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Grand Strand Beach Renourishment

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by the Town of Surfside Beach Our beaches are constantly moving.  The waves and the winds sculpt the sand into a multitude of shapes.  Nature changes our beaches every day, and every day we lose a little bit of beach. Last t summer, the Army Corps of Engineers spent several weeks dredging sand and renourishing our beaches.  Booster pump stations were anchored off the shores, and piping was run under the water and onto the beach.  Dredging barges pick up sand off the sea bottom, and transfer it to the pumping stations. The sand is deposited on the beach, and evenly spread with heavy equipment.  The newly repaired beach is larger, more stable and provides a better storm barrier.  Due to storm surges from several hurricanes over the past year, over half of the replacement sand has been washed away.  The Army Corp has allocated over $34 million to replace the missing sand.  Due to equipment scheduling issues, this work has to be completed during the summer season.  Starting in August, over 14 miles of Grand Strand beaches will be renewed and refreshed.  Every effort is made to complete the work as fast as possible and all the local beaches will remain open.  You can track the progress of the work at https://arcg.is/Ly4Ce.

Q&A with Bud & Becky Ostendorf

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Bud & Becky Ostendorf and Their Famous Dog, Winnie-the-Pooh Pass The Time On The Rockers Outside Barnes & Noble by Melissa LaScaleia Introduce me to your family. There’s myself and Bud and Winnie, our Peekapoo. So we say she’s a Winnie-the-Pooh. She’s the star of our family. Why did you move to Myrtle Beach? We knew the second time we came down here that we wanted to live here. My husband retired in February 2010, and we moved to Queen’s Harbor in March. Where are all the places you came from? I was born in West Virginia, but spent my whole life in Canton, Ohio. Bud lived everywhere— he is from Pittsburg. Do you have a favorite place in the Market Common? Sitting on the rockers in front of Barnes & Noble, so Winnie can people watch. What are your favorite things about visiting the Market Common? We love to walk around the lake, and Winnie likes to look for squirrels. We love how pet-friendly it is. Winnie knows every store she can go into to get a treat. And she and Charlie are such good friends. She has a wonderful veterinarian (Meadowlawn) and groomer (Market Common Grooming). She likes to stop and see them both on her walk. How has your lifestyle changed since moving here? The weather is nice so we can get out more, so we’re always walking or going out somewhere, at the Boardwalk getting ice cream at Iggy’s, or the beach. Do you find people friendlier or more at ease? People are friendlier. I like the respect that people have down here, especially for the military. Can you share one quirky fact with us about your family? Winnie has been in the newspaper six times, including the Sun News. People take her picture all the time— especially people from different countries. She has a bunch of different hats that she wears— of the Steelers, Pelicans, and Coastal Carolina teams, and she wears them during those seasons. You don’t realize how many Steelers fans there are until you walk down the street with her. She’s our fun and our entertainment. Is there anything that you miss or would like to see in the Market Common? A small drugstore, and a snack place where you can get a light summer drink. Click here for more Q&A.

Emma’s Health Talk – August 2018

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Adrenals and Their Function August 2018 Hard to believe we are already into the final days of summer.  As these days wind down and planning begins for returning to school and back to work.  That usually presents the rush of buying school supplies, finding larger size clothes for the kids, (how could they have grown so much over the last two months) and back to work for those of us who have actually had a vacation. Recognizing how much our need to be at our best for these new directions, the best plans have to include the “Me First” so I can take care of YOUR needs model.  We are at our best when we feel energized, alert and stress free.  The way to achieve that condition is knowing how to maintain a healthy body.  Lets talk about the Adrenal system and what its function provides. I love reading from the book on Nutritional Healing by Dr. James F. Balch and Phyllis A. Balch C.N.C. because it is written in a manor easy to understand and apply the suggested methods regarding good health.  In this edition Dr. Balch describes for us the appearance and function for normal and healthy adrenals. Photo courtesy of Emma Ware. Adrenals are a pair of triangular shaped organs that rest on top of the kidneys with each gland weighing slightly less than 1/5 of an ounce.  They are made up of two parts: the cortex, which is responsible for the production of cortisone and the medulla which secretes adrenaline.  When functioning properly they help keep salt and water balance in the body and are also involved in the metabolism of carbohydrates and the regulation of blood sugar.  When not working properly the results can effect many areas of daily life.  Reduced function can produce weakness, lethargy, food cravings, allergies, headaches and blood sugar disorders. Consuming plenty of fresh fruits and vegetables, particularly green leafy ones, adding olive and safflower oils to your daily diet along with whole grains and rice are healthy additions as well.  Also beneficial are garlic, onions, shiitake mushrooms and deep-water fish, such as wild caught salmon and tuna.  Avoiding alcohol, caffeine and tobacco are substances that are highly toxic to these glands so removing them from your diet is a real good choice.  I hope this has been information that will move you towards a healthier lifestyle. We are here to answer any questions on this subject or any other health related topic.  Don’t forget to listen to me on Hot Talk Radio 99.5 with Dave and Liz on the first Monday of each month at 8:00 am.  You can stop by our office Monday through Friday at 2798-D Howard Ave. in Market Common or call us at 843 997-7037.

