Q&A with Mike Hall

Myrtle Beach Air Force Veteran, and Innovative Bass Guitar Soloist by Melissa LaScaleia Introduce me to your family. It’s myself and my wife, Diane. We have one son named after me, Mikey; he’s thirty years old. Where are all the places you came from? Where do you live now? I’m from Pittsburg, but I was stationed at the Myrtle Beach Air Force Base in 1985. That’s what got me down here. And my wife of thirty-three years, that’s what kept me here. She’s an actual local from Myrtle Beach, from the Burgess Community. Today, that’s where we live. We built a new house on the spot of the homesite where she grew up, twenty-three years ago, and we’ve been here ever since. Why did you move to Myrtle Beach? I met Diane at the NCO Club, the Non-Commissioned Officers Club at the Air Force Base, shortly after I got here. It was a place where we had dances. I looked across the room and I saw her and I told my roommate, “That’s the woman I’m going to marry.” After I got out of the Air Force, I decided to stay because she didn’t want to be uprooted from her home and family. What is your favorite place in Myrtle Beach? The Market Common, because it’s the site of the Myrtle Beach Air Force Base. It all comes back full circle. Also because I moonlight as a professional musician at Crepe Creations Cafe, which I’ve been doing for the past five years. I play bass guitar like it’s a lead guitar because that’s how I have it strung. There aren’t many people in the country and even in the world doing what I’m doing with music like this. I play different styles of music, but mostly classic rock, jazz, R&B and country. Every Friday from 6-9pm. What do you like the most about living here? The weather. It’s not nearly as harsh as Pittsburg. What’s your impression of people there versus here? If I was single, I’d be in Pittsburgh. There’s a camaraderie that people have around the Pittsburg Steelers, and have bonded because of them. Even if you don’t know anybody, if you’re wearing Steeler gear, people will come up and talk to you. How has your lifestyle changed since moving here? Well, I got married and we raised our son. I’d like to think I’m a good dad and a great husband. It also gave me the opportunity to hone in on my music career. What new activities have you taken up since moving here? Playing professionally as a solo artist once I came to Myrtle Beach. That’s been within the last five years. Previously I played professionally in bands. What is one thing that your neighbors don’t know about you? I’m in the process of producing my first solo CD. What are your favorite things to do here? Spending time with my family— that’s always a plus. And… playing music. Is there anything that you miss or would like to see in Myrtle Beach? This is going to sound crazy, but I miss snow. I do love four distinct seasons.

Hibiscus Rose Iced Tea

Hibiscus Rose Iced Tea Did you know that many of the flowers you grow in your own backyard are edible? Hibiscus rosa-sinensis and hibiscus sabdiriffa are edible varietals of tropical island flowers, originating in the orient as far back as Egyptian times. Not only are they pretty, but consume one and you’ll experience a gentle and heavenly nourishment that’s truly soul-satisfying. Hibiscus has a vibrant, tangy taste— and, with an equally spunky color to match, this flower is sure to get you in the mood for spring. The below makes for a refreshing, thirst-quenching drink. Ingredients 4 cups water ½ cup dried hibiscus or ¾ cup fresh chopped 2 tsp rose water 1 Tbs rose petals 3 Tbs honey or to taste 1 fresh apple mint leaves (optional) Directions If using fresh hibiscus, gently wash, and roughly chop flowers and add to a large heatproof bowl. Pour boiling water over the top, cover and steep for 8 hours or overnight in the refrigerator. If using dried flowers, add to a large bowl and add room temperature water. Steep for 8 hours or overnight. (In a pinch, you can add water just off the boil and cover and steep for 20 min-1 hr, this will produce a tea with a stronger bite).  Strain; add rose water, rose petals and honey to taste. Gently stir with a whisk to dissolve honey.  Serve over ice, and garnish with mint.  You can purchase dried hibiscus, rose water, and rose petals at Habibi’s Cafe & Market, 3310 Waccamaw Market, Myrtle Beach; or online at mountainroseherbs.com.

Breakfast Lovers Unite

Start Your Day With One of Our Favorite Eateries Along the Grand Strand

by Melissa LaScaleia

Health gurus, athletes, doctors, and mammas everywhere agree: breakfast is the most important meal of the day. So why not get yours at one of any number of the Grand Strand’s most notable breakfast spots? 

This month, to ensure everyone gets their foodie-fix, we’ve polled our Insider team and compiled fifteen of our favorite breakfast haunts up and down the Grand Strand. Some are bastions of traditional breakfast fare, some are artisanally focused and delight us with their ethics and quality of their ingredients. But this much is true: all found a way into our hearts and onto this list for one reason or another. 

The below are numbered in no particular order. Don’t forget that menus, hours, and offerings are subject to change, so research before you visit if precision is your passion. Happy feasting…

Famous Toastery

FAMOUS TOASTERY

2005 Oakheart Rd.

Myrtle Beach, SC 29579

(843) 796-4433

Open M-F 8am to 2pm; Sa & Su 7am to 3pm

Called the “Toastery with the Moastery,” this all-day breakfast venue located in Carolina Forest understands that sometimes you want to start your day with a burger or salad, or an omelet and waffles. 

At this franchise, you really can have it all. They believe food should be both decadent and nutritious, uncompromisingly fresh, with service that’s as satisfying as the menu— and they deliver on their philosophy. 

Hass avocados, house-made corned beef hash, breakfast pizza, all the classics, and gluten-free French toast too, served in an atmosphere designed to bring great food and great people together. They also believe that giving back is not only a great way to launch each day, it’s also a great way to launch a Famous Toastery. Each time one opens, they donate 100% of the first two days’ proceeds to local non-profit organizations.

Jersey Bagels

JERSEY BAGELS

4006 Postal Way

Myrtle Beach, SC 29579

(843) 236-5099

Open M-F 7:30am-3pm; Sa 8am-3pm; Su 8am-1pm

Cash only

The décor inside of this Carolina Forest sub and bagel shop is sure to awaken pride in every passionate Southern-sports enthusiasts’ heart. 

They feature overstuffed lunch sandwiches packed with Boar’s Head meats; half and whole subs (which they can make 3 feet long); cold and hot specialty sandwiches; breakfast sandwiches; and of course, as their eponymous name indicates— bagels. 

They carry plain, sesame, poppy, everything, cheddar, salt, multigrain, cinnamon raisin, blueberry, chocolate chip, egg, egg everything, onion, garlic, and jalapeño cheddar. Or, try a bagel pizza, or a French toast bagel. They have daily specials, and you can call ahead to pre-order. 

Golden Egg

GOLDEN EGG PANCAKE HOUSE

415 Highway 17 North

Surfside Beach, SC 29575

(843) 238-4923

Open daily 7am-2pm

 

For more than twenty-eight years, the Golden Egg has been providing good old-fashioned breakfasts to their loyal crowd of supporters and visitors who find their way to this restaurant’s doors— and they’re still going strong. 

The Golden Egg believes that there’s no shortcuts when it comes to great food. This humble local spot is sure to warm your heart and your belly with their classics like French toast, waffles, home fries, bacon and sausage. 

As their sign declares— Eat more pancakes. 

Why not?

Johnny Ds

JOHNNY D’S

33rd Ave N.

Myrtle Beach, SC

(843) 448-6789

-*-

3900 Hwy 17 South

North Myrtle Beach, SC

(843) 663-1700

-*-

1200 US-17 Bus

Surfside Beach, SC

Open daily 7am-2pm

(843) 945-8046

Award-winning chef Jamie Daskalis is a graduate of the Culinary Institute of America with a degree in baking and pastry. Jamie grew up in the restaurant industry in her native NY, and has worked in the restaurant business for 20 years. Today, she is proud to be a part of our amazing Myrtle Beach community. She was recently awarded “Best Chef” from South Carolina Woman’s Magazine and Grand Strand Magazine, and is excited for the release of her first cookbook this year, Making It Delicious.

Jamie works everyday to ensure that her customers get the best possible experience at her three locations. She is constantly revamping recipes to deliver outstanding culinary creations. Her dedication to creating new recipes to entice your palette shows in some of her specialties: the red velvet waffles are made from a red velvet cake batter, drizzled with cream cheese icing, and topped with cinnamon sugar and butter. 

The coconut banana French-toast-waffles are dipped in vanilla bean custard, grilled, and topped with fresh bananas, coconut, cinnamon sauce and cinnamon sugar. The crab & shrimp omelet is dressed with Havarti dill cheese seasoned with a salt water seasoning and drizzled with a seafood remoulade sauce. Yum!

Jamie loves hanging out in the dining room, learning about her guests’ experiences and listening to their feedback. She is a passionate advocate for Autism Awareness, and hosts sensory friendly events at Johnny D’s throughout the year.

Soho

SOHO

9715 N Kings Hwy

Myrtle Beach, SC

(843) 945-9696

Open daily 8am-12am

Known for a cosmopolitan atmosphere and universal cuisines, this chic night-time dinner venue is just as famous for their sumptuous organic breakfasts. 

They serve all varieties of eggs Benedict, and healthy options like oatmeal and fresh fruit, wild caught smoked salmon omelet, and avocado toast. 

Two blocks from the oceanfront, with tranquil river views and Buddha décor, this laid-back but beautifully energized spot is a great choice to start your day on track. Offering early bird senior discounts.

The Beaver Bar

BEAVER BAR

3534 US-17 Bus

Murrells Inlet, SC 29576

(843) 357-6353

Sunday breakfast 8am-12pm

The locals and bikers all know about the breakfast buffet on Sundays at this iconic biker bar. Sometimes it’s so crowded you might think they’re the only game in town. All proceeds benefit local charities, earning it a place in our hearts.

Tupelo Honey

TUPELO HONEY CAFE

3042 Howard Ave

Myrtle Beach, SC 29577

(843) 315-3780

Opens M-F at 11am; Sa- Su 9am

Located in the Market Common, Tupelo Honey’s scratch-made Southern food revival menu changes with the seasons. Brunch is served all day; although the eggs Benedict cease by 4pm. 

Spearheaded by Chef Eric Gabrynowicz, a four-time James Beard Award semifinalist, and voted Food and Wine Magazine’s “Peoples Best New Chef, New York,” Eric brings patrons Tupelo Honey 

Southern-inspired dishes that are simply crafted and made from scratch with responsibly sourced ingredients that bring the best of every season.

Eggs Up Grill

EGGS UP GRILL

1289 38th Ave N.

