Coastal Insider September Edition

The Coastal Insider October Edition 2022

Digital E-Paper The Coastal Real Estate | Coastal Insider magazine is dedicated to connecting our unique communities of the Grand Strand. From providing valuable community information, such as local area events, businesses, and dining; to educating the public on real estate market trends, our publication offers something for everyone. Take a look at our most recent editions below, or click the link to browse our archives. Coastal Insider This month’s edition is as exciting as ever! Exclusive articles include:  Elko Spas, Billiards, and Pools Leverage Roofing Meet Your Neighbors Amanda and Tommy Nist Celebrating Our Veterans Frank Espinal September2022 Edition Archives Isn’t it Time to RELAX?! Read More Leverage Roofing Read More Amanda and Tommy Nist Read More Frank Espinal, Part 1 of 2 Read More Coastal Real Estate August Edition Read More Coastal Insider August Edition Read More No posts found 1 2 3 4 5 A MESSAGE FROM OUR TEAM This September ties together and celebrates two important things in my life with my two families— my office and personal one. Firstly, it marks my two year anniversary with the Insider, and secondly, it’s the month when Jews celebrate Rosh Hashanah, the Jewish New Year. I wasn’t born Jewish; I was adopted by a Jewish family in my birthplace of Portugal, and growing up, fell in love with the faith and its values of upholding the Ten Commandments and the importance of family. As an adult, I wasn’t able to convert in Portugal, so when we decided to move to the U.S., that was one of my first goals. I officially converted in 2021. This is my second year celebrating Rosh Hashanah with my family as an insider of the faith. It’s a really fun holiday. I’m very close to family, and we all come together to sing, eat and celebrate. At the Insider, I’m in charge of SEO optimization, website design and development, and social media marketing. When I first began, I dove right into the task of revamping our online presence, organizing it, and optimizing it to make it what it is today. I’m constantly making sure that everything is up-to-date— it’s a dynamic, ever-changing task. I love languages, and learning the language of web design and development has been exciting for me. With social media, what excites me is the design aspect. Our entire team gets involved in the creation process— the colors, the design— and it’s a good time. Trends are always changing, and because of that, you need to constantly change strategies of how you present on social. I’ve learned a lot about myself and my capabilities since I’ve been here. I’ve been really excited about that growth as well as the office culture. I love the togetherness and the camaraderie, and that’s what keeps me motivated to go above and beyond. The culture continuously motivates me to learn new things, and that makes me grow as a person everyday. – Solly Edwards, Web Designer and Developer

Coastal Real Estate September Edition

Coastal Real Estate October Edition 2022

Coastal Real Estate

In addition to providing valuable community content, one of our goals is to educate the general public on real estate market trends. In this edition, we focus on stats and homes for sale in the following areas: 

  • Luxury Homes
  • Market Common 
  • Oceanfront Condos

A MESSAGE FROM OUR TEAM

This September ties together and celebrates two important things in my life with my two families— my office and personal one. Firstly, it marks my two year anniversary with the Insider, and secondly, it’s the month when Jews celebrate Rosh Hashanah, the Jewish New Year.
I wasn’t born Jewish; I was adopted by a Jewish family in my birthplace of Portugal, and growing up, fell in love with the faith and its values of upholding the Ten Commandments and the importance of family. As an adult, I wasn’t able to convert in Portugal, so when we decided to move to the U.S., that was one of my first goals. I officially converted in 2021.

This is my second year celebrating Rosh Hashanah with my family as an insider of the faith. It’s a really fun holiday. I’m very close to family, and we all come together to sing, eat and celebrate.
At the Insider, I’m in charge of SEO optimization, website design and development, and social media marketing. When I first began, I dove right into the task of revamping our online presence, organizing it, and optimizing it to make it what it is today. I’m constantly making sure that everything is up-to-date— it’s a dynamic, ever-changing task.

I love languages, and learning the language of web design and development has been exciting for me. With social media, what excites me is the design aspect. Our entire team gets involved in the creation process— the colors, the design— and it’s a good time. Trends are always changing, and because of that, you need to constantly change strategies of how you present on social.
I’ve learned a lot about myself and my capabilities since I’ve been here. I’ve been really excited about that growth as well as the office culture. I love the togetherness and the camaraderie, and that’s what keeps me motivated to go above and beyond. The culture continuously motivates me to learn new things, and that makes me grow as a person everyday.

– Solly Edwards,

Web Designer and Developer

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Isn’t it Time to RELAX?!