Best Blueberry Cake

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Recipe Corner – Taste the South As summer reaches its apex here in the South, blueberries, succulent and juicy, abound.  When you’ve had your fill of eating them plain and by the fistful, then celebrate their glory and dress them up in this delectable cake from Melissa’s kitchen.  Light, easy, and refreshing, this satisfyingly sweet cake is airy and breezy, and a much softer way to play with summer’s favorite fruit than a pie— perfect for when the thermostat keeps rising and stays high.  Pack it to finish a late evening picnic at the beach, before a lazy afternoon’s slumber, or for an indulgent breakfast or anytime treat.  Cool the cake right in the pan and serve from there. Ingredients ● 2 cups sifted cake flour● 1 ½ tsp baking powder● ¾ tsp salt● 3 eggs separated● ¾ cup butter softened● 1 ¼ cup sugar● ¼ cup almond flour● ½ cup milk● 1 ½ tsp vanilla extract● 2 cups fresh blueberries,washed and dried● freshly grated dash ofnutmeg (optional) Directions Oven 350°Bake time 35-40 minutes Grease and flour a 9 x 13’’ pan.  In a large bowl, sift together three times the flour, baking powder, and salt; set aside.  Separate the egg whites from the yolks; beat the egg yolks well.  In a separate bowl, cream the butter and sugar together until well blended.  Add the egg yolks and the almond flour.  Add the flour mixture alternately with the milk, stirring to incorporate after each addition. In a separate bowl, beat the egg whites at high speed until stiff peaks form.  Fold in the egg whites and vanilla extract.  Fold in the blueberries. Pour into the pan, sprinkle the top with sugar and freshly grated nutmeg and bake until a toothpick inserted comes out clean. Click here to see more from our recipe corner. 

DNA Testing Reveals Charlie’s Doggie Roots

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Charlie’s Corner is the domain of Charlie, the furry four-legged lady’s man of Market Common.  Each month, he’ll share information to help all new, visiting, and existing doggie community members get the most out of life alongside their human companions.  Here, we’ll feature his reflections on what it’s like to be a dashing downtown doggie, as he reminds all of us how to play well together.   This August, Charlie’s doggie identity gets bolstered with the discovery of his roots. “Oh my gosh I can’t believe it!  After spending my entire life being known to myself and others as Charlie the mutt— albeit an adorable, dashing, and infinitely debonair one, but still a mutt of unknown origins, birth, and pedigree— finally, the secret of my identity has been unearthed! It all started months previously when I was digging around the old trunks and memory boxes in our house searching for my ancestors.  My loving family noted my despair at being unable to find any information about my origins, and decided to take me to Dr. Hardee at Meadowlawn Animal services in the Market Common.  At first I thought it was for an unscheduled check-up, but imagine my surprise and delight in discovering that it was to do a DNA testing.  Dr. Hardee was very patient, and took the time to explain the entire DNA process with us. Jim thought it was a good investment and helpful in being able to understand me better (I’ll admit, I am a handful), and to see if there are any diseases I might be susceptible to.  Despite overlooking the finer points of my emotional sensitivity in this matter, i.e., my identity and point of reference, I’m still grateful for his very pragmatic considerations. So we signed up. It was comforting going through that test to see what type of dog I am.  I’ve learned so much about myself.  And most importantly, I know what day I was born—March 11, 2011.  So mark your calendar for my birthday.  Next year we will have a big bash to celebrate this momentous occasion—also because it’s a milestone mid-life birthday for me—about 48 in human years. It’s not all roses knowing the year I was born.  Now I have to think about my age, and being more mature, and some habits which I probably should have discarded a long time ago. So we got the results back…. And it turns out that I am a…. Drumroll please …..Half pit bull and half St. Bernard!  I know!  I know!  I could hardly believe it when I first heard too!  Even Jim seemed surprised.  He thought maybe I was a cat all along, but I think that’s just because I’m more in touch with my feminine side.” Until next time, P.S. Follow me on Facebook to keep up with all my latest news, www.facebook.com/InsiderCharliesCorner and on Instagram @charlieparkerscorner

