Real Living Real Estate Press Release

Properties at the Market Common Joins Real Living Real Estate Brokerage Network by John Jobson MYRTLE BEACH, SC (Mar. 20, 2018) – Real Living Real Estate, one of the nation’s leading real estate franchisors and a member of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that independent brokerage, Properties at the Market Common has joined the network. Real Living’s newest member will operate as Real Living Home Realty Group. “We’re proud to be joining the Real Living Real Estate network family,” says Jim Parker, co-owner. “We see this relationship as an opportunity to leverage Real Living’s marketing tools and industry resources. Working with Real Living will expand our reach and help even more homebuyers and sellers in the Myrtle Beach area.” The brokerage already has a long-standing reputation for connecting with the community and local businesses through its print and online publication, the Insider at the Market Common.  The Insider has a readership of over 77,500 and is currently mailed to over 21,000 residences and businesses; 10,000 copies are distributed throughout the over one hundred business locations along the Grand Strand. With their membership in the network, the brokerage will also benefit from Real Living’s comprehensiveand integrated suite of resources aimed at helping real estate agents and their clients successfully navigate the home buying and selling process.  The technology and systems provided by Real Living will allow the brokerage’s current agents to provide an even higher level of support to clients while encouraging new agents to join the brokerage. “The Real Living brand is synonymous with lifestyles.  Real Living Home Realty Group is a natural fit to market the distinctiveness of Myrtle Beach and the surrounding communities,” says Allan Dalton, chief operating officer of Real Living Real Estate. Robert McAdams Jr., president of Real Living Real Estate, welcomes Real Living Home Realty Group to the network.  “We look forward to providing this already exceptional firm the support it deserves to groweven further,” he says. “We’re thrilled they’ve chosen Real Living, and we’re confident they’ll continue their tradition of serving the community of Myrtle Beach under the new name and brand.” CEO of HSF Affiliates Gino Blefari adds, “Jim and the Real Living Home Realty Group team will be exceptional ambassadors for the Real Living network, and we’re excited to support them in their strategic growth.” Real Living Home Realty Group will celebrate joining the network with a community ribbon cutting in the spring of 2018.  Details regarding the event, the new branding, and new opportunities to work with the brokerage will be available online at www.reallivinghomerealtygroup.com. Real Living Home Realty Group A full service Real Estate Company in Myrtle Beach, South Carolina specializing in residential and commercial Real Estate sales and Property Management. Real Living Real Estate Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them.  In 2016 and 2017, Real Living Real Estate was named “Real Estate Agency Brand of the Year” in the ongoing Harris Poll EquiTrend® study; and was named “Most Loved” and “Most Trusted” real estate brand in the study in consecutive years.  Additionally, the Real Living brand and its innovative concepts were recognized by Entrepreneur magazine as well as by Inman News with several Inman Innovator Awards.  Real Living Real Estate is a network brand of HSF Affiliates LLC, majority owned by HomeServices of America, Inc. Visit www.RealLiving.com.  

The Cost of Convenience

Market Common Cost of Convenience.

by Emma Ware, D.H.N, C.N, C.H.H of the Market Common The cost of convenience teaches people to make choices in a hurry. Being in a hurry causes you to compromise in your decision making with your health habits.  Convenience more often than not, is a result of lack of organization, planning, having structure and rules.  These are details that one has to have, either in a job, school or even at home.  Why not apply these good habits to your health?  Why not slow down and smell the peace? Develop some structure for living a healthier, happier life. Begin your day with a plan and weigh your choices:  do I cook a couple of eggs or grab a donut and coffee at the drive through on my way to work?  Should I enjoy breakfast at my table at home with the family or in the car after waiting behind five cars ahead of me, which will make me late anyway? We need some structure to help us put into perspective the “important” before what we view as “urgent”.  Life becomes unbalanced when all we do is hurry.  But, there is hope!  Take a break from the rush, formulate a plan, be organized, and make your own rules for your needs– whether it is cooking, exercising, or taking vitamins.  Take baby steps, and you will see how much better, easier and more comfortable it will be.  My suggestion, start today. To read more health tips from Emma Ware click here.

J&J Air – Keeping You Comfortable

Service and Repairs Anytime, All Along the Grand Strand by Melissa LaScaleia Jeremy Hartlaub started J & J Air in Myrtle Beach in 2001.  He’s originally from the Baltimore Maryland area, and graduated from Bridgewater College in Central Virginia with a degree in economics in 2001. “Right when I graduated, the Dotcom Bubble burst and there were more layoffs than hirings,” he tells the Insider in an interview.  “I had worked in air conditioning when I was in high school and in college.  And my business partner had a place to live in the North Myrtle Beach area, so I moved here and started the company.  I really just built the business on customer service, staying true to our word, honoring our warranty, and treating people fairly.” Jeremy does everything air conditioning and heating related: from residential to commercial installation, maintenance, replacement and repairs. “We work with larger and well known chains, like Chick-Fil-A, IHOP, and Five Guys Burgers and Fries,” he says.  “We are a Trane Comfort Specialist dealer.  That is the best quality brand of air conditioner units out there.  They’ve been rated the highest in customer satisfaction products in the industry for 2017, and have been rated highly, consistently, over the years. “Trane holds us to a very high standard where even though we’re privately owned, they survey our customers for their satisfaction and we’re required to maintain a 90% satisfaction rating in order to continue carrying their products. We’ve been in this business for the past 16 years, and we’ve maintained a 99% satisfaction rating.  We’re routinely the highest ranking in the area.  Our focus is on quality and customer support and service, whether that be a homeowner or commercial business.  Our motto is— “keeping you comfortable” and for us, that means every step of the way.” Anthony, a service technician, performs routine maintenance on the top of a condo building in Myrtle Beach. When Jeremy first began, it was himself, one helper and a van.  They built the business slowly, one customer at a time.  Many times, he got business because he showed up when no one else would. “To this day we are still available 24/7 for service,” he says. Over the years, as the business grew so too did his staff — from the original two, to now eighteen. “I definitely look forward to coming to work every day,” Jeremy says.  “We have a great team of people, and we all have the same goals, which are serving our customers and being the best at what we do in the industry.  There are a lot of other companies out there that do what we do, but there aren’t any out there that do it as well as we do.” For Jeremy, the most rewarding aspect of being a business owner is serving customers. “About a week ago, I had a gentleman who was 80 years-old call at midnight because he had no heat,” he says.  “I sent a technician out right away, and he was able to fix it and get it back on for him.  For folks like that, it can be a life threatening situation; helping in situations like that is meaningful to me.” Jeremy puts a lot of effort and expense into technical as well as business training for himself and his technicians. All of J & J Air’s technicians are NATE certified, a stringent HVAC certification that ensures technicians know what they are doing in every capacity.  In addition to this, all of his employees go through over 80 hours of training annually. He is also actively involved in and supports the community.  In December, J & J Air kicked off their third annual Gift of Warmth in which they took nominations through Bob FM 104.9 for a family who was without heat.  J & J Air donated and installed a new Trane system for the winner for the holidays. An aerial shot of the roof of Chick-Fil-A in Surfside Beach, which J&J Air redid. See the interactive video on our website for more. They annually support the Christmas Toy Drive through Harley Davidson; they were one of the sponsors for the McLeod Seacoast Cancer Benefit Golf Classic golf tournament this past year, held to raise funds for cancer research.  And they also acted as a sponsor for the Palmetto Pee Dee Juvenile Diabetes Research Foundation 5k Run and Walk that was at Pelican Stadium in Myrtle Beach, recently. Upon being asked if he misses the world of economics, and if he ever considers returning to it as a career now that the economy has improved he replies: “I’ve always been mechanically inclined by nature.  Where I’m at is definitely where I belong.  I don’t work in the field as much as I used to, but sitting behind a desk and wearing a tie every day is not something I would enjoy going back to. “Myrtle Beach is my home.  My wife and I have two young children, and we see ourselves as part of the community as well as the business.  The amount of business that has grown here in the past sixteen years is amazing.  A lot of it is entrepreneurial, small businesses.  And I think that speaks volumes to the people who live in this area.  It’s comprised of a lot of hard workers who hold themselves to a high standard.” “When you own a small business,” he continues, “sometimes, if you’re not careful you can be isolated from what’s going on in the community because you’re so focused on what you’re doing.  Being a part of the chamber of commerce in North Myrtle Beach and Little River gives us a chance to connect and interact with other local, small business owners and learn about what’s happening in the community.  It benefits our business and helps generate new business as well.  It’s a wonderful networking and marketing opportunity.” For their residential and commercial customers, J & J Air is currently offering specials on heating and cooling … Read more

Making Music in Myrtle Beach

The Style and Story of Stevie Mac

by Melissa LaScaleia

Steven McLendon, aka Stevie Mac, is a South Carolina native with a penchant for the acoustic guitar. The Insider caught up with him to learn the story of his journey as a singer-musician living in Myrtle Beach.

“I picked up guitar when I was twelve,” he tells me. “My neighbor played guitar, and between him and my uncles who were into music, it inspired me to start. I would stay in my room practicing for 6-8 hours a day. I started playing in bands while I was still in middle school, and got my first paying gig when I was fifteen years old; I made $100 playing at a venue in Greenville, SC.”

Stevie moved to Nashville with some friends when he was twenty-one to make music his career. But he and his band quickly realized that their style leaned more towards rock than country, and they didn’t jive with Nashville culture.

“And quite frankly,” he says with a laugh, “we weren’t good enough to be there. We decided to move to Myrtle Beach because we knew that there was a really good music scene here that had more variety, and was more rock-focussed. The Hard Rock Cafe and the House of Blues have always had top touring bands of-the-day come to play. It gave us promise to have a venue and have a place to hone our craft. We moved here to try to make a name in the Myrtle Beach music scene.”

The Coastal Insider
“Travinia has been very loyal to me, and the staff are incredible," Stevie says. Here he stands with his guitar with the warm lights of the restaurant in the background. - Photo by Meganpixels Parker

But soon thereafter the band broke up, as bands often do, and Stevie joined the Tim Clark Band as backup guitarist while also running sound for the Dixie Stampede.

“I knew when I started with the Tim Clark Band in 2000 that there was no turning back for me to do anything else but music as a career,” Stevie says. “Tim taught me about business in music. He was the one who coined me Stevie Mac, when he was introducing the band members on stage, that’s what he would call me, and it caught on. I give him a lot of credit for being the one who helped establish me in Myrtle Beach as an artist.”

Stevie stayed with the Tim Clark Band for almost six years then left to start his own, Eason, which he named after his grandfather. After a few years, the band dissolved as key members moved on to join well-known country music bands: Craig Morgan and Love and Theft.

The dissolution inspired Stevie to begin work as a solo singer-guitar artist, which he’s been doing now for ten years. With so much time invested in both aspects of musical performance, I ask him his thoughts on each. He says:

“I would liken being on stage and playing music with other people to playing on a sports team— you need those other people to accomplish something good. When everybody is playing their parts correctly, there’s something magical that happens. I think personality clashes and egos make that magic even better, because sometimes you lay back and let that person shine, and sometimes you try to outshine them. Of course I miss that aspect of playing music. Also, being in a band is like having another family. So it can be hard to move on from that when it’s that personal. But the flip side of that coin is playing solo, you have much less to worry about with others being responsible, with ego classes and personalities.

The Coastal Insider
“Music makes me feel alive... it’s about trying to connect with people. If you play a song the way it’s supposed to be played, people feel it and relate, and... interpret it in a different way.” —Stevie Mac - Photo by Meganpixels Parker

“It took me time to figure out how to make a living playing music, but today I am. Now I play as many gigs as I want, I do something I love for a living, and I can sleep in my own bed at night, rather than having to be constantly on the road, which isn’t the life for me. I’ve done it on my own terms, and I’m able to make a decent living doing so. I’ve been around the music scene here for awhile, and I know almost every musician in town.

“Music for me personally makes me feel alive. In my early days of playing, I was just trying to learn how to play. As I’ve gotten older, it’s about trying to connect with people. If you play a song the way a song is supposed to be played, people feel it, and connect with you on an inexplainable level, which is why I think everybody plays music.

“When that special something happens, people definitely feel it and relate. The beauty of a song is, I can hear it, and you can hear it, and everybody can interpret it in a different way. It’s soothing, it helps you cope, it lifts you up, it can make you more sad.”

Today, Stevie is known for his versatility— for the range of songs and genres that he plays. He is at Travinia Italian Kitchen in the Market Common, where he’s been playing every Wednesday night for the last five years. He loves the staff, and thinks the food is great. He even has an occasional partner in 5 year-old Adam Brown, his godson.

The Coastal Insider
Stevie Mac on stage at Travinia Italian Kitchen & Wine Bar in the Market Common, where he has been delighting loyal patrons with his versatile musical style every Wednesday night for many years. - Photo by Meganpixels Parker

“Everyone thinks he’s my son,” Stevie says. “He has a plastic guitar and microphone, and at least once a week someone asks me if he’s going to show up. I call him my 401k plan because i’m going to teach him what I do, how to play guitar and sing in the future.”

“Market Common is like a little mini city unto itself in Myrtle Beach,” he continues. “People will come from other places to go there, but the people who live in Market Common are very loyal to the businesses there and consistently support them. I’ve made a lot of friends in the Market Common who live there and come out every time I play. It’s what allows me to be successful at Travinia, and everywhere else.

