocean Lakes Family Campground has been very successful over the years, starting with our board of directors and senior leadership, down to our newest teammates,” Jeff says. “We are a family. And I credit all the success we’ve had to that. Speaking on behalf of … Read more

Brigadier General James Howell Howard

History September 2021

A Soldier Whose WWII Derring-do Was Famous

by Melissa LaScaleia

Brigadier General James Howell Howard was born in Canton (modern day Guangzhou), China on April 8, 1913. His American parents were living abroad while his father, an ophthalmologist, was teaching eye surgery. The family returned to the states and settled in St. Louis, Missouri in 1927. 

James attended the John Burroughs School for high school, and graduated from Pomona College in Claremont, California in 1937. He had plans to pursue a career in medicine, but upon graduation, decided that life as a Naval aviator would be more exciting. He joined the United States Navy as a cadet in 1938. In 1939, he was assigned to the USS Enterprise as a Navy pilot, and stationed at Pearl Harbor, Hawaii. 

In 1941, he left the Navy and became a P-40 fighter pilot with the famous American Volunteer Group, the Flying Tigers, in Burma. He flew 56 missions and was credited with shooting down six Japanese airplanes during World War II. Following that group’s disbandment, Howard returned to the U.S., and was commissioned a captain in the Army Air Forces. The following year, he was promoted, and as a major, given the command of the 356th Fighter Squadron, in the 354th Fighter group, the same group stationed at the Myrtle Beach Air Force Base. Howard left for the United Kingdom, where the squadron was deployed. 

On January 11, 1944, Howard made the choice that would earn him a promotion to lieutenant colonel, and the United States military’s highest decoration— the Medal of Honor. He is the only fighter pilot in the European Theater of Operations in World War II to receive this distinction. 

On that day, Howard, alone, flew his P-51 aircraft into some thirty Luftwaffe fighters that were attacking a formation of American B-17 Flying Fortress bombers over Oschersleben, Germany.  For more than a half-hour, Howard defended the bombers of the 401st Bomb Group against the swarm of Luftwaffe fighters, attacking the enemy airplanes and shooting down six. He continued the attack even when his plane ran out of ammunition. 

The following week, Howard described his actions to a gaggle of eager reporters, including the BBC, the Associated Press, CBS reporter Walter Cronkite, and Andy Rooney, then a reporter for the Stars and Stripes

His story was a media sensation, as everyone wanted to hear the tale of the lone American who single-handedly unleashed such fire upon the enemy. The story prompted articles such as “Mustang Whip” in The Saturday Evening Post, “Fighting at 425 Miles Per Hour” in Popular Science, and “One Man Air Force” in True, The Man’s Magazine

The New York Times reported in on January 19, 1944. “An attack by a single fighter on four or five times his own number wasn’t uncommon,” wrote a fellow World War II fighter pilot in his postwar memoirs of Howard’s performance, “but a deliberate attack by a single fighter against thirty plus enemy fighters without tactical advantage of height or surprise is rare almost to the point of extinction.” 

Howard’s bravery didn’t end there. That same month, he helped direct fighter plane cover for the Allie’s Normandy landings on D-Day. 

In 1945, Howard was promoted to colonel, and became base commander of Pinellas Army Airfield in Florida. In 1948, he was promoted to brigadier general in the U.S. Air Force Reserve, and commanded the 96th Bombardment Group. 

Howard Avenue in the Market Common, is named in his honor. 

