The Restoration of Charlie’s Place

by the City of Myrtle Beach Myrtle Beach’s unique musical history is part of the story being told through the restoration and reuse of Charlie’s Place on Carver Street.  Charlie Fitzgerald and his wife, Sarah, owned the Myrtle Beach nightspot from the late 1930s to the early 1960s.  The Shag and “beach music” all have their origins here. Famous African-Americans entertained at Charlie’s Place in the days before integration, and many stayed at the Fitzgeralds’ Hotel, which was next door.  Charlie’s Place was part of the “chitlin circuit,” which catered to early Motown stars who were excluded from other venues.  Those who performed at Charlie’s Place included Dizzy Gillespie, Little Richard, Billie Holliday, Duke Ellington, Cab Calloway, Lena Horne, Count Basie, Muddy Water and Ray Charles.  The nightclub itself it gone, but the Fitzgeralds’ home and part of a small motel they operated still exist in the Booker T. Washington neighborhood. Members of the community asked the City of Myrtle Beach to help preserve the cultural and historic significance of the property.  The city honored the request by buying the land. Phase One of the preservation project was completed earlier this year. It included reconstruction and remodeling of the Fitzgeralds’ house for use as a community center and event space.  The work involved 1,264 square feet of interior space and 240 square feet of screen porch reconstruction. Crews added space to the rear of the building to include restrooms for visitors.  Phase Two of the renovation includes restoration of the first four motel units and reconstruction of eight other units. A few of the rooms will be kept as a museum to the era, showing what “Green Book” travel was like in the day. Other rooms will be reconstructed and used for small shops and community classes or crafts.  In addition to preserving the history and musical culture of that time, the city’s goal is to restore the economic contribution the club made to the community. The Fitzgeralds’ home now has a new life and use as part of a larger event space for the neighborhood and community.  Looking back at that troubled time, Charlie Fitzgerald created a place of harmony at Charlie’s Place, where music lovers could mingle and dance together, long before the barriers of segregation fell.  The musical tradition continues when the site hosts the fourth annual Myrtle Beach Jazz Festival, October 4-6. Everyone is welcome to attend. 

Surfside’s Activities October 2019

by the Town of Surfside Beach Surfside Beach’s two-mile stretch of beach and town is a tiny gem in the crown of the Grand Strand. We may be small, but we are mighty when it comes to family-friendly events. Here’s some of the happenings for October: This year we’re celebrating the 36th annual Surfside Beach Family Festival on Saturday, October 5. There will be over 120 food, informational, and arts and crafts vendors, as well as live entertainment from local bands.  Free inflatables, face painting and balloon art can be found in Fuller Park, as well as a rock-climbing wall, train rides, a farm animal exhibit, super heroes and princesses, a jousting pit and fire truck tours for the kids.  Don’t miss the fire department’s open house on Saturday, October 12, from 10am to 2pm. There will be fire prevention classes, firehouse subs, kids toys, a bouncy house, and weather permitting, a medical helicopter. On Wednesday, October 16 from 8am to 10am, Tidelands Health will be conducting a Health Fair for the public at the Dick M. Johnson Civic Center located at 829 N. Pine Drive in Surfside Beach. Walgreens Pharmacy will administer flu shots (insurance cards required), lab work at a minimal cost, osteoporosis scans, vision screenings, blood pressure checks, and other services. The Ralph Magliette Senior Citizens Advisory Committee will host its annual Senior Fair on Friday, October 18 from 10am to 2pm at the fire department, with over 50 senior related informational vendors, giveaways, and door prizes. SAFER (Surfside Area Fire and Emergency Responders) will be cooking hot dogs and hamburgers for attendees. Now in its ninth year, the Halloween Rod Run Car Show will be held on Saturday, October 26 on Surfside Drive. The event is a fundraiser for the Myrtle Beach Car Club. In 2018, the event raised close to $8,000 which was donated to local charities.  This year, there will be over eighty cars, and of course there will be candy for trick-or-treaters. The Myrtle Beach Car Club hosts around forty car shows yearly. More information can be found on their web site at www.myrtlebeachcarclub.com.  In tandem with the Halloween Rod Run Car Show, is the Best of the Beach Balls Meatball Challenge. Area restaurants bring their meatballs and compete for the designation of “Best Beach Ball.” Last year’s winner was Angelo’s Steak and Pasta. Other fantastic area competitors included Scatori’s, Maggie D’s, and Franco’s.  This year, there will be vendors, raffles, and prizes. All proceeds will benefit the Champion Autism Network. Visit www.championautismnetwork.com/meatball-challenge/ for more information, to sponsor, or compete. November 2 is Living History Day. Members of the Surfside Beach Historical Society and volunteers dressed in period outfits will give demonstrations of what life was like day-to-day on the historic Ark Plantation site. Patrons will enjoy hearing gospel choir music; listening to descendants of the plantation’s residents sharing traditional stories passed down through the generations; and partaking in a fish fry and a sweet potato pie contest. Sweet potatoes and indigo were major crops on the plantation. For more information visit: The Town of Surfside Beach on Facebook  www.surfsidebeach.org

Autumn Activities Along the Grand Strand 2019

by Emily Smith October is a busy time for the Grand Strand. People gather to celebrate a variety of interests and hobbies— everything from art to shrimp.  Throughout October, festivals pop up in Pawleys Island, and stretch up to Loris, Little River, and inland to Conway. The beginning of the month starts off with the Bike Week Fall Rally. Held from Sept. 30 through Oct. 6, this is the less crowded counterpart to the spring event. Murrells Inlet is the headquarters of a sort, but expect to see bikes throughout the Grand Strand. The first weekend of October, Brookgreen Gardens hosts their annual Harvest Home Festival, a popular family event for celebrating autumn. There are hayrides, pumpkin patches, and scarecrow building. The gardens remain open to explore during the event.    On Saturday of that same weekend, Conway will hold their 11th annual Live Oak Art and Music Festival on the lawn of the historic Horry County Courthouse. Guests can enjoy live music while perusing the local art exhibits and mixing and mingling with the artists.  Oktoberfest at the Market Common will take place the following Friday and Saturday, on October 12th and 13th. There will be a variety of beer vendors from which to sample, but the festival remains fun for all ages with activities such as face painting, bouncy houses, and authentic German food. At the same time, in Little River, the Shrimp Festival will be making a splash on the waterfront. This is the 15th year the community is hosting the event. There are over 100 vendors that are a part of the festivities, with shrimp, of course, being a main star. St. John’s Greek Festival returns October 17 – 20, bringing back their popular displays of colorful traditional dances, delicious food, fun activities, and stalls to shop at. This “little piece of Greece” has been a beloved tradition in Myrtle Beach for almost thirty years. The same weekend, the downtown area of Conway turns spooky with their yearly Ghost Walk. Tour guides lead guests throughout the streets during the twilight hours regaling them with haunted history tales about the area. The Grand Strand only becomes more haunted in the final weekend of October. The North Myrtle Beach Park and Sports Complex will set up for their Howl-o-Scream on the 26th, with thrills for adrenaline junkies and scare-free fun for younger children.  Many places will be hosting trick-or-treat events, including but not limited to Broadway at the Beach, Barefoot Landing, and the Market Common. Haunted houses and mazes will be popping up throughout the month as well, including Carolina Forest’s Haunted House in the Farm. No matter which festival you decide to visit, you’ll be in for a good time.

Q&A with Marina Foy

NYC Native Shows Folks the Good Life With Her Relaxed Luxury Travel Business by Melissa LaScaleia Introduce me to your family.  I have a daughter; she lives in Silver Spring, Maryland, and one grandson. My sister and her family lives in Murrells Inlet.  Where are all the places you came from? Where do you live now? I was born and raised in New York City. I lived in New Jersey for a few years and also Maryland. I presently live in Lauderdale Bay, on the water-side of Bypass 17, just around the corner from the Market Common.  Why did you move to Myrtle Beach? My mom had dementia and I needed my sister to assist me with the care. Once we were here, I needed a job that would afford me the time to take care of my mom. I had traveled extensively both professionally and personally, and knew I had a lot to share with others. So I decided to create a more specialized boutique-style travel agency for the culturally curious traveler who wants to be well taken care of when they’re exploring the world— Pampered Journeys, relaxed luxury.  We are affiliated with a luxury consortium and have vetted suppliers all around the world. Most of my clients mirror me, they are curious about other cultures, but they also want and expect a certain level of service, security and comfort when traveling. Do you have a favorite place in Myrtle Beach?  I like the Conch Cafe, in Garden City. It’s a small restaurant that sits right off the water; you can get a breeze from the ocean and enjoy the view. It’s one of my favorite spots. They make a great Po’boy shrimp sandwich.    What’s your favorite thing about living in Myrtle Beach?  I enjoy the moderate winters and my condo off the Intracoastal Waterway. How has your lifestyle changed since moving here? It’s less hurried, and much more laid-back.    What new activities have you taken up since moving here? I enjoy walking around the lake in the Market Common. Bowling at 810 Bowling in Market Common is also fun. Sometimes the best joy is simply lounging on my patio and watching the boats pass by on the Intracoastal Waterway. Can you share one quirky fact with us about yourself? I am somewhat of a germaphobe. I am the person cleaning the table tray on the plane and sanitizing my hands after touching anything. What are your favorite things to do here?  I really enjoy frequenting the small shops and restaurants in the Market Common, and talking to the shop owners. I am really curious to hear people’s stories. It’s the people connection; I will take it any day over a smart phone. Is there anything that you miss or would like to see in Myrtle Beach? A Trader Joe’s or a Whole Foods would be perfect.