“Peoples’ support of live music is the only way that musicians can make a living around town. The tourists support musicians during the summer, but it’s because of the locals coming out in the o season that we’re able to continue year round. Without them, we wouldn’t have anything.”

Some years ago, Stevie began tagging his gigs on his Facebook page with the hashtag Macshow, and the name stuck. Once Stevie Mac, and now, Macshow.

Stevie Mac

Book him for your next wedding or event. He can also DJ and MC weddings and special events around Myrtle Beach.

See him live every Wednesday at Travinia Italian Kitchen in the Market Common from 6-9pm.

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St. James Dentistry

Cutting Edge Dentistry with Dr. David Savage by Melissa LaScaleia David Savage was born and raised in Kentucky. He graduated with a degree in dentistry at the University of Louisville, in Kentucky, in 2010. “I always wanted to live in the Southeast, in a coastal environment,” he tells me. “After graduation, I decided to move to South Carolina, and I landed in Myrtle Beach. In school, I originally thought I wanted a career in marine biology, but I decided to pursue dentistry. The decision allowed me to decide where I wanted to begin my career. It allowed me to take a risk right out of school and move somewhere I didn’t have any family or friends.” David is thankful to have had an opportunity from Dr. Mark McCoy and Dr. Craig Milburn right after graduation. “I worked at their office on Hwy 707, and in 2013 I purchased the business from them,” he says. The office was growing and expanding so quickly, that soon he needed a bigger space. David bought a piece of land on Holmestown Road in Myrtle Beach, and built his own dental office from the ground up. He moved into the new location this past March. “It’s certainly a dream come true to have moved away, gone out on my own, and to now own my own business,” he says. “I have a wonderful team of six employees. We’re a growing dental practice in a growing area, and it’s exciting to see the growth we’ve already had in the past few years.” Dr. Savage in the front reception area of his office. He and his team value being partners in their patients care, to find the appropriate method of treatment for them. – Photo by Meganpixels Parker/Latoya Grayson St. James Dentistry is a full-service, general dentistry office, which focuses on cutting-edge technology to offer the best care to their patients. “Our office is as up to date with sterilization protocols and equipment as it can be; we adhere strictly to infection control guidelines and everything is brand new,” David says. “Technology is really important for us; we do a lot of digital dentistry, from digital x-rays, to digital impressions, to in-office milled crowns. All the equipment helps aid better dental treatment.” But an equal priority is offering patients a warm, welcoming, friendly environment in a modern setting, to ensure going to the dentist is a comfortable experience. And part of creating that comfort is achieved by David’s approach to treating patients. “No one likes going to the dentist and not being treated well,” he says. “Many people have had experiences of being talked down to, or made to feel wrong or ashamed for the condition of their teeth. So here, we not only give patients great care, but we also give them great customer service and turn that dynamic of scolding on its head.” “Technology is really important to us. All of our equipment is brand new, and as up to date as it can be.” — Dr. David Savage “A lot of offices offer the same services,” he continues, “but the number one principle for us is that we’re partners in our patients’ dental health. Modern dentistry has changed from the old dynamic of, ‘everything I say to you to do, you need to do,’ to a more results-oriented dynamic of working together with patients to ascertain, together, the solution that’s best and most appropriate for them. “So we utilize monitors, and show patients their situation to bring awareness to it, and help them come up with sustainable solutions that they can implement into their lives in a way that is practical, moving forward. There’s a million ways to x something. But we want to really get on our patients’ level and let them kind of steer the ship. “We take what our patients say about us very seriously. As a result, over the years, we’ve accumulated over 600 patient testimonials and reviews that you can read on our website, that show us that we’re doing the right thing for them, and they’re pleased with how we approach dentistry. “We’re continuing to grow because of the great team I have put together, and our ability to help patients feel comfortable,” David says. “We’re involved in a lot of continuing education, and we’re always learning as an office to improve and get better. That’s pretty important to us, that we’re constantly learning.” St. James Dentistry Open M&W 8am- 6pm, Tu & 8am-4pm. Learn more about the services they offer and see all their testimonials on their site. To read more of our featured articles, click here! Envelope Facebook Phone Internet-explorer

Crystal Lee and Hannah Ruth Photography

Two Gals Under One Roof In the Market Common

by Melissa LaScaleia

Crystal Lee and Hannah Ruth are business roommates and photo partners with a studio on Deville Street in the Market Common. They each own their own business as well as operating their studio space together as Crystal Lee and Hannah Ruth Photography.

Crystal is originally from New York, and started her journey as a photographer right out of high school in 2001.

“I started working at one of those cheesy little portrait studios in the mall trying to save money for college,” she tells me. “I never made it to college. Instead, I stayed for seven years with that company, and became a manager, working in New York, San Diego, and Myrtle Beach.

In 2008, I wanted to move back to Myrtle Beach, and when there wasn’t a position available for me with them, I left that behind and moved on my own, choosing to start my own business. I started out photographing weddings, then began doing a little bit of photographing babies in peoples’ homes.”

Hannah is originally from Cape Cod, MA, and studied photography when she was a student at Coastal Carolina University.

“I’ve always liked taking pictures,” she says simply. “I’ve always had a camera with me.”

It was while she was at Coastal that Hannah began considering and researching a career as a professional photographer.

“I started by taking pictures of my roommate, and I really liked it,” she says. “Then people started offering me money to take their pictures. It was through word of mouth that I became known as a photographer — friend to friend, to friend.”

The Coastal Insider
The photo artists at home in their studio. “As partners we’re able to offer more to our clients.” — Crystal Lee

“Two years ago, I was going through a partner change at my studio and was looking for someone new to bring in,” Crystal tells me. “Someone mentioned Hannah’s name to me and we connected via Facebook. When she saw the space, she really liked it.”

“I had heard of Crystal and wanted her to teach me,” says Hannah with a laugh about their meeting. “But she never did.”

“Being photo partners works really well because we do very different things and have different styles,” Crystal explains. “I focus on weddings, newborns and babies up to a year old, and pets. Getting married and having a baby are probably the two biggest and most important events in your life — they’re beginning stages; and I like to think that I can be there for both. A lot of my brides have brought me their newborns to photograph.”

Crystal also hosts a pet event once a month. She will take photos of your pet for a small fee and a bag of pet food, which she donates to the humane society.

“I started this as a way to offer sessions at a lower price, but still give back. I get to photograph puppies and the humane society gets food, so it’s a win-win,” she says.

Hannah photographs weddings, seniors, older children, and other compositions. And the way both women shoot weddings and the type of clients they bring in are very different.

“In my photography, I like to focus on lots of bright color and lighting. And Hannah has a bright and airy style; it’s a much more relaxed look,” Crystal says.

“With my portraiture, I like to make people feel pretty and really laugh,” Hannah says. “I don’t like fake laughs or posing. I like real laughs and candid shots. My approach with weddings is, I like for them to have fun and then catch those moments. I just like to see people smile and be happy and give them those memories on lm. The happiness I’m able to give is what inspires me.”

 

The Coastal Insider
Charlie never says no to a photo op. -- Photo by Meganpixels Parker

“For weddings, I’m more technical than emotional,” Crystal says. “I focus on the lighting and background and colors. I try to get people to be natural, but my photos are a little bit more serious.

“As photo partners, we refer clients back and forth a lot. It means someone will always be here in the studio to answer questions, and we can serve a larger group of people with photos. If a family comes in while I’m here, I hand them her card.”

“We love what we do,” Hannah says. “We’re always here if they want to stop by and meet us. We just started a joint website this year too, for the studio, along with our own individual photography websites. We want people to look at the studio as a whole to see what we both can offer, versus just individually.”

“We can refer each other those topics or things that the other doesn’t do, and in that way we are able to offer more to our clients, versus them having to reach out to a bunch of different photographers, with different pricing and styling,” Crystal says. “We do all studio lighting which means we can shoot rain or shine, and we have a huge selection of backdrops. Hannah is excellent with putting backdrops together. In the future we’ll be doing more studio events like open houses. is studio is an awesome location because if the client wants, we can step right outside and use the Market Common as a backdrop. And it’s nice and quiet here.”

What else do they like about the location?

“Myrtle Beach keeps me here because it doesn’t snow,” says Crystal. “And the people. Southern hospitality is definitely a thing. I would visit New York after living here and it’s so different. I love Market Common because it’s like a little piece of New York without the New York attitude.”

“I’m here because my family is close by, I like my studio, and it’s nice here,” says Hannah. “I love the Market Common. I like the restaurants, the shopping, the people, and the vibe.”

Crystal Lee and Hannah Ruth Photography Studio

Open M-F 9am-5pm, Sa 10am-12pm. Photography sessions by appointment only.

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Living In Paradise

From the North to the South, One Man’s Perspective by Melissa LaScaleia Living in Paradise, Beauty of God’s Creation in Myrtle Beach, a book by Michael Martin, came out November 1, 2017, published by Micro Press Publishers. Michael is originally from Ohio and moved to Myrtle Beach almost four years ago. He is so captivated by the beauty of this area and the joy of his journeying here, that he was inspired to write a book about his experience from the perspective of a Northerner. “My point was to make it personal, to touch the heart,” Michael says. “I saw real beauty here. In the ocean, the trees, the environment, the palm trees, alligators, and birds. Everything down here is really beautiful.” Michael, his wife, and their family of eight children and five grandchildren used to vacation in Myrtle Beach before they moved here. “We really loved it,” he tells me. We owned a house in Kentucky, and said we could move here if we sold it, and so we did.” Michael has traveled the world, and use to write for a newspaper. “This book was something very different from any of the other books I wrote because it was inspired by a place,” he says. “This was a new venture for me. It’s a really great story about a family that moved here. And it’s informational too. I talk about the best restaurants I’ve eaten at, and places I’ve visited. So it’s a fun read, and in story form.” Michael loves the Market Common and wants to live here eventually. For now, he’s right around the corner near the Myrtle Beach State Park. Living in Paradise, Beauty of God’s Creation in Myrtle Beach To read more of our featured articles, click here! Facebook At

DeFalco’s Automotive and Towing

DeFalco's of Surfside Beach is here to help!

Striving To Ensure Customers Are Totally Satisfied by Melissa LaScaleia My father was in the automotive industry for 50 years,” April DeFalco-Rempfer tells me. “He grew up working on cars. My parents started DeFalco’s Automotive and Towing; we are completely family owned and operated.” DeFalco’s is the preferred towing and service provider for AAA in the Myrtle Beach area. For the past seven years, they have been recipients of the AAA Service Provider of Excellence Award for the entire East coast region. They are also a AAA Approved Auto repair shop, and a NAPA car care center. NAPA is known in the automotive industry for their high quality products, their guarantee and warrantee of those products, as well as competitive pricing. The DeFalco family has two locations: one in NJ established in 1994, and the other in Surfside Beach, established in 2007. “We always vacationed here and loved the beach,” April says. “So my parents decided to relocate, while others in my family continue to run DeFalco’s in New Jersey.” DeFalco’s provides complete automotive repair and maintenance on all vehicles; they have ASE certified mechanics, and offer 24hr roadside and towing assistance. April is the office manager at DeFalco’s. For her, it’s rewarding to be able to offer service to the community, especially when they’re helping stranded motorists on the road. “We have old fashioned business practices and values,” she says. “We offer prompt, honest, and reliable service, that’s priority number one. We stand by our work, and that’s why our customers have confidence in us. We take pride in exceeding our customers expectations. Being family run, our family values translate into how we treat our customers. We value our customers because they are our family too.” Last year, April’s father Bill, passed away from lung cancer. And several months ago, April collaborated with the Lung Cancer Foundation of America to create a specially wrapped tow truck in his honor. She worked with the LCFA on the design and had a new truck wrapped in the LCFA’s colors and brand. “It was a unique honoring of him,” she tells me. “We held a truck unveiling once it was completed, and the Surfside Beach Police as well as the South Carolina Highway Patrol escorted it to our garage. It was a pretty awesome event.” The truck is still out on the road, helping to raise awareness for lung cancer. After her father’s passing, April, her mom Cheryl, and her brother, Sean continue the running of DeFalco’s along with their 50 employees with the same standards that the company has been operating with for over 20 years. Does she always see herself staying in the family business? “My siblings and I have been working in the business all of our lives, and will continue the family business for generations to come,” she says. DeFalco’s Automotive and Towing Open M-Fr 8am-6pm, Sa 8am-2pm. To see more from our Surfside Beach section, click here! Envelope Facebook Phone Internet-explorer

Enagic Kangen Water With Alsuna Roland

Alsuna Roland, the Grand Strand's Kangen Water respresentative, is being photograpphed at the Market Common.