The 354th Tactical Fighter Wing in the Latter Part of the 20th Century

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by Melissa LaScaleia This month, we continue our exploration of the origins and history of the 354th Tactical Fighter Wing of the United States Air Force, which was stationed at the Myrtle Beach Air Force Base for many years.  (See our June 2018 edition for Part I.)  The 354th underwent several name changes over the years. During the latter part of the Vietnam War, in 1972-1973, it was the 354th Fighter Group, and conducted combat missions from Korat Royal Thai Air Force Base, in Thailand.  This was the first combat deployment of A-7D aircraft in Southeast Asia.  Additionally, a small number of Air Force personnel from the 354th were stationed in South Vietnam. Although the 354th Fighter Group stayed in Vietnam only until August of 1973, their air- craft stayed on. In 1975, A-7Ds from Myrtle Beach were used in the last official battle of the Vietnam War— the Mayaguez operation— which took place between Kampuchea and the U.S. for three days. With the end of America’s involvement in Southeast Asia in 1974, the 354th Wing reconvened at Myrtle Beach Air Force Base, absorbing people and supplies from other wings and echelons. Only a few months later, the 354th deployed to Howard Air Force Base in the Panama Canal Zone to offer close air support for US Army training exercises for the air defense of the Panama Canal. That same year, A-7Ds and crew went to NAS Barbers Point, Hawaii for training exercises; and T-33A aircraft went to McConnell Air Force Base, Kansas for a comparative flight evaluation between A-7D and A-10A aircraft. By summer, the military began to phaseout the A-7D aircraft at Myrtle Beach— they were transferred to Air National Guard units.  The phaseout continued until 1978, when the last A-7D left Myrtle Beach for a new chapter in its military history.  A-7Ds remained in service until the late 1980s.  By 1977, A-10 aircraft had replaced the A-7D for the 354th Wing.  The 354th was the first wing in the Air Force to operate the new aircraft; they were combat ready with the so designated “Thunderbolt II” by 1978. With this new aircraft, the 354th Wing again commenced support for NATO, deploying to Europe and working closely with Army infantry. On March 22, 1975, the Myrtle Beach Air Force Base changed dramatically.  The U.S. Department of Defense and the City of Myrtle Beach decided to merge the Myrtle Beach AFB with civilian life, and build an international airport on the premises.  The result was joint military-civilian aviation actactivities in the same location.  Construction began a few months later on the Northeast side of the runway. In 1980, the 354th was allocated to President Jimmy Carter’s Rapid Deployment Force, a select body of elite, highly skilled, and intensely trained military personnel, capable of quick deployment in crisis situations.  The allocation carries with it high honor. The Rapid Deployment Force later became a separate command and underwent several additional permutations until the 354th found itself deployed for the first time to Cairo in 1985, and again in 1987 and 1989, as part of Bright Star exercises.  This is a series of joint training exercises led by United States and Egyptian forces in Egypt, which occurs every two years. In 1990, the 354th was one of the first U.S. Air Force units deployed to the Persian Gulf for Operations Desert Shield.  They conducted scouting, ground support and search-and-rescue missions during Operation Desert Storm; and returned to Myrtle Beach in 1991 where they were redesignated the 354th Fighter Wing. That same year, the government initiated the intention to close the Myrtle Beach Air Force Base to reduce defense spending.  To preserve the prestige of the unit and its heritage, the 354th Fighter Wing was re-established at Eielson, Air Force Base, Alaska, on August 20, 1993, where it remains to this day, engaged in contingency operations worldwide. Click here to read more about the history of Market Common and surrounding area.

Q&A with Jim and Carole Bowdre

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Native Southerners Jim and Carole Bowdre Go All Out When It’s Party Time by Melissa LaScaleia Introduce me to your family. It’s my husband and I and our two dogs— a Yorkie named Arthur, and a Cavalier King Charles, Winston. We have three daughters: Robyn McColl and her husband, Lance; Dr. Holly Glover and her husband, Andrew, and Blair Pitcher; and six grandchildren. They all live in the Myrtle Beach area. Why did you move to the Market Common area? We purchased a funeral home in this area before the Market Common began its major developing, and wanted to live near our business. We live in Lauderdale Bay. Where are all the places you came from? We moved from Bennettsville, South Carolina. My husband Jim is from Virginia. I grew up in Fayetteville, NC, but I’ve been in SC most of my life. Do you have a favorite place in the Market Common? I love Chicos. They all know me by name in there. What’s your favorite thing about living near the Market Common? It has shopping, dining, sports, festivals, and the theatre. It offers everything; you really don’t have to leave the area. To me, I feel like I’m in an exclusive area. It’s away from the hustle and bustle and traffic of Myrtle Beach. It’s unique to the area. What new activities have you taken up since moving here? I enjoy walking around here. A lot of times, I go to the Market Common and take my dog. It’s a different atmosphere there. I love seeing all the fur babies. Do you find people friendlier or more at ease? I think the people in SC are very friendly in general. And the people in the Market Common are especially friendly. Can you share one quirky fact with us about your family? Our family is very close, and we never, ever miss a holiday or birthday; we always plan a big get-together. It’s always a family-oriented thing. Jim’s birthday is the Fourth of July, and we really go all out. Is there anything that you miss or would like to see in the Market Common? A nice grocery store, like Fresh Market.