March of Dimes Presents Their 2019 Annual Fundraising Gala

Signature Chefs Auction: Salsa By The SeaOctober 2019 by Melissa LaScaleia The March of Dimes is a non-profit organization whose mission is to fight for the health of babies and their mothers through research, education, and advocacy.  For many years, their focus has centered almost exclusively on babies and preventing premature births. But in the past few years, the organization has undergone a significant brand change and broadened their sphere of focus to include expectant mothers, aided in part by their tenacious new CEO, Stacey Stewart.  “She’s aggressive and bold, and was clear about where she was going with our mission,” says Michelle Bessett, development manager for the Myrtle Beach division. “And where she went was bringing mom into the conversation, because a lot of what affects infants can be prevented when the mother is healthier.” Last year, 700 babies didn’t come home with their mothers, inspiring the organization to include maternal morbidity prevention as part of their growing agenda. Today, both mother and baby are the new focus for the March of Dimes, in partnership with the goal of fighting prematurity. One of the ways that March of Dimes does this is by making sure that health care resources are available to all moms.  “A high percentage of mothers who die in birth are African American mothers,” Michelle says. “Conducting and funding research is at the core of what we do to understand why these things are happening. We are out in the community, teaching women to ask empowering questions when they go to their health care appointments, so they can take control of their own health.”     As development manager, Michelle oversees all of the March of Dimes fundraising activities in Horry and Georgetown counties. There are two main ones: March for Babies in the spring, a community walk to support moms and babies; and a Signature Chefs Auction in the fall. “We’re all excited to have a good time,” Michelle says. “The work we do, engaging people, fundraising, is all year round. These two events are the celebrations, and a really fun time.”  The Chefs Auction is a black tie gala event that is unique in its format in that there is no seated, plated meal served. Rather, local area chefs each have their own station, where they will prepare their specialties for guests who have the chance to wander from one station to the next, building their own plates and experience as they go.  There will be a silent and live auction at this year’s event. Items for food-lovers abound, including a private in-home cooking lesson with a participating local chef. — Photo Paula Player “It’s a foodie-lovers paradise,” Michelle says. “Guests get to interact with the chefs personally and ask them questions. All of the chefs and restaurants in participation with us donate their food and their time. They put in quite a bit when they sign up for this.”  Chef Geoff Blount, from the International Culinary Institute of Myrtle Beach, acts as the chef chair, recruiting chefs from smaller, locally owned restaurants with locally-sourced food for the event. He’s been working with March of Dimes in this capacity for over ten years.  Just a few of the restaurants that will be cooking up savory dishes for this year’s event are: 44th and King; Johnny D’s; and Rioz. Peace, Love, and Little Donuts will be giving away party favors.  Past restaurant participants have included: WaterScapes; A Difference in Dining; Wicked Tuna; and Sol Cocina Mexicana.  This year’s theme is Salsa by the Sea, and will feature all Latin and Caribbean foods. Professional salsa dancers will be offering salsa lessons for the guests.  There will be silent and live auctions. Silent auction items will be donated from locally owned businesses.  Chefs are creating the packages for the live auction, offering private cooking classes in which they’ll come into your home and cook with you.  Michelle is inspired by the heart that the community puts into this event every year, and daily inspired by the March of Dime’s mission. “I took this job because of our new focus on women’s health and women’s roles in this process as a whole,” Michelle says. “It’s a much more holistic approach to motherhood and better for the health of the family. That’s a great place to be coming from. “Oftentimes, when you talk about research and medicine, it can sound cold and clinical. But what it means is that we can get health education and resources to people who need them. We believe that every baby deserves the best possible start, and I support that.”  March of Dimes works for advances in medicine and technology to give all babies the best possible start. — Photo March of Dimes As do local Myrtle Beach residents, Steve and Jillian Williams. They are passionate about the work that the March of Dimes is doing so that no other family has to endure what they did.  “Our daughter Charlotte was born on April 12, 2016 at Grand Strand Hospital,” says Jillian. “She was nine weeks premature at 31 weeks and 2 days. She shouldn’t have been as sick as she was, but she was just a really sick baby.  “They rushed her to Mcloed Hospital in Florence where we were for ten days. She had fluid on her brain. Then they sent us to MUSC. She had highs and lows, and towards the end she was just too sick. She had meningitis and scar tissue in her brain, and went downhill very quickly. She was so sick, we were so surprised she lasted for 93 days, and we knew she lasted as long as she did because of March of Dimes and the research they’ve done, that’s given doctors the additional knowledge they need to help babies.” Jillian had always heard about how the March of Dimes fights to save babies and always supported them. But now the organization means something totally new to her. She understands from experience that more research needs to be done.    Jillian and her husband Steven … Read more

Juiced Up: Your Neighborhood Juice Spot

Healthy Comes to the Market Common by Melissa LaScaleia Leonella Gonzalez graduated four years ago from the Integrative Nutrition School based out of New York as a holistic health coach.  “I was struggling a lot with crash diets,” she says. “I was killing myself with fat-loss pills and putting myself in starvation mode. Finally, I became more interested in how I felt rather than how I looked. I realized that I didn’t feel good and had a bad relationship with food.  “So I started to search for what I could do to change and got interested in healthy eating habits. I began inspiring others through what I was learning and choosing for myself, teaching them how important it is to have a good relationship with food— looking at it as nourishment, not the enemy.  “My passion for helping others to look and feel their best started growing. I had an appointment with a naturopath who really encouraged me with what I was doing. It was then that I decided to pursue a career as a health coach. I quit my job and began working full time as a coach in New York.”  “This journey has changed me and continues to change me every single day,” she continues. “It’s taught me how to connect with my body and understand what’s good for my body and what’s not. Being able to go back and track and understand what foods or ingredients in my meals make me feel better is an incredible discovery. The fact that I can work on this every day and help others to feel their best and give them the tools to feel better is amazing for me.”  Leonella became introduced to Myrtle Beach when her sister, Lorenna, relocated here several years ago.  “We are very close and I began making frequent trips to visit her,” Leonella says.  One day, the two noticed that there weren’t many healthy, easy food options in Myrtle Beach, and saw an opportunity to do something together in an industry they both loved.  Together they created the concept for Juiced Up, a juice bar located in the Market Common. “We are very close,” Leonella says in speaking of her relationship with her sister. Leonella began making frequent trips to Myrtle Beach from New York to visit her sister; then the two began their healthy eating venue together. — Photo Meganpixels Parker “At the beginning, when I was changing my eating habits, it was difficult for me to eat so many vegetables,” Leonella says. “So I started implementing juices into my daily routine. For me it was a fast and easy way to incorporate more vitamins and vegetables into my diet.”  According to Leonella, when we extract the juice from vegetables, we extract the fiber, and are left with liquid vitamins and minerals from the fruit which are easier to digest than when they are in their solid form.  She created all of the juice recipes that they serve.  “My intention with Juiced Up is to educate the community,” she says. “Every item that we sell has an amazing impact on your health; each juice contains superfoods and has a purpose.”  In addition to juices, they carry a variety of other healthy drink and food items. One of those is matcha, the Japanese green tea heralded for its antioxidant and energizing properties. One cup of matcha carries as many benefits as ten cups of green tea, and contains 137 more antioxidants. It has less caffeine than coffee, but the energy you receive from it lasts longer, and without the crash.  “It’s a jitter-free superpowered green tea,” Leonella says. “It gives you focused energy and helps you to burn calories by accelerating your metabolism. The energy is very smooth. It is one of our signature drinks, served cold or hot.”  They offer avocado toast— mashed avocado on top of sourdough bread, with different toppings like smoked salmon, plain, and with seasonings.  “Sourdough bread has less gluten in it so people with sensitivities will be able to consume this,” Leonella says. “It’s a healthy and easy snack with all your carbohydrates, fat and protein in one meal.”  They also have smoothies, made with homemade coconut and nut milks.  Juiced Up has a colorful, bright, cheery vibe, with indoor and outdoor seating and free Wi-fi.  Leonella created all of the juice recipes found at Juiced Up, each one packed with superfoods that have a positive impact on your health. — Photo Meganpixels Parker “We want customers to come in and feel healthy,” Leonella says of the ambiance. “Our goal is to create Instagrammable walls in our juice bar. We want each wall to look so beautiful with a profusion of colors and art, that people will take pictures.”  In addition to their Instagram goals, the sisters want each person who walks through their doors to receive information about what they’re eating and how every juice on the menu will make them feel better for the rest of the day.   “I feel amazing now,” Leonella says. “I feel very grateful that now that I’ve found what I’m passionate about I can make a career out of it. I remember planning this juice bar in New York four years ago and it didn’t happen. Now, I have more experience, and it’s the right time.”    Leonella is still working as a holistic health coach. Over the course of six months and longer, she works with her clients, helping them to replace bad habits with good ones.  “I help them step by step to reach their goals,” she says. “I help them with vitamins and minerals, with meal plans. It all depends on what they want and their current relationship with food. We continuously evaluate what worked and what didn’t until they get stable with those new habits and new ways of living. I teach them how to read labels, how to grocery shop and choose the right options, how to listen to their body, to understand their body’s messages and what foods are helping them and what foods aren’t. I help them connect with themselves again through food, vitamins, … Read more

Carolina Limousine & Coach

Where the Journey Is as Important as the Destination by Melissa LaScaleia Joe Reinhardt is originally from Syracuse, NY where he worked for many years in corporate sales. In 2001, he moved to Myrtle Beach seeking sunnier skies and a slower pace of living. He began working part time as a chauffeur, then opened his own business, Carolina Limousine & Coach, in 2007.  “I started with one stretch limousine,” he says. “I never expected it to get as big as it is now. My ambition was to have five vehicles, I thought that was the limit. Today we are up to nineteen vehicles and still growing.”  Carolina Limousine & Coach is the only full service transportation company in the Myrtle Beach and Wilmington areas. They have sedans, SUVs, limousines, motor coaches, vans, minibuses, party buses, and trolleys in their fleet of newly updated vehicles. They offer transport services for weddings; airport travelers; special events; corporate events; marketing events; schools; bachelor parties; and bachelorette parties.  “We look at ourselves as a service organization that offers concierge level service,” Joe says in speaking of his company. “Our whole premise is that we offer chauffeured transportation versus just a driver.”  For Joe, a chauffeur is a cross between Captain Stubing from Love Boat and Alfred from Batman— he is engaged, he is professional, he goes the extra mile always— versus a driver who just gets behind a steering wheel and drives.  “We’re setting a standard and competing on a national level,” he says. “We’re looking to always enhance our customers’ experiences. That’s the culture we created, and we’ve backed it up with the best vehicles. We probably own of the nicest fleets in the Southeast.”     Joe changed the transportation market when he introduced party buses to Myrtle Beach. Now, people can take their party on the road because of the large crowds the vehicle can accommodate. — Photo Scott Smallin Photography Joe’s chauffeurs have a wide array of talents and personalities. The family business atmosphere that he has created at his company means they are loyal and passionate about their jobs; Joe has one chauffeur who has been with him since 2007.  “We are like a big family,” he says. “We have to be to have the service that we do. Our people are employees and have worker’s comp; they are not independent contractors. We take care of our employees and they, in turn, take care of our customers.  “There are no limits to the good service that we provide. If something goes wrong, we’ll fix it asap. We’re solution providers. If we are at a wedding and the bride has a headache, we’re going to go to the store and get a Tylenol for her. I had one chauffeur who even gave the bride away.  “I do a lot of traveling and every time I do, I use airport service and a transportation company, just to see what else is out there. And we are the best at what we do.”  Joe and his team can do anything— they’ll even help you organize your event logistics.  “My wife, Gillian, is one of the top wedding photographers in the area,” he says. “Because of her extensive experience in this industry, I have a different perspective and better understanding of what is needed at a wedding when arranging guest transportation.”  “We ask different questions so I can discover what you really need,” he explains. “Transportation is something that people don’t really want to deal with and often they don’t know what they need. I’ve been doing this for so long, I can narrow it down quickly. We have completed over over 9,000 weddings in my career. It’s a big responsibility to make sure we have all the details correct.”  80% of Joe’s vehicles are buses, as the company organizes travel for an increasingly large number of corporations and groups of all kinds. — Photo Scott Smallin Photography Although they arrange transportation for over 900 weddings per year, 80% of Carolina Limousine & Coach’s vehicles are buses. In recent years, they gravitated into the bus/motor coach business, and orchestrate travel for many corporations, Coastal Carolina University, and the Chamber of Commerce. They work with groups as small as one person up to 500 people, and can go anywhere in the country.  “We’ve been asked to provide transportation for corporations attending the Super Bowl, for presidential campaigns, celebrities, and the Myrtle Beach Marathon,” Joe says.  Joe changed the market of transportation when he introduced Party Buses to Myrtle Beach.  “They are safer, you can stand up in them, and hold more people in them,” he says. “It’s more of an inclusive atmosphere for your event, as opposed to a limousine which is limited in the number of people it can hold.”  Carolina Limousine & Coach is part of the Myrtle Beach Chamber of Commerce and the Myrtle Beach Regional Economic Development Council. The National Limousine Association named him the Humanitarian of the Year in 2015.  Joe had the first pink limousine in the country; 10% of the proceeds from its use went to a local Myrtle Beach charity, Caring in Our Lifetime.  “As a small business owner, you have a responsibility to your community— you have to be a steward of your community,” he says. “Volunteering is so important. We organized the Christmas Party for the Boys and Girls Club annually. We gather wedding industry members, photographers, DJs, and catering managers, and deliver toys to the Boys and Girl’s Club, assigning certain children to vendors.”  “Gillian and I have been married for thirteen years,” he says, “and my kids have grown up around the business. I have two daughters, Alexis and Sophia. Without my family I could never have built Carolina Limousine and Coach. My wife calls herself support services. She doesn’t realize she is the star of the show.” Carolina Limousine & Coach 7269 Hwy. 707, Myrtle Beach, SC 29588 843-294-5466 843-293-5466 843-293-7433 Open M-Sa 8am-6pm; Su 9am-1pm. www.carolinalimo.com Facebook @ Myrtle Beach Limo