Change Your Water, Change Your Life By Melissa LaScaleia “I see Enagic Kangen Water as a true health principle: you improve your physical health, you improve your financial health, and the two together create peace of mind,” Alsuna Roland tells me with a smile. Alsuna lives in Emmens Preserve in the Market Common, which she has called home since 2014. “I love Market Common,” she tells me. “I chose it because of the vibrancy. This place is for people who want to be young again, who want to begin to be kids again after their kids are grown.” Alsuna is originally from the islands of Tobago and Trinidad in the Caribbean. She immigrated to Staten Island in 1975, and received undergraduate and graduate degrees in the field of microbiology. She worked for the NY State Institute for Basic Research as a research scientist/microbiologist studying mental retardation. She was in charge of the clinical laboratory in microbiology, which encompassed bacteriology, parasitology and mycology, for ten years. “I like to work for myself. I come from a family of independent people,” she tells me. “So several years into my job, I opened the first Caribbean restaurant and bakery on Staten Island, called Alsuna’s Caribbean Cafe. My food was all about a healthy lifestyle. I baked, broiled, and steamed, but never fried. I’m a roots person; those were my roots, and I needed that balance.” When Alsuna’s father was diagnosed with prostate cancer, she changed course to focus on his care. “The diagnosis shocked me, because in the Caribbean, my father was a druggist/pharmacist. He compounded drugs from scratch; he watched what he ate,” she says. In search of answers to get him the best care, Alsuna learned why disease can’t live in an alkaline environment— and specifically how to balance the alkalinity of the body with each unique blood type. Every Kangen Water machine is made by hand in Japan, constructed of high quality platinum and titanium plates. e plates ionize the water, and accelerates bodily hydration. “So with that start, I closed my business, packed up, and went to India,” she says. “Because I had the background working in the lab, I was introduced to microscopy, live blood analysis—looking at the blood in its true form. I also learned Ayurveda and gem therapy, and a lot of the modalities that are used in the East for healing.” From her studies, she was able to put to rest the question that plagued her: why two people with the same disease could have such different outcomes— one getting better and the other not. “There’s a mental cause attached to a physical illness, and they’ve proven it,” she says. “And once we can address that, we find that the organ that is imbalanced will provide the physical healing process; also addressing the mental healing process gives a lot of positive results.” When she returned from India, Alsuna started her own wellness business incorporating this knowledge; she focused her program on four main areas— hydration, detoxification, nourishment, and exercise. “And in my 21 years of practice as a wellness coach, the key factor, I’ve found, is hydration,” she tells me. “Because the human body is 70% water; the brain is 85% water. However, not all water is the same. And that’s what the big missing link is. When I discovered Enagic Kangen Water, which is alkaline and ionized, that’s when my business in terms of wellness, became a lot easier. Simply by hydrating with it, a lot of other symptoms and imbalances got results. That was the feedback from my clients and continues to be the feedback. And so I feel very passionate about spreading the word about this device.” When Alsuna’s mother was 80 years old, she was diagnosed with an inoperable brain tumor and given a life expectancy of several months of life. Alsuna implemented her four-step program to bring her mother’s body back into balance. For the hydration aspect she used Enagic Kangen Water. And she used alkalizing and beneficial foods and supplements based on her mother’s blood type. Today, her mother is 93 and thriving, and lives alone in her home; repeated cat scans of her brain show no trace of the tumor. “I’m not saying that this ionizing machine is the one and only thing,” says Alsuna. “But because dehydration is such a big issue, when we hydrate with the right type of water, things begin to get better. For me, the boon is not just the alkalinity. It’s about the antioxidant properties and ionization.” The Enagic Kangen machine removes the lead, chlorine, and impurities in tap water through a carbon filtration process, and then sends the water through an electrolysis chamber that consists of seven or eight titanium plates. The plates create the negative charge that makes the water ionized, which allows the water to get absorbed into the tissues and cells very quickly. Charlie likes Kangen Water too. Alsuna has found that dogs consistently self-select Kangen Water at 9.0, as does Charlie. Alsuna cautions that there are other devices on the market that are using the trademarked term Kangen Water illegally, and they are cheaper, but people should be educated as to why, and what the differences are, so they can make an informed choice. “The plates that the water passes over in the Kangen Machine are made of platinum and titanium,” she says. And that is very expensive. With knockoffs, there is a risk of heavy metal toxicity, because they are using cheaper materials.” “Our device is priced to accommodate the best quality materials,” she tells me. “This is a Japanese based company and it’s been around for over 43 years. Our products come directly from the factory in Japan, are individually assembled by hand, and have no moving parts. If something goes wrong, they can trace it back to the individual who made it.” The Kangen machine dispenses five different types of water. There is strong Kangen which can be used to clean fruits and … Read more

Coastal Transformations

Ken van Keyningen and the rest of the Coastal Transformations staff made the Insider at the Market Common team feel right at home!

Bring in The Light and Do It Right

by Melissa LaScaleia

Ken van Heyningen, a friend of the Insider at the Market Common, is a self proclaimed army brat, and himself a veteran of the Coast Guard. His wife is from the Myrtle Beach area, and the two have made Myrtle Beach their permanent home since 1990.

One day, several years later, Ken’s mother told her son about tubular skylights that she had seen in Florida homes; she was impressed by their beauty and quality and encouraged Ken to research them. Ken was inspired by the idea of transforming your home to let in more light, and decided to open his own business installing skylights. He opened Carolina Solar Lighting in Conway, in 1995. Almost a decade later, he began transforming the darkened interiors of house entryways by installing decorative glass panels on the front doors.

Ken changed the name of his company to Coastal Transformation in 2004, to reflect the broader scope of the additional services that he provided.

“We picked the name because we’re actually transforming your space, inside and out,” he says.

The Coastal Insider
A decorative glass window on the front door of your house increases your home's resale value by up to 6%. — Photo Meganpixels Parker

Today, Coastal Transformations installs Velux natural skylights which bring in light without heat or leaks— making them the skylight of choice for the South. They also install solar powered exhaust fans in attic spaces, which remove heat in the summer and moisture in the winter. Similarly, he installs GF 14 attic coolers; they are like fans, but designed specifically for attics and garages, and literally pull out the hot air and moisture from the garage and the attic space above it. All of this results in reduced energy costs, greater temperature regulation, and better protection against mold and mildew.

Ken feels strongly that you shouldn’t have to turn the lights on in your home during the day, and enjoys transforming peoples’ homes to be more light-filled and energy efficient. His work also measurably increases your home’s resale value.

“Having a decorative glass window on the front door of your house will increase its resale value because it has greater curb appeal,” Ken explains. “It just looks richer. If you have two identical houses side by side, one with a front door that has decorative glass, and one without, the one with the glass draws your eye to the house, and it’s worth more to you, because it’s prettier. Statistically, the perceived value of the home is increased by up to 6%. Full pieces of glass start o at $6.99 to install. So it’s not a really high price point to make the upgrade.”

The Coastal Insider
Ken stands next to the Velux Sun Tunnel skylight which brings in the light but not the heat.

Jason, Ken’s son-in-law, began working with Coastal Transformations in 2005, and the company has been family owned and operated ever since. Between the two, they consult and install everything. They have a showroom in Murrells Inlet, where people can see and select all of the products that they carry.

Ken loves what he does.

“Our tagline is, bring in the light, and do it right,” he tells me. “Because our two main products bring in light and do it with energy efficiency.”

“My biggest thing,” he concludes, “is making people happy. I don’t have any dissatisfied customers. And you can’t ask for anything better than that.”

Coastal Transformations

Showroom open M-F 10am-4pm, Sa by appointment.

To see more featured articles from the Insider at the Market Common, click here!

Graham Golf Cars

The Graham Golf Cars crew was a delight to work with according to the Insider at the Market Common.

All About Myrtle Beach’s Favorite Outdoor Toy

by Melissa LaScaleia

Russell Graham is from Conway, and has been his entire life. He started Graham Golf Cars in the early 80’s— traveling around locally and servicing peoples’ golf carts. Over the years, his company has grown from a single truck and trailer, and three employees riding around to see if people needed service, to five retail locations and over 50 employees.

Today, all of Graham Golf Cars locations sell, service, and rent golf cars; sell parts and accessories; and o er indoor golf cart storage. Their Myrtle Beach and North Myrtle Beach stores are two of the largest golf cart showrooms along the Grand Strand, where they sell customizable as well as basic cars. Pre-owned cars start around $1500; fully reconditioned ones start around $6000; and new range from $7500-$11000. They have around 200 cars for sale, both gas and electric, between all locations at all times.

Electric is the most popular in Myrtle Beach right now, as more and more people opt for more ways to lessen the negative impact on the environment. Yeah Myrtle Beach!

Graham Golf Cars isn’t so much focussed on selling golf cars as  they are on the customer service they provide— taking care of the car and the customer for a lifetime.

The Coastal Insider
Graham Golf Cars has an in-house fabrication department, and make parts and accessories on a daily basis so they can offer more to their customers. They have played a big part in designing and manufacturing new parts and accessories that are available nationwide. — Photo Meganpixels

“We take a lot of pride in our service department,” Melissa Eckersley, who’s been with the company since 2007, tells me. “Because that’s the number one, most important thing. You have to be able to maintain and repair the product you sell. To have a customer for a lifetime, not just a point of sale, you have to be able to service it, and treat the customer right. Those times when something breaks down, or needs to be repaired, how a company is there for them in those moments, is the most important thing.

“We have about twenty mechanics working in our shops, and we have twelve service drivers— those who solely deliver and pick up golf carts for servicing. They cover Horry, Georgetown, and Brunswick County on a daily basis. Anybody who wants repairs, or a new battery or tires, or upgrades, we go out and pick them up and bring them back to the shop.”

“We have customers that come in here that were some of the first customers Russell had back in the 80’s,” she continues. “We have a really wide range of customers— people who live here, and those who are vacationing and buy golf cars to take back home with them. There are people who have second homes here and want to leave a car for their use when they visit. We have customers who have multiple golf cars.”

“I’m the office manager, but I also help customers on a daily basis,” she says. “It’s amazing how you’ll see a customer come in and they thought they knew what they wanted, but didn’t realize there were so many choices. I like to help people figure out what golf car will work best for them. If they want a standard height, or lifted, to picking out a color and theme. Then all the accessories they can add—like multicolored seats, dashboard design, or radio. Many people think a golf car is the little thing they see on the golf course. But you can have a four to six passenger— there’s lots of versatility.”

The Coastal Insider
Some more cars on display.

Graham Golf Cars has an in-house fabrication department, and make parts and accessories on a daily basis so they can offer more to their customers. They have played a big part in designing and manufacturing new parts and accessories that are available nationwide.

“You have to have a large variety of parts and accessories, because people want to make it their own unique golf cart,” she explains. “Everything with golf cars used to be standardized, but Graham Golf Cars are innovators. ey came up with customization of so many components for the cars.”

Graham has even given several golf cars to other accessory manu- facturers so that those companies can use them as a prototype for making their own accessories.

The golf cart first began evolving its look for the lay driver in the 80’s, and today that evolution is going strong.

“Customers are coming in from all over,” Melissa says, “who have never seen golf cars used the way they are here. Most people we see purchasing them now, use them daily. We see more and more people opting to use them over vehicles, especially in the Market Common, because everything is so close, and you can use one to get around your everyday life. It makes life simpler, you get more fresh air. It’s a lifestyle that many people are adopting. And with a location like the Market Common, it’s wonderful that they can do that.”

Graham Golf Cars

You have to be at least 16 years old and have an unrestricted driver’s license to drive a golf car in Myrtle Beach. Golf cars can be driven on any 35 mph or less, secondary road during daylight hours. They can cross, but not drive on main roads, and are not allowed on bike paths or sidewalks.

 Open M-Sa 8am-5pm.

To see some more featured articles from the Insider at the Market Common, click here!

Get Your Kick On At 9Round

Market Common is proud to introduce 9Round, a Myrtle Beach kickboxing gym.

Market Common’s Newest Workout by Kim Donahue 9Round opened in November. As the owner and operator, I, Kim Donahue decided to take my passion for fitness and make it my career. I have been in the fitness industry for over thirty years. There is nothing more rewarding than the look in someone’s eyes when they realize, “I can do this!” I am dedicated to making you the best version of yourself. 9Round is the ultimate thirty-minute, full body, kickboxing circuit. We don’t waste a minute of your time. It’s an end to boring cardio and the first workout is always free. 9Round is dedicated to providing a unique, fun, and proven workout that guarantees results. Kim Donahue of 9Round getting work in. What makes 9Round unique and accessible? Firstly, it is only 30 minutes. Secondly, a new round starts every three minutes so there is never a wait to workout. You’ll burn up to 500 calories; the workout changes daily; and a trainer is included. You’ll leave 9Round sweating, smiling, and looking forward to coming back for more. The best part? We provide everyone with instructions, motivation and any necessary modifications so all ages and fitness levels can do the 9Round workout. You get the personal attention with no extra charge. Kim has participants from ages 11 to 75 years young. It’s all inclusive! Sounds like the Market Common. There are 1440 minutes in a day, give 9Round thirty of them! 9Round MyrtleBeach-WaltonDrive. Open M-Th 8am-1pm, 3:30-8pm. Fr 8am-1pm, 3:30-7pm. Sa 8am-noon. To view some more of our local business articles, click here! Envelope Facebook Phone Internet-explorer

Travinia Italian Kitchen

Travinia is the best Market Common Italian restaurant.

A Casual Italian Restaurant in the Heart of Market Common

by Melissa LaScaleia

Travinia is owned by Marc Craig and Kevin Cox, who first opened the Italian restaurant in Greenville, SC, ten years ago. Since then, they’ve opened eight other locations in areas between Virginia and South Carolina. Both love good quality wine and good quality food.