Divine Dining

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A Homegrown, Ridiculously Good Restaurant Group by Melissa LaScaleia Having grown up here, Jack Divine has always called Myrtle Beach home, and started the Divine Dining Group of restaurants in Myrtle Beach in the early 80s.  His first restaurant was the classic River City Cafe.  He followed it up with Ultimate California Pizza in the late 80s; in early 2000, Bubba’s Fish Shack; Nacho Hippo eight years ago; and Pawley’s Raw Bar five years ago. He created individual restaurant personalities under one brand, with the common themes of great food, great service, and a great experience. A brand is a culture, a collection, a belief,” says Mike Tomko, director of sales and marketing for the Diving Dining Group.  “A restaurant would be more singular.  Our brand is something that our guests know.  It’s who we are in terms of the product that we put out, and the service and the experience that people come for.” Let’s take a look at how the Divine Dining Group has created a series of unique, iconic restaurants in Myrtle Beach, and what each can offer our community. River City Cafe is well known for their award-winning, handcrafted, gigantic, succulent burgers. In the words of Mike: “it’s massive  Words can’t describe it, and you’d be hard pressed to finish it.” It’s called the OMG (Oh My Gosh) burger, so named after the reactions it continues to evoke upon being presented to the unsuspecting diner.  Which explains their tagline— it’s all about the burger. River City Cafe has seven locations.  All are fast, casual, and fantastically family-friendly. What do people love about it besides the burgers? When you first arrive, they give you an unlimited supply of shelled peanuts to munch while you wait for your food.  Guests are invited and encouraged to throw their peanut shells on the floor, which everybody does.  It’s perfect for kids, and the kid in you who just needs to break out of some straight laced table manners for awhile.  Equally popular, although slightly less messy, are the collection of license plates from around the country that adorn the walls.  Since so many of their patrons are tourists, it makes their guests feel a little more at home to spot their native state, and it’s something that has really stuck in the memories of their loyal fans. Nacho Hippo— where hip happens— is all about having fun in an upbeat and mostly open-air restaurant.  Here you’ll find live music, good energy, and an expansive and creative adult beverage menu.  Combine that with an extensive handcrafted food menu and you’ve made it to the Holy Grail of Mexican cantinas.  You can indulge in their twelve different specialty tacos, sloppy burritos, quesadillas, homemade salsas, grilled corn on the cob, or a giant Mexican salad made fresh in a tortilla shell. Despite all of that goodness, the foodie buzz always circles back to their monstrously huge nacho selections— a fact from which they derived their name— Nacho Hippo.  They serve up hippo-sized nacho creations with toppings like steak, shrimp, pork, chicken, peppers, and fresh veggies. “It’s a place where you’re going to leave with a hip-tastic attitude,” says Mike.  “That’s the satisfaction you feel after you come in and eat some of the best nachos and tacos around, or try one of our award-wining margaritas.” Nacho Hippo has two locations and a small er outpost at the airport.  One location, in the Market Common, has recently expanded their seating capacity— more space for fun in the sun and under the stars. Ultimate California Pizza has a cool, laidback vibe, with TVs throughout and Top 40 music playing in all six of their locations.  And they’re the only restaurant in the Divine Dining Group that also delivers. Ultimate California Pizza is also known as a fast, casual restaurant that serves perfect pizza that picky people love.  They make their pizza with their own signature dough, and their sauce is a proprietary recipe blended exclusively for them.  The passion paid— they’ve won the annual Best of the Beach award for the best pizza sixteen years in a row.  They have over 25 signature pizzas, as well as gluten free dough and several vegan options.  They also have a full menu of salads and subs, and a full bar. Bubba’s Fish Shack across the street from the ocean, specializes in Southern— both hospitality and food- and very well. “This is a place where you want to keep your flip-flops on and your napkin ready,” says Mike.  “Because whether it’s a rack of ribs, a flounder, or a Captain’s Platter with oysters and shrimp, or all you can eat catfish, salads, clam chowder, Southern style barbecue, or a blackened grouper sandwich, we cover the bases when it comes to Southern; especially protein from the sea.” The fast, casual restaurant has TVs through- out, and all kinds of nautical paraphernalia that will help you recalibrate into a slower, Southern pace. “People leave extremely happy and saying, ‘the meal was almost as good as the service,’’’ says Mike.  “It’s easy to just feel at home here.  You might be from Maine, or Quebec, but you think, after you leave, that you’re from somewhere in Myrtle Beach.” Pawley’s Raw Bar is a fun place where you don’t mind eating with your hands.  It too is a Southern hospitality location— you feel like you’re being served by somebody who wants to serve you, and is thankful that you came.  The vibe is similar to Bubba’s, but with a stronger emphasis on seafood.  There are five different types of crab, and the steam pot— a one-pot meal famous in the Lowcountry composed of sausage, shrimp, crab, corn and seasonings— will leave you feeling like you’ve just gotten out of your john boat in Murrells Inlet. The Divine Dining Group is an integral part of the Myrtle Beach community.  In the summer, they employ up to 900 people.  They sponsor multiple high school extracurricular activities and athletics.  And they participate in student … Read more

The Water Tree Cafe

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Food Artfully Prepared in a Casual Environment by Melissa LaScaleia The Water Tree Cafe, run by Pennsylvania native Chef Gabi Mazzochetti, has been open since March 1 of this year in the Market Common. “I wanted to go to college for art,” Gabi says of her background, “and my parents directed me into the land of edible creations so I could make a living.  So I went to culinary school at The Restaurant School at Walnut Hill College, and received a BS in culinary arts, then worked in country clubs and high-end restaurants in the greater Philadelphia area.  I moved to Myrtle Beach last year when my parents offered to help me open a restaurant here.” Gabi describes the cuisine at The Water Tree Cafe as eclectic gourmet. What’s on-trend—beautiful food in a casual environment. Chef Gabi outside her new restaurant in the Market Common. –Photo by Meganpixels Parker / Latoya Grayson All the dishes are made from scratch, including desserts like ice cream.  There is one menu available all day which hosts an array of salads, entrees, and small bites.  Specials change weekly and are seasonally reliant; new desserts come out every three days. Like much of Myrtle Beach, the restaurant is laidback— you’d be at home here in a tee shirt and flip flops.  Photographs of restaurants her grandparents owned adorn the walls, as well as a variety of artwork.  “It’s a casual environment, but you still get high-end food, artfully presented, at reasonable prices,” Gabi says. Gabi is settling into the rhythm of being her own boss: “Learning about new foods intrigues me,” she says.  “I like that I can be creative and offer the ideas that come to me.  My favorite thing about being a chef is being able to create new dishes using food as the medium.” The Water Tree Cafe Located in the Farrow Commons Shopping Center.   Open M – Th 11:30am – 9pm; Fr – Sa 11:30am – 10pm; Su brunch 10am-4pm. Envelope Facebook Phone Internet-explorer