Myrtle Beach, SC 29577

(843) 839-2200

-*-

3630 Walton Drive

Myrtle Beach, SC 29577

(843) 839-1810

Open daily 6am-2pm

It’s always sunny and then some at this franchise specializing in, you guessed it, eggs prepared every which way. Here, eggs are always farm fresh, hand cracked, and cooked to order. But they also feature Southern staples like steak and eggs, biscuits and gravy, and the ever-pervasive avocado toast. 

Trying to feed your family before you all head out the door for the day? Try one of their family bundles which serve 4-6, or a take & bake casserole composed of sausage, hash browns, eggs and cheese, which you can heat up yourself at home. They also offer an extensive kids menu from which you can mix and match from a huge array of options sure to satisfy even the pickiest of eaters. And… they deliver. 

Crepe Creation Cafe

CREPE CREATION CAFE

4012 Deville St

Myrtle Beach, SC 29577

(843) 839-4019

Open daily at 8am; breakfast until 2pm

Located in the Market Common, this delightful café offers crepes of every variety—from sweet to savory to truly decadent; and witnessing them being created in front of you is reason enough to head here if the myriad of flavors isn’t enough to entice you. 

This is not a fast food establishment, as owner Larry Ware prides himself on delivering a quality product, so don’t expect a grab-and-go dining experience.

Le Bon Cafe & Bakery

LE BON CAFE

9616 N Kings Hwy

Myrtle Beach, SC 29572

(843) 213-1193

Open Tu-Sa 8am-4pm

This tiny bakery does exactly what they promise— bringing a little bit of France to you. All those who have been to France will taste the authenticity in every bite of what is served up here, leaving you to marvel in delight, how do they do it? 

Don’t let the small menu dissuade you— each dish is expertly crafted and utterly fabulous. 

Authentic crepes, salads, sandwiches, and an array of breads and pastries— which, with one bite, will have you abandoning any foolish notions you ever harbored about cutting back on carbs.

Blueberry's Grill

BLUEBERRY’S GRILL

7931 N. Kings Hwy

Myrtle Beach, SC 2957

(843) 945-4588

Open daily 6am-3pm

-*-

4856 Highway 17 South

North Myrtle Beach, SC 29582

(843) 945-4588

Open daily 7am-3pm

Oscillating between the indulgently sinful and brimming-with-health, the options at this breakfast spot can satisfy any culinary preference. They feature dishes like eggs Benedict with crab or salmon, biscuits & gravy with fresh sausage, gourmet omelets, steel cut oats and kale omelets. 

Amp up the pure indulgence and add a scoop of vanilla bean ice cream to any dish. Kahlua or Bailey’s in your breakfast coffee anyone? 

Here they say, we’re all in. And so are we. 

Pawley's Island Rustic Table

RUSTIC TABLE

10683 Ocean Highway

Pawleys Island, SC

(843) 314 – 0164

Open Sa-Su 10am-3pm

The shores of Pawley’s Island and the bellies of passionate brunch diners are blessed by the expert cooking of chef and co-owner Adam Kirby, who recently took top honors at the Atlanta Food and Wine Festival. 

After his intense culinary training, Adam spent years traveling the country while working for a number of renowned restaurants including: Stars, in San Francisco; Spice Canoe and the Terrace Hotel, in Atlanta; and the Gasthaus Restaurant at the Widmer Brewery, in Portland. 

With Rustic Table, he and co-owner/restaurateur Anne Hardee, have successfully merged all of his culinary influences and created a diverse, Southern menu delivered in an upscale venue.

Starters like rustic tomato-basil soup; barbecue beef brisket nachos; mini crab cakes; crispy fried chicken livers; nana’s brie and pear honey; and angry gator bites will leave you primed for the equally fabulous mains and desserts.

Hot Stacks

HOT STACKS

9707 N Kings Hwy 17

Myrtle Beach, SC 29572

(843) 497-7091

 -*-

1501 N Kings Hwy

Myrtle Beach, SC 29577

(843) 448-4668

 -*-

87 Highway 17 North

North Myrtle Beach, SC 29582

(843) 249-7710

Open daily 7am-1pm

With twenty years of cooking experience under his built, the chef of Hot Stacks Cafe is excited to present his vision. All ingredients are sourced from local farmers markets when available; and premium ingredients are always used. 

They serve Applewood, nitrate-free and antibiotic-free bacon; grass-fed antibiotic and hormone-free beef and chicken; wild caught salmon; and organic veggies when available. 

Come try their own breakfast renditions including pancakes, crepes, French toast, waffles, omelets, eggs Benedict, breakfast sandwiches, craft burgers, and build-your-own combos.

Croissants Bakery

CROISSANTS BISTRO & BAKERY

3751 Robert M Grissom Pkwy.

Myrtle Beach, SC

(843) 448-2253

-*-

8014 North Kings Hwy.

Myrtle Beach, SC

(843) 448-2253

Open M – Fr 7am – 4pm;

Sa 8am; Su 9am

www.croissants.net

For over 25 years, Croissants has been a favored local’s spot. Serving delicious breakfast options with Southern hospitality in a charming environment, chef-owner Heidi Vukov was recently honored as the SC Restaurateur of the Year and SC Chef Ambassador. 

Here, she strives to blend the freshest ingredients with exceptional customer service in order to create an unforgettable experience for each and every guest. 

Croissants has an eclectic variety of options to satisfy simple and complex palettes alike. They are famous (or infamous) for their bananas foster French toast, and have traditional classics like pancakes and eggs Benedict. All their coffee is freshly roasted in-house. 

Mammy's

MAMMY’S

1010 N Kings Hwy

Myrtle Beach, SC 29577

(843) 448-7242

Mammy’s Kitchen is a classic American diner (bedecked with the characteristic booths and tables) as well as a Myrtle Beach icon— standing on the same downtown location since 1953. Although the owners and menus have changed over the years, the name has remained a fixture. 

Dubbed a quintessential mom-and-pop, put this on your itinerary for a dose of tradition and to get your retro-fix on. 

Mammy’s features an all-you-can-eat full breakfast buffet too, so go when you’re hungry.

Pool Stuff

If you own a pool, chances are you know Greg Brown, or better known as The Pool Guy. He’s the guy to know when looking to purchase a pool, especially if you don’t want to break the bank.

Remembering Susan

Susan Chandler King was a friend, teacher, an inspiration, and more than anything, a great mom & wife. The community lost a very special woman this past January. Join us as we celebrate the life of Susan Chandler King.

Major General Paul T. Johnson

Paul T. Johnson of the United States Air Force was a pilot who served in Operation Desert Storm, Operation Northern Watch & Operation Enduring Freedom. He did a job that not many people could handle; for that, we are all thankful.

Celebrating Valentine’s Day

The Local Restaurants Holding a Place in Our Heart This Season

by Melissa LaScaleia

Although Valentine’s Day is widely celebrated in the United States and other parts of the world every February 14, its origins and history are shrouded in as much mystery and legend as that of its namesake, St. Valentine. 

The holiday, as all others in our modern calendar, is imbued with both pagan and Christian traditions; but is unique in that it has always been centered around themes of love and romance. Three figures from history, all named Valentine and canonized as saints by the Christian church, potentially could have bequeathed their name to the day.

One legend tells the tale of a priest named Valentine who secretly married young lovers in 3rd century Rome, boldly defying a decree by Emperor Claudius II who wanted the men to remain single so they would be better primed for war. 

Valentine was ultimately discovered and sentenced to death for disobedience. 

Another Valentine was the Bishop of Terni, who was also martyred by Claudius II for passionate actions pertaining to his faith.

The last account has several versions. In one, Valentine was a priest in 3rd century Rome who was martyred for trying to help unjustly accused prisoners escape from the Roman authority. 

In another, he was already condemned to die for his beliefs, and fell in love with his jailor’s daughter, sending her a farewell note before they parted, and signing it, “Your Valentine.” 

This last version lived on in popular culture, and the practice of sending and signing notes to and from “Your Valentine” trickled down through the ages and is still with us today.

No matter which person the day was ultimately named for, the heroism and romance surrounding these figures resonated with the populace. And throughout the Middle Ages, St. Valentine’s Day, the feast day of the canonized martyr, became one of the most popularly celebrated events in Europe. The day was established in mid-February, at the same time as the Roman fertility festival of Lupercalia.

Lupercalia was dedicated to the Roman god of agriculture, Faunus. As part of the festivities, all the young women in the city would place their names in a collective pot. All single young men would select a name, and the couples would pair together for the year. 

Many love matches were found, as many married after the year was over. February 14 was also known at this time as the advent of bird-mating season, which possibly contributed to the well-known adage, “Love Birds” as a reference for couples. 

As the centuries passed, the customs and traditions surrounding Valentine’s Day evolved, but the theme has remained constant.

Today, it’s a day to celebrate those whom we love in our loves— whether that be a spouse, partner, significant other, best friend or family member. 

Many couples celebrate with flowers, chocolates, and a romantic dinner. Below, we’ve included a few of our most date-worthy recommendations along the Grand Strand, if going along with the prevalent romantic traditions is your thing. 

This year, February 14 falls on a Sunday, and several restaurants will be closed that day opting for Saturday evening festivities instead. Whatever you choose, advance reservations are strongly encouraged. 

All information is subject to change due to our changing times. Be sure to check with the restaurant for the most current information.

Market Common/ Myrtle Beach

NEW YORK PRIME

405 28th Ave N.

Myrtle Beach, SC 29577

(843) 448-8081

www.newyorkprime.com

Steak takes center stage at this polished old-school steakhouse reminiscent of a bygone era. The first-class service and USDA prime-only menu includes delights such as expertly broiled aged beef, colossal baked shrimp and fresh Florida stone crabs. The sides are decidedly self-indulgent— but seafood, steak or both, you really can’t choose wrong from this menu. Check with them directly for the potential offering of a Valentine’s Day Sunday Brunch. They may also offer take-out specials for those who choose a private dining setting this year.

21 Main Prime Steakhouse

North Myrtle Beach

21 MAIN PRIME STEAKHOUSE

719 North Beach Blvd

North Myrtle Beach, SC 29582

(843) 306-2636

www.21mainatnorthbeach.com

At the north of the Strand, you and your sweetheart can delight in hand-crafted cocktails and wine pairings selected by their in-house sommelier at this USDA Prime and Certified Angus Beef steakhouse. Wine Spectator granted them an Award of Excellence for 2020, and they were top-rated by Diner’s Choice for 2020 as well. They may have a special or two for Valentine’s Day dinner. Everything is subject to change so check with them directly for details. 8pm is their latest reservation.