And as a wine bar, Travinia doesn’t disappoint. They feature a diverse wine list that encompasses both old and new world vintages, artistically displayed across an entire wall of the restaurant. They have offerings from France, California, Oregon, and all the regions in Italy (something difficult to find in Myrtle Beach), as well as all varietals of grapes.

Gardiner Lawrence is the general manager at Travinia, and is responsible for choosing all the wines. He’s been working in the restaurant industry for over 30 years.

“I dove into the liquid side of restaurants early on,” he tells me. “Andrew Groth of Groth Vineyards in Napa Valley has been a friend since college. I’ve been around wine quite a bit.”

“We don’t have a sommelier, but all of our waitstaff and bartenders are well informed about the wines we carry and can help you find what you’re looking to experience,” Jennifer O’Leary says.

Jennifer started working at Travinia in June of 2015. Her parents retired here from Long Island, and she followed them down three years ago.

Jennifer has been in the restaurant industry for over ten years. She started at Travinia as a hostess, then was promoted to head hostess, then catering and sales manager last year. She manages all the banquets, private dinners, and off-site catering events.

“My parents always raved about Travinia,” she tells me. “I was excited to discover they had a job opening here, after I relocated.”

The Coastal Insider
The private wine room at Travinia.

Every year Travinia gives back to the community by participating in the March of Dimes Signature Chef Auction, an annual fundraising event. All of the proceeds support the March of Dimes in assisting premature babies, to give them a chance at life. This year’s event was held on October 12, at the Marriott Grand Dunes.

Twenty other chefs from local Myrtle Beach restaurants gathered in one large banquet hall for a cooking competition. Unknown judges made the rounds, sampling the food and critiquing it on five criteria. This year, Travinia won the prestigious Scott Honeycutt award for their dishes of shrimp scampi and short rib cavatappi.

They also donated a five-course dinner with wine pairings in their private dining room for ten guests, a donation packaged valued at $1500, for the auction part of the fundraiser. The winner gets to taste the culinary genius of Travinia’s executive chef, Ira Hemingway, who’s been with the company for the past eight years. He has been working at several other Travinia locations, and returned to Myrtle Beach last year.

“He’s a huge asset not only to us here in Myrtle Beach,” Jennifer tells me, “but to the company. He has a real passion for food, and cooking to please others.”

The atmosphere at Travinia is warm, open, intimate, inviting, contemporary, and hip— all at the same time. The kitchen is located behind a glass wall, so patrons can watch the chefs as they work. And they have weekly live-music performances that add an air of liveliness and festivity to the casual, relaxed restaurant. Stevie Mac plays contemporary music set to acoustic guitar on Wednesdays, and the Jazz band, UNI plays old-time classics on Fridays.

“It’s a great atmosphere for customers to come in and dine,” Gardiner says. “We get a mix of tourists and locals. Nine months out of the year it’s predominantly locals.

“My favorite thing about my job is the people I’m around— both my employees and the customers,” he continues. “I lean on my great staff and awesome kitchen to make Travinia successful. Everyone knows I have an open door policy; that’s the way I think a restaurant should be run. It should be that employees and guests can come and talk to you like a family.”

“I’m a big people person, so I love that in my job I get to talk to everybody,” Jennifer tells me. “Whether it’s a wedding or engagement party, I get to help make that day perfect for them. I love learning about what brought them to Myrtle Beach, or to choose our location. I absolutely love working here, and I wouldn’t change any- thing.”

Travinia Italian Kithen & Wine Bar

The renowned Market Common Italian restaurant is located in Market Common

Open M-Th 11am-10pm, Fr-Sa 11am-11pm, Su 11am-9pm. Serving lunch until 3pm, dinner from 3pm-close; happy hour M-F 4-7pm.

Outdoor patio dining available; private dining room for 14.

To learn more about some of our local businesses, click here!

Paws Pet Spa

Paws Pet Spa pampers dogs of all breeds under 100lbs.

A Tranquil Oasis for You and Your Pooch Creating Calm, Pretty Dogs in the Market Common

By Melissa LaScaleia

Katie Fleming has been working as a dog groomer for 11 years, seven of those, in the Market Common.

“I’ve seen the Market Common grow up, and the puppies I’ve groomed have puppies,” she tells me. “I have a bit of a following, and I know a lot of people here.”

That following will want to know Katie recently opened Paws Pet Spa, her own dog-grooming salon in the Market Common.

“I felt it was time to follow my own dream and start my own business,” Katie says.

Her new Pet Spa is a full service establishment, pampering dogs of all breeds up to 100lb. She does doggie facials, nail sanding, and medicated baths with Zymox, the #1 veterinarian recommended treatment for dogs with skin conditions. She offers regular baths too, as well as a brightening shampoo with natural agents that will make your dog’s coat pop and shine. She’s proud to only use high quality shampoo, to protect the health of the dogs she sees.

Katie is passionate about her mission at Paws Pet Spa.

“It’s first to provide quality of care for your animal, to ensure that they feel safe, calm, and happy, throughout the grooming process,” she says. “Sometimes that means I’ll need more time, but you’ll walk away with a happier dog. I knew when I started this, that if I could do things my way, I could create an overall positive experience for both dogs and their owners. And my first week open was proof of that. My clients are amazed by how relaxed their dogs are when they come away.”

Visitors to Paws Pet Spa can expect a tranquil atmosphere. If there’s a naughty dog in the house, he’ll be attended to first, to keep everyone happy.

“Here, you’ll always be greeted with a smile, either by myself, or Tammy, my front desk receptionist, who’s my right-hand lady,” Katie says.

Paws Pet Spa

Open M-Sa 9-5pm;

Stay tuned for more services.

To see some more of our local businesses, click here!

Carolina Seafood & Steak

Simplicity Reigns for This Self-Made Local Businessman

by Melissa LaScaleia

Tevos Zatikyan moved from Armenia to the United States in 2006. A professional volleyball player in his native country, upon arriving in America, he settled first in Brooklyn, New York. There, he worked five different kinds of jobs over a five-year period because he was relying on the small amount of basic English that he acquired in high school, to communicate.

When a University friend from Armenia moved to Myrtle Beach in 2011, Tevos decided to relocate to the South. For the first few months after he moved, he worked in a grocery store; then he had an opportunity to work at, and then run his own pizza place— City Pizza.

The famed combination plate of steak and seafood is a popular choice at Tevos’ restaurant. – Photo by Meganpixels Parker/Latoya Grayson

“And four years later, I’m in the restaurant business. I don’t know what is going to happen in four more years,” he says with a laugh.

“After City Pizza, I first opened a restaurant with an Italian concept,” he continues. “It was called La Festa Restaurant and Piano Bar. We were five childhood friends and all of us were the business partners. Two years later my partners decided they didn’t want to continue. I stayed by myself as the owner, in the same location, and I changed the name to Carolina Seafood & Steak.”

The Coastal Insider
The famed combination plate of steak and seafood is a popular choice at Tevos’ restaurant. - Photo by Meganpixels Parker/Latoya Grayson

They still offer some Italian dishes, like ravioli and a couple of types of pastas, and they have a wood fired brick oven where they make their own pizzas, calzones, and stromboli, in addition to serving seafood and steak.

“One of my friends used to own a pizzeria, and he taught me how to cook,” Tevos tells me. “There we did everything from scratch. And that’s how I learned. When I opened the restaurant, we had a chef, and I learned more.”

Now as the sole proprietor of a 14,000 square foot establishment that hosts functions as well as serving lunch and dinner daily, Tevos is a busy man.

“I create my menu, and I do everything. Whenever it’s slow going, I’m helping the pizza guy, I help on the floor; I do all the administration and management,” he says. “I have a team of anywhere from 15-30 people, depending on the season, helping me get everything done. Chris Snyder is my new manager and he’s fantastic.”

Carolina Seafood & Steak entertains guests with live piano music at the bar everyday from 5-8pm, and happy hour drinks and specials run during the week from 4-7pm. The restaurant has an additional lounge inside with a large dance floor and adjacent bar, called the Carolina Launch & Bar, and features live bands on the weekend.

Tevos’ restaurant is an ideal spot for a holiday party, private function, or wedding. The restaurant has five sections, and Tevos can accommodate three separate private parties at the same time; each numbering up to 100 people. He even has a private conference room with a projector.

The Coastal Insider
The vibrant exterior of Carolina Seafood & Steak beckons passersby. - Photo by Meganpixels Parker/Latoya Grayson

And if the prospect of live nightly piano music and a band still doesn’t draw you further north on the Grand Strand, the menu will. Tevos is proud of his menu and the quality of his food. The passion he has for what he does is evident in every word he speaks to me.

“I have a 5:30pm early bird menu with sixteen different specialty items to choose from, all for $9.95— dishes like steak, chicken, fish, pasta, sandwiches, calzones, and stromboli,” he says. “I think this is a big advantage, the quality of what I offer, for this price.

“I also have a special combination plate with four fried shrimp, a six ounce top sirloin steak, and a four ounce lobster tail, with a choice of two sides and fresh bread for $19.95. I know no one is offering surf and turf like this around here. I think it makes me successful in this business, because people are coming in for that special a lot.”

Another special, Carolina Feast, dinner for two people for $39.95, is another big draw. Patrons can enjoy tasty dishes like salmon, flounder, grouper, or steak; as well as soup or salad to start, and one dessert to share. Whereas the same item on its own would regularly cost around $20 or $22.

The Coastal Insider
Another pristine dish from Carolina Seafood and Steak. - Photo by Meganpixels Parker/Latoya Grayson

“We believe in simplicity,” Tevos tells me. “With everything. It is the slogan of our restaurant. We believe in it with ingredients, menu items, how we cook it, how we offer it. We pick the simple way. Because that’s what we understand that people are looking for around here. We started a fine dining restaurant and it just didn’t work that well.”

Tevos is grateful to now be so successful in Myrtle Beach. His story is a throwback to the American Dream, a testament to his work ethic and determination.

“After New York, here in Myrtle Beach there is more space between people,” Tevos tells me. “I like the fresh air, the family style atmosphere here— I have a big family. I have a wife from Europe, Aksana, and I have three children. This is a family operated business, she is helping me a lot to make decisions, and she’s my closest friend. With any hard work that had to be done, she always was next to me.”

Carolina Seafood & Steak

Close to the Tanger Outlets.

Open daily 11:30am-9:30pm, serving lunch and dinner; closed slightly earlier in winter.

Call for the Carolina Launch & Bar live band schedule.

Roto-Pat – Flooring Installation, Carpet Cleaning & Home Restoration

The Insider at the Market Common introduces a feature on Roto-Pat.

For All Your Damage Repair Needs in the Market Common and Beyond by Melissa LaScaleia Patrick Hermann lives life passionately with no regrets. As the son of an army man, he grew up in Virginia, Hawaii, and Tennessee. He graduated from Coastal Carolina University with a BS in marine science, and has lived in both the Bimini Islands and Jamaica conducting shark research. He worked as a marine biologist at Ripley’s Aquarium in Myrtle Beach, and when his boss left to pursue a career in sales, Patrick followed suite, to try something new. Then inspiration struck to start his own business. “I had a Siberian husky and two room-mates, and I paid to have the carpets cleaned frequently,” he tells me. “It was so expensive, that one day I sat down and calculated how much I could make doing it, and thought, this is a great idea.” The interior of Patrick’s truck is lined with the latest equipment to address damages and restoration projects of every type. – Photo by Meganpixels Parker Patrick would go to his sales job, and then come home and clean one apartment at night and on the weekends with portable carpet cleaning equipment his father helped him procure. About six months later, he went to a Christmas party where he was introduced to all the property managers in Myrtle Beach, and suddenly found himself in charge of cleaning most of Myrtle Beach’s apartments. After the initial burst that propelled him into business full time, he built Roto-Pat slowly and steadily, expanding his repertoire of skills by attending technical classes to learn more about home restoration. That was 18 years ago. Today he runs a full service home restoration and carpet cleaning company, specializing in water damage emergency response, fire damage restoration, and mold removal (he works with insurance companies). He also sells and installs all types of flooring and cabinetry. Patrick at work with his carpet cleaner. – Photo by Meganpixels Parker Patrick handles life’s challenges with competency, a necessary trait for a restoration contractor. “Once when I had just started my flooring business, I got a really big contract to put flooring in seventy apartment buildings. I had $5,000 in credit, and the company I was purchasing the flooring from would not give me any more. I knew the product was manufactured by a company that Warren Buffet owned, so I wrote him a letter asking for help, and mailed it to his house. And a few days later, Warren Buffett called the bank and told them to give me the line of credit so I could do the job.” Roto-Pat Between Carolina Forest and Market Common Open 24-7. New special beginning in January — $125 to clean unlimited areas of carpeting for residences. To see some more of our local businesses, click here! Envelope Facebook

ShipOnSite: Part II

Market Common Insider brings you the second and final part to our story on ShipOnSite.

A Neighborhood Shipping Service With a Big Heart, Part 2

by Melissa LaScaleia

Frank Espinal, the owner of ShipOnSite, a neighborhood shipping business in Myrtle Beach, is an accomplished man. Since the army veteran turned entrepreneur opened his doors in 2007, he’s grown the ShipOnSite concept from three profit centers to seven to include an online auction site, where he sells your items for you on eBay; office related services; and PrintOnSite and GraphicsOnSite, which can develop any graphics for any type of media with their graphic designer on site.