Find out Why Everyone is Saying “Let’s Go to Elko!” by Melissa LaScaleia The healing benefits of water have been touted for millennia, but only recently does science concur. Warm water bathing increases serotonin levels, the chemical produced by the brain that’s associated with happiness and well being; submerging in water can reduce pain and inflammation; it also calms the nervous system, reducing levels of stress and anxiety in the body; and improves your mood. At the worst, stress can kill you, at the best, it contributes to premature aging and causes disease. Health is a topic close to the hearts of Kimberley and Michael Elko. With their combined experience in sales, marketing, and innovation, the two decided to start a business together as a family helping others relax and connect. “Many people are looking for a better solution to stress, pain, and overwhelm,” Kimberly says. “So we have a campaign for wellness: ‘Isn’t it Time to Relax?! …Let’s go to Elko.’”   Previous Next Elko Spas, Billiards & Pools, near the Market Common, has been a mainstay in the local community for more than thirty-five years. The family owned business sells most major brands of hot tubs, HotSpring Spas, in-ground and above-ground pools, saunas, pool tables and game room products. They can repair anything, and are an authorized service and repair as well as a warranty center. They also provide testing and solutions for optimal water health. “We have a lot of people who visit Elko Spas looking for relief from arthritis, sleep disorders, and fibromyalgia,” Kimberly says. “There are a lot of illnesses that a HotSpring spa or sauna can address. It benefits those looking for an alternative way to feel better. Even without health problems, I call the spa the new dinner table, because it’s a place to relax and reconnect with friends and family.” If you’re going to buy a hot tub, Elko’s spas are proven to last. They have been a highly decorated dealership since their inception in 2004, and 2022 is no exception. They won six of the biggest awards in the county for “Best Spa and Pool Dealership” including: Best of the Beach, Best of the Grand Strand, Best of the Herald, Best of the Carolina Forest Chronicle, Best of the North Strand, and Best of the South Strand. Locals consistently vote them #1 in the Spa & Pool industry both for their quality products and service. They’ve also garnered many awards and accolades both nationally and internationally in the arenas of customer service and dealership quality. In 2019 they won the HotSpring Southeast Dealer of the Year, beating out GA, SC, NC, and FL. “We feel so blessed from all the success,” Kimberly says. And the business seeks to stay active in and give back to the community. They belong to all the local area chambers and networking groups, and contribute to many local charities. The other side of Elko’s business is in game rooms. They carry pool tables and all the products and accessories for games you could need, like darts, ping pong, shuffleboard, and more. “Our showroom is spectacular,” Kimberly says. “And a huge draw for people of all ages because it’s both fun and informative. We have walls of accessories, water care supplies, game room products, and HotSpring spas on display. We are currently expanding so we can display even more.” Elko can customize anything: pools, spas, and spaces. With their complimentary design service, you can create your dream backyard-spa or indoor game space. Visit their showroom off of Palmetto Point Blvd. and 17 Bypass on the frontage road. Address Call Us Website Facebook

Leverage Roofing

Your Local Roofing & Storm Damage Professionals by Melissa LaScaleia Leverage Roofing is a family owned and operated business run by the Mullis family that specializes in commercial and residential roof installation and repair, seamless gutters, siding and screens, and soft wash and pressure washing services. Storms and high winds often target areas like Myrtle Beach, creating a need for high-quality, sturdy roofing, gutters and siding—even on new or recently constructed homes. Robert Mullis has a thirty-year background in construction with a focus on multi-family developments. Robert and his family founded Leverage Roofing to fulfill the need in this market for professional quality materials and installations that will protect and maintain your home for years to come. Robert’s former career as an insurance adjuster gives him inside knowledge about how best to assist customers with insurance claims when the need arises; he will work directly with your insurance company for claim-related damage, saving you both time and inconvenience. Previous Next “Our company includes four of our sons and an amazing team of people in the field including my fiance, Colleen Hord,” Robert says. “The field teams are busy installing roofs, gutters, siding, soft wash and pressure washing services and running repairs.” “Myrtle Beach has a great beach vibe,” he adds. “I wanted to move my family to this area so my children could have a good school system and be by the ocean. People come here to enjoy life, and that brings a great energy to the area. My family has always loved this place.” Leverage Roofing is located in Murrells Inlet and services all of North and South Carolina. “Everyone works hard each day to provide the care our customers deserve, with quality products and construction to match,” Robert adds. “We ensure each job is done right.” “As a company, we’re proud to offer what homeowners truly need to protect and maintain their home,” says Colleen. “It has taken the dedication and hard work of everyone who works for Leverage Roofing to make this company the success it has become today. It’s a real team environment. And we all show up every day with those values at the forefront of our mind.” Address Call Us Website