Wine and Design

Get Your Art Buzz On by Melissa LaScaleia Bailey Turner discovered Wine and Design when she was a sophomore at Coastal Carolina University. A graphic design major with a minor in studio art, she was looking for a job doing something she loved, and began working at one of Wine and Design’s franchise locations in Myrtle Beach. After graduation she moved to Chicago, and stayed in the same industry with a similar company.  When she returned South, the Wine and Design of her college years had moved to North Myrtle Beach. Seeing a huge market open in the heart of Myrtle Beach, she and her husband, Chris Wilkinson, decided to open their own location in the Market Common while they were still dating.  “We got business married before really getting married,” she laughs.  Wine and Design teaches step-by-step instructions for painting your own painting. Groups of friends or solos get to leave with a painting that they made that same night. The studio offers a selection of snacks and non-alcoholic beverages available for purchase, but is also BYOB, and encourages people to bring what they want to eat or drink.  “People often bring cheese platters or fruit trays, they sometimes even cater,” Bailey says. “It’s really like a big party where you happen to learn how to paint. People who come in here expect to have a good time. It’s just a fun environment to be in.”    Husband and wife team Chris Wilkinson (left), and Bailey Turner (right). “We got business married before really getting married,” Bailey says. — Photo Meganpixels Parker Classes are held daily, and pre-registration is encouraged to give Bailey and her team of artists time to pre-trace the canvases. If somebody wants a totally blank canvas, they’ll provide that too.  They also offer a daily Pop-In & Paint class, for those with unpredictable schedules or spontaneous tendencies. During designated hours, anyone is welcome to come in and paint at their own leisure from a pre-traced or blank canvas, without any teaching guidance.  All of the artwork at Wine and Design is original— either created by an owner of a franchise or an employee of one. It’s all copyrighted— therefore, not something you’ll find reproduced anywhere outside the venue. There are new paintings to choose from all the time, and the artwork is kept in an online gallery database which all of the franchises have access to. Selected paintings are rarely offered twice— only brought back by client demand.  The paintings are picked several months in advance based on what Bailey thinks will be popular seasonally. You can view the selections on their website and pre-register for the painting you choose.  They have a range of other mediums you can select besides canvas: wine glasses, wine bottles, and pallet boards; and specialty classes like Paint Your Pet, as well as an Acrylic Pour class in which you liquidize paint and pour it on the canvas to make abstract designs. “The emphasis is on texture and color and less on form,” Bailey says in speaking of the latter class.  They are also offering classes and workshops under a new do-it-yourself division.  “I truly love my job,” says Bailey. “This is probably the dream job for any artist.” — Photo Meganpixels Parker “Under this category are classes like knitting chunky blankets, and creating stencils from a wood pallet to customize lettering or a design,” Bailey says. “These are more hands on physical activities.”  Wine and Design has two rooms— a larger for public gatherings, and another room in the back for private functions like birthday parties, bachelorette parties, kids parties, and baby showers. Anything that can be turned into a party can be a party here.  They also offer several kids camps over the summer as well as alternating Mommy & Me and kids painting classes on Saturday mornings. Check their calendar for all their latest offerings.  “We’re excited to be in our fourth year and still continuing to bring in new and fun elements to the industry,” says Chris.  With a degree in business and finance from Coastal Carolina, Chris handles the business side which also includes most of the marketing. Bailey works with the calendar, manages the artists, and handles inventory; they both handle customer interactions.  “I truly love my job,” she says. “It’s amazing being able to paint everyday. This is probably the dream job for any artist.  “Everyone who works here either has an art degree or is getting their art degree, so they’re all very qualified to teach. I try to teach a large number of classes because I enjoy it.”  The couple bring an element of fun to their business that’s infectious for their clientele, and continue to brainstorm new offerings to delight.” — Photo Meganpixels Parker In addition to the teaching, Bailey’s favorite thing about being co-owner of Wine and Design is seeing customers find and discover their creativity.  “98% of the people who come to us have never painted before, or haven’t since elementary school,” she says. “A lot of times they get discouraged and say, ‘I’ve never learned art,’ but they have so much talent. They’re usually a little hard on themselves, but at the end, they’re so proud of their work.”     Bailey and Chris have what’s called a Paint It Forward division, a charity division of their company, in which they donate a percentage of the class proceeds to a charitable cause. Often customers will approach them with a cause, and the two will host a class to support them.   “We especially love being in this community of Market Common,” Bailey says. “We couldn’t have chosen a better area when we decided where to go. We have a lot of support from people who live nearby. I want to bring them creativity. Art is important, especially for people with a 9-5 job, because creating helps you de-stress. And where else do you really get to do art in the community?  “We have a lot of customers who come to us multiple times per week and per month, and this is their therapy session. I think that’s a neat … Read more

Building Kitchens, Giving Back to the Community

Kitchens for Deaf Education with Conway Builders by Melissa LaScaleia Since its beginnings in 1997, Conway Builders of Myrtle Beach has taken pride in offering quality workmanship. The family owned and operated company specializes in kitchen and bath remodeling and all other interior house finishings.  Michael Sokolik, Jr. is vice president of the company and partner with his stepfather Victor Conway. Victor has been in this industry since the age of eight, when he would accompany his father and uncle on jobs. As an adult, he forged Conway Builders of Myrtle Beach with values based on stellar customer service and first-rate artistry.  Conway Builders are building contractors who go above and beyond in terms of the customer service and level of work that they offer.  Victor sums up their approach with a phrase he coined— ‘There’s the right way, the wrong way, and the Conway.’ With the Conway method, customers are taken care of, the right way, the first time.    “My stepfather would say, if you can see it, the customer can see it,” Michael says. “So we look with attention to detail to catch things and take care of any loose ends the first time. That way, we’re in the clear, and not giving them anything to go looking for.”    Another of their mottos is quality above quantity.  “We want each customer to receive the same excellent service as the person before them,” says Michael. “So if people want the job done yesterday, they have to wait their turn while we give our full attention to the project we’re currently working on. We won’t short-change or abandon a current customer just to secure a new one.”  “Our main goal is to make our customers happy,” Victor adds. “And that takes a lot of hard work and hands-on mentality to achieve. We’re a family business, so when you hire us, you’ll always have a member of the Conway family on the job.”     Michael Sokolik, Jr., co-owner of Conway builders. — Photo Meganpixels Parker In keeping with their commitment to full transparency, with Conway Builders, you never have to worry about being upcharged. They give their clients a list of products needed for the project and the locations where those items can be found, so that homeowners can select the style, price, and quality of the materials personally.  “We try to steer our clients towards using higher quality materials, because those will stand up over time,” Michael says. “If you use lesser quality products now, you’re going to pay to do a repair again sooner than you would otherwise. But anybody who can’t afford higher quality materials still receives the same level of workmanship from us.  “It makes sense to have the clients pick out the materials since they are the ones who have to live with the products. That way, there’s no question as to what they’re getting. They’ve seen it, touched it and they know all about it. And, if they choose to use another contractor, we’ve given them an organized form that makes it easier to have a complete breakdown of what they’re buying and for what purpose.”  Conway Builders takes the time to give a complete verbal overview of the labor process, so that customers can hear and understand what it takes to do the work, the skill and knowledge needed to execute the project in a timely manner, and a complete price with all the taxes included. They give accurate and detailed assessments that are clear, transparent, and up-front both about the cost and the time needed to complete the job.  “I’m always willing to sit and spend time with customers to understand what they want and answer any questions,” Michael says. “Because what I hear from a lot of people who end up choosing us, is that a lot of companies are just there to take measurements and write up an estimate, not answer questions.”  The team at Conway Builders takes continuing education courses within their profession, so they constantly stay up-to-date on the latest trends, available products and installation techniques, and code.  The company’s incredible attention to practically meeting and addressing customers’ needs earns them grateful and loyal clients as much as their industry and design knowledge.  “A lot of people go with our ideas because we know what we’re talking about,” Michael says. “People look at their bathroom or kitchen and say, ‘I want this or that.’  I’m able to create a design for them that is going to get them all the different characteristics of their varying ideas and make it into one final transformation that’s tangible, workable, and solid.” Michael’s daughter, Gracelyn (center) is both deaf and hard of hearing. She is the inspiration behind Conway Builder’s Kitchens for Deaf Education donation campaign. — Photo Meganpixels Parker This past August, Michael began a fundraising promotion to give back to the community called  Kitchens for Deaf Education.  Through this initiative, when customers order any size or brand kitchen cabinet set and installation through Conway Builders, the company will donate a portion of the proceeds to Horry County Schools to support deaf education.  The money will primarily be used to update the resources library— securing the acquisition of things like books, technology, and other learning tools specific to deaf and hard of hearing children. It will also be used to provide continuing education for interpreters within the Horry County school system.  “Another thing we’re doing with the money,” Michael says, “is hosting an awareness picnic for the deaf and hard of hearing students all over Horry County, and their friends from the hearing community.”    Michael’s youngest child, Gracelyn, was the inspiration for the promotion. She is deaf and hard of hearing, and is a part of the Deaf and Hard of Hearing program at the local school where she just entered kindergarten.     A lot of deaf and hard of hearing people are able to wear hearing aids or get cochlear implants to help them hear, but the surgery is very expensive and requires much maintenance throughout … Read more