“He’s the best graphic designer on the Grand Strand,” Franks tells me.

Concomitant with Frank’s passion for growing his business is his dedication to service.

“I think that businesses have a responsibility to give back to the community in whatever way they can,” he tells me.

Frank began his community involvement initially by acting as a sponsor for the Pet Adoption program in the Grand Strand; then he sponsored several different events to raise funds for U.S. service veterans.

“Most recently I’ve felt compelled to do something to assist with all the natural disasters that have occurred,” he says. “There’s no organization in trying to help people sometimes. But because I know logistics well, I know how to get things to where they need to go.”

During the month of October, Frank organized a relief drive to support those impacted by the devastation of Hurricanes Irma and Maria. Although Frank was born in Pennsylvania, his family is originally from Puerto Rico, and he still has many family members there.

“It was a very emotional experience,” he tells me. “And when it happened, I wasn’t able to hear from them for two weeks, which was hard. But I felt like I needed to do something. And when I organized this, my feelings were more humbled, and my faith in humanity was restored a bit, because of the response I got. People who didn’t know me were coming to me with donations or to help.”

Frank’s friend, Verlon Wulf, owner of Carolina Cool, donated warehouse space where the relief items could be sorted, packaged, and prepared to be sent to Puerto Rico.

Frank contacted Vana White, who was born in North Myrtle Beach, on a Friday, to ask if she’d be the spokesperson for the drive. By Saturday morning, she had replied in the affirmative. The radio stations where Frank advertises, Easy 105.9/100.7, and The Tide 94.5 donated time on the air broadcasting her announcement to help kickstart it. Carolina Trust Federal Credit Union agreed to manage all the monetary funds, and used their Horry County branches as drop sites for material donations.

Optical Gallery in Carolina Forest was instrumental in helping with logistics. One of the owners, Efraim Ortiz, had connections in Puerto Rico, and reached out to Frank to help, so that they were able to ensure that aid was reaching the right people. Key also, was one of Frank’s family members, Ilka Soto-Battle, in Puerto Rico who is very active with humanitarian work. She organized many people in the area to offer relief, especially in places where no relief had been brought. She was eventually able to connect with the National Guard, and lead them to the remote mountain community of Utuado, where people needed help and had yet received none.

Frank shipped about twelve tons of aid, almost half of which went directly to Ilka, who distributed it throughout Utuado.

We have always helped,” Frank says simply. “We sent relief to West Virginia and Louisiana after the flooding, shipping around 20 pallets (which weighs about 2,000 lb) of water. After Hurricane Harvey, I donated over 1,000 boxes and all the tape to package the relief goods.

“When there’s a need, I act. Being your own boss has its own rewards. I just feel more a part of a community than I did working for a Fortune 500 company. Within the community is where I think I can make a difference.”

 

ShipOnSite

Open M-F 8am-6pm; Sa & Su 9am-3pm.

To read more about some of our other local businesses in and around the Market Common, click here for the Insider at the Market Common’s website!

Business Networking International: The Market Common and Beyond

BNI Market Common Insider November 2017

Supporting Local Business Owners One Connection at a Time

by Melissa LaScaleia

Business Networking International, BNI, is a professional networking group whose core principles are community based. It helps members, the Insider at the Market Common included, grow their businesses through a structured and professional referral marketing program, by providing them with a local network in which they can forge long-term relationships with other professionals.

Founded by Dr. Ivan Misner in 1984, today there are over 220,000 members, nationally as well as internationally. BNI is a franchise, divided into local chapters, and members join based on the geographic location of their target customers, keeping the connections relevant to the area in which they live and work.

Bob Travis is the man who brought BNI to South Carolina 22 years ago. Until then, it was unknown in this state.

“I found out about BNI from a friend of ours in Knoxville, TN,” Bob tells me, “who invited me to a meeting. When I went, the whole process intrigued me. I was in a room of 40-50 people, all of whom were excited to be there, all trying to find out more information about each other, and eager to get to know one another.

“I could see from the structure of the meeting that it was a terrific way to help small businesses grow. The core of the organization is built around the philosophy of “giver’s gain.” And it’s what I believe in: ‘if you help me, I’m going to help you, and as a result, we’ll both prosper.’

BNI Market Common Insider November 2017
Bob (left) and Becky (right) Travis. “We have story after story where the person was literally out of customers, then joined BNI and it saved their business. It’s stories like that, that make what we do so rewarding.” — Becky Travis

“I’m a people person, I love involvement with people— that’s what drew me into being a pharmacist. I didn’t need to network to be a success in my career, but I’ve always had an entrepreneurial spirit, and I wanted to be involved.”

Carina started her business, The Clean Up Club, which offers residential and commercial cleaning services, 5 years ago.

Bob brought the concept back home and decided to take a chance and purchase the franchise because he thought it had tremendous potential.

“Doing something to be able to help other people, and small businesses really intrigued me,” he says. “And that’s how it got started.”

Bob opened the first chapter where he lived in Columbia, SC, in 1995. His schedule was that he worked for two days, then he was off for two days. When he was off, he would travel all over the state and open new chapters. He started managing the coastal area in 1999.

“It’s been an amazing organization to be a part of,” he tells me, “and a remarkable journey. The people in the Grand Strand area have been a mainstay of our franchises for a long time. They understand the concept of a giver’s gain. I saw the value of that philosophy 22 years ago. And today, we have a great passion for this business. It’s not just BNI, in any business, the key to your success is to be willing to help people, but if you don’t have a passion for it, then it’s not going to work as well.”

Tim Henson, owner of Southern Coast Management, speaks at the Sufside Chapter meeting. “You can’t paint the picture of the energy in the room that exists when a group of professionals get together to help one another and help themselves.” -- Becky Travis

Three or four years into the venture, Bob became too busy to attend meetings, and asked his wife, Becky, who was then working part time in pharmaceutical sales while raising their children, if she would help him. She left her job and began building business relationships within BNI, and was soon traveling all over the state.

Today, she is the executive director of BNI for South Carolina and Georgia and owns and manages three franchises: Myrtle Beach/Charleston; Columbia/Greenville/Augusta, Georgia; and Hilton Head Island/Savannah, Georgia.

“It’s been a wonderful experience for well over twenty years,” she tells me.

“The other meaningful aspect is the friendships you form. Relationships are a cornerstone of BNI values. We try to emphasize the importance of building them when people join; that’s how they end up making money.”

What makes BNI so attractive for small business owners, and such a savvy financial investment, is that each member has the expertise of the group carrying their cards, trying to help them do business. It’s like a marketing plan for their company, with a high return on their investment. There is an application fee, and a yearly membership fee, and little to no other costs depending on the chapter. The franchise owners make no profit from the business conducted by the chapter members. That, according to Bob and Becky, is how members are able to become involved and stay involved, and grow in success.

Today, the husband and wife team have an organization with over 1,800 members who generated $98 million worth of business last year. There are 7 chapters at the Grand Strand, including ones for the Market Common and Surfside Beach, all of whom owe their existence to Bob and Becky. Last year Grand Strand members generated a total of $8.5 million.

“We’re pleased and proud of what they’ve been able to accomplish there,” Bob says.

“That money stays local and is pumped back into the local economy, and we’re thrilled to be a stimulus for that,” Becky says. “We teach people how to go about this, and it’s very rewarding. Most small businesses can’t afford the advertising that is going to get them those types of results.”

BNI Market Common Insider November 2017
Angela Harrison, who just stepped into her appointed position as president of the Business in Common Chapter for the Market Common last month, leads the weekly meetings at Peace, Love, and Little Donuts.

Bob and Becky determined that they couldn’t physically be in all the places that they needed to, to successfully build the quality of relationships that would keep them involved in a meaningful way. So they created a local management team to oversee all the franchises within the state of SC as well as Georgia.

Part of that team is Kay Kennedy Niziol, the regional director for BNI. She manages 19 chapters that are in the Grand Strand, Charleston and Pee Dee area. She’s also a print broker for commercial companies, a business she started in North Carolina. When she moved to South Carolina 19 years ago, she didn’t know anybody in the state, and was cold calling to get clients. Then she was invited to a BNI business meeting.

“Because of my involvement with BNI,” she tells me, “I’ve had a solid customer base for 18 years. I didn’t have to cold call people anymore. I think BNI is a great way to expand your business. I built mine through them. It also helped me learn how to speak in front of people with ease, and how to develop professional skills in general.”

Carina Furr is the former president of the Surfside chapter, the largest chapter in the Grand Strand. She just stepped down from her appointed, year-long post last month. She shares some thoughts with me on how BNI has helped, and continues to help, so many small business owners.

“The only way to truly be successful is to form a relationship with whoever you’re doing business with, so that there’s trust there,” she says. “As a member of BNI, you meet week a er week, and you have no choice but to get to know who you’re with and the services they offer.”

Carina started her business, The Clean Up Club, which offers residential and commercial cleaning services, 5 years ago.

“I measure my success monthly,” she says. “And from my standpoint, BNI has grown my business by 50%.”

When I ask her what she took away from her time as president, she shares:

“Leading a group of strong-willed business owners has taught me a lot. Any time you’re placed in a leadership role, it grows you as a person. Overall it’s been a great experience, and a great year, and I was honored that they thought of me to lead the group.”

For information about the SC and GA areas including Market Common and Surfside Beach chapters, or call Kay Kennedy Niziol.

To read more of our feature articles, visit our Features section!

The Circle of Community

Market Common Insider November 2017

Making Connections, Making a Difference with Audrey Williamson by Melissa LaScaleia Audrey Williamson is a financial advisor with Edward Jones, and relocated to Myrtle Beach in 2014 from Grand Rapids, Michigan. Upon her arrival, she joined the Newcomers Club of the Grand Strand. The Newcomers is a women’s networking and social organization with about 200 members from all along the Grand Strand. It’s women welcoming women to the area, helping them meet others, and get plugged into their community. “Edward Jones is focussed on being a part of the community,” Audrey tells me. “We want to be involved in the communities that we serve on a charitable level. I knew the Newcomers Club of the Grand Strand was charitably inclined, and most of my clients with Edward Jones are women. Joining was my way to make connections with women who could be interested in the service I provide, as well as a way to give back to this area; it was also a way to meet people, since I’m a newcomer myself.” The Newcomers Club meets once a month. They have speciality interest groups, and host a monthly guest speaker and luncheon, as well as other events. Audrey held office as president last year, and as such, she got to pick her preferred charity that the group would support for that year. The club hosts fundraisers all year long, and the total proceeds are split at the end of the year: 50% goes to the president’s charity choice, and 50% is divided between two other charities. Her choice was Big Paws Canine. “My office is in the VA building in the Market Common,” she says. “So every day, coming and going from work, I have the opportunity to see veterans, and to see Big Paws Canine. They have a van that they bring to the VA with their dogs, that they park outside the building.” Big Paws is a completely volunteer run organization that trains and provides service, therapy, and companion dogs for veterans and first responders injured in the line of duty. It was started by a husband and wife team from the area, Steve and Mary Slavik. Steve was in the military as well as law enforcement for over 20 years. The two, along with their team, have grown Big Paws Canine across the country since its inception. On their website, they mention one of the sobering motivating factors behind the creation of Big Paws Canine: every day, more than 23 veterans who have served our country commit suicide. Having a service dog has shown to help support struggling veterans in a positive way, and reduce that statistic. “I’ve made some really good connections with the veterans in the area, since moving here,” Audrey says. “I feel great knowing that there are some wonderful resources out there helping our veterans and first responders. It’s powerful, just speaking to the gentleman in charge of Big Paws Canine. They are so clearly 100% committed to getting as many of these service dogs trained as possible. It helps with a lot of PTSD situations, and even people with disabilities. Diesel, a fully trained service dog with Big Paws Canine, supports the donation made by the Newcomers. It’s dogs like Diesel who can help veterans get a new lease on life. “It’s amazing what they can train these service dogs to do. With a veteran that has a service dog, the suicide rate and dependence on drugs has dropped dramatically.” Newcomers has a fundraising committee, which utilizes the diverse, creative talents of the clubs’ members both in orchestrating events, as well as imagining possible ways to receive donations. Audrey appreciates all the support she and the Newcomers have received from the community in working towards their goal. “The people and stores inside the Market Common are just incredibly giving with their generosity,” she says. The largest fundraising event Newcomers holds is their annual fashion show. The models are volunteers who come from inside of the club. They select and purchase their own outfit for the occasion from a small boutique, consignment shop, or other store. Then they put together an introduction for themselves to be read as they walk down the runway, all highlighting where they bought their outfit, how much it cost, and how much they saved. It’s fun, and it’s helpful information for the newcomers, as it lets them know what’s available in the area and the cost. The location of the Newcomers fashion show changes from year to year, but is always located somewhere along the Grand Strand. Proceeds from this years event, along with the other fundraisers for the year, net a little over $5,400 for Big Paws Canine. “The money that we donated helps train the service dogs,” says Audrey. “I think it’s a fantastic and much needed cause. We have such a heavy veteran population here, and supporting them is a way to give back to that population.” Newcomers Club of the Grand Strand, meets the first Wednesday of the month at the Carolina Forest Recreation Center Big Paws Canine, 844-BIG-PAWS. Edward Jones,  843-238-1893;  To read more of our featured articles, click here!

