Coastal Insider June Edition

Current Edition Stay connected with our top stories delivered every month! A MESSAGE FROM OUR TEAM     This month we enter the seventh year that the Coastal Insider has been in print— bringing local stories about businesses and people that inform and entertain, stories that touch hearts and minds, to our readers along the Grand Strand and beyond. Over the years, we’ve changed names, locations, and our layout, but we’ve never wavered from our mission— that of supporting local businesses and of connecting our unique coastal communities. We’ve had as much fun and laughable adventures compiling content each month as we hope you’ve had reading it; while with each passing year, the relationships and ties to our community become richer and deeper. We’d like to offer a heartfelt thanks to our advertisers, for the trust and faith you put in us to represent you, and our readers, for the joy and support you bring us. Another constant here at the Insider is our tireless pursuit to make what we have to offer, ever better. We recently began a new initiative with area realty companies to showcase a hand-selected number of their listings in our publication, to reveal the best of what the Grand Strand has to offer. Additionally, our magazine will no longer focus geographically on one rotating area of the Grand Strand, rather it will include all area real estate every month. We envision this collaboration and change will better serve the needs of both customers and communities, and are excited to see how it unfolds. Whether you’ve lived here for years, or are visiting for the first time, welcome to summer in Myrtle Beach. Have a blessed season. -Melissa LaScaleia, Writer/Editor

Coastal Real Estate June Edition

The Coastal Insider and Coastal Real Estate From entertainment, leisure and beaches to local businesses and community, we bring it closer to you. Plus advertising with us is in alignment with our mission! Current Edition Coastal Insider This month’s edition we go back to Jiffy Lube and how they make sure that we take care of our cars. They have been in business for so long that they know what they are talking about! Read more inspirational stories about the several businesses and local neighbors here in the Market Common. Take a peak at our past editions of the Coastal Insider. Coastal Real Estate This edition we dive into the different markets that make up the Grand Strand. From luxury homes to homes in the market common, we cover it all. With stats and information that will make you understand this market at a different level. Take a peak at our past editions of the Coastal Home Insider. Current Edition A MESSAGE FROM OUR TEAM     This month we enter the seventh year that the Coastal Insider has been in print— bringing local stories about businesses and people that inform and entertain, stories that touch hearts and minds, to our readers along the Grand Strand and beyond. Over the years, we’ve changed names, locations, and our layout, but we’ve never wavered from our mission— that of supporting local businesses and of connecting our unique coastal communities. We’ve had as much fun and laughable adventures compiling content each month as we hope you’ve had reading it; while with each passing year, the relationships and ties to our community become richer and deeper. We’d like to offer a heartfelt thanks to our advertisers, for the trust and faith you put in us to represent you, and our readers, for the joy and support you bring us. Another constant here at the Insider is our tireless pursuit to make what we have to offer, ever better. We recently began a new initiative with area realty companies to showcase a hand-selected number of their listings in our publication, to reveal the best of what the Grand Strand has to offer. Additionally, our magazine will no longer focus geographically on one rotating area of the Grand Strand, rather it will include all area real estate every month. We envision this collaboration and change will better serve the needs of both customers and communities, and are excited to see how it unfolds. Whether you’ve lived here for years, or are visiting for the first time, welcome to summer in Myrtle Beach. Have a blessed season. -Melissa LaScaleia, Writer/Editor Stay tuned with latest information by subscribing to receive the Coastal Insider directly into your inbox. Click on Subscribe below! You shall receive an email from us in about 5 minutes, if you do not receive anything please check your junk/spam folder.