Myrtle Beach Funeral Home & Crematory

Known For Excellence, Trusted For Value by Melissa LaScaleia When a relative introduced Jim Bowdre to the funeral business at a young age, he found he enjoyed the profession, and decided to pursue his interest by attended embalming school.  In addition to receiving a degree in mortuary science, he also graduated from Virginia Tech on a full-ride academic scholarship, and earned his master’s degree in education from UVA.  Jim worked for Hillenbrand Industries, the world’s largest casket and hospital bed company for twenty-seven years as a territory manger, covering NC, SC and GA. He also taught continuing education in North and South Carolina for funeral directors.  In 2004, Jim took an early retirement, and moved with his wife, Carole, to Myrtle Beach. Then he met an altruistic gentleman, Greg Everett, who wanted to make funeral costs more affordable to people.  “The biggest thing that drives people away from a funeral home is the cost,” Jim says. “Greg is one of the nicest people you’ll ever meet. He was trying to come up with a business plan to offer premier service at an affordable price.”     With Jim’s help, Greg started the Myrtle Beach Funeral Home and Crematory in 2008. With his love of the funeral business, Jim worked for him after retirement, and ultimately purchased it from him in 2011, so Greg could manage his other businesses.  Today, Jim and Carole run the funeral home together with the help of Eddie Lennon and Bob Borning.  Eddie is originally from Long Island, NY, and moved to Myrtle Beach five years ago. He is the cremation specialist at the funeral home, and is currently apprenticing to be a funeral director.  Eddie became interested in the funeral business when he began meeting people in the industry through his work in a nursing home and then afterwards at the Myrtle Beach hospital. After meeting Jim through mutual connections, he decided to join the Myrtle Beach Funeral Home team.    “The environment here has a very homey feel to it,” Eddie says. “We look out for one another, we help one another. And we help the families get through this time— sometimes it’s with laughter, sometimes it’s just by being compassionate. We treat each other and the people who come in here as if they are our own family.”  Bob Borning is a licensed funeral director and embalmer. He grew up in upstate New York, and lived on Cape Cod for thirty years where he managed a funeral home— the same one which buried most of the Kennedy family.  He also worked for an emergency response company, and spent three weeks assisting in Louisiana after Hurricane Katrina hit, and almost four months in Haiti after the earthquake.  “We were charged with repatriating people from all over the world who were victims of the disaster,” he says.  Bob eventually moved to Myrtle Beach for the weather, the lifestyle, and a change, and worked for some years with another funeral home before relocating to Missouri. Then Jim called him and offered him a job.  “I had known Jim for over twenty years, and he gave me a call because he was looking for somebody to help him with his business,” Bob says. “I was literally packing my bags to come back here as we were on the phone discussing it.  “Jim and Carol are absolutely wonderful people to work with and for. They’ve made it possible to offer people in Horry and Georgetown counties and beyond, an affordable choice for cremation and burial.  “I meet families often, and I handle a lot of the embalming for Jim. I have a lot of experience doing it. We take pride in what we do here.”  Myrtle Beach Funeral Home and Crematory provides full funerals and cremations at a fraction of the cost of most funeral homes nation-wide.  “In keeping with the motives that inspired the start of this business, we offer premier services at affordable prices while still maintaining the highest level of ethical business practices,” Carole says.  “We offer everything any other funeral home does, but because we are a smaller facility— 7,000 square feet rather than 17,000 square feet, we have lower overhead, and so we are able to offer lower prices.”    Traditional funerals have shifted, and today, are more of a celebration and remembrance of a life. Above, keepsakes that can personalized for a family to remember their loved one. — Photo Meganpixels Parker The facility includes a large dining area, several arrangement offices, a non-denominational chapel which holds 115, a smaller chapel, a family room, and an onsite crematory with a family room attached. They also offer catering services.  “The market has shifted and traditional funerals have shifted,” Carole says. “The ceremony is changing now to be more a celebration of life. You need less space, and the popularity of cremations has grown tremendously. ”  Myrtle Beach Funeral Home and Crematory offers all traditional services for cremations and burials. They accommodate all wishes and all religious preferences.  Carole writes a lot of articles about the funeral industry and how families can navigate end-of-life issues together. One of the topics she tries to educate people about is that of the importance of pre-arrangement, the action of specifying wishes and planning your funeral while you are healthy. “Prearrangement is one of the greatest gifts that someone can give their family,” she says. “At the time of death, emotions and anxiety are escalated, often family members cannot think clearly, and cannot make decisions. With a prearrangement, it allows family members to follow the wishes of the deceased and relieves a lot of stress.”  Carole has a degree in business and psychology from Francis Marion University. She began her college career as a business major, but enjoyed psychology so much she ended up with a double major.  She has twenty years of hospice experience, counseling families who have lost loved ones and helping them navigate the end of the life process. She is a firm believer in the healing power of the grieving process.    “I enjoy helping the families who come to us,” Carole says. “Sometimes I sit and … Read more

The Benefitz Group

Helping You Make an Empowered Lifestyle Choice by Melissa LaScaleia The thought of insurance and the act of procuring it, whether it’s life, health, or home, rarely engenders much enthusiasm. More often, it conjures up a range of emotions that range from befuddlement to abject dread.  So it’s refreshing to learn that local businessman Chuck Fitzpatrick, with his small, independently owned, family run business, the Benefitz Group, offers an empowering and humanistic approach to helping people with their financial and life-planning needs— all the more appealing for being right in our neighborhood, on Farrow Parkway.  Chuck started working in the business with his father in 1984, and shortly thereafter started his own company.  “I was good at doing research and navigating the complexities of insurance, so people started asking me for help with their other life planning concerns,” Chuck says.  He began exploring the world of investment and financial planning, including trusts, wills, fixed annuities, and estate planning. As his clients’ needs expanded, so did Chuck’s knowledge base; when his clients asked if he could offer them auto and home insurance, Chuck began Benefit Insurance Services in response.      “And last but not least, people asked if I could help them purchase a home with a mortgage,” he says. “And since my son was also interested in this field, I worked with him to start a mortgage branch with US Mortgage Corporation.”  “My clients have led me all the way through this journey of life,” Chuck says with a laugh. “And today, the Benefitz Group is the name we use as an orientation for all the companies I own and services I provide. It’s a lot of work to cover so many fields, and very hard to do. But it’s worth it because I know I’m empowering people to do what’s best for them and get what they need.”  Chuck employs a technique he calls the temperature gauge to best serve his clients.  “I tell people their options and ask them to rank each option on a scale of 1-10 indicating their comfort level with that choice— in other words, their ability to sleep well at night if they make that choice,” Chuck says. The temperature gauge is for any service, product, or decision.  “If they tell me their temperature gauge is 7-10, I remind them of the worst part about the decision,” Chuck says, “and ask if they’re still a 7-10? We’re not going to move forward if they’re not, because I don’t want to put someone in something they’re not confident in. If they’re not confident, it may come back to haunt them.  “With this, you get to someone’s heart— you get to what they can deal with and not be upset. My own personal temperature gauge means a lot to me. My life, when I go to bed at night, is not a problem.”  “The last thing you want is your money to control you,” he continues. “You’re supposed to be controlling it, and what it does and doesn’t do; if you step back and say, ‘I’ll let someone else handle it,’ at least some of the time you’re not going to have a restful night’s sleep.  The Benefitz Group covers many fields and provides an array of services within the world of investment, financial planning, and insurance. — Photo Meganpixels Parker “Who wants to be in a position of going to bed at night wondering, ‘am I going to have enough money to pay my bills ten years from now?’ That’s not where people need to be in their lives. That’s not what I do.  “I like to remind people that I’m not smarter than them, but what I will do is work very hard to get things right for the way they want things done.  “Investments and insurance are intangibles; people can’t put their hands around them. And because it’s also a risk intolerant thing, it’s important to help people realize if they need this, or that, or none.  “Without them really getting the right questions—and it takes some years to really get the right questions—they aren’t being served as well as they could be. This is where my years of experience pay off.”  Chuck moved to Myrtle Beach in 1999 and started two separate companies in 2000— Benefit Financial Services and Benefit Insurance Services with his wife and son.  It’s remained a small family business ever since, today united under the umbrella of Chuck’s parent company— Benefitz Group.  Several years ago, Chuck moved his offices to Market Common.  “It’s a great community here, with beautiful scenery, and wonderful activities,” Chuck says. “I did a meet and greet in one of the neighborhoods; there were about 17 couples, and after the presentation, all of them wanted to do business with us. All I did was show them the software I use, which shows all the companies and more that I represent.  “When you pick a plan, it’s the same with every company. Then I showed them how I shopped for them and showed them the rates, comparing one company to the next. And I do it every year, or every six months when their auto and home policy renews, to look for any adjustment.  “Not everyone agrees with my commitment to divulge to clients the best rate, but I just try to treat people the way I want to be treated. Plus, it just makes sense.  “Let’s say I get 10% commission on a sale, and I can save you $400 by showing you a cheaper plan. That’s a difference of $40. You think I’m going to lose you for 40 bucks? It cost me almost that much money to find you.  “Tons of people get referred to us because we save them that $400. And that’s why people come to us. The way I look at it, it’s not the commission that’s important, it’s you, the person.” “I love working for myself and being independent of a large firm,” Chuck concludes. “It allows me to be able to serve my clients better because I have more to offer than one company’s approach. Every company out there that I’ve worked … Read more

Norton Davis, Part 3

Take a moment to celebrate our Veteran Norton Davis. Read all about his story on this months edition. Thank you for your service!

The MBAF Base Throughout The 20th Century, Part 2

The Birth of a Base: WWII and Myrtle Beach by Melissa LaScaleia Continued from last month. Click here to read part 1.  Last month’s history column highlighted the role that the Myrtle Beach Air Force Base played throughout part of the 20th century. This month, we’ll explore its role in history in greater detail.   During World War II, the United States Air Force was not yet in existence. In its stead there was the United States Army Air Corps.  In 1941, when World War II was fully underway, the United States defense was constantly seeking to increase the training, expertise, and prowess of its military. Army Air Corps pinpointed the airport at Myrtle Beach as an ideal place to train their needed pilots.  Negotiations ensued, and in addition to the federal funding that Myrtle Beach had received to build two initial runways, they also received funding to lengthen and pave the runways.   The War Department implemented the Second War Powers Act, which meant that the U.S. Military could annex the necessary land to buoy their military activities. They consequently acquired a total of 6,707 acres, which included the airport, to sustain an active fighter-bomber group and execute training.   One of the most important roles that this new military post provided was that of defending the coastline. Their other mission was the continuous training of pilot crews to make them ready for aerial battle engagements.  The base trained thousands of units, crews and individuals for varying lengths of time. To this purpose, the military built bombing and gunnery ranges that extended for 100,000 acres around the airport.   Pilots also deployed to Europe from this location. And in 1943, pilots of the Royal Netherlands Air Force trained here, learning how to fly B-25 bombers.   Two years after the conclusion of the war, in 1947, the Defense Department ordered the deactivation of the military post in Myrtle Beach. The land and runways were returned to the city of Myrtle Beach for civilian activities. Commercial airlines flew in and out of Myrtle Beach for the next several years.  But in the aftermath of the war, with the onset of the Cold War, the United States felt mounting pressure to be prepared militarily as the Soviet Union rallied in support of communism around the world.   The airport at Myrtle Beach, with a foundation already in place, had the potential to become a major military base. In 1954, the city offered to donate the airport and airport equipment to the military; and on April 1, it was officially designated the Myrtle Beach Air Force Base.   After activation, the base quickly grew to become an integral part of the culture and functioning of the city. Upwards of 3,500 civilians and military personnel worked there.  The base boosted the local economy by supplying jobs for civilians, who, along with the military personnel, would venture into the city on off-hours to frequent local establishments, thereby putting that money back into the economy. Through industry, taxes, and housing, the base contributed to a new and vibrant economy for Myrtle Beach.   In 1955, Colonel Robert G. Emmens, for whom Emmen’s Preserve, a subdivision in the Market Common is named, supervised the reconstruction of the base. He remodeled it, implementing the necessary structures and equipment to fully modernize and optimize the base for the times. After its completion, the 727th Tactical Air Control Squadron was the first squadron to be positioned on the base.   To be continued. Click here to read Part 3. 