Pee Dee Bicycles

Promoting a Fun Fitness Lifestyle in the Market Common

by Melissa LaScaleia

“I’m different from most bike shop owners,” Jim Whitmore, the owner of Pee Dee Bicycles in the Market Common tells me, “in that I had zero knowledge of the industry when I began. I worked in corporate America, and I was looking for something else to do.”

At the same time, Jim was looking for a way to stay in shape that didn’t take such a toll on his body.

“I used to be an avid runner,” he says, “but as I passed the age of 40, it became harder and harder on my body, and I was looking for a less impactful way to stay in shape. I had always been a bicycle rider, but only as a hobbyist. So I started doing more bicycling— both mountain and road, and I just fell in love with it.”

Jim was living in the Charleston area, and came often to Myrtle Beach on short vacations. One day, he discovered that there was an opportunity to acquire exclusive dealership rights with Trek Bicycle for the Myrtle Beach market.

Insider Market Common Pee Dee Bicycles November 2017
The interior of Pee Dee Bicycles has an array of bicycles suited for all needs. And if they don’t have it, they’ll help you find someone who does.

“Trek is by far the biggest name in the bicycle industry,” Jim says. “To be able to align myself and my business with them was a win-win for me. I thought it was a great opportunity to start a new venture, with a brand I loved, in a place I loved. I saw an opportunity in this market.

“I reached out, and next thing I knew, I was a bicycle shop owner. It happened very, very fast— scary quick.”

Jim opened his store in downtown Myrtle Beach, at the end of 501, in 2015. In less than a year, he moved his business to the Market Common.

“Initially I didn’t know the Myrtle Beach market that well,” he says. “It was a learning curve for me. It was a great move for us to come to the Market Common last May.”

“Anybody who works here has to have an absolute passion for bicycles in some form,” he tells me. “But that doesn’t mean they have to wear tight spandex. We have a really diverse group of people working for us who can, in turn, relate to the diversity of our clients.

“When someone walks in the store, we try to understand what they’re looking for, and match them with the right bike for what they want to achieve. We’re not selling them something, we’re educating them through our knowledge and passion for the sport. If we’re selling anything, we’re selling a fitness lifestyle that is focussed on cycling.”

Insider Market Common November 2017
There is no bike too great or small for the mechanics at Pee Dee Bicycles. Here, Fabian Boyzo replaces a bike chain.

“When somebody buys a bike from us,” he continues, “it’s not a one time purchase, we become their trusted partner for the life of the bike, and we’re there to support them. A good bike is going to last you 15-20 years; it’s an investment in your health and a fun lifestyle.

“80% of our customer base is over 50. And with that crowd, there’s a lot more education involved in a purchase. That age group has greater physical limitations, and there are ways we can help them address that so you get a much more comfortable ride.

“A cheap $100 bike from a big box retailer is put together by people who don’t know bikes. If you buy something that’s not comfortable, it’s going to sit in your garage and rust. Whereas a good bike is going to be much more fun.

“It all goes back to this fun, fitness lifestyle. We want people to walk out excited, and we help get them on the path to get there. We see ourselves as being partners with our customers.”

Pee Dee Bicycles currently hosts several free group bike rides per week out of their shop and will be adding rides geared more towards the casual, entry-level fitness rider in the upcoming months, to better serve their core customer base.

Market Common Insider 2017 November
Casey York (right), with a shirt that proclaims her allegiance to Myrtle Beach. Here, she’s assisted by Vaughn, part of Jim Whitmore’s stellar team, in picking out a helmet.

“The entry-level group rides are aligned with our philosophy of how to have fun,” Jim tells me. “And also they’re a way to take the intimidation out of bicycling. Bicycling is a very social activity. You get to meet people, especially people who are new to the area. And you have breakfast afterwards at the Bagel Shop next door to us. It’s a lot of fun.”

They plan to host educational classes on mountain biking in the future as well.

Jim encourages people not to be afraid to walk into a bike shop and get an education.

“If we don’t have the right bike, we’ll tell you where to go to get the right bike for you. It all goes back to education,” he says. “And we work on and repair any type of bike, anything from a $99 big box retailer’s bike, to a high-end performance bike. We have a great team that can address anything.”

Open M-F 10am-6pm, Sa 10am-5pm, and Su 12-5pm.

 Bike and Bagel Ride every Saturday and Tuesday at 8am. Call for the full schedule and levels.

To read more about some of the local businesses in and around the Market Common, click here!

Remedies Sports Pub and Pizzeria

Market Common Insider November 2017

A Local Spot That’s Tuned Into the Community By Melissa LaScaleia Remedies Pub and Pizzeria is a bar and eatery hangout spot three miles from the Market Common, owned by Scott Ordway, a Myrtle Beach firefighter. Remedies caters to a local crowd; it isn’t much of a stop on the tourist gamut. They serve food all day long, and have a regular influx of lunch-time patrons. “A lot of our clientele live across the street in Palmetto Point,” says Katrina Boyer, a bartender. “You always see someone here that you know. It’s a place that brings people together.” At night it transforms into a fun atmosphere with a younger clientele. “I’ve been here since January,” Katrina says, “and this feels like home to me. It’s a warm, welcoming place. It’s a very safe environment. We just have a good clientele— everyone’s very sweet and humble. I’ve met a lot of amazing people here, and made a lot of friends.” Sports fans troop in on Sundays for Football Sunday, and regulars come after work to relax and for the happy hour discounted food menu. “People are here during happy hour for the food 100%,” Katrina says. “It has a lot to do with the dedication of our chef, Steve Roe, and his food is one of the things that makes our venue so great. He revamped our menu 100% and he’s been here longer than anybody.” Katrina Boyer, a bartender at Remedies, pouring her favorite– Titos vodka. Remedies has a brick oven in-house where they bake specialty pizzas, calzones, and strombolis. They also have burgers, pasta, salads, and the usual appetizer bar fare. “There’s always a familiar face in here, and at least 5 people at the bar,” she says. Remedies is very tuned into the community, supporting local businesses and helping to raise money for charities and charitable causes. “Since I’ve been here we’ve done a lot of benefits,” says Katrina. “Our latest one supported the Humane Society. A little while ago, there was a local man who had a stroke, and we held a raffle to help raise money for his hospital bills.” Every year, Remedies hosts a fundraiser to support the Surfrider Foundation in memory of a bartender who worked there, David Adams. “Everyone knew him as Shaggy,” Katrina says. “He was well known by our clientele and very well liked. There are photos of him all over the bar.” Remedies is that small town place, with a big heart, and arms that reach out wide into the community, to lend a helping hand. Remedies Pub and Pizzeria Open daily 11am-2am. To read more about some of our local businesses, click here! Envelope Facebook Phone

ShipOnSite

Market Common Insider November 2017

A Neighborhood Shipping Service With a Big Heart, Part 1 By Melissa LaScaleia Frank Espinal had vacationed in Myrtle Beach for 30 years before he moved here in 2006. He worked as a corporate director for a Fortune 500 company for many years before he retired and went into business for himself in 2007. “When I decided to open my own business, I wasn’t sure what I wanted to do,” Frank tells me. “But I wound up meeting someone who had bought a ShipOnSite, and after talking to him, I decided to open my own store.” ShipOnSite is a licensed turnkey business model, which is different from a franchise in that you exist independently and don’t pay any royalties to the original creator. So when you purchase a store, you buy the licensing. The person selling you the store does all the footwork to help you open, sets everything up, trains you, and then you’re on your own. “We like to say, ‘we build it, you own it,’” Frank tells me with a chuckle. By 2010, Frank had become a partner with the original licensing own-er. The original ShipOnSite is located in Wakeforest, North Carolina. There’s around 14 of them in existence; since Frank has become partner, he’s been involved with selling and opening 6. Most recently, he has sold a store in Hawaii. There are advantages to using ShipOnSite that extend beyond sup-porting local business. Because ShipOnSite has relationships with all the shipping carriers, like UPS, Fedex, DHL, and more, they are able to compare prices and shipping times between them and process your shipment based on what you select. “We highly specialize in freight, and offer a lot in that capacity that other shipping stores don’t do,” Frank says. Freight is identified as anything that weighs more than 150lb. Fedex, UPS and DHL Ground and Express services will only ship up to 150lb— a standard limit across the country. “I served in the army for 20 years, and that’s where I learned a lot about logistics and moving big stuff. There are about 400 different companies I’m brokered with so that I can move freight around the world. I’m the only certified freight agent on the Grand Strand.” Frank then introduced FreightOn-Site, followed by CrateOnSite, in which he’s able to put a wooden crate around large items to ship. He’s adept in handling anything that is very delicate or has a high dollar value, and in the past has moved $100,000 art work. (Stay tuned for more about ShipOn-Site in the December 2017 edition.) To read more from the Insider at the Market Common’s Surfside Section, click here!

Santee Cooper Credit Union

Santee Cooper Credit Union just so happens to be our neighbor here at the Insider at the Market Common.

Working for People, Not For Profits in the Market Common Santee Cooper Credit Union is a financial institution that is entirely owned and operated by its members. Credit unions are different from banks in that they are not-for-profits, meaning that they are not trying to make a profit, and if they do, it gets cycled back into the credit union itself in the form of returns for their members via lower interest loans and other positive money matters. Santee Cooper Credit Union was established in 1953 in Moncks Corner, SC, by and for the Santee Cooper Power company employees exclusively; but they are a separate entity from the power company. Over the years, they changed their charter to be a community charter, so that they could expand into the Horry County area and serve a greater population. They opened a second branch location on 21st Avenue in Myrtle Beach, in 2008. In March 2013, Santee Cooper Credit Union moved their Myrtle Beach office to the Market Common; they’re right next door to us at the Insider. Because Santee Cooper is a not-for-profit, they’re able to recycle whatever profits they make into better returns for their customers. Here’s what the Santee Cooper Credit Union provides members: savings and checking accounts; CDs; IRAs; credit cards with a re- wards program; new and used vehicle, boat, camper, and motorcycle loans; as well as personal signature loans and home equity loans. They work strictly with consumer accounts, and don’t issue business accounts or business loans. “When this space in the Market Common became available,” Kathy Hane, the Myrtle Beach branch manager tells me, “it was the perfect t for our needs. We were able to triple the size of the office and increase our employees; we’ve greatly increased our membership too. Our surroundings are beautiful, those who upkeep the Market Common and ensure its safety have been wonderful, and we love our neighbors here.” Aww, thanks. We at the Insider love you, our neighbor, too. Kathy (right) of Santee Cooper, shows the Insider’s Casey York (left), some attractive loan offers that bring a smile to her face. – Photo by Meganpixels Parker/Casey York Kathy’s role with Santee Cooper Credit Union is to orchestrate loans and establish new members. Over the five and a half years since she began working for the credit union, she’s developed some impressions: “I like that we are here to help and educate our members, teaching them how they save money not only with a savings account, but by securing a much lower rate on a loan,” she tells me. “Our focus is on serving our members and getting to know them. It’s very personal and personable. There’s added value in the level of involvement from those who represent the credit union and those who are the members. Being a member of a credit union is totally different from being a member of a bank.” Santee Cooper Credit Union currently has 8,000 members. Those eligible for enrollment include anyone who lives, works, or goes to school in Horry or Berkeley County; and family of those current members. The Insider’s Megan gets the help she needs from Santee Cooper’s accommodating staff. “When you join Santee Cooper Credit Union,” Kathy explains to me, “you’re not only a member, you’re also an owner. Unlike a bank, we do not have stock in our company. And our board of directors, who are making the executive decisions, are volunteers who are voted in by our members.” Anyone who joins Santee Cooper Credit Union deposits $5, which opens their savings account, called a share account, so named because when you deposit that $5, that’s your share of ownership in the credit union. “When Santee Cooper Credit Union first began,” Kathy tells me, “everyone put in their $5, and that started the pool of funds for people being able to borrow money with low interest rates.” Today, any extra profits that the credit union makes, means greater benefits for members. So the more people who join, the greater the rewards for all. The Insider’s very own Casey speaks with a Santee Cooper employee. Santee Cooper Credit Union’s focus on and involvement with their members has a small-time community feel reminiscent of a by-gone era. They issue a quarterly newsletter keeping members abreast of all in-house decisions and happenings at the credit union. They also give back to the community through donations to various organizations such as the Special Olympics, American Heart Assocation, Carolina’s Credit Union Foundation, Help 4 Kids; as well as donating annual scholarship funds to local high school students. They hold lunch and learn seminars on various financial topics, to educate the community on how to achieve and maintain greater financial health. “Basically, our members are our top priority,” Kathy says. “We know who you are, and we want to develop a relationship with you. Our motto is, ‘we work for people, not for profits,’ and it’s true.” Santee Cooper Credit Union To read more about other local businesses, visit our local business section! Envelope Facebook Phone Internet-explorer

Friends, Beauty and Fulfilling Careers

The Best Wig Shop in the Market Common area.