Long Live Your Car

Jiffy Lube Long Live Your Car by Melissa LaScaleia Steve Allison has been in the automotive service industry for over thirty years. In 1994, he began his entrepreneurial ventures in Myrtle Beach with his first quick lube location in Surfside Beach. Today, he and long-time business partner Al Chance run Atlantic Coast Enterprises (ACE), which owns sixty-three Jiffy Lube Service Center locations along the East Coast.  The two are excited to break ground on their seventh location along the Grand Strand— a state of the art Jiffy Lube Multicare prototype building in Murrells Inlet, next to the Circle K. Jiffy Lube International has recognized the duo’s hard work, dedication, and business savvy with several awards over the years. Most recently they won the People Award for 2021, which honors the ways that they take care of their employees and give back to the community. “We have built an incredible team that elevates the customer experience,” Steve says. “Our customer service score ranks among the highest of all Jiffy Lubes in the country.  “We know that we are only as good as the team members that we have in each local store. So we are always looking to hire great people that will go above and beyond— men and women with great attitudes that truly understand our ‘at your service mentality.’  “And we value our employees by offering extensive training, continuing education and amazing benefits, including college tuition payment. Additionally, there are a variety of career paths they can pursue within our organization.” Over the past eight years, Jiffy Lube has transitioned the majority of their locations into Jiffy Lube Multicare stores with ASE certified mechanics who specialize in mechanical services that generally take three hours or less— services like brakes, tires, alignments, suspension work, and tune-ups.  Jiffy Lube technicians are trained to work on all makes and models of vehicles, including luxury and foreign vehicles. Going to Jiffy Lube is easier and faster than having to make an appointment at the dealership, spending half the day in a waiting room, or even having to take a loaner car until yours is ready. In addition to their new location being built in Murrells Inlet, they are also converting their Myrtle Beach and North Myrtle Beach locations into Multicare stores, adding additional bays in each location to better serve their customers. A prototype of the new Jiffy Lube location arriving in 2022 in Murrells Inlet. “We’re very excited about the expansion into Jiffy Lube Multicare,” Steve says. “In the past few years, we’ve seen the car industry shift. With supply chain challenges and new car prices increasing dramatically, we are seeing people keep their cars longer which means we are seeing people wanting to take better care of the cars they currently own. That’s what we’re here to do. We believe that if a car has 100,000 miles on it, it still has at least 100,000 miles left in it. “Some people think that because their vehicle is under warranty they don’t need to maintain it, but this isn’t so. It’s a lot easier to do preventive maintenance on a car now, so you don’t have to do a major repair later. Proper maintenance is the most inexpensive insurance you can buy.” As part of the Jiffy Lube Signature Service Oil Change, they will run a full safety inspection on your vehicle; check and top off the vital fluids; set the tires to the proper manufacturer specifications— all in about 20 minutes. The best part: you never need an appointment. They also offer a top off service, so between oil changes you can go into any location and get your vital fluids as well as your tire pressure checked and adjusted, anytime, at no charge.  At the onset of Covid, the company expanded its repertoire of offerings to include in-vehicle service. “It’s all about the customers’ choice,” Steve says. “They can wait in our comfortable lounges or stay in their vehicle while we perform the service. In the hot summer months, we provide portable air conditioning units to keep customers cool while they wait in their vehicle. These small details make a big difference to the customers.” Regardless of which way you choose to have your vehicle serviced, the Grand Strand Jiffy Lubes continue to provide fast, high quality service. “We understand that your time is valuable,” Steve says. “That’s why all our team members are trained and certified to get you back on the road in 15-20 minutes. We know having your vehicle serviced isn’t your favorite thing to do, so we try to give you your time back, without the worry and stress of vehicle maintenance. “We know people can go anywhere to get an oil change and they chose us. We simply want to show our appreciation with great service, by treating every customer’s car as if it were our mother’s car. These are the things that we are known for, and why our customers return to us each time they need their vehicles serviced. Our mission statement is to create customers for life through fast, friendly, clean and professional service.  “Nobody wants to buy another vehicle because they didn’t properly take care of the one they have, so bring it to us, and let us take care of it for you.” Jiffy Lube. Long Live Your Car! Jiffy Lube Multicare Service Centers 1551 Highway 17 North, North Myrtle Beach, SC 29582; 843-249-9944 255 Singleton Ridge Road, Conway, SC 29526; 843-347-5823 1711 Church Street, Conway, SC 29526; 843-248-9997 1952 Mr. Joe White Avenue North, Myrtle Beach, SC 29577; 843-946-7276 4565 Highway 17 Bypass, Murrells Inlet, SC 29576 – Coming Soon! Jiffy Lube Service Centers 3619 Highway 17 Bypass, Murrells Inlet, SC 29576; 843-651-9074  920 Highway 17 Business, Surfside Beach, SC 29575; 843-238-3808 Open M-F 8am- 7pm; Sa 8am-6pm; Su 9am-4pm.