Q&A with Brandon Williams

A Near Death Experience Showed Brandon the Value in the Small Things by Melissa LaScaleia Introduce me to your family.  We are the Williams family. It’s myself and my wife, T, and we have two children: our daughter Lia, who is 7 years old, and our son Tray, who is 6 years old.  Where are all the places you came from? Where do you live now? I lived in Denver and North Carolina, just outside of Charlotte. I’m originally from Baltimore, Maryland, and my wife is from Wisconsin. Now we live near Windsor Plantation off of Hwy 544, near Surfside Beach.    Why did you move to Myrtle Beach? We wanted to simplify our lives and have the opportunity to travel more.      Do you have a favorite place in Myrtle Beach? The Market Common because our kids love the parks down there. We also like the bowling alley, and Murrells Inlet for all of the great restaurants.  What’s your favorite thing about living in Myrtle Beach? We get to meet people from so many other places. We love to travel and just recently came back from Spain. There aren’t many people we encounter who are originally from Myrtle Beach, and we love the diversity of it. And it’s right by the beach. You can’t beat that.  How has your lifestyle changed since moving here? Our kids are now homeschooled, and with our proximity to the beach, we get to live near the water and be close to the water. I grew up near the water in Virginia, and really missed it as an adult. Because the taxes are so cheap here, we’ve been able to travel more internationally.  What new activities have you taken up since moving here? My kids catch geckos and take swimming lessons. My wife and I enjoy walks on the beach in the afternoons and getting ice cream.  Do you find people friendlier or more at ease? Everyone here is more laid-back.  Can you share one quirky fact with us about your family?  A few years ago I almost died in a car accident, and my wife showed me during that ordeal what a great wife she is. Almost dying helps me to appreciate the smaller, simpler things in life. Now I take the time to tell her I love her all the time. I was so busy the day I left the house and had the accident, so cherishing love and showing people love is important to me.  Is there anything that you miss or would like to see in Myrtle Beach?  I’d like to see a little bit more patience when people drive, and less red light running.

Emma’s Health Talk: Artificial Sweeteners, Part 2

Should I Use Artificial Sweeteners? by Emma Ware Continued from last month. Click here to read Part 1.  Do we know what the ingredients of artificial sweeteners are?  A report by Dr. Edward Group, founder of Global Healing Center based in Houston, TX written September 30, 2013, gives us a clear definition of aspartame.  He writes: “The chemical aspartame is made from the waste product of E. coli bacteria. To be blunt, it’s made from bacteria poop. As if thats not bad enough, the poop is then benzylated and hydrolyzed and the result of that process is then methylated and debenzylated.”   He continues, “Are your eyes crossed from trying to make sense of that?” Here is more to digest. The patent for aspartame reveals that the E. coli bacteria are genetically manipulated, but the manufacturer claims that there are no GMO molecules in aspartame. They are saying that genetically modified bacteria produce normal poop. That’s a little much for me.   For me, this is the decision maker: for all who believe artificial sweeteners are safe and prefer them over real honest, safe sugar— artificial sweeteners actually make you hungry.  The science isn’t clear on the exact mechanism that causes this, but research suggests that when you eat or drink foods that contain aspartame, you will have a hard time controlling your appetite. That’s a strange kind of diet food.  Here is the clincher. Aspartame itself doesn’t move through your digestive tract. It’s quickly broken down into orate substances which enter the blood stream. These substances are metabolized further; one of those is formaldehyde— which is used to embalm dead bodies.  Another way aspartame and other non-nutritive sweeteners may affect body weight is by increasing people’s appetite, which may lead to a higher food consumption. A 2013 review published in Trends in Endocrinology and Metabolism cites several animal studies that report a link between regular intake of non-nutritive sweeteners and increased food intake. The review suggests that sweeteners may increase appetite by disrupting the signaling process that usually occurs when a person eats foods with more calories.  Sweet tastes typically signal to the body that food is entering the gut. The body then expects to receive calories and signals when eating should stop by making a person feel full or satiated when they do.  A person experiences the same sweet taste when they consume sweeteners, but the body receives fewer calories than it might otherwise expect to. If this happens regularly, according to the theory, the body unlearns the association between sweet tastes and calories. This reversal means that high-calorie foods will no longer trigger feelings of fullness. This may lead to overeating. If all this information has created a monster to cause anxiety over choosing how to sweeten your foods, then I’ve made my thoughts known. Do your research, eat real foods, read labels and choose wisely. Always check with your doctor before making any changes to your health routine. I’d love to hear from you on this controversial issue.  Call me at the office at 843 997-0067 or stop by the office at 2798-D Howard Ave in Market Common. Blessings, Emma

September Means Pooches Can Hit The Beach

Charlie’s Corner is the domain of Charlie, the furry four-legged lady’s man of Market Common. Each month, he’ll share information to help all new, visiting, and existing doggie community members get the most out of life alongside their human companions. Here, we’ll feature his reflections on what it’s like to be a dashing downtown doggie, as he reminds all of us how to play well together.  This month, Charlie celebrates life on the beach, and envisions all he loves about times by the seashore.  Oh boy, September is finally here. That makes me excited for several reasons. First, it means I won’t be so cold. Yes, you read that right— cold.  When it’s hot outside, the air conditioning at the Insider office reaches arctic temperatures. Now that we are having cooler days, it shouldn’t be turned on so high.  But the main reason that I’m glad is because now I’m allowed on the beach. The canine population of Myrtle Beach must look forward to the Labor Day Weekend celebrations more so than humans, because right after that holiday, we’re all allowed to frolic and swim on the public beaches to our heart’s content once more.  Just watch out for those jellyfish. They migrate to our shores this time of year, and will let you know that you’re in their way with a little sting.  As I lay in my doggie bed daydreaming about my return to the beach, I contemplate what I’ll do first when I arrive. So many choices.  I know that I want to share this experience with all of my canine friends, so that part is easy. As soon as we get out of the car, we’ll break loose and run as fast as we can in wild circles, barking, before changing the formation to chase seagulls, barking louder.  I just know that one day I will catch one.  Next, we’ll dig a hole. I can’t wait to feel the soft sand between my toes flying behind me as I dig further down, down, down, until I hit water. Then I’ll splash around in the sand mud puddle until it gets all over my fur. Then it’s time to make sand castles. I’ll make mine in the shape of a dog bone, and decorate it with shells. Or maybe I should imprint it with paw prints instead.  Maybe I’ll build the biggest and the best castle that I can. I’ll make an actual dog house-castle that I can hide inside of. And create a moat around it so that as the waves come, they will fill it up and it will look very pretty, like a house on the water.  Or I’ll dig a very deep moat, so it will be like digging many holes, and I’ll bet be just as fun.  But eventually, no matter how deep the moat, the waves will come and wash away what I built, making space for new things and experiences to come.  It’s more about the joy of the journey than about holding on anyhow. Either way, what I value the most is being present in nature, sharing experiences with my friends, and trying new things.  By the end of the day, I’ll have tub time to wash all the sand out of my fur. Then I’ll snuggle up in my dog bed, lulled to sleep by the sound of the waves echoing in my ears, and the faint aroma of the unassuming mollusk I found and engaged in prolonged battle with, trying to get it to crawl out of its shell so I could investigate more closely.  This all sounds like a great September plan. What’s yours?  Until next time, 

The 16th Annual Irish-Italian International Festival in North Myrtle Beach September 2019

by the City of North Myrtle Beach The City of North Myrtle Beach will host the 16th Annual Irish-Italian International Festival on Saturday, September 28, 2019.  This one day rain or shine event draws approximately 15,000 people, all eager to celebrate different cultures.   The festival begins at 10:00am and continues until 4:00pm on Main Street in North Myrtle Beach.  “We like to celebrate all cultures that day, so it’s not just about being Irish or Italian,” says Tina McCrackin, special events director for North Myrtle Beach. “It’s a great way for everyone to kick off the fall.” Flags from all over the world will line Main Street, so there’ll be something for everyone. Over 100 vendors will be there featuring food with an Irish and Italian flair and of course, festival favorites. Arts and crafts vendors will showcase their talents so you can purchase one of a kind gifts and treasures. Food vendors will compete for the title of Best Entrée, Best Decorated, and Best Dessert. Festival goers can also join in a friendly spaghetti eating competition. Do you have what it takes to be the first to eat all of your spaghetti…without using your hands? For a nominal fee, a children’s area will offer a variety of entertainment that suits all ages to include rides, inflatables and more. For your entertainment there will be street performers and two stages of entertainment. The Irish stage will feature Irish pop star Brendan O’Connor, a Pipe and Drum band, acoustic trio Mark McKinney & Co., and the energetic Irish duo– House of Hamill. Not to be outdone, the Italian International Stage will bring back Rat Pack style singer Dave Mosher and Larry Tanelli and Friends. Rounding out the musical entertainment will be the American Beach music band, The Catalinas. Irish Stage 10:00AM Brendan O’Connor 10:30AM Opening Ceremonies 10:45AM Brendan O’Connor 11:30AM Coastal Carolina Shields Pipes & Drums 11:45AM Mark McKinney Band 1:30PM – 4:00PM House of Hamill   Italian International Stage 10:00AM Dale Mosher 10:30AM Opening Ceremonies 10:45AM Dale Mosher 11:30AM Larry Tanelli & Friends 1:00PM The Catalina’s 2:16PM Spaghetti Eating Contest 3:00PM – 4:00PM The Catalina’s Sponsors for the event include City of North Myrtle Beach, Easy 105.9, Flynn’s Irish Tavern, Ancient Order of Hibernians, and WFXB Fox TV. Festival admission & parking are free. For more information on this festival and other events happening in North Myrtle Beach visit parks.nmb.us.

Are You Ready for a Hurricane?

by the Myrtle Beach Area Chamber of Commerce Hurricane Season is June 1 through November 30. So the time to prepare to protect your home, business and vehicles is now.  Here are a number of tips to help keep you and your loved ones safe, and to protect your property if a hurricane arrives.  – The first rule is, “Know Your Zone.” Are you in a zone that will require evacuation? The coast is divided into three zones – A, B and C – with A being the closest to the ocean. The “Know Your Zone” tool is a good starting point: https://www.scemd.org/prepare/know-your-zone/. – If an evacuation is ordered, you need to know ahead of time where you will go. Have a plan now, before the storm, so that you don’t waste valuable time trying to decide where to evacuate.  Know your evacuation routes in advance. Which roads you’ll use will depend on where you live along the Grand Strand. It may take 30 hours or more to evacuate the coast ahead of a major storm. Major roads west include SC 544, US 501, SC 22 (Carolina Bays Parkway) and SC 9. Lane reversals may be ordered by state officials west of Conway to improve traffic flow. Again, having a plan and following it is critical to a safe, successful evacuation.  – As part of the plan, keep a list of relatives and friends to notify in case you do need to leave home. They will be worried if they don’t know where you are and whether you are safe.  -Keep an emergency kit of supplies. If a storm strikes Myrtle Beach directly, electricity and other utilities could be disrupted for days. Have at least a three-day supply of non-perishable food, along with essentials such as batteries, paper products and hygiene supplies. -It’s recommended that you have three days’ worth of drinking water for every person in your household. And if a storm threatens, keep the car filled with fuel and have enough cash on hand to last a few days.  – Have your important papers, insurance documents and valuable items in a “to go” kit, ready to take with you when you evacuate.  Being ready is more than half the battle when it comes to hurricane season.  Be sure to bring in or tie down any loose items such as chairs and trash receptacles to keep them from causing damage or injury if they are carried away by wind or water.  Storm surge, or higher-than-normal ocean levels brought about by a low pressure system and wind, is the leading cause of hurricane-related deaths and damage in the United States. An evacuation is ordered because of storm surge, not wind. Storm surge can travel miles inland.  After a storm, re-entry into the area will occur in three stages. In the first stage are public safety personnel and others who assess the damage and begin to make things safe.  In the second stage, are utility workers and contractors who restore electricity and clear streets. Once the streets are safe, the evacuation order may be lifted for residents and business owners so that they can return to their properties and make any repairs.  The amount of damage received will determine how quickly an evacuation order is lifted.