In Which Charlie Pens Another Epistle

Charlies Corner September

Charlie’s Corner is the domain of Charlie, the furry four-legged lady’s man of Market Common. Each month, he’ll share information to help all new, visiting, and existing doggie community members get the most out of life alongside their human companions. Here, we’ll feature his reflections on what it’s like to be a dashing downtown doggie, as he reminds all of us how to play well together.  This month, Charlie turns his pen to other matters besides his column, as he works on strengthening his burgeoning doggie-pen-pal friendship with Ludovico. For those of your who skipped the introduction to my column this month (I won’t judge you I promise, I sometimes skip intros too), this month I’ve been plotting the contents of my return epistle to my new pen-pal friend, Ludovico. (If you’re out to sea about who Ludovico is, you can catch up on the fun here.)  As I took my daily walk today, I contemplated all the news I could share with Ludovico, as well as the questions I wanted to ask. And by the end of my perambulatory exercises, I had drafted this. You’ll have to give me your feedback, but I think it’s a decent start.  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Ciao Ludovico, (I learned that that’s the informal way Italians say hello and goodbye so I’m excited to use it.)  I’m so excited that you and your people found my bottle, and even more excited that upon seeing how grimy it was you decided to touch it. You really are fearless! I think it sounds like so much fun that you have a boat. I live by the ocean too, but neither me nor my people have one. I’m not sure if I’d be afraid of boating or not, but I appreciate your offer to calm my nerves, as in general I can be rather anxious. I’ve been told by my vet that I shake because I’m a small dog, but I think the anxiety is compounded by my over-achieving personality and attempt to recall all the rules of grammar when writing my column (which I write on a monthly basis).  For example, I simply cannot remember if the above sentence should read, “me nor my people” or “I nor my people.” But yes, my column! I have my very own in the Coastal Insider, our area’s most engaging, informative and fun publication, and I’m darn proud of it. I remind people and pets how to play well together. I also go on adventures and misadventures and share my reflections on life, the universe and Myrtle Beach.  People are delighted to be privy to the fascinating inner-workings of my doggie-mind. I also adore people in general, maybe because they adore me. Either way, it’s a complete circle of love in which people love to pet me and shower me with compliments like, “Aren’t you adorable!” and I just soak it up like a happy little doggie sponge and shine my light and happiness back on them. It’s a win-win.  I’d love to hear more about Positano. What is it like? Do you have any tasty Italian recipes you can share with me? What do you do with all the fish you and your people catch? What sorts of secrets do you have— are they yours, or are you the repository of others’ secrets? What do you do for fun?  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ So now all I have to do is roll it up and send it back in the bottle overseas. Hopefully Ludovico is still fishing with his folks and it will find its way back to him.  Perhaps we should consider a more modern method of communication.  I think that’s a good plan. I’ll include my address so he can mail me a letter back.  After all, this is the contemporary age, an era when dogs can have their own columns and you can buy things like kumquats at the grocery store.  Until next time, 

The Return of Festival Season

Community Section Myrtle Beach September 2021

by Emily Smith Myrtle Beach is the place to be this September, with both new as well as long-favored festivals dotting the calendar. Whether you prefer the roar of a well-kept engine, the heat of a delicious chili, or an ice-cold beer, Myrtle Beach has plenty to experience with its festival line-up this September.  The fall season officially begins September 22, but Broadway at the Beach will say farewell to summer on Sunday, September 5. Live entertainment and a range of activities will take place from September 3 to the 5, leading up to the final fireworks show of the season that Sunday night at 10 pm.  September 6-11 sees the return of the 18th annual Mustang Week, a Myrtle Beach favorite. The meet and greet returns along with the car show held at the Myrtle Beach Convention Center. For more on scheduling and locations, visit www.mustangweek.com.  After being postponed from April to September, the World Championship Chili Cook-Off will finally arrive in Myrtle Beach to be held at the Burroughs-Chapin Place Pavilion. From the 17th to the 19th, chefs from across the country will compete in a variety of chili categories to win this year’s awards. Admission is free, but chili-lovers can pay $15 and have the opportunity to taste-test all the options then vote for their favorite. Chili categories include: red, verde, salsa, and more, and will be judged by officials and the public.  Besides chili, all three days of the event will offer live entertainment, a play zone, and food trucks. A cornhole and volleyball tournament will take place on Saturday, and the Myrtle Beach Truck Show will be held on Sunday. Each day the fun begins at 11am and will last all day until 6pm. Visit www.eatgreatchili.com to learn more. At the same time, the International Chili Community is hosting The Myrtle Beach Community Chili Challenge. This is a competition for local cooks to win the hearts of the community with their chili. The prize money will be donated to the winning team’s charity of choice.  Myrtle Beach is hosting its first Moo & Brew, a craft beer, burger, and music festival with origins in Charlotte, North Carolina. On the last Saturday of the month, the Burroughs-Chapin Place Pavilion will transform into a carnival of local brews, live entertainment, and mouth-watering burgers.  At least a dozen burger venues will be vying for the number one designation, and over 70 breweries will contribute their brews. VIP and general admission tickets are available, and both come with free swag and unlimited beer sampling.  Visit www.mooandbrewfestmyrtlebeach.com for more information about the vendors and live entertainment, and to purchase tickets.

