Luxury Market Overview

Cover - Luxury Collection - 1

by Jennifer Hamilton Exceptionally strong buyer demand continues to cause a low-inventory market, driving prices up nearly worldwide. As the world around us has changed, so too has the luxury market along the Grand Strand. The ubiquity of work-from home arrangements is inspiring people to reevaluate where they want to live and enabling them to move there. And many from the Northeast and West Coast are selling their modest homes and reinvesting in luxury homes in this area. People are increasingly drawn to the relaxed beach lifestyle, mild climate, and lower cost of living compared to other areas of the country. Many too are now spending the majority of the year in their additional home here. In 2021, the average sales price for single-family resale homes in the top 10% of our market was $1,004,549, and the average days on the market across the board was 138. The highest-price home sold for $4,100,000. The top 10% in our market for new construction homes was $591,523, selling in 187 days. In December, there was a mere 3.3 month-supply of luxury homes for sale, leading to a still-strong seller’s market. Looking ahead, experts anticipate many of the housing market trends of 2021 will continue in 2022, albeit at a more moderate level. Strong buyer demand and inventory shortages are likely to persist over the next year. However higher mortgage rates, which began the year at historic lows, still remain attractive, and homeowners who choose to sell in the coming months can expect to see plenty of buyer activity due to pandemic demand.

Coastal Transformations

Coastal Transformations Window. Local Skylight Experts Decorative doorglass-2

Bring in The Light and Do It Right by Melissa LaScaleia Ken van Heyningen is the owner of Coastal Transformations in Myrtle Beach. For more than thirty years, he’s been specializing in home modifications which can transform a darkened interior into a more light-filled, energy-efficient space. Over the years, he’s grown in the knowledge, products, services, and transformations that he offers. Today he has a myriad of options for making a home brighter and more visually appealing by utilizing natural resources. Ken feels strongly that you shouldn’t have to turn the lights on in your home during the day, and works to remedy this for his clients if they do. His work measurably increases a home’s resale value because it enhances its visual appeal; the reduction in energy consumption and costs is an added incentive. The company installs several different varieties of skylights: Velux Sun Tunnel skylights bring in light without heat or leaks— making them the skylight of choice for the South. They can also reinstall existing skylights, outfit you with blinds, and retrofit solar blinds. They install solar powered exhaust fans in attic spaces, which remove heat in the summer and moisture in the winter. Similarly, they install GF 14 attic coolers; they are like fans, but designed specifically for attics and garages, and literally pull out the hot air and moisture from the garage and the attic space above it. All of this results in reduced energy costs, greater temperature regulation, and better protection against mold and mildew. Ken’s transformations can leave a home looking and feeling brighter and more beautiful. — Photo Meganpixels Parker They also brighten up darkened interiors of house entryways by installing decorative glass panels on front doors. “Having a decorative glass window on the front door of your house will increase its resale value because it has greater curb appeal,” Ken explains. “It just looks richer. If you have two identical houses side by side, one with a front door that has decorative glass, and one without, the one with the glass draws your eye to the house, and it’s worth more to you, because it’s prettier. “Statistically, the perceived value of the home is increased by up to 6%. Full pieces of glass start off at $769 to install. So it’s not a really high price point to make the upgrade.” Coastal Transformations carries tubular skylights that come in three different configurations depending on the style and orientation of your roof. One of the configurations, called TLR, is a flat, tempered safety glass which replicates a skylight. It brings in the natural light without the heat and leaks; it looks like an overhead light, but disperses a completely natural glow. “For $35 more, I can outfit the tube with a solar night light,” Ken says. “During the day, the sun charges the batteries in it, and at night, the tube puts light out as a night light. It’s perfect for a bathroom, walk-in-closets, or anywhere you want real light.” The upgrade qualifies homeowners for a tax credit in South Carolina, and the additional benefits are profound. — Photo Meganpixels Parker Ken explains: “Your color retention is way better with natural light. The tubular lights alleviate seasonal affective disorder, and reduce electrical lighting costs. It’s a one-time installation cost, versus continuous high electric bills.” Ken’s tubular light of choice is by Velux. Dubbed the Rigid SunTunnel, it offers the best performance in terms of the light that you receive in your home. All of Ken’s work comes with a ten year installation and ten year product warranty. Coastal Transformations has a showroom in Murrells Inlet, where people can see and select all of the products that they carry. Jason, Ken’s son-in-law, began working with the company in 2005; it has remained family operated ever since. The two consult with clients and do all the installations themselves. “My biggest thing is making people happy,” Ken says. “I don’t have any dissatisfied customers. And you can’t ask for anything better than that.” Coastal Transformations Facebook Globe Phone Map-marked-alt