PC Pitstop

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Computer Viruses Get the Boot With This Myrtle Beach Based Company by Melissa LaScaleia PC Pitstop is an American owned, engineered, produced, and operated antivirus software company with headquarters in Myrtle Beach, South Carolina.  Many people might recognize the founder and CEO, Rob Cheng, as the guy from TV and be surprised to know that he lives in Myrtle Beach, in Prestwick near the Market Common.  He had been taking family vacations to the area since 1975, and in 1998, decided to permanently relocate here with his family. Prior to PC Pitstop, Rob worked for seven years as a senior vice president for Gateway Computers, where he was responsible for sales, marketing and support at an international level. “I know a lot about computers and software,” he says, “and decided to start my own business.  Windows98 was the predominant operating system at the time and it was very slow.  So I created PC Pitstop, a downloadable diagnostic program that revealed what was causing the problem.  In 2000 and 2001, it was one of the top 1000 websites in the world.” Rob also began writing software to solve some of these diagnostic problems, which he did until 2009.  Rob’s career trajectory took a turn in 2010 when both his wife and his father’s computers became infected with ransomware.  The experience, and ensuing unsuccessful attempts to decode it, caused Rob to take a closer look at the other antivirus programs on the market; what he saw caused him to write his own. Rob Cheng at Yankee Stadium in NY giving a presentation to IT resellers. Both his wife and father’s computers were unfixable, but his company evolved into its present day configuration as the only anti-virus software product on the market whose users don’t get infected.  And there’s plenty more that makes them unique: “We’re the only anti-virus software that’s made in America,” Rob says.  “Every other company does their research and development outside of the United States; we are the only ones who don’t, and I’m very proud of that fact.  Because we’re in the same country, speaking the same language, in similar time zones as our customers, we can solve problems much more quickly and effectively.” In addition to supporting America’s economy, keeping everything close to home gives PC Pitstop an increased capability in protecting computers from viruses. “There’s a flaw in all the anti-virus programs,” Rob says.  “They’re all based on what is called a black list.  Someone gets infected with a virus, then they add that virus to the black list.  So somebody has to get infected before it can get stopped.” The problem with this model is that increasingly, more and more hackers are developing viruses that once opened on your computer, cannot be eradicated, and will make all your files permanently inaccessible unless you pay a ransom to unlock it.  Called “ransomware,” it is a new type of virus gaining in popularity amongst cyber attackers. In January 2016, Horry County Schools were infected by ransomware and paid a whopping $8,500 to undo the damage.  Several months ago, ransomware infected numerous businesses in Atlanta and created a multimillion dollar crisis as years of files were wiped clean; many city officials had to resort to conducting business via pen and paper. Rob with his wife Solange and two children, Teddy and Jesse in Myrtle Beach. All of this could be averted with PC Pit- stop’s software. In contrast to the black list, PC Pitstop’s software is based on what is called a white list; the program keeps track of all the good software, and if something tries to open and execute on your computer that isn’t on the list, the softwareblocks it.  Lest you be worried that you’ll be frustrated in your attempt to open an e-mail attachment every time you try, this is not the case.  The architecture of their software is such that it is aware of what a typical, benign program looks like in its coding, even if you’ve never received that type of attachment from that particular sender before. Rob uses an analogy to help people vi- sualize the vast difference between the two approaches, and the benefits of a white list approach.  With a black list software— it’s like keeping a list of every known criminal in the world, and thenallowing everyone you meet into your home if they’re not on the list.  With a white list software, the only people whoare welcome are your trusted friends. “We’re the only company that does this, ”Rob says.  “And consequently, we’re the only company whose customers don’t get infected.  Because we are centered in America, we can see what is coming into our country from our country, and we have to keep developing to continue staying ahead of that.  These skills that we’re developing in blocking viruses are very important for the defense of the country because cyber attacks are be- coming more frequent, more sophisticated, and more numerous every single year, and I see it as the terrorism of the future— cyber attacks on government and business files.” Rob with his band, PC Matic, jamming out songs about Ransomware. Rob funded his company entirely with his own money, which gives him the time and freedom to focus on what matters to him most— preventing his customers from getting infected. “More importantly,” he says, “we’re well past the point of caring about profitability, so this company is not entirelymotivated by money.” Rob reaches consumers directly through his website, the home shopping network on TV, and Amazon.  And he’s been advertising on national television for the last nine years— on CNN, Headline News, MSNBC, The Weather Channel, Bloomberg, CNBC, Fox Business, and Fox News.  It’s also how he finds and hires his employees. “I advertise for employees on TV,” Rob says.  “And that works really well for us.  We are a 100% work from home company.  If I had to limit my employee pool to one geographical location, I wouldn’t be able to have the … Read more