Coastal Carolina Home Watch

ARE YOU PROTECTED? WHO’S WATCHING YOUR HOME? Savvy people understand the importance of protecting that which they’ve invested in, and that which they love. And Coastal Carolina Home Watch has been doing just that for almost two decades. They perform home check services for out-of-town owners of residences from Cherry Grove to the Grand Dunes, from the Golden Mile to Debordieu Colony, and everything in between on the Grand Strand and Waccamaw Neck. Many people underestimate the importance of properly monitoring their investment at the beach while they’re away— leaving it to the care of a friendly neighbor or friend, a smart home device, or simply to fate. “So many things can happen while you aren’t here, things that could be disastrous if they go undiscovered,” says the company’s founder and president, Jack Luber who began the company after his own home had a brush with near disaster during a prolonged absence. A judicious homeowner looks for a local presence that is professional, nationally accredited, discreet, and bonded and insured, to care for their home in their absence. The list of things that can befall your unattended home include: HVAC Failure Water Leaks Mold Pest Infestation Vandalism Storm Damage Power Outage What kind of procedures do you have in place to care for your home or investment property? Water damage and mold are the top insurance claims in the state of South Carolina. Let Coastal Carolina Home Watch be Your Eyes and Ears When You’re Not Here. Some Benefits of Engaging Coastal Carolina Home Watch Include: Keyholder services Rental assistance (VRBO and Airbnb) 24 hour alarm response GPS-enabled time and date stamped inspection reporting General monitoring and reporting to homeowner of home and property, inside and out, and status of work performed by hired contractors General visual inspection of home and property, inside and out, for damage, vandalism, and proper maintenance Pre-and-post-storm services Basic handyman services Arranging for contractors, service personnel, and cleaners Concierge services— arrangement for airport transportation, personal chef, reservations, and shopping Absolute discretion and 100% confidential Can act as your local HOA contact Local representation Licensed, bonded, insured, criminally background checked  Accredited through the National Home Watch Association Affordable protection you and your home deserve and need.  Facebook Instagram Globe Phone

Erica Davis

Passionate Supporter of All Things Local, Small Business Owner, and TV Star by Melissa LaScaleia Introduce me to your family.  I have two children: Hunter, who is thirteen years old, and a daughter, Allie Greer, who is eleven. Where are all the places you came from? Myrtle Beach has been my home since the second grade, I love it here and can’t imagine living anywhere else. Why did you elect to stay here? For me, it’s my sanctuary. We can walk to the beach anytime, it’s sunny, and I love the sense of community here. What are you passionate about? About ten years ago, I brought Guild Mortgage to the beach and opened my office here. I help people achieve home ownership. It’s extra special for me because I make beach living in my beloved hometown a reality for so many. We specialize in residential home loans and offer a variety of products. Since then, I’ve been able to spread my wings into different states. I’ve always had a passion for marketing as well; it’s kind of my decompression time. I started an Instagram account, @TheSytlishLender, as well as a blog. I cover a broad range of content— from the local hot spots of Myrtle Beach, to the lending world, and even fashion. It’s been really fun for me to showcase my hometown in this way, market and educate others on home ownership, and make Myrtle Beach a reality destination for so many people, whether they’re moving here or just vacationing. Most recently I’ve been part of the CNBC TV show, Financing the American Dream, which highlights top real estate markets around the country. It’s aired monthly, and I auditioned and was selected for the Myrtle Beach segment. I’ve done three seasons now, and got to experience a lot of tourist attractions in Myrtle Beach— things outside of what I typically do. We went to Myrtle Waves, the Grand Prix, and even got to ride Banana Boats. It’s been a blast. What is your favorite place in this area? Definitely the beach— it truly never gets old. My favorite restaurant is Fire & Smoke, I’m probably there twice a week. What are your favorite things to do here?   I am a big fan of supporting local. That includes everything from restaurants and coffee shops to boutique specialty stores. I love fashion, and it’s all about getting things as local as I can get. What do you like the most about living here? The atmosphere. It’s so laid back, and people genuinely like to have a good time. This is a place where you can come to relax, meet new friends, and have fun. Is there anything that you would like to see in Myrtle Beach?  I would love to see some healthier food options, I know it’s coming soon, I can feel the change!

