September Vendors at The Market Common Farmers Market

Market Common Farmers Market

Spotlight On… by Melissa LaScaleia This month, we bring you a Q & A with two vendors from the DeVille Street farmers market who charmed us with their innovative ideas and their passion for what they bring to the market. {bib.on – Putting Health Back in Pastries   AC Bethea is the owner of this shopfront. She’s a Conway native who creates vegan, gluten-free baked goods with love.  How did you begin? Several years ago, my sister was expecting her first baby and we lived a great distance away from one another. I began creating recipes that would nourish her pregnancy as a way to support her. Over time it evolved into {bib.on. What makes {bib.on unique? My baked goods are vegan and gluten-free, but I blend ingredients such that you still get that same doughy satisfaction we all crave. I’m proud to use organic ingredients— and I bake with love. How has living in NYC influenced what you do? Life in NY has turned me into a minimalist, and that’s reflected in my food. It’s simple, pure, and clean eating. My fashion background has a lot to do with the beauty I create in the kitchen. In my vanilla donut, I use a pure ground vanilla bean, so it’s both visually appealing and delicious. It’s a beautiful thing to see my lifestyle align with my food creations. It’s a reflection of what I want my brand to be.   Hippy BB – Tie Dye Clothing for the Whole Family   Visit www.hippybb.com to see the selection of clothing from owner Alaina Edwards. Tell me about the name. BB to me just means baby. I make tie-dye clothes for babies and families. Is there a story behind your business? When I was pregnant, we didn’t know if it was a boy or girl, which made gifting us clothes difficult. So I told everyone that tie-dye was baby’s favorite color, since it matches everything. There aren’t a lot of tie-dye clothes for babies, but I’ve been tie-dying since I was young. So I filled in the gap. What’s your favorite thing about what you do? This is my stay-at-home-mom business. I have a two-year-old son, and I’m new to the area. I think it’s empowering, and I like sharing my art and making something fun for families to enjoy. There’s nothing cuter than a baby or family in tie-dye. I’m all about back to nature, playfulness, families, and having fun. For more on the farmers market click here.  To learn more about the markets in our area visit www.waccamawmarkets.org. 

Peace, Love & Paws, Inc.

Market Common Dogs

One Woman’s Life-Long Mission by Melissa LaScaleia On a hot day in July, Angie, a resident of the Market Common, and Grayson, a temporary one, come to meet me. Angie is here to talk about Peace, Love & Paws, Inc., the non-profit animal rescue she started, and the grim reality of the dogs that she finds as well as their fate if they aren’t rescued. “In the past, when I volunteered at shelters, it was really sad. They kill these dogs, puppies like him, and he’s perfect,” she says, pointing to the unselfconscious Grayson blissfully sprawled between us. “In the North and places like California, there are mandatory spay and neuter laws. We don’t have restrictions like that here in the South, so it just adds to the problem. Dogs are released and have more puppies and they’re dumped back at the shelter. Horry County Shelter took in roughly 7,860 animals last year, and over 4,000 were killed. That’s more than 50%. This is in Conway; this is right here.” One of Angie’s goals is to grow her small-scale spay and neuter program that provides financial support for those who can’t afford the service for their pet. Right now, she is able to sponsor about 2-4 per month, but she needs help and resources to grow the program. “I’m a new rescue, and it’s just me and a couple people, like my transporter, Lisa Saunders, trying to make a difference in our community,” Angie says. “We want to grow this business— to educate people on the importance of spaying and neutering and on keeping your dog for its entire life— as well as to save more dogs in our area.” How can our community help? “We always need fosters,” Angie says. “When you foster, you get dogs ready for the world. It doesn’t have to be long term, usually a month or so. You foster a dog, you save a dog’s life. And we always need donations. The cost of spaying/neutering, vaccinations, food, and many have health problems that need to be treated— the minimum cost is several hundred dollars with every rescue to get them ready for a permanent home. Every dollar counts.” “It’s really a lot of work, but it’s saving lives, and that changes yours,” she adds. “When you see these dogs with nobody, and then with the right family, it’s just the best. It’s been so rewarding for me, I would love to do this exclusively.” Angie’s devotion for animals is so strong, that for years before she became a non-profit she sponsored, fostered, donated, and transported dogs, often paying for their care out of pocket before they found a permanent home. Grayson is her 61st foster that she’s cared for personally. “Rescuing is a very passionate thing,” she says. “If you’re in rescue, it’s something you sleep, breathe and eat. You see these dogs, and it’s like, I just have to do something. Angie Westfall can be reached by facebook or email, details down below. She and her canine rescues welcome anyone who wants to help. Facebook At

Hello, Fun!