The Gasque Insurance Agency

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Putting Customers’ Needs First In Myrtle Beach by Melissa LaScaleia The Gasque Insurance Agency is a second generation Allstate Insurance agency located in Surfside Beach.  Allstate Insurance agencies are individually owned, and operate as independent contractors—each one is unique in terms of the service they provide. Empie Gasque opened the business in 1983, and led the company to become a trusted and well-respected fixture in the community over the course of forty years.  His son, Ronnie, began working with him as a partner in 1992, and took over the helm after his father’s retirement in 2007. A native South Carolinian, Ronnie Gasque was born and raised in Conway.  He joined the Navy in 1986, and during his four year tenure with the military, made four transatlantic crossings and served on two Mediterranean cruises in which he launched aircraft off of an aircraft carrier.  After his military term expired, he returned home and enrolled in Coastal Carolina University, where he graduated with a degree in business before going on to earn an MBA from Webster University in 1999. allstate logo “I started learning about the business as soon as I began working with my father,” Ronnie says, “selling automobile, property, and casualty insurance.  Over time, I gradually began acquiring more licenses in additional areas, as we expanded to stay current with our clients’ growing needs and the changing industry environment.  We want to be a one stop shop for everything.” In keeping with that goal, Gasque Insurance provides a fully comprehensive array of products including homeowner, renters, condo, motorcycle, moped, boat, umbrella, and commercial insurance protection as well as securities transactions.  (Many people asked if Gasque Insurance would handle their portfolio of stocks and mutual funds.  They asked, Gasque delivered!  Now he does.) “You name it, we do it,” Ronnie emphasizes. Many of their clients are already Allstate holders who relocated to South Carolina from elsewhere.  As a native, and firmly established in the industry, Ronnie can help ensure a stress-free, seamless transition with their insurance needs.  As a nearly lifetime resident of South Carolina, Ronnie is especially well equipped to help all his customers navigate smoothly through the world of insurance in a new state. The Gasque Insurance Agency embraces partnerships in all of their relationships. Here Latoya Grayson of the Insider (left), with Ronnie (right) in his office in Surfside Beach. And to offer the most to his clients, Gasque Insurance offers additional products through other brokerage groups when those compliment and enhance his current offerings. “Our primary focus is on excellent customer service,” Ronnie says.  “We try to sell our customers what they need, not what they don’t.  Insurance is a relationship business.  We establish long-term relationships with our clients because we meet their needs, we handle their claims, and they trust us.  And we build upon and maintain those relationshipsto ensure time-tested customer satisfaction.” The Gasque Insurance Agency embraces partnerships in all of their relationships— amongst staff, and with customers and insurance companies to help them fulfill and exceed their company goals.  Those are: to maintain a highly trained and loyal staff; deliver superior, personalized customer service; continue advancement in technologies; and assist customers with claims to be the best they can be in the industry. “We’ve been protecting our area residents for almost 50 years now,” Ronnie says. “And we’ll continue to do so.” The Gasque Insurance Agency services all of South Carolina, and is fully licensed in North Carolina as well.  The agency has six full-time employees, two part-time employees, and Ronnie. “Gasque Insurance Agency has been protect- ing our area residents for almost 50 years now. And we’ll continue to do so.” – Ronnie Gasque “Between myself and my staff,” he says, “we have almost 200 years of combined experience doing this.  We put our customers’ needs first, and our staff is always more than happy to assist you in your insurance needs— to meet and exceed our company aims.” Gasque Insurance Agency is committed to handling the perpetually changing marketplace.  And it’s a local agency devoted to the community. Ronnie is a board member on the Coastal Carolina CAF, Coastal Athletic Foundation, which supports the college with their growth in the athletics division.  He was on the board of the Belin United Methodist Church for three years; and he’s a part of the Murrells Inlet Rotary Club.  He also volunteers with and has sponsored several grantsfor Murrells Inlet 2020— an environmentally friendly community organization that is devoted to the growth and well-being of the Murrells Inlet community. “I like to think of our organization as a mom-and-pop shop,” he says when asked to sum up how he defines his company.  “We offer personal, professional service but we are driven by the support of a large company—Allstate.” Gasque Insurance Agency Open M-F 8:30am-5:30pm.  Envelope Phone Internet-explorer