Summer Lime Butter Sauce

Summer Lime Butter Sauce

There’s a reason we all look forward to summer cooking. At no other time of the year is it possible to experience gastronomic delight with so little kitchen sweat equity. Summer’s abundant produce is packed full of such natural richness that it requires little tinkering with on our part to coax incredible flavors from it. 

Cooking at this time of year is less about transforming raw materials into something extraordinary, than it is about highlighting and framing their virtues to allow them to shine. A dab there, a pinch here, a drizzle of olive oil there… it’s simplicity at its finest. 

The below sauce wonderfully showcases summer’s bounty. Gently adding pizazz, it enhances rather than masks the flavor of foods. It can dress up some quickly steamed fresh garden veggies in a flash, and tastes fantastic on grilled corn. You could even use it as a dressing for wilted arugula with pasta, or substitute the butter for olive oil and add some honey for a refreshing salad dressing. 

To use it as a marinade for fish, add ½ cup white wine, or ½ tsp fresh ginger. It takes just minutes to make, and can be made a day in advance. Store covered in the refrigerator, and stir before using. 

Summer Lime Butter Sauce

Ingredients
1 large garlic clove
¼ cup fresh squeezed lime juice
1 tsp himalayan salt
½ tsp black pepper
½ cup unsalted butter, melted
Directions

In a blender, purée the first four ingredients. With the motor running, add the melted butter to fully incorporate.

Q&A with Hope Rogers

MYN- Hope Rogers

An Entrepreneur Who Delights in the SC Friends She’s Known Since Childhood by Melissa LaScaleia Introduce me to your family. It’s myself and my son, Dylan McConnell. He is twenty-seven years old and lives in Georgetown too.  Where are all the places that you have lived? Where do you live now?   I have always lived in Georgetown County, in Andrews. It’s a little bit inland, about 18 miles away from Georgetown, right off the beautiful Black River.  Why have you always lived here? I love that I know everyone where I live and the feeling of camaraderie that results. There’s perks to living in a small town: when my son was growing up, it was important to me that I knew his teachers, their backgrounds, morals, and values, as well as those of his friends. And there’s a mentality in which everyone helps each other out. I also love the Lowcountry lifestyle: fishing, being on the water, and the beaches.  What’s your favorite place in the area? Front Street in Georgetown. The scenery is great, and you can shop, dine, and hang out with friends right along the waterfront at the junction of five rivers and the Intracoastal Waterway.  Where do you work? Anderson Brother’s Bank in Georgetown. I also own a clothing boutique called Raja’s Closet. It’s a mobile boutique with a brick and mortar location on Highmarket Street in Georgetown.  What are your favorite things to do here in the area? Spending time with my son who also loves to fish; meeting friends on Front Street to catch up and have a nice meal; sitting on my back porch with a cup of coffee and enjoying the peace and quiet and the birds.  What do you like most about living here? First and foremost, the weather. Also my friends that I’ve known since childhood. I like being so local to where I work. The people that we serve in the community at the bank are the same that we shop with in the grocery store and have dinner with and see walking down the street. I like that here, everyone is my neighbor. I like knowing who I’m going to run into. As my son was growing up— I pushed him to go live somewhere else, to go do something else, see something else and he said to me, “Mom why would I? Everything I love is right here.” And that’s true for me too. Everything I love is right here, and that’s what I enjoy about living here.  Is there anything that you would like to see in the Myrtle Beach area that isn’t here? I’d like to see more available health care services for our rural communities.  