Market Common Bikes

A Veteran Brings the Joys of Pedego Electric Bikes to the Community by Melissa LaScaleia One Saturday morning, I arrive on DeVille Street and am greeted by Aaron Maynard, owner of Pedego Electric Bikes. A small group of people are milling about the storefront, trying out vibrantly-colored bikes before a tour. Electric bikes aren’t hard to ride. I initially thought there might be many buttons, but there’s not. Just like a speed bike, they have handle brakes and a gear shifter. The only difference is that the right handgrip turns, giving the bike a lot or a little power from its lithium-ion battery, depending on how fast you’d like to go. I’ve signed up to join a group electric bike tour. Before we set off, Aaron walks us through the slight nuances of an electric bike, ensuring those of our group who haven’t ridden a bicycle in some time feel comfortable and confident. Aaron is a retired colonel in the Air Force, a career which no doubt helps him lead and direct efficiently. His last assignment on active duty was as the Chief of the Office of Defense Cooperation at the U.S. Embassy in London. “When I moved to London,” he tells me on a previous visit to his shop, “I had to find a way to get to work sans automobile. So I Googled “city commuter bikes” and discovered Pedego Electric Bikes. After a bit of research, I took a leap of faith, ordered one, and was immediately blown away by the experience. “Riding this bike became the highlight of my day. I could smell the perfume in front of Harrods, the scent of curries wafting from restaurants I passed. I was completely connected to the life and the vibrancy of London. It was exhilarating. By the time I got to work, I was ready to go. And on the way home, it was the perfect way to decompress. “On the weekends, I found myself exploring parts of the city I never would have seen otherwise. I bought my wife one for our 25th wedding anniversary, and we started doing things together that we hadn’t done since we were newlyweds.” A Saturday morning Pedego bike tour pauses the fun for a group photo. (Photo by Meganpixels Parker) Aaron’s life was so enriched by biking, that when he retired from the military in 2014, he contacted the CEO of Pedego and talked about opening up a store. “I wasn’t a cyclist, I wasn’t into bikes,” he says. “And it was this that made me think, if my wife and I could be so taken with them, perhaps others would be too. We decided to come to Myrtle Beach, because that’s where people come to have fun. And that’s part of our motto: fun. It’s turned out to be a fantastic location.” I’m excited to try out anything described as fun. So I hop aboard the hot pink cruiser I’ve selected and our small group heads out. I zip along, sometimes peddling, sometimes relying on the electric motor, sometimes both. Aaron leads us through quiet neighborhoods and onto a pretty bike path into Myrtle Beach State Park. We disembark for a visit to the beach and to enjoy the waves. At the end of the ride, I feel lighter, elated, and very alive. It’s a satisfying and truly great experience, and one that stays with me long after the ride is over. It’s hard to pinpoint what it is about the Pedego bike riding experience that sets it apart and several notches above other bike riding excursions. I too feel connected to my surroundings in a way that I previously haven’t. Aaron really is a fun guide— perhaps his joy is infectious. But perhaps it’s that Pedego bikes… really are magic. Pedego Electric Bikes Group electric bike rides Wed & Sat at 10am; Pub Rides on Sun at 6pm Rent on your own single or tandem electric bike $20 per hour; $50 for a half day; and $75 for a full day. Envelope Facebook Phone At Internet-explorer

August Vendors at The Market Common Farmers Market

Market Common Farmers Market

Spotlight On…   by Melissa LaScaleia This month, we bring you the Inside scoop on two vendors from the DeVille Street farmers market who touched our hearts as well as our taste buds. Millgrove Farms— Stewards of the Land   Who: Ben and Carol Williams, married thirty-five years. The what: A-50 acre sustainable farm— a trailblazer in change and sustainability— in Georgetown County on the Black River. Growing specialty and heirloom varietals. Providing clean, affordable, and healthy food for Georgetown County. Why do you farm sustainability? My husband has an amazing passion for the land and the animals. The entire farm is a living, breathing organism right down to the dirt. He wants to protect what God has given us and maintain it as a sanctuary for wildlife— to live in peace and balance with the land. What does it mean to be sustainable? We don’t spray or alter anything. We allow the land to produce at its own pace where it works symbiotically and everything takes care of itself.  What is farmer Ben’s background? Ben has been a Southern farmer his whole life. It extends generations, beginning with his grandfather in the old days of tobacco. What is your vision? For everyone to eat sustainably and learn how to grow their own food, so as not to be so dependent on grocery stores. Sweet Cheeks Baked Goods – Get Your Hands Full of Sweet Buns   Who: Owner Cathy Kelley How did you get started baking? I’ve been baking since I was 12 years old. It was probably my mom’s way of keeping my sisters and I out of trouble in winter, since we lived in the mountains of Virginia where there was a lot of snow. And the name? My son and daughter-in-law came up with it— they felt it really fit me. Where do you get your recipes from? They are my mother’s; and also I may see a recipe I really like, write it down, and put it away to try later. I recently found my mothers cookbook from 1940, and I’m trying some things from that now. What’s for sale at your stall? Everything I do is made from scratch. Cinnamon buns are my specialty; and my newest offering is lemon biscotti. What’s one thing you love about what you do? It makes me happy to think people are getting something they normally would not get. I want people to enjoy their food. Click here for more info on the Market Common farmers market, Visit www.waccamawmarkets.org to learn more.