Crepe Creation Cafe

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Sweet and Savory Delights For the Market Common by Melissa LaScaleia The sweet and savory pickings at Crepe Creation Cafe in the Market Common just got sweeter and bigger.  Larry Cauble, owner and chef, has recently implemented the final stage in his business model for his cafe. “We’re taking down the wall of the space next to us, installing a brand new kitchen, and doubling in size,” he says.  “We started with a little shop.  Our plan was to grow in steps, and our reputation has increased so much in the past six years that we’ve outgrown the space.  Our full business model was always to have a full French restaurant.  Our new menu will include steaks, French entrees, beignets, and a full break- fast menu with omelets and specialty items.  To complete that, we’re adding a full-service bar.” As a teenager and young man, Larry worked in the restaurant business until opting for a career in the military.  He remained in service for twenty years, but even then, continued to hold a second job in the restaurant industry. “It was always my dream to have a restaurant,” he says.  “For ten years I lived in Holland and Germany as part of my career, and I fell in love with the food— the waffles and the crepes.  When I retired from the military I thought, if I don’t follow this dream before I’m 50, I’ll probably never do it.  And among the hundreds of Myrtle Beach restaurants, I saw, there’s no creperie.  Because it’s such a unique food item, I started small to see how it would take. And it caught on quickly; we grew and then we grew more.” Larry’s vision has always been the locals. “A lot of restaurants in Myrtle Beach live and thrive off of tourists,” he says.  “But Market Common has gained recognition as more than a tourist destination.  My philosophy has always been to provide great, healthy food, great customer service, and a great, relaxing environment for the residents too.  And that’s how we’ve grown over the years, with our customer base.” Emma Ware, Larry’s wife, toasts to the expansion with a fresh squeezed cocktail. –Photo by Meganpixels Parker / Latoya Grayson Each restaurant has their own niche.  For Crepe Creation, the main focus will be on their bar offerings.  They’ll beusing fresh squeezed juices as opposed to canned mixes in their cocktails.  The decision stays in line with the cafe’s passion for serving fresh, healthy food. Larry’s wife, Emma Ware, owner of Emma’s School of Healthy Eating, is a nutritionist in the Market Common.  And she’s a big part of the Crepe Creation menu.  One of the most heard comments that they receive from patrons is that people feel full, but not overstuffed, and they’re not hungry afterwards. Expect to see the full evolution of their restaurant by the end of summer, and stay tuned for the announcement of a grand reopening. “We love being in Market Common,”Larry says.  “It’s a great community to be a part of.  They’ve been a great partner ever since I’ve moved up here, and instrumental in my growth since the beginning.” Crepe Creation Cafe Open during renovations Su – Th 8am-9pm; Fr – Sa 8am – 10pm. Envelope Facebook Phone Internet-explorer

A Trip Down Memory Lane For Our Nation’s History

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Charlie’s Corner is the domain of Charlie, the furry four-legged lady’s man of Market Common.  Each month, he’ll share information to help all new, visiting, and existing doggie community members get the most out of life along side their human companions.  Here, we’ll feature his reflections on what it’s like to be a dashing downtown doggie, as he reminds all of us how to play well together.   This month, Charlie dozes off on a languid day and reaps his reward. “Happy Fourth of July everyone!  I just love this holiday (think bbq table scraps), minus the fireworks (think overly-sensitive doggie ears).  But I realized that for all of the good times that we celebrate with our family and friends, all of our military personnel that we salute for serving our country, we don’t think that much on this day about how our country was birthed into country-hood.  (I think that’s a word.  If it’s not, I just made it up and that’s okay. Because I have my own unsupervised column.  Maybe one month I’ll fill the space with my paw-prints— abstract expressionism.) So it’s time for me to pull out my research hat again (for reference that’s the green one that says “Charlie’s Corner” on it.  It helps me concentrate all my energy into my head so I can ferret out facts). Now that you can visualize me better, let’s go back in time almost 250 years ago and take a look at what life was like.  (I can’t look that long however, it’s tough to imagine life before squeaky toys.) So back on July 2, 1776, the Second Continental Congress voted, almost unanimously, to become independent from Great Britain.  (New York conspicuously abstained from the radical idea.  It took them a bit longer to grow into their reputation as trailblazers.)  Two days later, on July 4, Congress adopted the Declaration of Independence, the document which justified the break with Great Britain, authored mostly by Thomas Jefferson.  The document was a manifesto, or creed, if you will, listing the grievances of the colonies, but most importantly, it eloquently expressed the necessity of withdrawing from the yoke of Great Britain to ensure their survival. His simple, powerful words struck a cord then as they do now, and affected the rest of the world as well— they reveal a group of colonies ready to take responsibility for their own well-being, in full recognition of their right and capability to do so.  Now that’s bound to breed success! It laid the foundation for how to be survivors then, and it continues to be the foundation of our success today.  Here you can be whoever you want to be and do whatever you want to do.  And that’s a beautiful thing. Myrtle Beach lays testimony to this fact as we continue to hear on an almost daily basis of the amazing variety and volume of small entrepreneurial businesses that set up shop here. Now that’s something to think about and celebrate this Fourth of July! Speaking of celebrations, apparently John Adams believed that July 2 should be the day that we all get together withparades, parties, and pomp, but everyone else advocated for and moved forward with the date of July 4.  He took a stand in protest, staunchly sticking to the 2nd, and refused all invitations and appearances on the 4th to garner support for his beliefs.  It didn’t work out for him though, and the 4th stuck as our day to celebrate.  I hope he eventually came around though— just think of all that great bbq and fun he missed out on otherwise.” Until next time, P.S. Follow me on Facebook @CharlieParkersCorner and on Instagram @charlieparkerscorner to keep up with all my latest news.