What Local Businesses Provide for Little River

by Danielle McFadden There’s a certain glamour when someone says they own a business, but the idea of making lots of money and taking lots of vacations are far from reality.  Most small business owners work long hours (late nights, early mornings, holidays), and carry a tremendous responsibility for not only their families, but also their employees who depend on them for their livelihood. Small businesses are the lifeblood of our community.  It’s important to support them, thank them, and celebrate them. The Little River Chamber of Commerce loves small businesses because they: Create Jobs When you hire locally, you are ensuring that our family members, friends and neighbors can make a living. When someone has the resources to live comfortably, they are able to spend money in our community. This is a beautiful circle that helps communities thrive. Offer Unique Charm There’s nothing like walking into a local restaurant or retailer. Their uniqueness and personality add to the local landscape. Have Locally Made Products/Services There’s something so satisfying and inspiring about purchasing a locally produced product or service. If you support Made in America, you can’t get more authentic than shopping at a mom and pop shop in your city or town. Pay Taxes Business owners in Little River pay taxes to Horry County, which creates a bigger tax base that directly benefits our community. Support Our Community Local businesses sponsor local youth programs, donate gift certificates to nonprofits, and host fundraisers. They chose Little River to open their business (and invest their time and money), so they inherently care and want to make our area a great place to live, work and play. What are your favorite local businesses? Help them by leaving them a positive review online, by sharing what they offer to a friend or neighbor who could use the service, and of course, by continuing to do business with them. 

Pottery Barn’s Complimentary Design Services

by Ashley Daniels If you have a space in your house that evades organization, beauty, or creative use of space, or looks disjointed from the rest, stop in for a visit with one of Pottery Barn’s expert designers, who will wave their magic wand to create an aesthetic masterpiece.  And the best part— it’s free.  “The intention,” says Pottery Barn designer Brock Santa, “is that customers don’t have to buy from the store. We’ll go to their home as a free service, measure out the room, and then select all the fabrics and furnishings that we think would fit best in their space.” Pottery Barn designers also have access to a digital visual-media program, enabling then to show their clients what any room could look like with a redesign.  They can input everything from furniture to rugs, pillows, throws, pictures and mirrors.  Design Trends Santa says they’re seeing a combination of mid-century with modern and clean, that complements the inventory in both Pottery Barn and their umbrella company, Williams-Sonoma. “We just did our fall floor, and there’s definitely a lot more edgier pieces than we usually have,” he says. Around here, coastal décor is hotter than the South Carolina sunshine.  “If they’re moving here from the North, they’ll normally have a lot of dark furniture, and they’ll want lighter pieces now,” says Santa.  Pottery Barn’s “Sea Drift” line of furniture is the answer for those who favor that trend. Santa says the team prefers to refer to these elements as “coastal,” rather than “beachy”— like some of their throwback macramé design pieces that add a blend of texture and comfort with a modern flair. “It just seems like right now, there is so much to take into consideration when styling a home,” he adds. “So, it’s really a personal choice; and there’s a lot you can do. A lot of times people ask, ‘Well, what do you think?’ And I’m like, ‘I’m not the one sitting in that chair, you are!’ But if they get stuck, they can come here.” Trends in Client Needs “The commonality in the clients who come to Pottery Barn for their free design service,” says Santa, “is that they’re overwhelmed and don’t know where to start. A lot of times, it’s just too many decisions at once. So we’ll design in sections, or focus on one area, and then carry it through the entire room.” Santa and his team of designers at Pottery Barn are standing by for any and all interior design projects: large, small or anything in between. They are also fluent in holiday décor. And, with a Pottery Barn card, you can earn 10% back in rewards. “If someone needs something done right away and they don’t have an appointment, or if it’s something smaller, like picking out some decor items for a coffee table or dining room table, they’re welcome to take pictures and bring them into the store so we can help them make smaller decisions,” says Santa. Pottery Barn Market Common 3332 Reed St., Myrtle Beach To schedule your design services appointment today, call 843-238-0361 or visit www.potterybarn.com.

Autumn Happenings in Surfside Beach 2019

by Tabitha Mull Yard of the Month The “Keep Surfside Beautiful: Yard of the Month” program has been established to promote goodwill amongst neighbors and reward exemplary lawn care in the community.  The purpose of the program is to recognize neighbors who go above and beyond in maintaining their property, thereby improving the overall appearance of our community.  The program is administered entirely by volunteers. To nominate yourself or someone else in the Surfside Beach community, please send an email to dherrmann@surfsidebeach.org.  Congratulations to Jean and Deb at 510 South Myrtle Drive for having the Yard of the Month for August 2019. Summer of Fun: Sunday Serenades Join us for this free event in Passive Park every Sunday this summer between June 2nd and September 29th. Enjoy food trucks, vendors, and ice cream all while listening to some of our favorite local musicians. Bring a chair, kick up your feet, and relax. Exciting News The Keep Surfside Beach Beautiful Committee will present the 2nd Annual “It’s A Wonderful Life in Surfside Beach” Event. The beautification committee of Surfside Beach has partnered with the Town to turn Surfside Beach into a Christmas Destination this upcoming winter season.  We will be lighting up our entire town with Christmas lights and decor for everyone to enjoy.  Be on the lookout for the list of dates and times for the various activities we have planned. Like us on Facebook @It’s A Wonderful Life in Surfside Beach and @KSBB-Keep Surfside Beach Beautiful.

The Growth of Carolina Forest

by Emily Smith As Carolina Forest grows, so to do the building projects established to support that growth.   Multiple new housing developments are being constructed, as is Huger Park— and Carolina Forest Boulevard is being expanded.  Hundreds of acres of cleared land are beginning now to sprout houses as neighborhood plans take shape and families build homes to their specific needs.  Between the Farm and Plantation Lakes subdivisions, another subdivision, The Parks of Carolina Forest, is currently evolving.  These some 500 acres are being developed by Forestar (USA) Realtor Group, which is a majority-owned subsidiary of D.R. Horton. The aforementioned is also the builder, with the potential to construct upwards of 1,000 homes.  The zoning of this land also allows for additional public areas, from sidewalks and an amenities building, to fire pits, a pool, and more. To increase the available options, more apartment complexes are also being built in our area, like Mosby Carolina Forest just off of International Drive.  Construction started only about a year ago, and the complex began accepting applications to lease in June 2019. Talks over rezoning The Wizard Golf Course have been brewing again, the second time the topic has popped up in the past thirteen years. This time, the owner of the course has an agreement to sell the property, the only contingent being if the rezoning allows housing to be built.  If it does, The Wizard will sell to an unspecified developer and the 168 acres could become another residential neighborhood. If Carolina Forest does lose one source of outdoor entertainment, it will still have a new one in the form of Huger Park. Named after a Revolutionary War general, this park will feature trails, picnic areas, and monuments which stand as tribute to its historic background. Completion is subject to funding and weather. In addition to all of the housing developments in the area, there are a multitude of new businesses spawning on either end of the boulevard.  On the International Drive end, a few restaurants are being added to the area’s inventory, including an already well-known name, J. Peters Grill. One company setting up shop for the first time in the Grand Strand will be Take 5 Oil Change, located in the Forest Square shopping center. Lapels Dry Cleaning will be opening a third location in a new building on the corner of Village Center Boulevard and River Oaks Drive. All the new residential and industrial growth means the roads will be busier, which is why everyone is eagerly awaiting the completion of the expansion of Carolina Forest Boulevard from a two-lane road into four-lanes.  The widening officially got its start in June, and the boulevard remains open during construction. Its estimated completion is spring of 2021.  With so much happening in our neck of the woods, keeping abreast of all the latest community news can be a challenge. Be sure to read our section next month for the latest updates on our growing and changing forest.

2019 Atalaya Arts and Crafts Festival

Friday, September 27 – Sunday, September 29, 2019 by Melissa LaScaleia This is the 44th year that the annual Atalaya Arts and Crafts Festival has graced our coastal communities at Huntington Beach State Park in Murrells Inlet.    The festival will consist of over one hundred artists displaying their crafts for sale and for view in a variety of mediums: jewelry set with precious gem stones; paintings in oil and watercolor; sketches; photography; sculpture; woodwork; metal work; fabric arts; and more.  The artists and their works will be on display to the public for the duration of the festival, Friday, September 27, through Sunday, September 29, throughout Atalaya— a partly open-aired, castle-like structure overlooking the ocean, which was the winter home of Archer and Anna Hyatt Huntington.  Atalaya is an historic home and an architectural delight. It was built as a giant rectangle; the outer periphery contains individual rooms that surround a series of interior courtyards. Each room showcases one or two artist’s works, and the interior courtyards contain many more.  In the early 1900s, when the Huntingtons were considering purchasing the property, they first arrived to view it via the Waccamaw River, as the land was only accessible by boat.  They built Atalaya in the 1930s during the great depression, and used all local craftsmen for the construction of the house. Atalaya was the initial reason why electric lines were run so far south in Myrtle Beach.  “They brought employment at a time when there was none, and electricity when there was none,” says Brenda Magers. “But their reach was much greater than just the people they employed. It really was a life line to this community. They brought art, industry and education to this area, and enriched the culture.”  Brenda is the park manager at Huntington Beach, and is responsible for managing the festival operations each year, a task she’s been doing since 2006.  “The park service originally decided to host the arts and crafts festival in keeping with the tradition the Huntingtons had established of creating a difference in the community,” she says.  Both Huntingtons were passionate patrons of the arts. Anna was a sculptor, and used to keep live animals at Atalaya which she would use as models to study and sculpt. Much of her work is shown at Brookgreen Gardens, another of their properties.  Today, Atalaya is owned by Brookgreen Gardens, but maintained by the South Carolina State Park Service. The Huntingtons did not have any children, and upon their deaths, they bequeathed their property to the Brookgreen Foundation.  The Atalaya Arts and Crafts Festival features more than 100 fine artisans. The festival provides aesthetic beauty against a background of natural beauty. Enjoy fine art, quality crafts, Lowcountry food, and the area’s finest musicians. (SCPRT/Credit Photo by Perry Baker) “The festival began as a tribute to Anna, so that this castle could come to life with art work again,” Brenda says.  The festival is a juried festival, which means that the artists who would like to show must apply to do so; their work is then judged by a blind panel, and only the top scoring artists are admitted.  Gwen Davenport works for the SC Department of Parks, Recreation and Tourism for all forty-seven South Carolina State Parks. She handles all of the marketing for the festival, which she’s been doing for the past five years. Managing the jury process and coordinating the artist side of the festival, falls under her yearly jurisdiction as well.  “I coordinate the selection of the artists, as well as tending to artists’ needs during the festival,” Gwen says. “This is definitely my favorite festival in the park service— it’s a great time. People of all ages come. My favorite part is seeing the festival when it comes together, and everybody is enjoying it and artists are happy and making good sales.”     Around 200 artists apply for a spot at the Atalaya Festival yearly. The application process begins around February, and artists have several months to complete their submissions for review. Once all of the applications are received, a panel of jurors reviews photographs of the artists’ work, and give the art a ranking. The top scorers from each discipline are invited to attend the festival.  All of the jurors are qualified as judges— some jurors are artists themselves, but all have an art background and are experts in a certain discipline. The judging process is kept strictly blind and confidential, so that the artists’ works that are viewed and ultimately admitted are unknown to the judges.  Artists come from all over the country to showcase at the Atalaya Festival. There are many local artists as well.   “It’s truly high-end, quality art that you will see here,” Gwen says. “There is a great variety— both for viewing and for purchase— all in one place.”  About 6000 – 7000 people come out to attend the festival depending on the weather, as it’s a largely open-air event. The entire courtyard is open to the sky, so each artist brings their own tent. There is live music all weekend long, featuring local bands of a more beach and blue-grass vibe, and food vendors selling ice cream and kettle corn, as well as heartier fare.  “We have a fantastic variety of good, local food, and good, local music,” Gwen says.  The admission ticket is free all weekend long, so patrons can return again and again— and have time to consider any large ticket purchases.  “We encourage people to come early in the weekend,” Gwen says. “That way if they see a piece of art and are unsure of the measurements or the placing in their home, they can go home and consider it and come back the next day to buy it. Either way, we want you to come out and enjoy the whole weekend with us.  “As the years and decades roll on, the festival has developed a following, and it’s an established event that everyone knows will feature exceptional art.”  Atalaya Arts and Crafts Festival September 27-29, 2019 Huntington Beach State Park 16148 … Read more