Frank's Restaurant & Bar

Pawleys Island

Frank’s Restaurant & Bar and Frank’s Outback & Bar

10434 Ocean Hwy

Suite A

Pawleys Island, SC 29585

(843) 237-3030

www.franksandoutback.com

To soak up more of that Pawleys laid-back ocean vibe, head south for two separate options under one roof. With Frank’s, patrons receive globally inspired cuisine in a cozy dining room. Or step outside and dine at Frank’s Outback in their candlelit garden. Frank’s will be closed on Sunday, February 14, but will be offering Valentine’s Day dinner specials with delicious and exotic items including seafood, veal, and steak on Friday, February 12, and Saturday, February 13. When you make your reservation, they can help you order flowers from a nearby florist to be delivered to your table during dinner.

Frank’s is also offering several Valentine’s Box Specials for those who prefer to do take-away this year without skimping on finesse. Place your order by February 9, for pickup on February 12 or 13, and prepare dinner with your sweetheart at home. They are also offering to-go bottles of wine to pair.

Valentino Original Italian Restaurant

Surfside Beach

“The Original” Valentino Italian Restaurant

323 US-17 Business

Surfside Beach, SC 29575

(843) 839-4949

www.valentinoitalian.com

Nobody speaks the language of romance as well as Italians, and nothing spells romance as much as Italian food near the sea. Here, at “The Original” Valentino Italian Restaurant, you’ll always be greeted by a warm, inviting atmosphere, and enjoy a romantic dinner in an intimate setting. 

Call them for their Valentine’s Day updates; their regular menu offers classic American Italian favorites like spaghetti carbonara, lasagna, and lobster ravioli.

Rivertown Bistro

Conway

Rivertown Bistro

1111 3rd Ave.

Conway, SC 29526

(843) 248-3733

www.rivertownbistro.com

Venture inland for a dining experience that focusses on creativity and quality, fusing traditional American plates with a contemporary flair. Rivertown Bistro is closed February 14, but will be celebrating Valentine’s Day with their patrons on Saturday, February 13 with specials like lobster, oysters Rockefeller, and prime rib. 

They’ve also recently implemented a three-course pre-fix menu, which is available now through Valentine’s Day weekend; or guests can choose from their regular menu— which serves up tantalizing options like black grouper, salmon and tuna.

Jiffy Lube

Jiffy Lube prides itself on top-notch customer service and quality attention for you and your vehicle. (Photo Meganpixels Parker) Red Carpet Service For You and Your Vehicle by Melissa LaScaleia Steve Allison has been in the automotive service industry for over thirty years. Beginning on the West Coast in his native Portland, Oregon, he relocated to Myrtle Beach in 1994 to purchase his first quick lube franchise location— eventually acquiring a total of six.  In 2008, he teamed up with good friend, Al Chance, and together the two purchased multiple Jiffy Lube franchise locations in Florida and also converted their six Grand Strand Shell Rapid Lube locations into Jiffy Lubes. It took them less than five years before Jiffy Lube International recognized their dedication, hard work and customer service, naming their company as Franchisee of the Year across their network of approximately 2,000 service centers.  The Grand Strand Jiffy Lube locations that are owned and operated by the two business partners consistently deliver on that classification, taking customer service to the next level.  “We are super proud of the Franchisee of the Year award,” Steve says. “And we intend to continue to live up to the designation. We have been able to surround ourselves with an amazing team that elevates the customer experience. Our customer service score across the company continuously ranks among the highest of all the Jiffy Lubes.” As part of their Jiffy Lube Signature Service Oil Change, they will run a full safety inspection on your vehicle; check and top off the vital fluids; and set the tires to the proper manufacturer specifications— all in about 15-20 minutes. The best part: you never need an appointment.  They also offer a free top off service, so between oil changes you can go into any location and get your vital fluids as well as your tire pressure checked and adjusted. Since March and the advent of Covid, the company has changed with the times, and expanded its repertoire of offerings to include in-vehicle service, right up to the payment. That way, customers and technicians all stay safe. All Jiffy Lube Locations offer a free top off service in between oil changes. All Jiffy Lube Locations offer a free top off service in between oil changes. Previous Next “It’s all about the customers’ choice,” Steve says. “Our customers can go into our comfortable lounges, or stay in their vehicle while we perform their service. We realize that they appreciate a choice.  “For many, staying in the comfort of their vehicle is more enjoyable, fun, and makes them feel protected during the pandemic. The positive comments have been overwhelming since implementing this option. “Our customers love to be a part of the show and watch the technicians. We found that it also adds an element of trust. Even when the CDC allows people to gather openly once more, we intend to allow people the choice to stay in their vehicle.” Jiffy Lube is equipped with basements, enabling customers to pull over the open floor and have their vehicle worked on from below, making the option to remain in-vehicle even more appealing. In the rare occurrence that work requires being on a lift, the vehicle only rises a foot or so in the air; it’s very safe. For the hot summer months, the company invested in cooling units that keep customers cool in their vehicles while technicians complete the work below. They are also quiet—as this Jiffy Lube team is passionate about the small details that make a big difference. With the advent of Covid, Jiffy Lube now allows customers to remain in their vehicle for service if they so choose. Each facility is equipped with basements, enabling customers to pull over the open floor and have their vehicle worked on from below. Regardless of which way you choose to have your vehicle serviced, the Grand Strand Jiffy Lubes continue to prize fast, high quality service. “We understand that your time is valuable,” Steve says. “That’s why all our team members are trained and certified to get you back on the road in 15-20 minutes. We know having your vehicle serviced isn’t your favorite thing to do, so we try to give you your time back, without the worry and stress of vehicle maintenance.” Back in the days when gas stations were full-service, an attendant would rush out to your vehicle to serve you when you pulled in. Today, each of Steve’s Jiffy Lube locations delivers that same type of old-fashioned service.  When you pull into one of their locations, a service technician will actually jog out to your vehicle to greet you and get you taken care of right away. “I believe it’s just the right way to welcome someone to our business,” Steve says. “We believe first impressions are everything. We built our business doing things like this— nobody else does it. “Moreover, we know that we are only as good as the team members that we have in each local store. So we are always looking to hire great people that will go above and beyond— men and women with great attitudes that truly understand our “at your service mentality.”  When you come into any of our locations, our stores are clean, our technicians— their uniforms and their hands are clean, and your vehicle is clean. We care about the details.    “We know people can go anywhere to get an oil change and they chose us, and we simply want to show our appreciation with great service. These are the things that we are known for, and why our customers return to us each time they need their vehicles serviced. It’s our mission to create a customer for life and take care of the family fleet of vehicles.”  Jiffy Lube has adopted to Covid times. From start to finish, customers never have to leave the comfort of their own vehicles, including for payment. For Steve, taking care of a vehicle means prolonging its shelf-life. “We believe that if … Read more

Carolina Limousine & Coach

Joe Reinhardt (left) with his wife Gillian (right), aboard one of Carolina Limousine & Coach’s luxuriously appointed motor coaches. “I like to break the status quo in everything I do to build memorable experiences for both my clients and my staff,” says Joe. It’s Not Where You Journey, It’s How by Melissa LaScaleia Carolina Limousine & Coach began in Myrtle Beach in 2007. Over the years, owner Joe Reinhardt has grown his business into a full-service transportation company— the only one that serves in entirety the areas of the Grand Strand, Wilmington, and most recently, Charleston. With their newly updated fleet of twenty-two vehicles that includes sedans, SUVs, limousines, motor coaches, vans, minibuses, party buses and trolleys, the company offers transportation services for weddings; airport travelers; corporate, marketing, retail and special events; schools; bachelor/bachelorette parties; and medical transport. In Joe’s words: “In terms of transportation, what we offer is unlimited.” Last year, Carolina Limousine & Coach signed a university contract to transport college students in Charleston along a shuttle route throughout the peninsula, springboarding the company into the Charleston market. “Most people don’t think of transportation as being that exciting,” Joe says. “But we’re probably one of the few companies in the entire country operating at our level. We’ve set a standard and are now competing on a national level.” Joe is on the board of directors for the National Limousine Association— an organization that’s typically reserved for top industry operators from bigger markets like NYC, LA, and Chicago. “It’s totally unique that I was voted in from Myrtle Beach,” Joe says. “And I’m proud and honored to be included. I think I bring a different perspective to the table both in my approach in the way I run my business with my employees, as well as the service that I provide.  “I like to break the status quo in everything I do to build memorable experiences for both my clients and my staff. As a company, we look at ourselves as a service organization delivering concierge-level attentiveness. Our whole premise is that we offer chauffeured transportation; we see that as so much more than a driver.” For Joe, a chauffeur is a cross between a Captain Stubing from Love Boat and Alfred from Batman. He is engaged and professional, someone you can trust and who always goes the extra mile— versus someone who gets behind a steering wheel and just drives. Joe’s chauffeurs have a wide array of talents and personalities. The family business atmosphere that he’s created at his company means they are loyal and passionate about their jobs; Joe has one chauffeur who has been with him since 2007. “They believe in what we are doing,” he says. “We are a boutique service, and like a big family. There are no limits to the good service that we provide. If something goes wrong, we’ll fix it asap. We’re solution providers. If we are at a wedding and the bride has a headache, we’re going to go to the store and get a Tylenol for her. I had one chauffeur who even gave the bride away. “I’m not willing to sacrifice service to be bigger. Too many companies make that mistake and become corporate America. You can feel that when it is; and you can feel that when it isn’t.” Inside the party bus – Myrtle Beach’s most entertaining way to get around town – or to have a party aboard with no destination in mind. Inside the party bus – Myrtle Beach’s most entertaining way to get around town – or to have a party aboard with no destination in mind. Previous Next Joe has used the additional downtime Covid has mandated to become even better at what he does. “We were always so busy performing the work, but Covid has allowed us to pull back and open our minds to new modes of operating so that we could expand our business and evolve it in the way that we were already headed,” Joe says. “We’ve reorganized as a company and become a technological juggernaut with our communications. The technology allows us to be consistent with polices and procedures and the service that we offer.” Joe and his team can do anything— they’ll even help you organize your event logistics. Joe’s wife, Gillian, is one of the top wedding photographers in the area. Her experience in the industry has given him a unique perspective and understanding of what is needed at a wedding when arranging guest transportation. “Transportation is something that people don’t really want to deal with and often they don’t know what they need,” Joe says. “I’ve been doing this for so long, I can narrow it down quickly. We have completed over 10,000 weddings in my career.” Additionally, in the past, they’ve provided transportation for corporations attending the Super Bowl, presidential campaigns, celebrities, and the Myrtle Beach Marathon.  They accommodate almost any size party, from one person to groups up to 500, and can go anywhere in the country. New for 2021, Joe plans on introducing local trolley tours. “I do a lot of traveling and always use airport service and a transportation company, to see what else is out there and what is offered in the world of transportation,” he says. “And I’m proud to say that we are one of the best. It goes back to what my people do and the type of people on my team. “I think it also ties back to Myrtle Beach. There’s an energy here. People move to the beach for excitement, for an easier and better life. They still want to feel important, they want to work— but because they love what they do. You can feel that passion. I feel so blessed I’ve run into the right people in my life to support my business and my vision for it.” Carolina Limousine & Coach is part of the Myrtle Beach Chamber of Commerce, and the Myrtle Beach Regional Economic Development Council. The National Limousine Association … Read more