Jaime A. Lleras

MYV-Jaime Lleras - United States Air Force Veteran USA Thank you for your service-2399

Vietnam Veteran, Air Force Security Policeman, Lover of Lightning Bugs Celebrate Our Veteran gives voice to the stories of the U.S. military veterans living amongst us. The actions of these brave and dedicated people, who have served our country both in active military duty as well as administrative positions, have and continue to contribute to the protection and preservation of us and our country.  We hope that this section of our paper is an opportunity for our community to hear and see veterans with new eyes, and for veterans to receive recognition and honor for their experiences and life journeys.  This month’s Celebrate Our Veteran recounts the story of Jaime Lleras as told in his own words. Today, he lives in Myrtle Beach. by Melissa LaScaleia “I was born in Santurce, Puerto Rico, on March 11, 1950. My parents immigrated to the U.S. mainland with me in 1954. I grew up in Brooklyn, NY. In 1968, after high school, I received a draft card to go to Vietnam. I decided to volunteer for the military because I didn’t want to be forced to go to Vietnam as part of the Army.  Back in the ‘60s in major cities, instead of driving, police officers used to do what was called walk the beat— they would walk the neighborhood to make sure all was well. Consequently, they got to know the people and residents; a lot of time, they got to be like family. Growing up, I was inspired by the police officer who walked our neighborhood. I really wanted to be a baseball player, but I told myself that if that didn’t work out, then I would become a police officer too. So when I joined the U.S. Air Force, I enlisted as security police.  I completed my basic training at Amarillo Air Force Base in Amarillo, Texas. And I was stationed at Hamilton Air Force Base in San Rafael, California, north of San Francisco. After one and a half years, I decided to volunteer to go to Vietnam.  I had heard a lot of the security police officers say that Vietnam was a good tour because there was little combat for them, great pay, and no taxes. I kept getting turned down for other places I volunteered— Italy, Germany, Puerto Rico, Spain— so I decided to volunteer for Vietnam.  I was stationed in Binh Thuy Air Force Base, 50 miles south of Saigon. It wasn’t a militarized zone, but we still got hit with rockets and mortars every month. We never got any serious injuries, but a couple of our aircraft did get damaged. It was nothing very serious while I was there.  I was assigned as a security police officer in Vietnam— I was a sergeant E4. I had to make sure that everything on the base was secure because it was vulnerable to enemy infiltration. So, I would drive the base perimeter, hold watch at the towers, and guard the aircraft and personnel. I also worked in the armory, repairing and administering weapons.  One night, as I stood guard on a tower on the perimeter road facing the Bassic River, I saw through my night goggles flashing lights that were going on and off between two trees on the other side of the riverbank. It seemed to me as though some sort of signaling was going on.  So, I reported it to the Combat Security Control desk. A while later, the desk sergeant came back on the radio with an ‘all-clear’ response. That concerned me, because as I kept looking at the trees, I continued to see the signaling. So about thirty minutes later, I called it in again. The desk sergeant checked with the out-post and returned with an ‘all-clear’ response again. After the third time I called in this activity, a vehicle stopped at the bottom of the tower. It was my flight chief. Upon reaching my post, he asked me to explain to him what I was seeing. Then he took the night goggles and scanned the tree line, grunting as he did so as if he agreed with me.  Then he turned to me and said, “Boy, where are you from?” To which I proudly replied, “Brooklyn, NY, sir,” thinking he was impressed with my skills.  “Brooklyn!” he said. “How old are you?”  “Nineteen sir.”  He admonished me accompanied by prolific swears then asked:  “Are you stupid or just plain dumb?”  “NO SIR!” I replied adamantly, becoming confused and alarmed.  After he shook his head for a moment he asked me, “Boy, haven’t you ever seen a lightning bug?”  “A what?” I asked.  “A lightning bug!” “NO, SIR.” He then explained to me what a lightning bug was while laughing at me so hard that he almost fell off the ladder as he left the tower post. After that, I was given the nickname of ‘Lightning Bug’ for about a month. The truth is I had never seen a lightning bug during my childhood in New York City. Roaches, for sure, but not lightning bugs. Near the base was a town called Can Tho. When we got some time off, many of us hitch-hiked a ride into the small section of Can Tho called Bensimoi, where the local bars were.  One day, the craziest thing happened to me which was also the most serious of my life. While I was in a bar having a few drinks with some of my buddies, a small South Vietnamese kid ran into the bar and out the back exit; he was being chased by an Army MP wielding a Colt 45 up in the air.  After seeing this, we decided to leave. But as I did, I walked straight into the barrel of an M-16 rifle held to my chest by another South Vietnamese. This one was maybe 16 years old and driving a jeep. He kept the gun pointed at me and said in English, “Don’t move!”  I froze in place. It was only until the Army MP … Read more