Jerribob’s Mail, Print & Design Center

We Do It All; We Get It Done by Melissa LaScaleia Jerribob’s Mail, Print, & Design Center originally began over thirty years ago, strictly as a shipping facility.  Jerri and Bob Bradford started the business in 1989, and over the years it evolved into a print and design center as well. After they retired in 2010, their daughter, Lisa, and her husband took it over.  Now it’s Lisa’s turn to retire, and she’s passed the baton to Rhonda Fussell, who purchased the business from her this past May.  “I was living in Charlotte, and wanted to move to Myrtle Beach,” Rhonda says in speaking about how she came to be the new owner. “I had a home here already.  “I had a real estate background, but I knew I’d need a stable business to feel secure with the move. So I was looking in the papers for businesses for sale in Myrtle Beach. There were a lot of restaurants and entertainment places, but then I saw the ad for this printing and shipping business.  “I didn’t know why, but I was drawn to it. Everybody I talked to about it thought I was out of my mind, so I dismissed it. But I couldn’t put it out of my mind, I kept going back to it. So finally I contacted them, and when Lisa and her husband met me, we all really hit it off. I just knew it was what I wanted.”  Rhonda has been an entrepreneur her entire life, and came from a family of entrepreneurs as well. Her mother was the first woman to ever go into the bathtub industry; her father was a builder.  “I grew up with people telling me, whatever you want to do, make it a reality; go into it 100%,” Rhonda says. “My parents pushed me to do things that I might not have ever done, or been too timid or scared to do— so nothing scares me. If I’m jumping into something, I’m jumping in.  “I never thought I would want to get into the printing and shipping business, but here I am. Everything I’ve ever done in my life, I’ve had to learn, and this is no different.”  “Everything I’ve ever done in my life, I’ve had to learn,” says Rhonda. “And this is no different.” — Photo Meganpixels Parker The transition has been an easy one for everyone.  “Lisa has been great,” Rhonda says. “She’s trained me on everything. I feel like we’re good friends, and I can always call her if I need anything. It was such a hard decision for them to make, whom to sell their family business to. They were looking for the right fit, to retain the sense of community they had created, and someone who would preserve what they had built.  “The employees have been here for a long time, and I think they were a little nervous at first. But we really have the best time. We truly enjoy each other. It’s just so much fun. And that’s the way work should be.”  Today at Jerribob’s, customers are first; the business itself, is a one-stop shop for everything shipping and printing.  “The two things I got when I took over this business,” Rhonda says, “are an incredible staff who can literally do anything, and incredible customers. Some of the customers have been coming here since the business started— and the customers to me are just everything.”  Jerribob’s offers the community an incredible array of services. They can print almost anything. They can design custom gift wrap with your face on it; they have shredding services; notary services; virtual mailboxes; and physical mailboxes for people who are moving or are bi-coastal with no permanent address.  They’ll receive your packages and faxes; sell a comprehensive array of office and shipping supplies, as well as a wide variety of unique gift items; and customize promotional items for companies.  “We have people who operate their entire business from this store,” Rhonda says. “They use our computers, do email— we even write letters for them that they need written up. “From your cell phone, you could email us any document and ask us to print it out. If you needed it scanned, faxed, overnighted, we could do that; if you need us to print up your business cards, your invoice forms, banners, posters or advertisements— we could do that. Just about anything you can name, we can do. We can even put your logo on Christmas wrapping paper, or put a photograph on stretch canvas for framing.  Rhonda has a fearless, can-do attitude, and a joyful personality that makes the regular work day fun for everyone— customers and clients. — Photo Meganpixels Parker “We get a lot of golfers who come in with their golf clubs, asking us to ship them back for them. People are floored when they know everything we do here. We can probably do things your office can’t do. I am absolutely loving it here.”  Another thing Jerribob’s offers is their rewards program for children. During the school year, children who come to Jerribob’s with a 100% score on one of their tests will get a duck stamp on their hand, and receive a rubber duck as a present. Some children collect them.  “All of us employees make a big deal out of how great the kids are doing in school; the children get a real kick out of this place,” Rhonda says.  “People bring their pets in— the dogs know who we are, they automatically come behind the counter, looking for their treats.”  Rhonda wasn’t at Jerribob’s long before applying her entrepreneurial skills to create even more options to better serve her customers.  “I’m developing a service where customers can call, and I can come and pick up their items to ship,” she says. “We already offer pick-ups for most of the hotels and real estate companies in the area, where we pick up items a customer has left behind and package it up and ship it out to them. But we have a lot of elderly clients; oftentimes getting … Read more

Feldman & Melton Law Offices

Jim and Ashley Close My Deal by Melissa LaScaleia Feldman & Melton Law Offices serve the clientele of the Grand Strand with offices in Myrtle Beach and in Conway.  The primary focus of the firm is real estate transactions; they also handle wills and simple estates, as well as LLC and corporation formations.  “I grew up in Buffalo, New York, but I used to vacation here as a kid,” says Jim Feldman, owner and joint-partner of the firm. “I’ve been coming to the Grand Strand since I was six years old. My parents bought what they thought would be their retirement home down here, and no one was living in it when I finished law school. So I took the SC and NY bar exam at the same time. I got a job offer in NY, but I thought I’d give it a shot down here first. So I did, and I never went back.”  Jim had his own firm from the time when he first moved here until 2009. After the economic banking crash, he closed it and took a year off. He worked for a couple of firms for a few years, until he reopened his practice again in 2014. In 2017, he hired Ashley Melton, from Murrells Inlet, as an associate; she became a partner this past February.  “In 1998, a buddy of mine reached out to me because he had just bought a house,” Jim says in recounting his journey in the practice of law. “He needed a real estate attorney for the closing, and knew I was a lawyer. I told him that I didn’t practice real estate law. He was unfazed, and told me, ‘Well, I can’t afford to pay a lawyer, so I need you to do this for me.’  “Twenty years later, it’s the primary focus of my practice. Before this, it was a general practice involving some accidents, injuries, workers comp and social security disability.  For Jim Feldman (left) and Ashley Melton (right), being accessible to their clients is important. — Photo Meganpixels Parker “I consider myself a people person. Ashley is as well, and that’s why she’s a great fit here. With this line of work, you are constantly involved with many people. When I was practicing other types of law, I had one client— but with real estate, there’s usually two realtors, an appraiser, a banker, and clients. There’s so much interaction with individuals, and we both thrive in that type of environment.”  Jim and Ashley are both very active in the community. Jim is the past president of the Grand Strand Optimist Club— a civic club which is geared towards helping children in the community.  The club runs programs like scholarship contests, and built a handicap accessible playground at the Pelican’s Baseball Field. They also host a bike safety day, where helmets are passed out and the local police teach kids the rules of the road so they learn how to bike safely. Jim is a graduate of Leadership Grand Strand. And Ashley is currently a member of the Coastal Carolina Association of Realtors Leadership Class. She also sits on the hospitality committee for that same group. Ashley just finished up her involvement with CCAR’s Mark Sloan Annual Golf Tournament for charity. Ashley can also be found in her active role as a member of “Sunshine and Salty Secrets,” a real estate based informative marketing program on social media. “My parents have retired now, and live here in Horry County,” Jim says. “And Ashley’s family still lives here as well. Her husband is in the real estate mortgage business, and they have three beautiful children that they’re raising here.”  Jim is licensed to practice in New York State as well as South Carolina.  — Photo Meganpixels Parker “I find that there are a lot of people here who are transplants like me,” Jim says. “Often people have complex transactions, selling a home in one state and buying in another. It can be comforting for some folks to have an attorney who is licensed in NY as well.”  “We are very much hands-on, here,” he adds. “Ashley and I are always the first contact that our clients receive. We reach out to them personally to introduce ourselves versus having someone from our office do it. We think that that’s good business. We want them to know who is working for them. We think that the client appreciates it.”  To enhance their accessibility, Jim and Ashley both have their direct cell phone numbers on their business cards.  “A lot of times people have questions on weekends when they’re viewing properties, doing walk throughs,” Jim says. “So we’re available even after the business day ends.”  Serving his clients to the best of his ability is also what motivated Jim to open a second office location.  “Now we have one in Conway, and one in Myrtle Beach,” he says.  “That allows us to rely on the realtors and the clients to let us know which office is more convenient for them to meet at.”  Feldman & Melton Law Offices 1204 3rd Ave., Conway, SC 29526 and 2411 North Oak Street, Suite 305A, Myrtle Beach, SC 29577 843-488-2950 www.feldmanandmeltonlaw.com Facebook@Feldman & Melton Law Offices LLC