Fat Loss Tips

Living Well Nutrition by Jen Kavanagh If you’re on a mission to increase muscle tone then it’s essential to focus on fat loss rather than simply weight loss. Losing pounds feels good, but if those pounds are muscle, then you’re actually hurting your overall ability to lose fat. That’s because muscle burns fat. It’s also easy to get deceived because muscle weighs more than fat. So you’ll feel the gratification of losing weight— but in the wrong places.  Following the below tips will ensure you’re losing the right pounds, so you can be well on your way to a more defined physique. 1 Keep Track of Your Calories Being serious about losing fat means taking note of every calorie you consume; making sure these calories contain enough protein; and stopping when you meet your daily allowance. Don’t Overestimate Your Caloric Burn You may think you’re burning far more calories in a workout than you actually are. But do not be deceived! Even if it seems you’re burning 600-700 calories per go, you’re almost without exception going to be burning in the 300-400 range. So at this juncture, reaching for a pizza, nachos, or other soul-satisfying calorie-dense foods as a reward can derail your progress. Instead, refuel with something easily digestible and not too calorie-dense. A whey protein shake with some berries or half a banana is ideal, followed by plenty of water. Then wait. Your brain needs time to tell your body it’s full. A few hours later you can eat a complete meal. Just remember to skip the nachos.  2 3 Eat Out Less Your favorite restaurant may be calling your name, but resist the siren call. By cooking your own dinner at home, you’ll sidestep the variety of pitfalls that can occur while eating out: no extra calories from cocktails, bread baskets or added oils, butter, cream and dressings.  Reduce Alcohol Intake Alcohol helps you relax and red wine is touted for its health benefits. But alcohol also comes with a lot of additional calories. To sidestep them, skip the bar and opt for a glass of seltzer water. Or set boundaries: enjoy wine or cocktails twice a week, and have one drink instead of two or three. 4 5 Redirect Your Focus When the Going Gets Tough Have a good support system in place for when you feel down rather than inspired about your goal. Identify those who can be there for you to cheer you on when the going gets tough— a family member, friend, or someone who’s working towards the same goals. Turn to pleasurable activities that boost your morale— long walks in nature, time with a pet, or any other hobby to help redirect your focus.   Hit the Hay Remember when your parents gave you a curfew because, “Nothing good happens after midnight?” This is particularly true when fat loss is your goal. Get to bed early to help your body function at its best. Your body will reset and you can actually lose weight during the night.  6 7 Weigh Yourself (occasionally) The scale is a great way to monitor your progress. However it can also be a source of stress. Fat loss takes time, so weighing yourself any more than once a week is unnecessary. I weigh in monthly just to make sure I’m not getting off track. Don’t Give Up You may think it’s too easy a tip to list, but very few people have the will power necessary to keep with a program long enough to see the desired results. Commit yourself today to being one of those few. 8 Jen Kavanagh— Nutritionist www.eatplantsloseweight.com