Peace, Love and Little Donuts

Peace, Love & Little Donuts offers catering for weddings and special events and can delight guests with any of the sixty plus types of donuts they carry. They can also custom create flavors to make your occasion that much more memorable. Catering Weddings, Parties and Special Events by Melissa LaScaleia Since they first opened their doors in the Market Common in 2017, Peace, Love and Little Donuts has established itself as a funky and happy neighborhood hang-out spot. It’s an easy, cheerful space, where a spirit of fun prevails. And how could it not be, when donuts and coffee are what’s on the menu? There are over sixty possible combinations of available types of donuts, which include several popular cereal and candy bar toppings, as well as more exotic toppings like salted caramel macchiato, and the all-time customer favorite— maple bacon. They even offer doggie donuts— ones with peanut butter frosting with a milk-bone biscuit on top.  They are forever creating new flavors of donuts, some even influenced by patrons’ requests. The donut itself, the canvas upon which a tapestry of gastronomic delights is bedecked, is no ordinary, generic cake recipe.  The franchise, which began in Pittsburg, created a specialized donut to appeal to epicurean tastes, resulting, in the words of Clayton Matthews, the owner of the shop in the Market Common, in “A gourmet donut kind of experience.” To begin the experience, you first stand at the counter as your donut is freshly fried in front of you. Then, on to the donut bar, and witness your selection being dressed before your eyes.  There are three levels of donut decadence: Groovy, Far Out, and Funkadelic, which range, as their titles imply, from something pretty cool to the works. Their rotating Groovy selections are made up of plain, powdered sugar, glazed, and cinnamon sugar. Far Out donuts come with just frosting; and Funkadelic ones are frosted plus any toppings.  In keeping with their theme of fun, they also specialize in catering weddings, special events, and hosting birthday parties at their event space in their store. “We get many wedding requests,” says Clayton. “They’ve evolved into a big part of the events that we cater— everything from being one of the dessert options, to being the only dessert.” Clayton and his team can outfit a wedding with any of the 60 plus donut flavors that they carry, as well as custom-make donuts for your special day to your exacting specifications.  They can create a donut cake, or a donut tier, in which donuts are placed on clear acrylic or gold towers, and range from 2-7 layers high. They also offer 2-pack boxes as wedding favors.  Peace, Love & Little Donuts has beautifully appointed donut tiers in gold and acrylic. Ranging from 2-7 layers high, they artfully show off whatever custom donut-creations you choose. “We can do any custom colors or designs the bride and groom want,” he says. “Since we’ve been open, we’ve done everything from a couple dozen to a thousand custom donuts for one event. “We can even do a hot donut bar onsite at the wedding. The bride and groom choose 6-10 of our donuts, and we make them in front of guests at the wedding just as if you came into our store. Some people offer the donut bar during cocktail hour while the wedding party is doing photos, some do it during dinner, and many do it during both. During the wedding, people can come pick out the donuts they want and we’ll make them for them.” Peace, Love and Little Donuts offers a complimentary in-store tasting for the bride and groom as well as your entire wedding party should you so choose. “What we offer is something different and extremely memorable,” Clayton says. “It’s a lot of fun for everyone because it’s innovative, and because donuts are, simply put, fun.” It’s significantly less expensive than a traditional cake too, and the younger millennial set, the demographic heading to the altar the most often these days, are more in favor of innovation than tradition. But no matter your event, Peace, Love and Little Donuts has you covered. They also host birthday parties for kids of all ages in the private function room in the back of the store where each child has the opportunity to make their own donut.  Peace, Love and Little Donuts Open S-Th 8am-6pm; Fr & Sa 8am-7pm Facebook Envelope Globe Phone

Robert G. Emmens and the Eponymous Emmens Preserve

Robert Emmens (front row, right), with the other crew members of plane #8 from the Doolittle Raid, on deck of the U.S.S. Hornet, April 18, 1942. A Pilot and The Area That Remembers Him by Melissa LaScaleia Emmens Preserve in the Market Common is named after Robert G. Emmens, who was born on July 22, 1914, in Medford, Oregon. He graduated from Medford High School in 1931, and from the years 1931-1934, attended the University of Oregon with the intention of becoming a physician.  But along the way, he decided to enlist in the Army Air Corps Reserve, and attended flight training school, graduating a pilot in 1938.  In 1941, he was called to active duty, and was assigned to the 17th Bomb Group at March Field, California, where he learned how to fly the B-25. February 1942 was the heighth of WWII. The Japanese had recently attacked Pearl Harbor, and U.S. morale was low. It was then that Robert, now a first lieutenant, volunteered to take part in a secret military mission— the details unknown even to the 80 volunteers that were chosen for the expedition. It was later revealed to history as the Doolittle Raid— as the mission was planned, led, and named after Lieutenant Colonel James Doolittle. The plan for the attack was for U.S. soldiers to launch from a naval carrier in the Pacific Ocean, fly to Japan and bomb the area over Tokyo, then fly on to China and safety.  Robert was co-pilot to one of the sixteen B-25B Mitchell bombers launched on April 18, 1942 from the U.S.S. Hornet in the middle of the Pacific Ocean. His was the eighth plane to take off— manned with a crew of five. The attack was also called the Tokyo Raid, so named for its intended purpose— to bomb Tokyo and retaliate against the Japanese. Each team either aborted the mission or crashed in China, with the exception of Robert’s plane, which had to make an emergency landing in Russia after successfully hitting target. Although the country was not on the side of Japan at this time, it was still a no-land zone, as Russia did not want to be seen as an American ally.  As the plane came to a stop in front of a Russian colonel and his group of soldiers, the Americans were initially greeted with guns and then smiles and a bottle of vodka. It was however, an uneasy peace; and Robert and his crewmen were ultimately held captive for thirteen months, subsisting on the same foods as the rest of the starving country— black bread and cabbage. Robert and his crew were determined to escape. They were being held in Ashkhabad when they found a sympathetic Soviet officer who connected them with an Afghani smuggler. The man supplied them with better food and other goods, and Robert and his crew paid the smuggler a total of $250 to take them across the border to Iran— money which they had won in a poker game the night before. From there, they made their way to India and got a flight to the United States. The mission, which had cost Robert and his crew so dearly, boosted American morale tremendously, and cast doubt in the minds of the Japanese about the impermeability of their nation to foreign invasion. It was ultimately hailed as a military success, and Doolittle promoted to Brigadier General. Robert later wrote a book about his time in captivity, Guests of the Kremlin. After his return to the United States, he continued his career in the military, graduating from Army Command and Staff School in Fort Leavenworth.  He served as Commander of the 494th Bomb Squadron at Lakeland, Florida until 1943. He was also Deputy Base Commander at Greenville Air Force Base in 1944. He served at United States Air Force Headquarters at the Pentagon from 1948-1950, and then acted as an intelligence officer in Salzburg, Austria. He commanded the 342nd Fighter Day Wing, the first host unit at the Myrtle Beach Air Force Base when it was newly built in 1955, and later served as vice-commander of the 354th Fighter-Day Wing.  Under his direction, construction at MBAF was completed at a rapid pace. He also served as Air Attaché to Japan, a country he ultimately grew to love, from June 1958 to September 1961.  He retired from the Air Force on June 10, 1964, and worked as a stockbroker and in real estate in his hometown.  He was married to Justine Emmens, and had three children. He passed away on April 2, 1992, of cancer.

Michael Tyler

Michael Tyler served three terms in Afghanistan before retiring from the military. Dedicated and passionate, today he runs the non-profit, Meals on Wheels in Myrtle Beach, feeding the hungry. How A Three-Time Afghanistan-Veteran Began Feeding Myrtle Beach’s Hungry Celebrate Our Veteran gives voice to the stories of the U.S. military veterans living amongst us. The actions of these brave and dedicated people, who have served our country both in active military duty as well as administrative positions, have and continue to contribute to the protection and preservation of us and our country.  We hope that this section of our paper is an opportunity for our community to hear and see veterans with new eyes, and for veterans to receive recognition and honor for their experiences and life journeys.  This month’s Celebrate Our Veteran recounts the story of Michael Tyler as told in his own words. Today he lives in Myrtle Beach.  by Melissa LaScaleia “I was born in Charlotte, North Carolina in 1986. By the time I was in second grade, we moved to Myrtle Beach. I went to St. James Elementary School and graduated from Socastee High School. I’ve always had the desire to live a life full of adventure. When I was younger I was an adrenaline junkie. And I always was seeking a higher purpose. My basketball coach in high school told us: “If you don’t have any stories to tell, you don’t have a life worth living.” And for me, that has always stuck with me. That’s why, the summer of my junior year in high school, I decided to get involved in the military and went to basic training in Fort Leonard Wood, Missouri. I graduated before my senior year and entered the reserves. After that, I’d travel once a month to Raleigh, NC for a weekend drill. My mom and dad had always loved Myrtle Beach. My father died when he was thirty-three years old, and after he passed, we were able to make it our home when my mom got a job here. Because of my father’s destiny, as a youngster, I always had this fear that I wouldn’t make it past the age of 33 or 34. So I always wanted to live life to an epic status before that point. I ended up getting accepted into St. Augustine College in Raleigh, NC. After I completed two semesters there, in 2008, I decided to return to Myrtle Beach and become active duty military. My new career was in military intelligence, and I was stationed in Baltimore, MD. My first daughter was born during this time, and her mother lived in Georgia. In 2009 I deployed to Afghanistan for six months. When I returned, I became an instructor training others in my job field. One of my fellow instructors was scheduled to go to Afghanistan, and found out his wife might loose his baby. So I volunteered to take his place so he could remain with his wife, and I took his tour in Afghanistan.  Once I got back from that second deployment, I decided to re-enlist, and requested to be stationed in Georgia so I could be closer to my daughter and build a relationship with her. After six months, I was again deployed to Afghanistan for a year. After I returned home, I married a woman I had met in Baltimore during my initial enlistment and we had a son together. I served a total of ten years in the military, then decided that with as much as I had deployed, my family was more important than my being gone all the time. After I got out of the military in 2013, my wife and I decided to move back to Myrtle Beach. Not long after that, we added my youngest daughter to our family. And I started a career continuing my father’s business in landscaping. Towards the latter part of five years, I found myself unhappy with my career and life in general. I always wanted to be part of a higher purpose, and something was missing. When I was in Afghanistan, I remember one night wearing my uniform and seeing my shadow on the road in front of me and feeling so proud of my silhouette. But now, I just felt empty inside. For months on end my wife would invite me to come with her and the children to church on Sunday, and I always refused. Michael Tyler (right) in Afghanistan in 2012. An Afghan police officer (center) poses with the two U.S. soldiers. One day, I found out my grandfather was on his deathbed. I wanted to apologize to him in person before he passed away that I hadn’t been there throughout the last years of his life when he had been alone and partially blind.  Even though I was back in the states, and he lived in Charlotte, I wasn’t making the time to take his great-grandchildren to see him. I visited him and told him how I felt. He couldn’t speak, but he looked up at me and grabbed my hands and smiled. And I just began to cry. Not long after that he passed away. Over the next couple of weeks, right before his funeral, I found out that my grandfather had become involved in the church the day his son, my father, had died.  At my grandfather’s funeral, the pastor who lead the service had been best friends with both my father and grandfather. He called me, my brother and cousins up to the altar, and prayed over us. He told us, “It’s time to pick up the torch and become the men of God that your father and grandfather were.” And I was like, “Yeah, okay, whatever.” Over the years, seeing so many people die in Afghanistan, friends, soldiers, my father— death didn’t really affect me. But believe it or not, that very Sunday I ended up going to church. I couldn’t get what he had said out of my mind. And … Read more