Arugula, Mozzarella, Fig and Prosciutto Pizza

Recipe March 2022

The shoulder seasons like to toy with our emotions. One moment we’re ready to hit the beach, and the next, those nippy temps send us from the brink of summertime exuberance back to a deflated countenance and whatever indoor winter incubation activity we’ve selected.  During such a time, it can be hard to know what foods will satisfy us. So we’ve selected a recipe for this month that adds a bit of the promise of spring, while still paying homage to the slumber still blanketing most of the Northern Hemisphere.  Fresh mozzarella is substantive and fatty, adding solace when the thermostat dips, while arugula, though a winter green, has a bitter flavor that helps the liver perform its natural spring detoxification process. The simplicity of this recipe demands you use the highest quality ingredients you can find.  Arugula, Mozzarella, Fig and Prosciutto Pizza Ingredients Makes 2 pizzas 1 ball pizza dough, divided, at room temperature 2 cups fresh mozzarella, sliced ½ inch thick 1 cup dried figs 2 cups baby arugula 12 slices Italian prosciutto, sliced tissue-paper thin 1 ball fresh burrata cheese Organic cold-pressed extra-virgin olive oil Coarse sea salt Freshly ground black pepper Cornmeal or flour Directions Soak the figs in water overnight to reconstitute. Drain and slice; set aside. Pre-heat the oven to 500 degrees or as high as it will go. Sprinkle a light coat of cornmeal onto the pizza stone to prevent sticking. Roll or press one half of the dough into a circle the diameter of your pizza stone or dish; transfer to the dish. Evenly distribute half of the fresh mozzarella around the dough. Sprinkle half of the dried figs on top. Drizzle with a little bit of olive oil, and sprinkle sea salt on top. Bake for ten minutes, or until the crust is golden brown. Remove from the oven, and add half of the prosciutto, spread evenly on top. Then add slices of fresh burrata. Top with fresh arugula, and drizzle with additional olive oil. Add additional salt and pepper to taste. Transfer pizza to a cutting board, and serve. Repeat the process with the remaining ball of dough and ingredients. The pizza tastes great served warm or at room temperature.

SV Bedding, Furniture and Hospitality

SV Furniture Myrtle Beach furniture store next to Fresh Market-1

Where the Procurement of Anything is Possible by Melissa LaScaleia Step into SV Bedding, Furniture and Hospitality for an experience of camaraderie, personalization, and customer service that only used to exist in a bygone era. Owner Sam Vitharana brings his unique and diverse life experience to the business he opened in December 2021, to make furniture-buying as fun for his patrons as it is for his team of close-knit employees. Sam was born and raised in Sri Lanka. He came to the U.S. in 1989, and lived in California and then Texas. “I decided to become a pilot and put myself through flight training and flew for American Eagle for several years,” he says. “Then I attended hotel school and joined the Hyatt Regency Hotels group. At that time, Mr. Hyatt was hiring young managers for his hotels, and I was one of the people he chose for the Dallas, Fort Worth area. I worked for him for six years until he passed away. Then I joined a company called Rank Hotels North America, where I was a corporate food and beverage director.” The team of SV Furniture and Bedding. — Photo Meganpixels Parker In 1999, Sam visited a friend in Myrtle Beach and fell in love with the area. He eventually joined with an area furniture company for work. “I created so much business for him that in two years he had to move from a 3,000 square foot location to a 10,000 square foot one,” Sam laughs. “I chose to branch out on my own because I felt I could offer a level of customer service that nobody else does. My background taught me so much in that arena. And I wanted to work more with local USA made businesses rather than import goods; and to create a fun environment with the entire process, from start to finish.” Matt Butts runs the commercial division for SV Bedding. He met Sam five years ago, originally as a furniture customer. The two hit it off, and forged a business partnership as fruitful as it is fun. SV Furniture carries SC made mattresses; supporting local as much as possible is important to them. — Photo Meganpixels Parker Along the way, Sam built his own side business in interior design, which today, he incorporates into the services his company provides. Doriana Zink is their in-house designer who will visit with clients at their home and help them design any project from start to finish. Their 8,000 square foot showroom showcases a wide variety of furniture for your entire home. “If you walk around your house and you see it, we supply it,” Matt says. “We also deliver and set up.” — Photo Meganpixels Parker “My biggest goal in starting this business, is to keep all of our products made in the states, and as local as possible,” Sam says. “All of our upholstery is made in Conway; our mattresses come from Columbia and Charleston. Things that come in overseas take months to arrive. When you buy local, you not only support the local economy, but you also cut the lead times down. “We carry a very good inventory, so most of what we carry on the floor can be taken off the floor. And we can deliver within 24-48 hours. We offer competitive pricing on home-packages— the more you buy, the less you pay.” SV Bedding, Furniture, and Hospitality Globe Phone Map-marked-alt