Victor Kubilius, Part 1 of 3

WWII Refugee, Korean War Era Veteran and Repeat 2000 Miler Celebrate Our Veteran gives voice to the stories of the U.S. military veterans living amongst us. The actions of these brave and dedicated people, who have served our country both in active military duty as well as administrative positions, have and continue to contribute to the protection and preservation of us and our country.  We hope that this section of our paper is an opportunity for our community to hear and see veterans with new eyes, and for veterans to receive recognition and honor for their experiences and life journeys.  This month’s Celebrate Our Veteran recounts the story of Victor Kubilius as told in his own words. It is continued in next month’s Celebrate Our Veteran column. Click here to read Part 2.  by Melissa LaScaleia “I was born in Lithuania by the shores of the Baltic Sea in 1931. I lived there for ten years before World War II started. Then the Germans invaded Russia, and Lithuania was in the way, so they trampled all over us as well as the other Baltic countries of Estonia and Latvia. The Russians were pushing the Germans back in my country. It was a war zone; all of Europe was in a war. My mother had nine children, and only six survived. At that time, it was common that a child could die shortly after birth. Then my father died when I was two years old, leaving my mother with five young children and pregnant with a sixth. My aunt primarily raised my elder sister, Danute, due to the hardship. Plus my aunt had four sons and wanted a daughter. Danute was a year older than I was. When the war broke out, she didn’t leave Lithuania with us; instead she stayed with her primary family and began secretly working with the resistance movement. She was eleven or twelve years old at the time, and hid two young Lithuanian nationalists in a root cellar. At night she would let them out and they would ambush the Russians. It was foolish, they were never going to win, but they were patriots. The Russians didn’t catch her until four or five years later. A neighbor who was sympathetic to the Russians turned her in. The two young men committed suicide in the root cellar with hand grenades because they knew if the Russians found them they’d be tortured and want to know where the rest of the insurgents were hiding. My sister was shipped off to Siberia. After Stalin died, the Russians became more gentle and released her. After five years in Siberia, she returned to Lithuania. We reunited after forty years in Lithuania— it was quite an occasion. While my sister stayed behind, my mother, brother and sister and I became refugees. The Germans pushed the Russians way back west to Leningrad, and we were being pushed along with them, along the war front.  When winter came, the Germans had to stop because they had no winter equipment. Then the Russians pushed the Germans back fairly easily. We were caught really, between these two warring counties. The Russians were even more aggressive than the Germans, so we decided to go to Germany. We walked across most of the country. We had no horses, no vehicles. We walked with what was on our backs, and pushed a small cart behind us. We couldn’t take showers. We were hungry. I had to steal or beg for food. We eventually reached Schneider Muller. From there, we boarded trains and were shipped to the western part of Germany in the farmlands, a little town called Oldenburg. This is where the Germans took the refugees who didn’t want to go back to their country under Soviet Rule. They delivered us to farmers. We worked and didn’t get paid, but it was better because we had food, shelter and beds, and we were used to being farmhands, so it was no big deal for us. When the Germans finally capitulated to the Allies, Europe was divided into three zones governed by the English, American, and French. Germany decided to immigrate people who wanted to go to Brazil, Canada and the U.S. We were repatriated to the British zone, and lived in a DP camp, a Displaced Persons camp. This was for people who didn’t want to go back to their own countries, and we didn’t want to go back. The Russians were bitter towards the Baltic people; they would ship you to Siberia if you said something they didn’t like. We stayed in the camp for five years. That’s where I went to high school and learned how to play soccer. Life wasn’t very good, but it was better than wandering around. In order to immigrate to another country, you needed to have a sponsor who would guarantee that you wouldn’t be a burden. My mother had a neighbor in Lithuania that she had known since childhood, who was living in Hartford, Connecticut. She sponsored us, took us in, and found employment for us.  It was a very small house— my brother and I slept on the porch, and it was kind of cold. Lithuanian farmers gave us work. They would pick us up in a pickup truck every morning, we’d work in the fields all day, and then they’d bring us back at night. I worked full time and went to school at night to study English. It was a mile from where I lived, and I walked. It wasn’t very far.” To be continued…Click here to read Part 2. 

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