Karen Houghton Speaks About Owning The Wig Shop Karen Houghton has been in the beauty world since 2004, when she started her own business, “I loved making people feel more beautiful, but I was looking for something else to tie in with it,” she says. “I’ve always loved hair and doing hair. So I bought a salon for a short time, but it was not for me. I just didn’t feel like I was giving back.” “I had a friend go through stage four ovarian cancer in 2009 just before I moved here,” she continues. “To use her words: ‘just to go into work and feel human, was a struggle.’ One of her biggest concerns besides her health was the loss of her hair. Once she got a wig, she said, ‘I feel normal now, without people wondering if I’m sick.’ “For most women, their hair is a high priority, and an identifying factor. Having a wig took the worry for her, out of how she looked. Once she felt more like herself, then she could focus on her health fully.” When the opportunity to buy The Wig Shop in Murrells Inlet presented itself in 2014, Karen, touched by her friend’s journey, and inspired to help others in similar situations, jumped at the chance. Right now, her makeup is available online and at the shop by appointment only. “It’s important that my makeup is all natural,” she says, “it doesn’t have any ingredients that could hurt somebody with a weakened immune system. So it’s a great complement to my shop.” All different styles of wigs displayed in the shop’s storefront. The greatest number of Karen’s customers are cancer patients. But there are other reasons too, why people shop for wigs. “A lot of people, young and old these days, are experiencing hair loss or thinning hair, from mild to extreme,” she tells me. “Our society leads a stressful life—with medications, and diet— it’s not only the elderly who lose hair.” “I just had a girl last week who colored her hair herself, and she was terrified and so in shock by what she did, and wanted a wig,” Karen tells me. “There are others who just like wearing wigs, like shoes, and they don’t care who knows it. You’d be surprised how many types of situations there are.” Karen worked hard to make the environment at The Wig Shop warm, friendly, comfortable and boutique-like, so that consultations like this one, are empowering. Karen sells synthetic and human hair wigs, and she also carries toppers and clip-in extensions, and a small selection for men. Anything she doesn’t have, she can find. Her biggest selling styles are synthetic wigs because they’re so easy to care for— making them an ideal choice for anybody going through illness. There are all types of caps that the hair attaches to, so natural in appearance that if the hair flows back in the wind, it looks like your own scalp underneath. “Wigs have come a really long way,” Karen says. “They’re not our grand- mother’s wigs anymore. It’s really tough to tell when someone is wearing one. They can be as light as two ounces, comfortable, and very stylish.” Karen Haughton and her fellow employees smiling at the prospect of making their customers feel confident in the way they look. “We work with so many women in this area,” she says, “all the way from Charleston to North Carolina. You’d be surprised how many people say, ‘why don’t we have this in Charlotte or Charleston?’ We’re really one of the largest and nicest shops in the area. And it’s really convenient to Market Common. We just have a great reputation as well as a huge selection; and we stock the highest quality wigs. There’s some lower-end things you can find online, but that’s not what we specialize in.” Because of her friend’s experience, Karen is aware of the challenges people face emotionally when shopping for a wig. So she created a clean, new, boutique-like environment that feels welcoming, relaxing, and chic. “We just have to so much to offer to help people with whatever they’re going through,” she says. “There’s four of us who work here, and a few of us wear wigs, and a few of us don’t. But I try to hire people who are knowledgeable about hair, to add to peoples’ comfort levels.” “I’m very adamant about not selling something that doesn’t look good on them,” she concludes. “We don’t want them to walk out of here unless they look good and feel good about it.” What To Know: The Wig Shop, Discounts for customers with cancer or alopecia. Some insurance companies will reimburse the cost of a wig, check with yours. To learn more about some of our other local businesses, click here! Envelope Facebook Phone Internet-explorer Simple Karen Cosmetics Facebook Internet-explorer

Home Restoration For The Market Common

The Best Home Restoration Company in the Market Common area.

This Family-Owned Business Champions Quality Over Quantity

Michael Sokolik Jr., has been interested in building from an early age when he’d go off into the woods and try his hand at constructing tree houses.

“I was never very good until I put my mind to it though,” he tells me. “My stepfather, Victor Conway, taught me everything. He would give me the idea of what to do, and lead me to do it, then say, ‘you’re on your own.’ Hands on education was the best learning tool I could have had.”

Different in tone and precision but no less inspiring, was his painting education by Darell Wilson, one of Victor’s employees when Michael was younger.

“He taught me how to paint,” Michael tells me laughingly, “by saying, ‘put some damn paint on that brush and put it on the wall. And keep it moving.’ It worked. I got it.”

The Best Home Restoration Company in the Market Common area.
Michael does things “the Conway,” the way his stepfather taught him, to get things right the first time. - Photo by Meganpixels Parker

Michael started working full-time for his stepfather’s company, Conway Builders of Myrtle Beach, just prior to graduating high school in 2006. When the 2008 recession hit, fewer people had the money for refurbishing their homes, and Michael needed a steady job. So he shied to his other great passion in life— Elvis impersonation.

Through his company MSJR Productions, Michael put on a local show called Elvis ’N’ Friends, Rocking Around the Time Machine, in which he performed as Buddy Holly, Elvis, Johnny Cash, and Jerry Lee Lewis. His partner, Rinaldo Wright, impersonated Chuck Bery, Ray Charles, and the Temptations. They also created their own fictional rock star characters— Lucky Jackson and Rooster Jazz— white and black twin brothers.

“I started loving Elvis at the age of three and the rest is history,” Michael says. “But I decided that Conway Builders was a much better investment. And I just love building stuff and making things look beautiful.”

The Coastal Insider
Michael and part of his team work in Plantation Point. - Photo by Meganpixels Parker

After the recession, Michael returned to Conway Builders full-time. He officially purchased part of the company from his stepfather in August 2016. Now he’s the vice president and the two are partners. Michael continues to have fun performing with Rinaldo in MSJR Productions on the side.

Victor Conway is originally from Vermont, and learned this trade beginning at age 8, by accompanying his father and uncle on jobs.

“My father got into the drywall business, and he would take us on the weekends— teaching us how to sand walls and that sort of thing,” he says. “As I grew older, I was hired during the summers to frame houses for construction companies, and from high school, I took on jobs as the lead carpenter. It just kept developing. I also went to trade school for blueprint architecture. When I moved to Myrtle Beach in 1997, and saw the terrible pay scale here, I decided to start Conway Builders of Myrtle Beach.”

The Best Home Restoration Company in the Market Common area.
A finished renovation in Carolina Forest. - Photo by Meganpixels Parker/Casey York

Conway Builders specializes in interior house restoration and remodeling, and they’re branching out now into the Market Common. They do everything from framing, drywall and cabinet installation, painting, flooring, trim, and plumbing. Now with Michael as partner running most of the jobs and meeting with customers, Victor does a lot of supervising.

“But if he sees something that isn’t done right, he puts his hands on it,” Michael tells me. “Our slogan is: there’s the right way, the wrong way, and the Conway. We do things the Conway— right the first time.

The Coastal Insider
Michael shows off the Conway Builders feature in the paper!

“And our motto is: quality above quantity. So what we tell our customers this, we work on a first come first serve basis. Whoever books the job first, gets the next available spot. We want each customer to have the same excellent quality as the person before them. So if people want the job done yesterday, they have to wait their turn while we give our full attention to the project we’re currently working on.”

“There is an exception to that standard,” he continues. “We take emergency service calls. If somebody has a water leak, something like that, we’ll take care of his needs to keep him going. That’s important to us.”

“Our main goal is to make our customers happy,” Victor says. “And that’s a lot of hard work and hands-on mentality to achieve it. We’re a family business, and you’ll always have a member of the Conway family on the job.”

Live Your Best Life in Style with Laurie Dragunoff

Interior Design In the Market Common Laurie Dragunoff has wanted to be an interior designer since she was in high school. Originally from Connecticut, she enrolled in an accredited program for interior design at UMass Amherst, and graduated with a Bachelor of Fine Arts degree in 1990. She’s been in business as an interior designer for 22 years: first for architectural and interior design firms, then for herself, owning her own business for 16 years in Connecticut— Decorative Interiors. Her business was unique in that she owned a store as part of it. “I always wanted my own store,” she tells me. “I had a location in Middletown, Connecticut at a place called the Galleria Design Center. It’s the largest indoor marble-granite showroom in Connecticut. All of the stores carry items for decorating or designing your home. I sold furniture, window treatments, accessories, wallpaper, fabrics and lighting. People would hire me to walk around the galleria with them and help them make selections for their house.” Two years ago, Laurie’s daughter moved to Charleston for college. While exploring the area, Laurie decided to come to Myrtle Beach to see a friend. She found herself in the Market Common, fell in love with it, and put a deposit down for a house. She took another year to sell her house and store up North, then moved South with Decorative Interiors. Working with Laurie is a win-win. It takes the difficult guesswork out of interior design for clients who aren’t familiar with blending colors and fabrics, and ensures a timeless look (and higher resale value) for a home. “I love everything about living here, and about being in the South,” she tells me. “Once I arrived, I decided not to open another store as part of my design business. It tied me down a little, and I wanted more freedom— a change of pace, and a change of life. I’ve turned my house into a showroom, and run my business out of my home in Sweetgrass West. “I have wallpaper books, fabrics books, I carry all the same lines I used to carry in my store in Connecticut. I’m supporting people in the Market Common, and they’re supporting me.” Laurie explains to me how she approaches a project, and what the advantages are to having assistance with interior design for your home. Laurie displays some of the color schemes she’s working with for a client. “Everyone has a style, and as an interior designer, you have to pull out what that person’s style is,” she says. “The hardest thing for a client to do is to visualize their finished design. If they can’t speak the words to express that, then I can’t show them viable options that they might pick. Often I ask them to look on Pinterest and show me examples of what they like, so I can get a sense of where the client is in their mind, so I can understand, ‘okay, they like clean lines, they like contemporary,’ and go from there.” “Additionally,” she continues, “people when they’re buying a brand new home, often don’t think they need to hire an interior designer until they’re ready to move in and decorate. But that’s not the case. Builders don’t necessarily hire experts to select tile, cabinet and flooring options. And new homebuyers don’t always have the skill to pick that which will bring them satisfaction in the long run from the choices the contractor is presenting them, or find viable alternatives if they don’t like the selection presented to them. Laurie at home in her Sweetgrass West residence, which also serves as her design headquarters. “Hiring somebody with a lot of experience is valuable, because when you try to do it yourself and make a mistake, that’s costing you money,” she says. “Having a cohesive, pleasing design helps with the resale value of your house. It has to look timeless, so that somebody will come in and say, ‘this is perfect for me, I don’t need to make updates.’” Laurie can do anything in terms of interior design, including providing drawings, floor plans, and full layout. She also helps those relocating get organized about what to keep and what to buy new, and how to t it all together. Laurie attends continuing education twice a year to say current with her knowledge of product and where to find it, to continue to deliver the greatest possible value to her clients in the least amount of time. Her motto is, ‘Live your best life in style,’ which sounds like it fits with the Market Common perfectly to us. Unfortunately this company is permanently closed. We have admired their business and are sad to see them go.

A Market Common Specialty

Market Common Diet Shop

In The Form Of A Shop By AC Bethea The woman behind the store is Emma Ware, owner and proprietor of Emma’s School of Healthy Eating and Specialty Store in Market Common. Her double degrees in Clinical Homeopathy and Holistic Nutrition, along with added studies in herbology, kinesiology and face reading, have led her to be one of the most talented and desired health consultants in Myrtle Beach. Due to her expertise, she is often invited to be the keynote speaker at major events such as the American Heart Association’s, Women’s Legacy Luncheon, Coastal Carolina engagements, and more. But as popular as Emma’s consulting appointments are today, Emma’s cozy space on Howard Avenue is serving two purposes. At its most basic, it’s a health product-based specialty store with a private space for her consultations in the back. The front entrance leads directly to the store where you’ll find an array of all natural handcrafted soaps, honeys, salts, herbal supplements, shampoos, lotions, teas and cod liver oil… yes! Cod liver oil from Iceland! “I learned about this brand a few months ago and was blown away! There are countless health benefits from using this oil,” says Emma. Sifting through the hype and hucksterism from huge corporations marketing the “green” lifestyle versus finding authentic products from smaller manufacturers, is a challenge Emma welcomes. She sources many of her products locally but also learns a lot from her customer base. “If something is genuinely healthy for you, has more nutrients, isn’t overly processed and has integrity, it will last and it has a place here,” says Emma. “But I’m not interested in fads, like miracle cures or diets claiming to help you lose 50 pounds a month, even if they’re popular.” And while the national trend toward “big boxism” sometimes worries Emma, she argues that supporting local brings an intimacy that bigger stores can’t deliver, and pays other dividends to the community as well. Walking into Emma’s Specialty Shop during all times of the year is a blast of warmth to the soul. The shelves and furniture is modern sleek, the music is often soft instrumental, and the space is full of love. If you’ve ever waxed nostalgic for the old days when the local mercantile was the hub of the community, entering Emma’s Speciality Shop on a quiet morning is just that, and can be healing. “I know my base and I’m a part of this community,” says Emma. Emma is as experienced with the items she carries in her shop, as she is with breathing. She believes in the power of self-healing through eating, using natural products on the body, and living a curious life — “always be willing to learn more”. You can find her in the shop Monday-Saturday 10am-4pm. And look out for a once a month seminar to come. One of her goals is to introduce the community to likeminded thinkers and experienced practitioners of herbal care and natural healing.  Call her shop today at 843-997-7037 to reserve a spot for the next one. Emma Ware Phone

The Insider Online

Market Common Insider Online 9.17

Our Commitment to Building Community

by Melissa LaScaleia

The Insider at the Market Common began eighteen months ago with a mission to connect and inform the greater Market Common community about who lives and works here, and what’s available that makes it so special.