Myrtle Beach Area Chamber of Commerce

Promote, Protect and Improve the Grand Strand by Melissa LaScaleia The Myrtle Beach Chamber of Commerce is over eighty years old. It is comprised of two parts— a Chamber of Commerce, and a Convention and Visitor’s Bureau— both of which offer a wellspring of resources to the community.  The chamber side helps support the local business community through educational classes, programs, affinity business programs, and networking events.  “These programs have been in place for the past ten years,” says Diana Greene. “But what we do and how we do it has changed dramatically.”  Diana has been working for the Myrtle Beach Chamber of Commerce for the past nineteen years. As the chief of administration, she assists with a variety of branches within the chamber including: communications, information technology, human resources, the visitors centers, and emergency management.  Last year, the chamber offered ninety-three in-person classes through the chamber academy, their education program. Classes cover a wide range of topics on things like annuities, HR issues, marketing your business, and more. Chamber members have access to all classes for free.  “We also have a Grand Strand Young Professionals Program,” Diana says. “The goal is to help young people ages 21 to 40 to build connections in their industry, to support them as they’re growing in their career so they will stay in our community—and help to build it, to make it stronger.”  The program is currently in its 9th year, and has over 200 professionals involved.  Another valuable resource for small business owners is the chamber’s Advocacy Program, which offers assistance on legislative issues that would be beneficial or applicable to them.  “We’re always advocating for small businesses to help them as much as we can, to make it easier for them to succeed,” Diana says. “We have a staff member who does nothing but advocates for us both locally as well as nationally.” The chamber has an advocacy committee which is made up of chamber members. They establish the year’s goals for the organization and compile a list of things that they want to address, which is then approved by their board.  “Committee members tell us the ways in which we need to go out and advocate for them— we will go to Washington D.C. when required, hold receptions, events, and invite legislatives in at the state and national level,” she says. “We have lobbyists who help us as well. We work in collaboration with the Grand Strand Business Alliance in some matters. We all have the same end result— we want to help the Grand Strand.”  Diana also runs the Leadership Grand Strand Program, which is currently in its 40th year. This is an annual nine-month-long program which combines aspects of leadership training, community service, and community awareness.  “The program is not so much about developing your business as it is about developing yourself,” says Diana. “It makes you stronger and more capable— it broadens your perspective. You receive a lot of self improvement training, so that you have more to work with, to give back.”  The chamber utilizes digital marketing, television and social media, public relations specialists, as well as print media to reach the public with information about Myrtle Beach. — Photo Meganpixels Parker The program was created to connect people with the community, to inspire them to help their community organically.     “We all have talents and skills that we can use,” Diana says. “It’s about helping people recognize what they’re capable of doing, and getting them engaged to do it. We teach people how things work behind the scenes. How things run at a county level— how rezoning works in practice.  “It’s a great feeling to see the people who have gone through the program putting what they learned into practice. Ultimately, we help people build a personal brand for themselves through what they discover as being a part of this program.”  On the Convention and Visitor’s Bureau side of things, the chamber offers assistance to consumers and groups.  “It’s a constant evolution,” Diana says. “As marketing options change and consumer behaviors change, we change too. As a destination marketing organization, we have to stay current all the time.  “Today, there are many different demographics that we cover that extend beyond individuals and families: millennials; millennials with kids; weekend getaways; girlfriends getaways; multi-generational family vacations; grandkids and grandparents traveling together; couples; families; sports enthusiasts; younger generations; weddings; honeymoons; nature enthusiasts; empty-nesters; seniors; golfers; fishing and boating enthusiasts; and those looking for general water activities. We also do a lot of promotions of Myrtle Beach as an autism-friendly destination.  “There are a myriad of ways that we try to reach out to visitors and let them know about the things that would be of interest to them based on what their needs are. It is definitely not a cookie-cutter approach to service.”     The chamber has employees solely dedicated to assisting customers with any kind of group need— like meetings and conventions, sports teams, motor coach groups, and tours.  To reach their customers, the chamber employs a variety of techniques: everything from digital marketing, television and social media, to public relations and attending travel and trade shows. They also do some print advertising.  “We’re high-tech, but high-touch,” Diana says. “We run the gamut. We utilize highly sophisticated digital elements, but we also we have a very strong public relations element, where we’re always trying to tell a story about our area.”  The chamber has a lot of partnerships with major brands, and they do a lot of in-person promotions at festivals and sporting events where they can promote their brand— VisitMyrtleBeach.com. They also do initiatives with air service, especially non-stop flights to the Myrtle Beach International Airport, which has the most direct flights— arriving and departing— of any other location in South Carolina.  “We have a very strong team; we have a mobile visitor center which we send out to work at consumer events and sports games, and discuss with people who we are and what we’re all about in person,” Diana says.  “We have a ton … Read more

Ka-Nol Insurance Services

Servicing the Grand Strand Area Since 1984 by Melissa LaScaleia Ka-Nol Insurance Services is a family owned and operated full-service insurance agency in Myrtle Beach.  They were formed in 1984 to provide insurance services to individuals and businesses throughout the Grand Strand and the Pee Dee areas.  They offer full benefit plans—including group health insurance— to businesses, and represent the top insurance carriers that are available in South Carolina.  Their president and director of operations, Corbett Shoemaker, has specialized in the field of employee benefits and group insurance since 1970. Corbett and his late wife, Brenda, started in the insurance business in Johnson City, Tennessee, but vacationed often in Myrtle Beach with their two daughters. Their love for the beach made their decision to move here in 1984 an easy one, and the family has called the Myrtle Beach area home since that time.  Their youngest daughter, Stephanie Haynes, started working with them in 1993, and is now the vice president and office manager. She is involved in the day-to-day activities of the office and works very closely with servicing clients.  Stephanie’s husband, Chris Haynes, is from Sheffield, England, and has been working with the company since 2014. He manages Ka-Nol’s  life insurance and Medicare departments, as well as handling all of their social media accounts and the website. He is also involved in the day-to-day activities of the office.  Ka-Nol is passionate about the service they provide their clients.  “We are very hands-on,” says Corbett, “as in we will resolve a problem ourselves instead of asking a client to resolve it by calling the insurance carrier.”  The Ka-Nol family team has personally created the Coastal Chamber Plan, which offers dental, vision, life, and short term disability insurance to groups with as few as two employees, with great benefits and very low rates.  For seniors aged sixty-five and over, Ka-Nol can help navigate Medicare. They can help you decide if a Supplement or an Advantage plan is right for you. They can also help those sixty-four and younger determine if a Health Insurance Marketplace plan would work for them. Ka-Nol has personally created insurance plans to help their clients. — Photo Meganpixels Parker “We have customers who have been with us for thirty years, ” Corbett says. “Once we write the policy, our work with the group or individual does not stop. We are there to assist if a question or problem arises. We find out what the solution is rather than placing that burden on the individual. We also sign up new employees on a monthly basis, and educate the employee and individual on the options that are available to them. It’s very important to us that we take care of both old and new customers alike.”  “With this being a family business,” says Chris, “the main goals that we pride ourselves on are our ethics and the value we place on our customers of Myrtle Beach and the surrounding areas. We focus totally on what the customer wants and needs. We want to make sure that we can sleep well at night knowing that we’re doing the best we can for them.”  Several months ago, Corbett celebrated the beginning of his 50th year in the employee benefit business.  “Putting the people first, serving our clients, and working for individuals is what I’m passionate about,” he says.  “In this business, every day you meet different people from all walks of life,” Stephanie says. “For me, the most rewarding thing is to give someone an insurance policy they’ve never had before, so they can go get the testing and care they need.” “All of our services are free of charge to you, and we will work hard to get you the best possible benefits at the best price,” says Corbett. “We are very thankful to all of our clients for allowing us to serve them, and hope you will give us the opportunity to serve you, too.” Ka-Nol Insurance Services 4549 Highway 17 Bypass South Myrtle Beach, SC 29577 M-Th 9am-4pm; F 9am-1pm 843-293-5514 www.kanolmarketing.com Facebook @ Ka-Nol Insurance Services

Elko Spas, Billiards & Pools

Isn’t It Time To Relax?  by Melissa LaScaleia Elko Spas, Billiards & Pools is family owned and operated by local husband and wife team Michael and Kimberly Elko along with their talented sales and service team.  This year, they are celebrating their 15th year of business at their store located near the Market Common.    Locals have voted Elko the number one dealership in the spa and pool industry for many years. Their store walls are covered in awards, as the company has earned recognition both nationally and internationally in the arenas of customer service and dealership quality.  Elko has been a HotSpring showroom for over 30 years, and the owners pride themselves on being industry experts who sell most brands of Hot Tubs, pool tables, game rooms, swimming pools, Swim Spas, and saunas.  They are an authorized service and repair as well as a warranty center for most major brands, but are capable of repairing everything. They cater to commercial as well as residential clients, offering swimming pool and hot tub cleaning and maintenance; they also have a team that specializes in servicing HOA communities’ facilities. They offer free testing of the quality of your pool and spa water, and provide solutions for optimal water health.   Owners Michael (left) and Kimberley Elko (right). — Photo Meganpixels Parker “We have a lot of people who visit Elko Spas looking for relief from arthritis, sleep disorders, and fibromyalgia,” Kimberly says. “There are many illnesses that a HotSpring spa can address. It can also counter stress and injuries, and help relax children who are hyper and stressed. I call the spa the new dinner table, because it’s a place to relax and reconnect— the conversations flow with ease. Hot spring spas make every day better.”  Visit their store for unique gifts and a unique experience— including all the accessories and supplies you need for your pool, spa, and game room.  Elko also sells commercial outdoor furniture, and offers free design work for your spa/game space, be it outdoors or in. They build Imagine and Alaglas fiberglass in-ground swimming pools with custom 3D design drawn from scratch by Michael. Isn’t it Time to Relax?! Elko Spas, Billiards & Pools 4718 Hwy. 17 Bypass South, Myrtle Beach, SC 29588 843-294-ELKO M-F 9am-6pm; Sa 9am-5pm; After hours by appointment www.elkospas.com Facebook @ Elko Spas Billiards Pools

3 Cats & A Dog Pet Sitting Services

Here to Care: For Your Feathered, Furry and Scaly Friends by Melissa LaScaleia Mistie Velasco started her pet sitting business in Myrtle Beach, 3 Cats & a Dog Pet Sitting Services, in 2004. She is also a veterinary technician at Ark Animal Hospital, where she’s been working for the past nineteen years.  “It is a symbiotic relationship,” she says in speaking of her two passions. “Because I have the ability to incorporate what I know from the veterinary world into the world of pet sitting as needed. It’s one of the extra things that I can offer my clients. If anything should happen to someone’s animal while they’re away, I can walk into the door at Ark Animal Hospital and their pet would be seen immediately.”  Mistie has a team of ten helping her, many of whom are in the veterinary world.  “We’re not doctors, but we can distinguish when things are not quite right with greater ease perhaps than other pet sitters,” she says, “which helps to calm anxious pet owners when they’re leaving their best friend in someone else’s care.”   Owner Mistie Velasco and company. — Photo Meganpixels Parker 3 Cats & A Dog services a large area of the Grand Strand, from the Grand Dunes in the north, to the Coastal Carolina area in the west, to Pawleys Island in the south.  “We do daily visits that are 20-30 minutes,” she says. “We do walking, feeding, potty time, play time, and treats for people’s furry, feathered, and scaly friends.”  They also do some small, light grooming, like bathing and nail trims, and can accommodate limited overnight stay requests— call to inquire.    “Every day there is something new to see,” Mistie says. “We work with every animal imaginable. There are domestics— dogs and cats. I also see birds, reptiles, tortoises, guinea pigs, hedgehogs, goats, chickens, and ducks. There isn’t anything that we don’t see. That is what is so much fun about this job. You never know what is going to occur when you see these pets, and I just love it.”  Mistie encourages people to hire a pet sitter when they are going out of town; that way the animals get to stay in their own home and don’t have the extra anxiety of being displaced and in foreign surroundings.  3 Cats & A Dog Pet Sitting Services 843-450-9672 www.3catsandadogpetsitting.com Facebook @ 3 Cats and a Dog Pet Sitting Services

Cherry Scones

Cherry Scones Our September recipe celebrates the abundance of what’s in your garden and at the market this month. When you tire of popping cherries in your mouth, but still want to savor the rich, sun-ripened fruits, head to the kitchen and brave the heat of the stove with this scone recipe.  Slicing and de-pitting the cherries isn’t as daunting as it seems. With a sharp pairing knife, cut each cherry in half coming as close to the pit as possible. Cut the remaining cherry away from the stone in quarters. Most can be pitted in 3 slices; with practice, this can be accomplished in 5 minutes. Be sure to wear an apron as the juice stains. Serve warm or at room temperature, with pads of butter and lemon-rose iced tea. Ingredients 2 cups of all-purpose flour 2 tsp baking powder ½ tsp baking soda ¼ tsp salt 6 Tbs cold unsalted butter, cut up 1 cup of sliced and pitted fresh cherries 1 cup sour cream 1 large egg 1 tsp vanilla extract 1 tsp freshly grated lemon peel ¼ cup granulated sugar Directions Heat oven to 375 degrees.  Put flour, baking powder, baking soda, and salt into a large bowl. Stir to mix well. Add butter to the flour mixture and cut in with a pastry blender or rub in with your fingers until the mixture looks like fine granules. Add the cherries, and toss to mix.  In another large bowl, beat or whisk the sour cream, egg, vanilla extract, lemon peel, and sugar until well blended. Add the flour mixture and stir with a spoon until a sticky dough forms.  Drop heaping tablespoons of dough 2 inches apart on an ungreased cookie sheet.  Bake for 20-25 minutes, until golden brown. Cool, loosely covered with a dish towel on a wire rack. Let cool for 10 minutes to allow the flavors to develop. 

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