Ice Cream and an Ill-Fated Romance: Part 2

Charlie’s Corner is the domain of Charlie, the furry four-legged lady’s man of Market Common. Each month, he’ll share information to help all new, visiting, and existing doggie community members get the most out of life alongside their human companions. Here, we’ll feature his reflections on what it’s like to be a dashing downtown doggie, as he reminds all of us how to play well together.  This month finds Charlie still savoring the magical pleasures of his Snowglobe world, when he encounters a potential Valentine’s Day suitor.   Continued from last month. Click here to read Part 1.  “Yes! Pleaaaaase,” I reply. “We have every flavor you could possible want,” Spring gushes. “Pumpkinvanillachickenroastedpotatobrussellsproutbeethamburgerlimabeancheddarcheeserosemarytunafisholivecoffeespinach.” “Wow!” I say. “That sounds a little gross. Spinach?” “Ice cream is the only thing we eat here, so it comes in every flavor of food that there is,” she says. “And antioxidants are important.” After much deliberation I settle on chicken and parsnips ice cream with lemon soufflé flavored ice cream for dessert. It’s actually delicious, and tastes smoother than I thought it was possible for chicken to taste. Spring takes me deeper inside her palace where the winter festival celebrations are in full swing. People are sledding down hallways and stairs and ice skating around rooms. I join in the party to crawl through mini igloo tunnels, and build snow forts and lay siege to our opponents by pouring hot cocoa over their ramparts. It’s so much fun I don’t even notice the passage of time. Until…someone has their eye on me. Valentine’s Day must be approaching, or I’m even more dashing than I thought. It is Petunia, the 900 lb polar bear. And she has decided that I am to be her paramour. I’m snacking on a salmon and steak tartare ice cream with a side of creme brûlée ice cream, when we meet. “Oh!” she exclaims, stopping dead in her tracks, “Mais Oui! But zee are zee cutest little thing I have ever seen! You are mine.” And so saying, she scoops me up in her considerable paws, and presses me to her bosom. In addition to whatever other objections I might harbor from such a match (is she merely excited to eat me!?) in her ardor, she has squashed my ice cream by sitting on it, after I unceremoniously flung it in sheer terror at her approach.  Petunia does not seem to notice my chagrin at the loss of my salmon special, probably because she is suffocating me in her embrace, muffling my yips of protest. “Never have I zeen such a coat of fur! Zee rival only moi meme for whiteness and sleekness,” she cries.   I have to hand it to her, she does have a point; I am very attractive. But before I can say anything, Petunia has bounded away with me back to her home in the forest, chattering away…in French…? Polar bears speak French? How did this escape me? I spend the duration of the journey attempting to extract large tufts of fur from my mouth, and finally give up. When we arrive at her home, she draws a bath and unceremoniously tumbles me in. I feel a bit affronted. I pride myself on my excellent hygiene. Also all this is rather personal for a first meeting; bath time is a private matter, and we haven’t even discussed our common likes yet. Then she pulls out a scrub brush and gets to work on me. I sigh in resignation, and hiccup a bath bubble. This is no ice cream experience for sure, but at least it’s warm. But it’s after bath time that my silent horror takes hold. Petunia, I realize, does not have romantic intentions with me. It’s much worse than even that.  She thinks I’m her new doll! She blow-dries my fur and begins to fluff and brush and braid it, adding bows, clips and ribbons, applying bright red blush to the fur around my cheeks. All the while chattering away, and giving me a fierce growl every time I attempt to protest. By the time she adorns me in a vibrant pink tutu and pearls, I’ve had it. We are definitely not compatible.  To be continued… Until next time, Click here to read Part 3. 

Celebrate Valentine’s Day All Day Long in the Market Common

by Emily Smith The Market Common in Myrtle Beach has always been a popular destination for a night out, and it’s easy to see why. There are a variety of restaurants from which to choose, and the quiet, tree-lined streets are ideal for a leisurely post-dinner stroll— illuminated, as they are in the evening hours, with picturesque lamps.  If the appeal for date night here is high, it’s even more fitting as a destination for a day-long Valentine’s Day celebration. The area is charming and inviting, and there are a myriad of activities to keep everyone entertained.  As a whole, the community has established policies so businesses can operate while helping to ensure our communities stay safe and healthy during Covid. Crepe Creations Cafe opens every morning at 8am, and has delectable, sweet, or more hearty savory crepes to begin your day, as well as traditional breakfast options like omelets and fruit.  One street over, on the corner of Johnson and Knoles, Tidal Creek Brewhouse has partnered with The Roasted Bean to serve up coffee drinks. Tupelo Honey Cafe is a favored brunch choice, both for its ambience as well as for the flavorful, natural dishes they serve. You can meander through the many local boutiques like Bijuju’s and Francesca’s for accessories or clothes. Manifest Design, with their aviation-themed gifts and thoughtful collectibles is always worth a visit, and a favorite amongst the men who stop in. Even furry friends have a boutique of their own on Reed Street— Elegant Pet Store and Resort. The Seacoast’s Artist Gallery displays dozens of original works of art, all produced by local artists and artisans. The warm gallery atmosphere is very welcoming of guests who want to window-shop what is on display— as one of the gallery’s missions is to spread awareness and enjoyment of art throughout the area. Dolce Lusso Salon & Spa is a day spa with several options for indulgence— like manicures, pedicures, massage, and makeup. They also offer spa packages. You could also stop by Yoga in Common for a yoga class, or rent an electric bicycle at Pedego Electric bikes and explore the area at a faster pace.  810 Billiards and Bowling has every sort of game to keep you entertained, from billiards and bowling, to board games and food; it’s a not-to-be-missed fun time for all. Grand Park, adjacent to all the shops and dining venues, has lovely walking paths around a lake, with plenty of benches from which to stop and enjoy the scenery. And there’s always Grand 14 Cinema if you want to sit back and enjoy the silver screen. Any one of the many restaurants here makes a perfect lunch spot with a range of cuisines from which to choose. Nacho Hippo, Ultimate California Pizza, Co. Sushi, or P.F. Chang’s are all great casual options.  Travinia Italian Kitchen is perfect for a more romantic dinner, while Gordon Biersch and The Brass Tap offer something more casual with an eclectic array of drinks to share. To finish off your day, enjoy something sweet at Cold Stone Creamery or The Uncommon Chocolatier. No matter your style, finding something to fall in love with at the Market Common this Valentine’s Day is guaranteed.

Remembering John Rhodes

by Melissa LaScaleia John Rhodes, the former Mayor of Myrtle Beach, passed away on Saturday, January 16, 2021 from complications due to Covid-19.  John was an incredible visionary with a heart and mind deeply committed to serving our community. We recognize all of his many contributions to our city with the deepest gratitude, and offer our heartfelt condolences to his family and friends. It was an honor for the Insider to speak to John for an interview in the summer of 2019, relaying the story of how he envisioned the concept of an inclusive play park for children with physical disabilities in the Market Common.  John worked to raise money for the construction of what would become Savannah’s Playground, even taking out a personal loan for $1 million to buy equipment for the park. “On December 27, 2013, I was stricken with a bleeding brain aneurism,” John said in the interview. “I was at the Beach Ball Classic when it happened. At the time, I was with some people on the committee who were able to get me an ambulance and to the hospital and operated on, and they saved my life. My brother-in-law had died of the same thing, and I had other friends who had died of the same thing. I felt like I was kept alive for a reason, to do something different from what I had been doing previously.”  The construction of Savannah’s Playground became that reason. John’s passion and positive determination to bring the project to fruition touched the hearts of many others in our community, who generously gave their money, time and resources, to help make the cause that John championed a reality. Without his leadership, we as a community would not be graced with the blessing and gift that it is for so many. Savannah’s Playground is the largest park of its kind on the East Coast. It was named after Savannah Thompson, a young woman in our community with William’s Syndrome. Complications from a surgery she had as a child resulted in brain trauma, leaving her with physical limitations. The mayor and Savannah met at a Country Music Festival in Myrtle Beach some years back. John knew her as, “One of the sweetest kids you’d ever meet.” Her outlook on life was the inspiration for his building the eponymous park, as he wanted her to have a place where she could play with her friends. It is engineered in such a way that parents and children can and do play together, fostering a greater sense of community and connection. “I look at all of this as doing something positive for our children, and helping them to understand the realities of the world that we live in and some practical ways that we can address that with compassion,” he said in the interview. John hoped that sooner rather than later, other cities like Raleigh, Charlotte, Charleston, and Savannah would take a cue from Myrtle Beach, build their own inclusive playgrounds too.    “Without a doubt,” he said at the time, “of all the accomplishments that I’ve been involved in in this city, Savannah’s Playground means the most to me. It’s what I’m most thankful for.”  As we are thankful for him.