According to the Post and Courier, our publishers in Charleston, our team has reached publishing benchmarks in one year that typically aren’t achieved until year five.

“I’ve lived in the Market Common since it opened in 2008,” Jim Parker says. “Consequently, I have a unique perspective of the heartbeat of this community because I’ve seen every phase of its development. I saw it needed a greater cohesion and communication between its members and the outside world in order to really thrive.”

Jim, his business partner, John Jobson, and his daughter, Megan Parker, brainstormed ideas to fill this need over the course of many months. Our free, monthly print publication, the Insider, was their response to it.

As the Insider has evolved, we continue to identify the gaps we perceive in the ways in which we act as a bridge in our community, and the ways we can fill them to make our community even stronger.

Because so much of our culture today centers on the online world and technology, meeting our community where they’re at— online— was always a part of our vision. 

“The digital realm incorporates a myriad of ways for our readers to engage with us, our stories, and our advertisers, all in one place,” says Megan. “It’s a way to reach a different, broader audience.”

Online, if people are interested in learning more about what they just read, they can explore in any number of different directions with the click of a button: from further reading, to photos, to platforms by community members who went there, tried that, and have things to say about it— to being able to contribute your their thoughts.

We started online over a year ago, by posting an exact digital version of our publication in a flip-book format, called an e-edition. From there, we began the process of evaluating what a comprehensive website would look and feel like.

Our printed edition of the Insider has a monthly longevity of use because it relays current information that the people who live, work, and visit here need.

Every part of how we present our ads and content to our readership is designed to make it engaging, memorable, and real—  from the full-color displays and photography, to the articles.

We sought to replicate that same effect on our website, which would incorporate the e-edition, but go beyond it.

We wanted to create an easy-to-use interface which satiates people’s desire for current happenings; to learn more; and to have information available and accessible from a wide variety of places on our website.

Behind the scenes, we’ve been preparing for this evolution for a year— ensuring our expanded offices could accommodate an in-house staff to handle web maintenance and social media content— and by bringing in top professionals to help us reach our goals.

“This is a day-in-day-out kind of project,” says Jim.

One of the professionals we engaged is Dr. Monica B. Fine, of B. Fine Consulting. She serves as chair of the marketing and hospitality department, and as associate professor of marketing for the Wall College of Business at Coastal Carolina University.

She’s been instrumental in helping to shape the landscape of our website, and guiding us in understanding how to use social media as a tool to help us drive traffic back to our website, www.marketcommoninsider.com, and thus further our goals. 

Social media and the web are both, in turn, platforms to connect back to our advertisers, and from there back to us, like a boomerang, or wherever the viewer chooses to click. In this way, the general public can see the bigger scope of our website, how it connects, and its value.

In addition to the e-edition, our website contains content from all of our papers, over 100,000 words, easily catalogued and cross-referenced under relevant tabs. There’s also a magnifying glass at the top right of the website allowing you to bypass the menu bar and search for anything.

All of our future business articles will have integrated videos that show an Insider’s perspective about what’s happening in our community. 

“We’ve tried to bring the best of the best to our community,” says Jim. “And we’ve approached it aggressively, with a lot of thought and preparation.”

We’ve moved Casey out of graphic design and into the role of social media marketing strategist full-time to meet our company’s new needs.

She takes the content we have and expands it, ensuring that we’re optimizing our posts to drive traffic back to our website and e-edition. She works with Monica, who advises her on website development strategy.

Megan is media director, helping to orchestrate the design and shape of the entire project. She studies the trends in the analytics and creates strategies for us to implement based on the data— whether that entails creating videos, photos or stories, and to ensure that there’s a good balance of everything.

Patrick Winum is our in-house web developer; he uploads our website content and ensures everything is running smoothly.

We built our website in a way that enables the Google search engine to find keywords in our articles and identify their relevancy to whatever somebody is searching for; which means in time, our website will be higher in the Google search results for people who are searching for things that we feature.

It also means that someone who is not aware of the Market Common but looking for a desirable place to live or vacation, can more easily discover this place through us. This type of back-end decision gives the Market Common a more prevalent place on the map; it helps support our community.

“Additionally, having an online website gives you data analytics to study and share with advertisers,” Monica says. “It’s valuable because you can see your customers’ specific actions in an online context, and track how they engaged with you, where they went on your website, what they clicked on next, and where you lost them— and use that data to make decisions about your online content that serves your reader as well as your advertisers in the best light.

“Now, we can show advertisers the number of impressions they receive, and how many times people clicked on an ad daily. It’s data that serves to build us new relationships and strengthen the ones we currently have.”

The connections that we’re making via social media will also benefit from our new relationship with the local news station, WMBF, an affiliate of NBC Networks. It’s an arrangement which will further increase our exposure as well as that of our advertisers.

The Insider will appear on a weekly, local news segment, through Where to Live Wednesdays with Properties at the Market Common; and our website will be linked through their online and mobile apps throughout the month, with over 75,000 impressions monthly.

Properties at the Market Common is also going to be featured on WMBF’s Facebook page which has 100,000 followers.

We’ll be gaining a lot of visibility with the entire Myrtle Beach community and those outside of it who participate in any way with the local news station; these media connections are further building blocks that help drive traffic to our site.

“Now that our foundation is in place,” says Megan, “we can continue to move forward with our purpose of integrating the Market Common into Myrtle Beach, of highlighting the people who serve this area, who are doing incredible things here.”

We’re still in the testing phase of our ever-evolving website, and we expect to be for some time. But our online presence is another way of building a stronger community.

The Insider

B Fine Consulting

www.monicabfine.com

Tidelands Health

Market Common Insider Tidelands Health September 2017

Addressing Health Care in the Market Common Press release: by Tidelands Health Tidelands Health, the region’s largest health care provider, is planning to build a new, $44 million medical park in the Market Common as part of its efforts to provide access to high-quality medical care for the region’s growing population. In August, the health system broke ground on the new, 65,000 square-foot Tidelands Health Medical Park at the Market Common, to be located at the corner of Crow Lane and Farrow Parkway. The building will offer primary care and specialty care offices, physical therapy, radiology, pain management and other services. Bruce Bailey, president and CEO of Tidelands Health, said the new medical park is part of a concentrated effort by the health system to provide care for the growing Horry County community. The county’s population has grown by more than 700 people per month since 2010, making it the second- fastest-growing area in the nation, according to U.S. Census figures. From 2010-2016, the number of people living in Horry County has increased by more than 53,000. The architectural drawing showing the new $44 million Tidelands Health building which is being erected at the corner of Farrow Parkway “When people think about population growth, they tend to focus mostly on the need for more roads and other types of transportation infrastructure,” Bailey said. “But health care is also an extremely important part of the mix. It has to grow lock-step with the community to help ensure people have access to care in a timely fashion.” In response to the region’s population growth, Tidelands Health has expanded rapidly over the last several years. The health system, which started in 1950 as a single hospital in Georgetown County, now features three hospitals and nearly 50 care locations that stretch from Andrews in Georgetown County to North Myrtle Beach in Horry County. In addition to constructing the new medical park at the Market Common, the health system is partnering with HealthSouth Corp. to build a new, 46-bed inpatient rehabilitation hospital in Little River. Construction is expected to begin later this year. A new medical park on Holmestown Road in Horry County is also under construction and will house physician offices and serve as the headquarters of a new family medicine residency program. The Tidelands Health groundbreaking ceremony in the Market Common, on Thursday, August 17, 2017. Front row left to right: Dr. William Richmond, Dr. Marthena Grate Morant, Dr. Philip Dulberger, Pam Maxwell, Josh Kay, H. McRoy Skipper Jr., CPA, Bruce Bailey, Dr. William Greer, Robby Jones, Willie “Booty” Shelley, Edward Norris III, Francis “Jeepy” Ford Jr. The residency program, which provides post-graduate training for doctors who have completed their medical degrees, is a way to bring in new physicians to serve the region. The first class of eight doctors began their residency in July. “Buildings alone mean little without the right people to provide care,” Bailey said. “That’s why we’ve focused heavily on our recruitment efforts. “We want our patients to have access to physicians who are not only experts in their field but also engaged partners in their patients’ health and well-being.” All of the growth within the health system has led to major benefits within the region, not just in health care but also to the overall economy. A study by Coastal Carolina University found that Tidelands Health generated $504.5 million of regional economic impact and supported 5,373 jobs in Horry and Georgetown counties in 2016. Construction activity alone accounted for 471 jobs and $35.3 million in regional economic impact. Tidelands Health Envelope Phone Internet-explorer

Wine and Design

Market Common WD 9.17

Community Art with a Convivial Setting

Bailey Turner was first introduced to the Wine and Design franchise about four years ago when she was a sophomore at Coastal Carolina University. A graphic design major with a minor in studio art, she was looking for a job doing something she loved, and discovered a Wine and Design location to work at around 50th Ave. N, in Myrtle Beach. After graduation, she moved to Chicago, and stayed in the same industry with a similar company.

“I love it so much here, though, it was hard to be in the North,” she tells me. “I came back, and Wine and Design had moved up to North Myrtle Beach; that opened a huge market in the heart of Myrtle Beach.”

She and her now fiancé, Chris Wilkinson, decided to open their own Wine and Design in the Market Common when they were still dating.

“We got business married before really getting married,” she laughs.

Wine and Design teaches step-by-step instructions for painting your own painting. Groups of friends or solos get to leave with a painting that they made that same night. The studio is BYOB, and encourages people to bring what they want to eat or drink.

“People often bring cheese platters or fruit trays, they sometimes even cater,” Bailey says. “It’s really like a big party, where you happen to learn how to paint. People who come in here expect to have a good time, and we want them to. It’s just a fun environment to be in.”

The Coastal Insider
A wall of paintings by various artists is on display as soon as you enter the studio.

Classes are held daily, and pre-registration is required to give Bailey and her team of artists time to pre-trace the canvases. If somebody wants a totally blank canvas, they’ll provide that too.

All of the artwork at Wine and Design is original— either created by an owner of a franchise or an employee of one. It’s all copyrighted— therefore, not something you’ll find reproduced anywhere outside the venue. There are new paintings to choose from all the time, and the artwork is kept in an online gallery database, which all of the franchises have access to. Selected paintings are rarely offered twice— only brought back by client demand.

The paintings are picked a month in advance based on what Bailey thinks will be popular seasonally. You can see the selections on their website, and pre-register for the painting you want to do. They also have a range of other mediums you can select besides canvas, like wine glasses, wine bottles, and pallet boards; they also offer monthly specialty classes like paint your pet.

Bailey and Chris have what’s called a paint it forward division, a charity division of their company, in which they donate a percentage of the class proceeds to a charitable cause. Often customers will approach them with a cause, and the two will host a class to support them.

Wine and Design has two rooms— a larger for public gatherings, and a smaller room in the back for private functions. They also offer a kids camp over the summer as well as mommy and me classes on Saturday mornings.

“We have five artists on staff, including myself,” Bailey says. “Everyone who works here either has an art degree or is getting their art degree, so they’re well within their realm of being qualified to teach. I try to teach a large number of classes because I enjoy it.”

The Coastal Insider
A wall of paintings by various artists is on display as soon as you enter the studio.

Chris works on the business side. With a degree in business and finance from Coastal Carolina, he handles most of the marketing. Bailey works with the calendar, manages the artists, and handles inventory; they both handle customer interactions.

“There’s never a moment we’re not working,” she says. “A lot of the times, Chris will stay behind when I’m teaching a class, and continue what he’s doing. I truly love my job. It’s amazing being able to paint everyday. This is probably the dream job for any artist.”

Bailey’s favorite thing about being co-owner of Wine and Design is seeing customers find and discover their creativity.

“98% of the people who come to us have never painted before, or haven’t since elementary school. A lot of times they get discouraged and say, ‘I’ve never learned art,’ but they have so much talent. I myself didn’t start painting until I got to college. They’re usually a little hard on themselves, but at the end, they’re so proud of their work.”

Chris and Bailey are grateful they receive such incredible support from other franchises as well as guidance with marketing from corporate headquarters to help them be a success.

“We all collectively share information about what we’re doing,” Bailey says. “You can ask anything at any time and most likely someone will have an answer for you.”

“We especially love being in this community of Market Common,” she continues. “We couldn’t have chosen a better area when we decided where to go. We have a lot of support from people who live nearby. I want to bring them creativity. Art is important, especially for people with a 9-5 job, because creating helps you destress. And where else do you really get to do art in the community? We have a lot of customers who come to us multiple times per week, and per month, and this is their therapy session. I think that’s a neat thing.”

“Being a Myrtle Beach native, it’s really awesome to start something in your community, and I really encourage people to do the same,” Bailey says. “It’s something you may think you’ll never be able to do, but it’s doable. Starting a business and receiving community support for it is so important to me, because I was born and raised here.”

Wine & Design

Classes M-Sa 6-8pm; Sunday 1-3pm; $35 per person. Pre-registration required online or by phone.

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