Exploring Carbs

Living Well Nutrition

The Truth About Carbs

by Jen Kavanagh

Confused about carbohydrates and whether you should eat a low-carb or high-carb diet? Confused about what the difference is between good versus bad carbs? 

Let’s unpack the truth about carbohydrates, nutrition, and weight loss. Carbohydrates are not foes, their purpose is to give your body instant energy. However, many people, confused about carbohydrates’ role in nutrition, are eliminating them from their diet. If they do, they will likely find themselves sluggish and hungry.  

Not all carbs are created equal. The type of carbs you consume makes a difference in how you feel, your gut health, energy levels, and weight and body shape. In general, aim to fill your body with the most nutrient-dense, whole food varietals of carbohydrates available for optimal health and well-being. 

I recommend living life according to the 80/20 rule, or the 90/10 if you are truly goal-oriented and seeking results. With this philosophy, you eat nutritiously 80% of the time and allow yourself to indulge in less healthy food for the remaining 20% of your meals. Nothing is off limits, even bread and pizza. However, they belong in the 20% category and should be consumed only on occasion.

Carbs come in many forms: sugar, flour, baked goods, processed cereals, granola bars, cookies, brownies and other treats. But did you know that all fruits and vegetables are also carbohydrates? Here’s the skinny on “good” and “bad” carbs. 

Eliminate or make part of your 20%-of-the-time-diet, processed carbs like baked goods, snack foods coming out of a box or a bag, chips, crackers and white breads. Many breads are processed, so it’s better to limit the intake, but if you make it part of your 20% consumption, you don’t have to live life without it. 

Healthier bread options include slices of sprouted grain, whole grain, or seed bread such as Ezekiel or any other brand that is not comprised solely of white or enriched wheat flour. 

But in general, strive to fill up on carbs that are considered whole foods and have a high fiber content. You can enjoy the following foods to maintain health, energy and consistent weight: sweet potatoes, butternut squash, Brussels sprouts, and any vegetable you like. 

Fruit contains more sugar than vegetables but provides essential micronutrients, fiber, vitamins, and minerals that you can’t get elsewhere, so it is very important. Eat one or two servings of fruit daily. You can also eat whole grains loaded with fiber such as farro, buckwheat, oats, quinoa, and brown rice. 

After years of limiting carbs and trying to lose weight with very little results, feeling low energy, “hangry” and regularly craving bread, I learned the body absolutely needs carbs for optimal nutrition and weight loss. So eat your carbs with a clear mind and conscience. 

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