The DeVille Street Farmers Market

Market Common Farmers Market

A Gathering Place at The Market Common to Celebrate Summer by Melissa LaScaleia Hot days, long summer nights, lush greenery, endless hours outdoors— as the calendar rolls into July, there’s a profusion of growth and natural abundance that surrounds us. Everything is ripe and overflowing. Summer has arrived; and with it, the farmers market. On Saturday mornings, artisans and vendors gather on DeVille Street to celebrate this aliveness. Reminiscent of the activity of a bee hive, people come, swarming and humming around the stalls. Some stroll, some shop, some are simply here to gather. As I meander my way slowly down the street, I’m enjoying a visual feast: handmade candles and soap; greens of many varieties unselfconsciously bursting over the boundaries of their assigned space on the tables; dressed nuts; pirogies; local honey; granola; homemade baked goods; plums so rich they look like velvet; coffee; ice cream; jewelry. It’s a bevy of handmade and earth-made beauty all rolled into one. I’m nourished from the action of strolling along— imbibing with my senses the multitude of expressions of love that come from the earth as well as those that come from artisans. I’m convinced that it’s impossible to shop at the farmers market and not smile. Mary Zlotnick, owner of Authentic Life Pawleys showcases her own line of organic skin products. (Photo by Meganpixels Parker) There’s something about seeing a person put their own unique stamp on something, be it a piece of jewelry or a candle, and then offering it for sale that fills me with joy and reminds me of how vital simple pleasures are to happiness. Being here heightens my consciousness of where my food comes from, and fills me with a childlike wonder over the miracle of its existence as well as a reverence for the balance we maintain on our planet. I can’t help but feel that if I were in charge of growing crops to feed myself, I’d be in a lot of trouble. When I leave the market, my arms full of fresh, fuzzy peaches, delicate blueberries, and sturdy leafy greens, I feel humbled but even more so delighted at my good fortune in knowing at least five who can. I always look at farmers with a kind of awe, wondering how exactly they do it. So I call one of the proprietors of Home Sweet Farm, to ask. “I’ve been farming since I was a boy,” Jimmy Rabon, a fourth generation farmer, and one of the two responsible for the beautiful displays at Home Sweet Farm, says. Jimmy and his fiancé, Miracle Lewis, farm and manage the 80-acre property that belongs to Miracle’s grandparents. It’s hard for me to comprehend that the plenty and variety I see on their table only needs 80 acres to flourish and grow. “We grow on plastic culture,” he explains. “We lay down a black plastic weed cloth, and plant through it. When you plant on dirt, you can get about 250 bushels of crop per acre, but when you plant on plastic, it’s really unlimited— it could be 500-600 bushels of climbing vines, like cucumbers and watermelons. It produces a much earlier yield, and it keeps disease down. When you plant on dirt, every time it rains, it splashes up— that causes disease.” “But what about hungry insects?” I ask— always my greatest nemesis when attempting any type of garden. Hope, from Home Sweet Farm, transfers fresh plums from a basket. (Photo by Meganpixels Parker) According to Jimmy, there are types of beneficial insects. If there are a lot of them, most of the time, they can keep the bad bugs at bay. So how do you attract beneficial insects? “The best way is to not spray with pesticides,” he says. “We don’t spray more than we have to. But the plants themselves will attract beneficial as well as non-beneficials.” “Just hope,” he adds with a chuckle, “you have enough of the benefits to offset the non-benefits.” I appreciate this approach of cultivating crops more in harmony with nature and less with chemicals, and enjoying what blossoms naturally from the land. Joan Smith, a Market Common resident, agrees. “I’m from NJ,” she says. “And there’s nothing better than NJ produce. I like to see what people have locally because food from farm-to-table is very important to me. I’m used to organic food.” Joan likes to take her golf cart to the market and catch up with her neighbors there. “It’s a very friendly atmosphere,” she says. “I get to see food vendors, but also vendors who have other interesting things they’re selling, like soap or jewelry.” One such vendor who fits in that category is Authentic Life Pawleys, where owner Mary Zlotnick makes her own line of body sprays, insect repellent, and body butters, some of which look good enough to eat. Mary has created recipes over the years, often based on her friends’ and clients’ requests for her to make them something. “Most of my products are made from certified organic ingredients,” she says. “That’s important to me. If I’m going to tell you to use something, I want it to be non-toxic— safe for you and your pets.” Miguel Martinez of Miguel Farms passes his homegrown produce to an appreciative customer. (Photo by Meganpixels Parker) The love and passion she puts into her products is palpable, and what began as a hobby now keeps her busy full time. “I keep up on the research to get the best combinations and outcomes,” she says. “I take my time. I want it to be authentic— good for body and soul.” When I ask her about her experience at the farmers market, she says: “I like how we’ve become a family and look out for each other. We’re all in it together, to help educate people. People are coming, and we share about where we’re getting our products from and why.” Joan sums it up like this: “I like that the market is growing every year. This … Read more

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