Glenn Hero, Part 1

MYV - Mr. Glenn Submarine Veteran US Navy-5980

A Submarine Naval Veteran From the ‘60s Celebrate Our Veteran gives voice to the stories of the U.S. military veterans living amongst us. The actions of these brave and dedicated people, who have served our country both in active military duty as well as administrative positions, have and continue to contribute to the protection and preservation of us and our country.  We hope that this section of our paper is an opportunity for our community to hear and see veterans with new eyes, and for veterans to receive recognition and honor for their experiences and life journeys.  This month’s Celebrate Our Veteran recounts the story of Glenn Hero, as told in his own words. This is Part 1 of a two-part series. Click here to read part 2.  by Melissa LaScaleia I was born in Worthington, Ohio, number four in a lineup of eight children. In the second grade, we moved to Groton Long Point, Connecticut— seventeen miles from the naval submarine base. There were a lot of officers stationed in my hometown; the captain of the Thresher lived on my street. In April 1963, his submarine went down and all hands were lost.  Growing up in the ’50s, the officers would take us to the base movie theatre on Saturdays; it was a real treat for us. Perry Hall, the captain of the submarine, Bang, had nine children and also lived in my neighborhood. So we were always a big crowd at the movie theatre. And outside, they had one and two-man submarines on display that we would climb on until shore patrol came by and chased us off.  Because I lived right on the water, I was always swimming. So between this and my experience with the officers as a boy, when I decided to join the military, it seemed natural to me to sign up with the Navy, and to volunteer for submarines. I joined in October 1962.  In order to get into submarines, you have to pass various tests to make sure you can withstand the change in cabin pressure. And, you also have to have all the fillings in your teeth drilled out and filled with pressure fillings so your teeth don’t crack.  As part of the first test, we had to go to the submarine tender where they have a decompression chamber. Normally, four people would be comfortable in there; they put twelve of us inside, then increased the pressure gradually until you got to the equivalent pressure of fifty feet underwater.  As they increased the pressure, it would affect someone, and when they would start to yell, they would let that person out, then begin again. By the end, there were only three of us left. And once you passed that, then you went to submarine school for two months.  There, I learned all the different systems on a submarine. There were also more tests to ensure you could withstand pressure and water simultaneously— one took place in a 140-foot tower filled with water, which slowly increases in pressure. For me, these tests were a piece of cake.  Once I graduated, I was assigned to the Triton SSRN 586, in Norfolk, VA. It was the first submarine to go around the world underwater. Two of my other brothers also went into submarines, and one was on the Triton two years before me.  Once I was assigned, then I had to qualify, which means having a functional knowledge of all the electrical, hydraulic, and pneumatic components of each compartment. Once I passed, I received my dolphins, the submarine insignia. Then we were sent on patrol.  My job was to stand watch for four hours at a time at either the bow planes, the helm, or the stern. I was also the yeoman— I performed the functions of clerk and bookkeeper.  On the submarine we went hundreds of feet deep, at a speed in excess of 20 knots. One patrol we stayed submerged for 79 consecutive days. It’s a long time to be underwater.  That was why for me, when everybody complained about lockdown during Covid, I thought it was a piece of cake.”  To be continued. Click here to read Part 2. 

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