Valentine’s Beijinhos (The Brazilian Kiss)

Beijinho (pronunciation: bay-gee-nio) means “little kiss” in Portuguese, and these delectable little balls of coconut goodness lend themselves perfectly to their name. Rolled in sugar or coconut and often adorned with a clove on top, the traditional Brazilian treat is not only super easy to make, it’s also fun to do— perfect for the kitchen-creative little ones in your family to partake of— and whether or not you’re a novice chef or have super savvy kitchen skills. It stores well in the fridge in a plastic container for up to five days; they’re also tastier when served cold. Beijinho is a very forgiving dessert that can be dressed up exotically in the flavors or lemon, pumpkin, or peanut butter-chocolate to name a few, or enjoyed in classic form. This recipe is the classic variation. Add a drop of red food coloring to make it festive for Valentine’s Day, sprinkle in some dried rose petals (available online) or with a sliced strawberry inserted in the middle as you roll the dough into balls. Whatever way you enjoy your “little kiss” this Valentine’s Day, be sure to do so with someone you love. Ingredients 1 14-ounce can of sweetened condensed milk 1 cup unsweetened coconut flakes (plus more to dredge) 1 Tbs unsalted butter, softened (plus more to grease) 1 Tbs pure vanilla extract red candied hearts (optional) Directions Add the condensed milk, coconut and butter together in a medium-sized saucepan. Stir to mix well. Turn the gas on the stove to medium, and stir the mixture constantly with a wooden spoon for 5-7 minutes (or until the mixture begins to clump together, and the bottom of the pot becomes visible when stirring). Remove from the heat and stir in the vanilla. Transfer the dough to a greased plate and refrigerate until cool.  With greased hands, roll ½ Tbs of the mixture into balls.  Spread coconut on a plate, and gently roll each ball in the coconut until fully covered.  Adorn with a red candied heart or the decoration of your choice, and place in a bonbon cup to serve.

Resolve to Volunteer Campaign – American Red Cross

by Melissa LaScaleia The American Red Cross of South Carolina supports our community and state in a number of significant ways. But the non-profit organization can’t function without two things: financial donations and volunteers. Ninety cents from every dollar donated to Red Cross goes directly back into the organization’s programs. The remaining 10% covers the costs of employees, equipment, systems, and other overhead. “We’re really proud that Red Cross has one of the highest ratios, amongst non-profits in the country, when it comes to the percentage of the dollar that goes back into help and services,” says Ben Williamson, communications director for American Red Cross, South Carolina. “People often ask us: ‘How can I help you? How can I help families? I saw on the news that you have open shelters, how can I give to support this?’ At this time, one of the best ways to help is to make a financial contribution. We’ve seen a decrease in donations this year and we will definitely need help to meet our financial goal.” Donating is especially important this year for two reasons. To begin, Covid-19 has increased Red Cross operating costs by more than $150 million across the organization as a whole. “Every aspect of what we did had to be adapted and changed to keep everyone safe and still be effective,” Ben says. “We needed more equipment, materials and resources. That costs more money when you’re needing more staff and resources.” The other contributing factor was the busyness of the disaster seasons. This past year, our country saw wildfires, dozens of hurricanes, tornadoes across South Carolina in April, and the Derecho in Iowa. Cleanup from the destruction and relief was expensive, and increased the financial burden to the Red Cross. “We understand that Covid has put a lot of people in difficult situations,” Ben says. “Many organizations and businesses have had to make difficult decisions this past year, and as a result, many people aren’t able to give what they have in the past. But what I would stress, is that every little bit helps. Every little gift, even if it’s $5 or $10— helps.” “We have to have those funds to do everything we do,” he continues. “To fully provide financial assistance to home fire victims— we want to help them get food, a hotel, and clothes. If we need to open a shelter, we need to be able to feed the people who are there. We deploy volunteers during natural disasters— be it a fire out west, or a hurricane or flood. We have to have funds to be able to do that.” Volunteers play just as significant of a role in Red Cross operations as funds do. “90% of everything that we do, all of our lines of service— from blood collecting to responding to disasters, to assisting the military, to training services— is carried out by volunteers,” Ben says. This year, the organization has about 2,100 active volunteers across the state, less than in previous years. Covid has played a role in the decrease for a variety of reasons. In response, the organization is hosting a campaign through the end of February called, Resolve to Volunteer. “First, people are generally more isolated,” Ben says. “Some have had pressing demands placed on their time, whether it’s because they’re moving or their job has been impacted; still others just don’t feel comfortable being out and about at this time. “We have some positions that require in-person interaction, and some people don’t feel comfortable with that in the current environment. We’ve been really direct, saying we need to recruit volunteers, as we are a volunteer-run organization. We have a lot of protocols in place to make sure people are safe. We require everybody to wear a mask. Before a volunteer gets on shift for any kind of work, they have to be screened with a temperature check and questionnaire.” Red Cross has dozens of ways to become involved— many are opportunities that have been reimagined into virtual positions that previously weren’t, so now people don’t have to leave home. Volunteering is flexible too— people can be involved as little or as much as suits their needs and schedules. “We’re really encouraging folks to consider making volunteering with us one of their New Year’s resolutions,” Ben says. “Each and every contribution of time and money matters, no matter how small. Every little bit helps.”

Coastal Insider January 2021

January 2021 Edition Click to view January 2021 Stay connected with our top stories delivered every month! A MESSAGE FROM OUR TEAM This past year has reinforced for me what I’m most grateful for in my life. And in welcoming 2021, I’m taking extra time to acknowledge and appreciate those things— namely, my family and this place I call home, Myrtle Beach. It wasn’t always this way, however. My goal was to move to NYC when I graduated from college, but God had a different plan for me. Over the past decade living here in Myrtle Beach, I’ve discovered a new love for this area specifically, as well as South Carolina in general. The friendliness and generosity of spirit amongst the people here is heartwarming and always puts a smile on my face; so too, does the beauty of our ocean and coastline. Unique personalities make up the South Carolinian culture, as we are an amalgamation of transplants as well as natives. People move here from every place, including internationally, and from every background and walk of life. But the heartbeat, the pulse, it’s still the same small business heartbeat that sustains our region and area. It’s really profound to see the common thread throughout these businesses— the passion, caring and commitment. I’ve come to see that it’s a lot more exotic here than I realized. I used to think a faraway city could satisfy my need for diversity, but then I saw that diversity was all around me. As soon as I moved away, I felt something very precious to me was missing. As I read through our front page article, I’m humbled to see the level of growth in this beautiful area that I once took for granted. To kick-off the New Year, we chose to highlight the burgeoning real estate market here, because the expansion impacts our community positively, and because we’re proud that Myrtle Beach, our city, is #3 on the best list. Because we’ve always championed small businesses, we’re excited to share this information in support of our community and those business owners, both current and future. We, at The Coastal Insider, hope you enjoy our New Year’s edition. And we wish everyone an inspired and blessed start to your 2021. Megan Parker

Coastal Home Insider January 2021

The Coastal Insider and Coastal Home Insider From entertainment, leisure and beaches to local businesses and community, we bring it closer to you. Plus advertising with us is in alignment with our mission! * Take a peek at our past editions * Check out our latest Coastal Insider Issue Click to view Coastal Insider * Take a peek at our past editions * Check out our latest Coastal Home Insider Issue Click to view Home Insider Stay connected with our top stories delivered every month! A MESSAGE FROM OUR TEAM This past year has reinforced for me what I’m most grateful for in my life. And in welcoming 2021, I’m taking extra time to acknowledge and appreciate those things— namely, my family and this place I call home, Myrtle Beach. It wasn’t always this way, however. My goal was to move to NYC when I graduated from college, but God had a different plan for me. Over the past decade living here in Myrtle Beach, I’ve discovered a new love for this area specifically, as well as South Carolina in general. The friendliness and generosity of spirit amongst the people here is heartwarming and always puts a smile on my face; so too, does the beauty of our ocean and coastline. Unique personalities make up the South Carolinian culture, as we are an amalgamation of transplants as well as natives. People move here from every place, including internationally, and from every background and walk of life. But the heartbeat, the pulse, it’s still the same small business heartbeat that sustains our region and area. It’s really profound to see the common thread throughout these businesses— the passion, caring and commitment. I’ve come to see that it’s a lot more exotic here than I realized. I used to think a faraway city could satisfy my need for diversity, but then I saw that diversity was all around me. As soon as I moved away, I felt something very precious to me was missing. As I read through our front page article, I’m humbled to see the level of growth in this beautiful area that I once took for granted. To kick-off the New Year, we chose to highlight the burgeoning real estate market here, because the expansion impacts our community positively, and because we’re proud that Myrtle Beach, our city, is #3 on the best list. Because we’ve always championed small businesses, we’re excited to share this information in support of our community and those business owners, both current and future. We, at The Coastal Insider, hope you enjoy our New Year’s edition. And we wish everyone an inspired and blessed start to your 2021. Megan Parker

Myrtle Beach’s Real Estate Boom

Drone footage of the “Golden Mile” in Myrtle Beach, a strech of prime, privately-owned waterfront properties. Real estate in the Myrtle Beach area in general has seen steady growth in the past years; but Covid-19 has triggered the market to boom.

How Our Sunny Shores Grew to Become an Unprecedented Market Hot Spot

by Melissa LaScaleia

For years, a myriad of age groups— including growing families, young professionals and retirees— have been drawn to the Grand Strand for its Southern hospitality; mild climate; championship golf courses; and 60 miles of gorgeous beach line; causing many to dub it the perfect place to call home, and at an affordable price.

Those with entrepreneurial dreams appreciate the pro-business environment, fueled, as it is, by low income taxes and numerous incentives for growing companies, as well as the area’s cultural preference for shopping local. 

In recent years, the area’s charms have made it a real estate hot spot. But the 2020 real estate market for the Myrtle Beach area has seen a flurry of activity unlike any from recent memory. 

Not only have we hit historic record highs with home sales in our area, but we’ve also seen historically low mortgage rates. This has created an environment appealing to both buyers and sellers— ushering in a positive morale-boosting win-win situation that benefits the entire community in the otherwise pallor of pandemic life.

“Because of Covid, we saw less sellers wanting to put their homes on the market because they wanted to avoid having large numbers of people coming into their home for viewings or open houses,” says Jim Parker, who’s been in the real estate world for over twenty-five years. 

“At the same time, there were a lot more buyers from out of state. A lot of people are now working from home, and many came here seeking a nicer environment from which to do that, with more space and lower property taxes. With most activities shut down in larger cities, many people opted to relocate to an area with mild temperatures and more opportunities to be outside enjoying nature.”