Amanda and Tommy Nist

A Boating Family, Owners of Beach House Boat Rentals by Melissa LaScaleia Introduce me to your family. It’s myself and my husband Tommy. We have three boys: Brandon, 15; Brody, 13; and Braxton, 9. They all work at our family business, Beach House Boat Rentals, and have been since they could walk. Braxton started by opening the gate for our customers. Brandon and Brody got their boating license when they were ten years old, and love to help customers dock the boats. We also have a dog, River, so named because we spend so much time on the water. Where are all the places you came from? What area of the Grand Strand do you now call home? We moved here from New Jersey thirteen years ago, and we live in Murrells Inlet now. Why did you move here? So many reasons. Everything in New Jersey is expensive for what you receive. And we wanted to move to a place that felt smaller and less congested. We vacationed here all the time; we always rented a beach house, and we were familiar with the area. How has your lifestyle changed or what new activities have you taken up since moving here? In New Jersey, we didn’t live near the water. When we moved here, the first thing we did was buy a golf cart and a boat; it was completely new to us. We opened a boat rental business the first year we moved here, and are proud that we have grown our fleet from one boat to sixteen. When we vacationed here, we always wanted to rent a boat, but found it difficult. So we started our business to fill in the niche (www.beachhouseboatrentals.com), and today have two locations: at the Inlet and the Intracoastal Waterway. A big chunk of our business serves people who rent homes with an attached dock; they can keep the boat at their dock for their entire vacation and take it out when they choose. We also offer half-day and full-day rentals, as well as captained charters on our Catamaran. If we had stayed in New Jersey I don’t think we would have even owned a boat. What is your favorite place in this area? It’s a toss up between the Inlet and the Waccamaw River. Even though we work at the marina, we spend most of our free time on a boat because that’s what we enjoy the most. My kids will do anything water related— fishing, boating, surfing, jet skiing, wakeboarding, tubing. What do you like the most about living here? When we first moved here, it was a bit of a culture shock that people we didn’t know would wave and smile at us. I really like that. People take the time to say hello to you. In New Jersey, everyone is so busy that nobody does this. When I first had a baby, people would stop me in the supermarket to say hello to my baby; they are friendly. And nobody honks around here either. It’s just a different way of life. What is one thing that your neighbors don’t know about you? I used to be a teacher, and have a master’s degree in early childhood education. I taught in New Jersey for ten years. I am also a photographer, and I take all the pictures and videos of our boats for our company. Every picture on our website shows our own boats and family. Is there anything that you miss or would like to see in Myrtle Beach? Bagels and Italian delis. In New Jersey they are on every block, and it’s been really hard to find some good ones here.

Frank Espinal, Part 1 of 2

U.S. Army Veteran, Small Business Owner, Humanitarian Celebrate Our Veteran gives voice to the stories of the U.S. military veterans living amongst us. The actions of these brave and dedicated people, who have served our country both in active military duty as well as administrative positions, have and continue to contribute to the protection and preservation of us and our country.  We hope that this section of our paper is an opportunity for our community to hear and see veterans with new eyes, and for veterans to receive recognition and honor for their experiences and life journeys.  This month’s Celebrate Our Veteran recounts the story of Frank Espinal, as told in his own words. Click here to read Part 2.  by Melissa LaScaleia My heritage is Puerto Rican, and I was born in a small town in southeastern Pennsylvania in 1965. My mother raised me and my three siblings alone; we were a poor family. I was a motivated student in high school, but I just didn’t have the familial or financial support to go to college at that time, so I did what I thought would work for me and my future and joined the U.S. Army in 1982. I completed my basic training at Fort Jackson, then was stationed at Fort Hood, Texas for the next four years. The first units I served in had deployments to Panama, Honduras, and Grenada. My ability to speak the Spanish language was an asset to those deployments. I had a top secret security clearance, and worked with different units within the military in a supporting role. After four years of active duty, I served for sixteen more years in the Army National Guard and U.S. Army Reserves. When you’re in combat arms, you’re trained to kill. It’s not easy to talk about. It’s not a glorious life, it’s serving your country. Elements of my unit were deployed to Grenada when the U.S. invaded in 1983 to overthrow the dictatorial Marxist government. Years later, that small Caribbean country reemerged in my life when I was deployed to help with the reconstruction and building of schools. The U.S. invasion of Panama, called Operation Just Cause, happened at the end of 1989 to depose the dictatorial leadership. During this time, I was in the Army Reserves, and I was deployed to help with rebuilding parts of the country after the successful overthrow. In Panama we were able to take some of the old barracks that were damaged during the invasion and convert them into a hospital which we turned over to the Panamanian people. This was about the same time that the U.S. government relinquished the Canal to Panama and turned over military bases to the Panamanian people as well. The work we did came in the form of financial aid to these countries. But it’s not so much about writing a check as it is building infrastructure. I worked with combat engineers; we had a role in reconstructing buildings that were destroyed during the invasions. There was also a highway system being built between the Americas that connects North and South; we helped to build those roads. In the jungles of Panama, I would come across old Spanish forts over 500 years old; the jungle had literally overtaken them. I realized that I was sitting on a piece of history— and I reflected on where we’ve come from since then—that I’m there today, helping these people to rebuild a country that was being ruled by a dictator. And I could see the affect that that government had on these people. They were so appreciative of everything we did for them. It’s those experiences that made me into a humanitarian. Then, during Operation Desert Shield and Desert Storm in 1991, I was called back into active duty. At this time I was an E6 staff sergeant in the U.S. Army. My unit was deployed to Iraq for nine months and I worked with combat engineers to maintain security on a supply route from Kuwait to Iraq and rebuild the road if it were damaged or destroyed by enemy fire. When you’re out in the desert, you’re traveling by compass, and a lot of times you have to travel at night. Land navigation is so important in military operations, and I consider myself an expert in it. I’ve had situations where I had to find people who were lost in the desert, and you’re doing that in the dark, as quietly as possible. To be continued…

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