Passionate Supporter of All Things Local, Small Business Owner, and TV Star
by Melissa LaScaleia
Introduce me to your family.
I have two children: Hunter, who is thirteen years old, and a daughter, Allie Greer, who is eleven.
Where are all the places you came from?
Myrtle Beach has been my home since the second grade, I love it here and can’t imagine living anywhere else.
Why did you elect to stay here?
For me, it’s my sanctuary. We can walk to the beach anytime, it’s sunny, and I love the sense of community here.
What are you passionate about?
About ten years ago, I brought Guild Mortgage to the beach and opened my office here. I help people achieve home ownership. It’s extra special for me because I make beach living in my beloved hometown a reality for so many. We specialize in residential home loans and offer a variety of products. Since then, I’ve been able to spread my wings into different states.
I’ve always had a passion for marketing as well; it’s kind of my decompression time. I started an Instagram account, @TheSytlishLender, as well as a blog. I cover a broad range of content— from the local hot spots of Myrtle Beach, to the lending world, and even fashion. It’s been really fun for me to showcase my hometown in this way, market and educate others on home ownership, and make Myrtle Beach a reality destination for so many people, whether they’re moving here or just vacationing.
Most recently I’ve been part of the CNBC TV show, Financing the American Dream, which highlights top real estate markets around the country. It’s aired monthly, and I auditioned and was selected for the Myrtle Beach segment. I’ve done three seasons now, and got to experience a lot of tourist attractions in Myrtle Beach— things outside of what I typically do. We went to Myrtle Waves, the Grand Prix, and even got to ride Banana Boats. It’s been a blast.
What is your favorite place in this area?
Definitely the beach— it truly never gets old. My favorite restaurant is Fire & Smoke, I’m probably there twice a week.
What are your favorite things to do here?
I am a big fan of supporting local. That includes everything from restaurants and coffee shops to boutique specialty stores. I love fashion, and it’s all about getting things as local as I can get.
What do you like the most about living here?
The atmosphere. It’s so laid back, and people genuinely like to have a good time. This is a place where you can come to relax, meet new friends, and have fun.
Is there anything that you would like to see in Myrtle Beach?
I would love to see some healthier food options, I know it’s coming soon, I can feel the change!