Jim is the co-owner and broker-in-charge of Real Living Home Realty Group, a local real estate franchise that specializes in the latest tools, technologies and resources to help people with their real estate needs. Real Living believes in empowering buyers in making well-informed decisions about relocating to Myrtle Beach. And, for those who already live in the area, to help them find their best next home in which to create new memories.

(To assist them with their mission, they are projected to roll out a map program this year that includes detailed profiling of available subdivisions. Prospective buyers will be able to see neighborhoods from a birds-eye view with drone footage— including recent homes sold and current homes for sale, to find the right fit that will meet their needs).

Summer is traditionally peak inventory-time for the real estate market, but this past summer, with less homes on the market and a higher demand, the fair market value of homes rose.

Get email alerts custom to your home search needs. We will keep you in the loop with new listings and price changes in the Myrtle Beach area.

“Historically, sellers who were still willing to jump in were able to get their homes sold in a faster time-frame and for more money,” says Jennifer Hamilton, director of sales for Real Living. “The average sales price in October was 0.4% over the selling price. People were bidding on homes, sometimes offering above the listing price to secure the deal. And because of the difference in median income throughout the region, buyers from the Northeast could make these purchases without any problems. It really worked well for everyone.”

Here are some additional statistics:

For Sellers: Housing sales have increased 12.8% year over year with the median sales price increasing to $255,000 in the month of October, up 9% from 1 year ago at $234,000. The pandemic has created a desire for out-of-state residents to migrate to our area, at the same time, less people are willing to sell. 

With demand high and supply low, these two factors equate to a strong seller’s market, resulting in a housing inventory equating to an anemic 2.9-month supply of homes for sale. Less inventory and more buyer demand has driven home prices above asking price in the most highly-desired segments of real estate.

Since the beginning of the pandemic in March, we have seen a 6.1% increase in 3 bedroom home sales, and an 11.2% increase in four bedroom home sales. Since March, homes over the $300,000 price range have seen the largest increase in sales— 16.4%. Homes ranging from $200,000 to $300,000 account for a 12% increase in sales; and single family homes from $100,000 to $150,000 have seen a steady decrease in sales.

For Buyers: Buyers win too. To offset the economic impact of Covid, early in the pandemic, the Federal Reserve sought to stabilize the housing market by purchasing mortgage-backed securities. These securities are bundled mortgages sold to investors to provide more credit in the market. The Fed has planned to keep this policy in place until at least 2023, giving the housing market confidence that though the interest rates are anticipated to rise to 3.4% in 2021, the interest can be expected to remain low, granting more buyers access to the home-buying experience.

Nationally the median home sales price is $324,900 compared to our median sales price of $255,000. Additionally, our inventory of homes offers buyers more square-footage for less money. Residents of densely populated cities; those most affected by strict state guidelines; business professionals now able to work at home; and empty nesters and retirees ready to lower their tax liabilities; all reassessed their living situation and determined that the Grand Strand was their place d’choice to call home.

In fact, according to U.S. News & World Report for 2020-2021 Best Places, Myrtle Beach ranks: #1 in Fastest Growing Places; #1 in the Best Places to Live in South Carolina; #11 Best Places to Retire; and #26 in Overall Best Places to Live.

Myrtle Beach The Reserve
This 3200 square foot home in The Reserve subdivision in the Market Common was listed with Real Living this past November. The home sold for its listing price of $385k in less than a month.

For First Time Home Buyers: The National Average for a 30-year fixed mortgage rate is currently 2.72% compared to 3.86% last year. That means that the average single family home selling for $294,096 now costs buyers $1,230 (principal and interest) monthly, when it would have cost about $1,385 (principal and interest), this same time last year. Now buyers with good credit can purchase this same home with a combined household income of about $66,032 compared to about $71,178 last year.

For Business Owners & Real Estate Investors: South Carolina has often been recognized as one of the most business-friendly states in the nation. The Department of Commerce promotes small-business initiatives to help entrepreneurs set up shop. These initiatives include a variety of state and local small business grants as well as other incentive programs. It’s a recognition that new businesses boost the state’s economy by creating jobs, raising revenue, and promoting growth of cities including:

  • Job tax credit. Offered to companies that create new jobs.
  • No state property tax. Local property taxes still apply.
  • No local income tax. State income tax still applies.
  • No sales tax on manufacturing machinery, industrial power or materials for finished products.
  • No wholesale taxes

According to Nerd Wallet, in our local market, Myrtle Beach ranks #3 and Georgetown ranks #6 on the list for best places to start a business in South Carolina. 

Myrtle Beach attracts over 14 million visitors during the tourist season. And, our city caters to this influx with the most businesses per 100 people in the state— four times the national average.

Georgetown has a vibrant commercial district, filled with specialty shops and restaurants. That, combined with low housing costs makes Georgetown an ideal location to help keep business costs low. As a right to work state, South Carolina is one of 27 states that expands workers’ rights in regard to joining unions and holding them accountable in the work place, and gives South Carolina workers more financial freedom.

Low Taxes & Tax Breaks: Property taxes in South Carolina are ranked #7 on Wallet Hub’s list of lowest property tax-brackets in the country. Many buyers migrating to our area report having property taxes 2.5 to 10 times higher than in South Carolina.

Drone shot of golf course
Real estate in Myrtle Beach includes a wide range of taste and price points. Here, drone footage of the Grande Dunes, an oceanfront luxury community which boasts golf courses and proximity to the Intracoastal Waterway.

Retirees moving to South Carolina who qualify can apply for the Homestead Exemption. This allows for a complete exemption of taxes on the first $50,000 in fair market value of the legal residence for homeowners over age 65, those who are totally and permanently disabled, or legally blind.

If You’re On The Fence… Some Additional Motivating Factors to Join Us On The Strand

  • The Myrtle Beach area enjoys a mild climate, with annual average temperatures of 73F, and an average of 215 sunny days each year.
  • There are approximately 1,800 full-service restaurants in the Myrtle Beach area, with seafood being some of the primary cuisine.
  • Myrtle Beach boasts 90 championship golf courses.
  • The Grand Strand offers a wide range of unique attractions and exciting entertainment options, from shopping, dining, water sports and theme parks, to live entertainment and theaters. 

“I moved to Myrtle Beach in 2006,” Jennifer says. “I moved for love, but ended up falling in love with South Carolina. What I see from the clients we serve is that this area is like a breath of fresh air for them. There are so many opportunities to enjoy outdoor activities— from the beaches, to the Intracoastal Waterway, the state parks with hiking and biking— there’s so much here to explore and enjoy.

“South Carolina has always been a place where people come to slow down. But within that, Myrtle Beach is evolving into a vibrant and eclectic city. It’s a friendly place to live. Here, people work to live, they don’t live to work.”

For more information click on the icons. 

Parker Insurance

A Passion to Help and Educate People in the Ever-Changing Medicare World by Melissa LaScaleia David Parker is an independent insurance broker serving the residents of the Grand Strand. He specializes in Medicare Supplement, Medicare Advantage and Medicare Prescription Drug plans and also offers clients life, dental, vision and hospital plans. In an interview, the Insider asked David about his experience in his industry and how he came to work as an independent insurance broker. For most of his career, David worked for two of the largest health insurance carriers in the nation. Humana, when they expanded their Medicare program, hired him as one of their first agents in Virginia. After working for them for thirteen years, they offered David an early retirement option and assistance in branching out on his own as an independent insurance broker. The offer afforded him and his wife the opportunity to move to Myrtle Beach full time and for him to expand his business outside of his native Virginia. “We’ve had a house in Myrtle Beach for the past nine years,” he says. “My wife Sally and I always loved the Market Common area and decided to build here in 2019. We love the lifestyle; it’s so active here and we have met some incredible people.  “We joined a wonderful church, and overall, it is just a great, close-knit community. You have access to everything you need here. My wife can work remotely and I am continuing to grow my business in South Carolina.” “I can’t say enough good things about Humana,” David continues. “But it is nice for my clients to be able to pick from all carriers because there isn’t a one-size-fits-all solution— everybody has different needs.  “This path is an opportunity to stay with my clients long-term; as their needs change throughout their lives, I can continue to refine the plans and options that would best serve them, and help them through every step of the process. “I’ve been in the insurance industry for almost 25 years, and I’ve focused on Medicare for the last twenty. I have a lot of expertise in this industry, and I make sure I stay on top of things in the ever-changing Medicare world with continuing education and certification courses.”  Today, David continues to present all available options to his clients. He acts as a mentor, educating them on the differences between plans, helping them to enroll, and assisting them with any questions or needs they have afterwards. “Medicare allows you to change your plan every year,” David says. “And when that time comes, you want to be working with someone you trust, that is knowledgeable and that can help you navigate through the changes and answer your questions. That’s my passion— educating and helping people. I love what I do. I pursued my own path because it offered an opportunity for me to continue to do what I really love, but on a broader basis.” David’s mission is to educate and assit the community in their health care needs. As an independent agent, he represents all carriers, and is able to help his clients select the plan that is the best fit for them. As part of his mission to educate and assist the community, David hosts presentations for people approaching Medicare or getting close to that time. “When I began, Medicare was much simpler,” he says. “But with the numerous Medicare options available, it can be very overwhelming and confusing for most people. I’m there to answer their questions, help them gain a better understanding and feel comfortable with the plan they choose.  “I also pride myself on always being available to my customers after the sale is made. It’s a long-term-relationship that I have with them. For most people, it’s a big decision, as it impacts their health as well as their finances, so I want to make sure they get enrolled in the right plan.” “My main goal is to make sure the people I deal with stay happy,” he adds. “I treat them the way I want to be treated, and the way I would want my parents to be treated.” Parker Insurance Envelope Phone

Infinity Hair Salon

Treating Your Hair Right and You Safely by Melissa LaScaleia Joyce and Gary Myers are the owners of three distinct, full-service hair salons located along the Grand Strand: Infinity Hair Salon in Myrtle Beach; Hair Etc. in Surfside Beach; and Hair Trends in Murrells Inlet.  Each salon has a slightly different feel and personality— the culture influenced by that area of the Grand Strand where it’s located, as well as the clientele that patronize it.  All of their centrally-located salons offer the same services, and cater to everyone from children to seniors. Joy and Gary have been working in the salon industry for the past twenty-three years— garnering a lot of experience along the way so they can best help people to nourish their locks and combat the deleterious effects ocean living takes on one’s tresses. “Beach living is beautiful, but it takes a heavy toll on your hair,” Joyce says. “You need to protect it from the sand, sun and salt water. There’s an excess of wind and humidity that your hair is exposed to constantly, as well as the damaging effects of the salt water.  “A lot of people relocate down here or come for a short stay and don’t realize the effect the climate has on their hair, or how to manage it optimally in this new environment. That’s what we focus on with our clients.” Carolyn Taft, the manager of Infinity Hair Salon in Surfside Beach, stands in the back room ready to make some color for a client’s hair. Previous Next “In order to protect your hair, you need to use the right products,” Joyce adds. “And those products change seasonally. Now that we’ve officially moved into winter down here, you need to make sure that you’re using the right products that are optimal for these harsher months. It’s winter hair care versus summer hair care. We offer keratin treatments, which, if they’re right for your hair, will help to control frizz from the extra humidity, and last for several months. “We offer the best services to keep your hair in optimal shape. And we are very selective in terms of who we hire as stylists— they are all excellent at analyzing the current state of your hair and making the best recommendations to help you reach your goals.” The stylists at all three salons are dedicated to their profession— committed to continuing their education, striving to grow their skills and staying current with what’s trending in the hair industry in terms of solutions as well as designs.  “We have wonderful managers at each salon who have been with us for years,” Joyce says. “Carolyn Taft is at Infinity, Sheila Michelsohn is at Hair Etc., and Grace Smeallie is at Hair Trends. They are passionate about what they do, and help make our salons as successful as they are. “At our salons, we try to listen to our clients’ wants and needs along with sharing our ideas, in order to find the hairstyle that not only makes people feel their best but is easy to maintain. Part of our mission is to build lasting relationships with our clients, and with the community as well.”  Kelsey Miles, a hair stylist at Infinity Hair Salon, shows off her colorful locks for our photographers. Each of the salons has their own unique personality and vibe based on the architecture of the space, the area in which it’s located, and the clientele. Previous Next In keeping with that mission to make a positive impact on our community, Joyce continuously holds donation drives at the salons to help our more vulnerable populations, including youth, and local animal shelters.  “Our philosophy at our salons is: ‘Be your best, feel your best, and do your best,’” Joyce says. “So we invest in those relationships in our community where we feel we can make a difference just as we invest in our relationships with our clients.”  This February, Infinity Hair Salon, the youngest of the group, will be celebrating its third year in business. After the first wave of temporary closures due to Covid, all the salons reopened. Joyce remembers all the hair that needed to be fixed from people trying to DIY at home. “Please don’t cut your hair at home,” she says earnestly, but not without a chuckle. “It’s much harder to fix in the aftermath. We follow all the guidelines that the CDC has put into place. We practice social distancing in the salons, and everything is thoroughly sanitized and disinfected.” Infinity Hair Salon, Myrtle Beach Facebook Globe Phone Hair Etc., Surfside Beach Facebook Globe Phone Hair Trends, Murrells Inlet Facebook Globe Phone

WFXB Fox

Your Friends, Your Favorites, Your Fox, Locally by Melissa LaScaleia WFXB is a Fox affiliate news station broadcasting locally from the Market Common. They host three shows daily: Carolina AM, a live morning talk show hosted by Greg Rowles and Audra Grant; live coverage of Fox midday news; and in the evening, Not the News— a lighthearted satire of the news, also hosted by Greg and Audra. “The morning show is something to engage the community,” says Audra, who co-produces the show with her colleague, Laura Pence. “It’s unique in this market— something where people can grab a cup of coffee and sit down to be informed and entertained.” For the first ten minutes of the show, Greg and Audra chat unscripted— and as it’s a live broadcast— anything spontaneous or quirky, or both, can occur. “It could be something funny that happened before the show began,” Audra says. “We let it go where it leads.” Carolina AM covers a variety of topics. There is always something health-related, like statistics on exercise, or a latest nutrition find. Sometimes a dating tip. They’ll always do a show biz highlight, in which they relay the top four news-worthy stories involving celebrities. And then there’s a cooking segment.  Often top chefs will appear as guest educators; at other times Greg and Audra will teach each other how to prepare a dish. “But it’s the things that people can relate to,” Audra says. “How to save $30 at the Dollar Tree, or create your own spa at home. I’ll bring something in from my home that I love, whether it’s an appliance or a favorite cleaning product, and do a segment about it.” It’s also highly interactive. “We’re always looking for ideas from our viewers,” Audra says. “The show is a real give-and-take. We want to engage with our audience. We get notifications from our audience in the moment, and we’ll relay that content and respond to it. “Our goal for the show and in general is connecting with the community. We share information in a different light, and a personal one. The world can get so heavy. We want people to be able to relax and watch the program with their kids or their best friend, engage with us in real time if they choose, and not worry about having a heavy heart afterwards.” Audra went to school for journalism at Winthrop University. Her first job out of college was as a weather anchor and a reporter. Audra Grant (right) on the set of Not the News, which airs weekdays at 10:30pm. Audra co-hosts the witty, lighthearted evening show with colleague Greg Rowles. “It’s so much fun”. she says. Audra Grant on the set of Not the News, which airs weekdays at 10:30pm. Audra co-hosts the witty, lighthearted evening show with colleague Greg Rowles. “It’s so much fun”. she says. Previous Next “I still had a few more months of school left when I was offered a full time job as a weatherwoman and reporter at a small local station in Rock Hill, SC,” she says. “I didn’t know anything about the weather, so I would watch all the other weather networks in the area, and take the average as my prediction.”   “What else was a college student going to do?” she says laughing. “It was a low budget cable station, and there was no cable affiliate. In between classes, I would draw the weather patterns with a magic marker, then run over to the station and give the map of my predictions to the graphic designer who would design it for the show. Then, after class I would record it.”   Later, Audra’s career took her to WPDE in Florence where she left the duties of the weather for Channel 15 to Ed Piowtroski.   “He was hands down the best meteorologist in this area,” she says. “And when I told him about what I did, he had a good laugh.”   Audra worked as a general assignment reporter, then as an investigative journalist, then moved into anchoring and producing. She is best known for an expose she wrote on the Florence County treasurer’s office many years ago.   “As a journalist, people send you info all the time,” she says. “And one day I got a tip that I felt I should pursue. Over the course of six months, I followed a trail and put the pieces together to discover that the treasurer for the county owed about 1 million in taxes that he hadn’t paid. He ended up being indicted.” A behind the scenes look at WFXB Fox 43 News Studio in Myrtle Beach. In camera, Audra Grant gets ready to film Carolina AM, the morning show she co-produces with Laura Pence. Previous Next Audra first worked at WFXB ten years ago, covering feature stories and co-hosting Not the News. While taking time to raise her family, she worked as a freelancer. Then, this August, WFXB called and asked her to fill in for Not the News once more, as well as their newly formatted Carolina AM with Greg; and she never stopped. Not the News follows the 10pm news at 10:30pm so that people can relax and unwind with something humorous before bed. “Not the News is so much fun it doesn’t feel like a job,” Audra says. “I’ve learned a lot from it. Initially it was very challenging for me to do because it’s a spoof, and I was trained as an anchor to be serious. But Greg has a great sense of humor and can come up with puns relating to a story. I’m not funny at all, but I know how to set him up, so we work together really well.” The general format of the show follows a protocol that is designed to be so ridiculous that you can’t believe the topics are being discussed. “We make fun of the news, of off-the-wall things, and bring an air of light-heartedness to our viewers … Read more

The Advent of Industry, The Designation of a Name

Myrtle Beach in The Early Years by Melissa LaScaleia The 114 acres of land located within the city limits of Myrtle Beach, today known as the Market Common, has a long and interesting history.  Most people who have taken up residence there or in the Myrtle Beach area for any stretch of time, know that the Market Common used to be the site of the Myrtle Beach Air Force Base. But many don’t know of the history of this area before those important years of the 20th century.    The Waccamaw and Winyah peoples were inhabitants of the land in and around the Grand Strand before the Spanish arrived to colonize in the 1600s. And although there is a rich artifactual trail documenting their existence, very little in the way of written accounts exists to tell their story.  By the 1700s, the English were colonizing the eastern coast. Georgetown, South Carolina’s third oldest city, was founded in 1730. Surrounded by rivers and marsh, it became the center of America’s colonial rice empire.   But elsewhere along the Grand Strand, the area that is today so bustling, was sparsely dotted with plantations or uninhabited.  By 1735, in an attempt to encourage settlers to move into the uninhabited areas, the American colonial government began issuing land grants. One of the families, the Withers, received a tract of land around present-day Wither’s Swash.  Additionally, settlers from the Waccamaw Neck, north of Georgetown and just south of Myrtle Beach, began to extend their plantations. Independent farmers and fishermen began to move into the area, with nuclear families to work and manage their self-contained homesteads.   Even once the colonies gained independence, the area remained largely unchanged. George Washington traveled down the King’s Highway, and spent the night at Windy Hill, today part of North Myrtle Beach.  Fast forward 100 years or so, and the area still had very little economy and even less infrastructure— leaving the coastline largely uninhabited.   By the mid 19th century, the area’s largest industries were naval stores and timber. One plan for the area was to use the surrounding forests to build a railroad. As the economic landscape shifted, many farmers could no longer afford to pay their taxes, and sold their property to the timber and turpentine dealers.  One such dealer, the Burroughs and Collins firm, acquired large tracts of land along the coast from these farmers, as well as from the Withers family. And at the turn of the century, the company began developing the area as a resort town.  Franklin Burroughs envisioned turning the area into a tourist destination that would rival Florida and the Northeastern states. The Seaside Inn, the beach’s first hotel, was built in 1901.  The new outpost was simply referred to as New Town, but the fledgling community was up for a new name.   A local publication sponsored a contest to give the area an official name, and invited submissions. Mrs. Burroughs won, with her suggestion of Myrtle Beach, in honor of the wax myrtle shrub that grew in abundance throughout the area.  In 1912, Simeon B. Chapin, a northern financier, met with the Burroughs family. Together they formed a new partnership— the Myrtle Beach Farms Company, and came to influence the area significantly with their projects for development.   In 1937, the Myrtle Beach Municipal Airport was built and named after the mayor at the time, W. L. Harrelson, in honor of his support of the project. In 1938, Myrtle Beach was incorporated as a town.  The United States Army Air Corps took over the airport in 1940 and converted it into a military base. Plans for redevelopment of the area were underway soon after the base closed in 1993, and the Market Common, as the picturesque work-live-play area was named, became a beloved addition to the many communities of the Grand Strand.

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