Bison Burgers and Raw Greens

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Taste the South A Simple Summer Supper of Bison Burgers and Raw Greens Summer in general, but especially July 4th is a time for feasts, family, friends, and especially cookouts.  It doesn’t get more quintessentially American than tending flames over the BBQ on the Fourth.  But the love of a good dinner on the grill lasts much longer than just one weekend, so the below summer dinner recipe from Megan’s kitchen can be scaled up or down as the occasion demands.  Pair it with potato salad, corn bread, and a corn, cilantro tomato side dish for the Fourth, or serve it up as is for a fast, cool, and simple weeknight meal. Arugula or Mixed Greens Salad Salad 3-6 cups of arugula, baby spinach or mixed greens Dressing● ½ cup extra-virgin olive oil● 2 tbs apple cider vinegar● 1 ½ tbs herbs d’ Provencespice blend● dash of salt Add the dressing ingredients to a bowl and whisk together, or add to a glass jar with a lid and shake to mix.  Pour over the greens. *Prepare 8 hours before or overnight: Dairy Free Cheese (You can substitute this recipe for Boursin cheese if you prefer) ● 1 cup raw cashews● ½ cup raw almonds● Juice from ½ lemon● 1 ½ tsp apple pectin● salt, to taste● ½ cup nutritional yeast● 1 tbsp of finely chopped chives (garnish)● coconut oil or other oil Soak all nuts for at least 4 hours or overnight; strain and discard water.  Add all ingredients except the chives and oilto a blender and mix on high speed until smooth.  If the mixture appears too dry, add a bit of water 1 tablespoon at a time until it is the consistency of cream cheese.  Grease your hands with the oil and shape the creamed mixture into a ball.  Sprinkle the chives onto a plate, and roll the ball mixture in the chives until it is entirely covered.  Reshape into a ball, cover and refrigerate for 3 hours or overnight. Bison Burgers ●1lb ground bison meat (found at Kroger’s)● ¼ cup Worcester sauce● 2 tablespoons of oil, butter, or ghee● 4 slices red onion● 1 tbs fresh minced garlic● salt to taste● 1 tomato, sliced Shape the bison meat into patties.  Pour the Worcestershire sauce in a shallow bowl and add the patties, flipping to coat.  Marinate the meat while you prepare the rest of the meal. In a small skillet or sauté pan, melt the butter over medium heat.  Do not allow the pan to become too hot.  Add the onions, garlic, and salt to taste and cook for 4-5 minutes stirring constantly, or just until the onions turn soft and emit an aroma.  If you brown your garlic, the pan is too hot.  Discard and begin again.  Set aside. Pre-heat the grill.  Remove the bison patties from the Worcestershire sauce, and cook at medium about 3-5 minutes per side.  Bison cooks like traditional beef: rare to well done.  Alternatively, you can cook the patties in the same pan as the garlic and onions, stovetop.  Once you’ve checked the center and you’re satisfied with the color, transfer the burgers to a plate, top with the onion/garlic mixture, sliced tomato, and add a dollop of cheese.  Divvy up the salad and enjoy!

Emma’s Health Talk – July 2018

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July 2018 Photo courtesy of Emma Ware. July is in full swing and that means beach time, BBQ,s, family picnics and lots of time outdoors in the warm (sometimes too hot) sun.  We wish you all a Happy 4th with all its activities as you celebrate this month. Everyone knows the importance of protecting your skin, eyes and the need to keep hydrated.  This month I want to help you make the best choices for the most protection as you enjoy our awesome beaches and outdoor spaces.  With so many products available to keep us protected, reading labels becomes very important.  Keeping in mind the benefits of chemical free products will help to find the most protection with the least negative results.  Our skin is the largest organ of our bodies and absorbs whatever we decide to slather it with.  Once applied it is absorbed and processed into our blood and organs.  Lets feed it safe and free of chemical hazards whenever possible. Many organic sun screens are available wher- ever you shop that provide 30-50% protection against the harmful rays of the sun, but be aware that because they are organic they have a limited shelf life so read the expiration date to be sure its fresh and not expired.  Protect your eyes with UV protective sun glasses or wear a hat with a brim that shades your eyes especially at the peak of the days heat. Hydration is most important for all who spend time outdoors whether at work or play.  Water, water, water.  I just can’t stress enough the importance of staying hydrated and the best way to keep hydrated is plain ole water.  Sugar drinks may satisfy for a while but will result in a crash of energy and more important is sugary drinks will dehydrate you.  Fresh fruit and fresh fruit juice give us the pickup we need during the hot summer days.  Ice cold watermelon is my favorite and nothing is sweeter than a golden ripe peach.  So stay cool, protected and hydrated while enjoyingthis special month. Call us at (843) 997-7037 with your questions or concerns regarding these hot summer days and how to stay healthy and protected or stop by and see what we offer for safe summer sun activities.  We are located at 2798 D Howard Avenue in Mar ket Common, Myrtle Beach, SC.

Dog Friendly Burgers

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Brought to you by Cindy Bright, Einstein Dog Sitting Service Ingredients Serves 4 · ½ pound of ground chicken· ½ cup of cooked white rice· ¼ cup of plain yogurt· ½ teaspoon of salt· extra virgin olive oil· 4 small round dinner rolls Directions Mix the meat, rice, yogurt and salt in a bowl.  Make 4 patties and drizzle olive oil on one side of each.  Heat a nonstick skillet over medium-high heat and cook the patties for 3 – 4 minutes per side – starting with the olive oil side.  Put the burgers in the rolls and cut into pieces. Servings: 4

Keep Surfside Beach Beautiful Committee

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by the Town of Surfside Beach Surfside Beach Yard of the month: In addition to community projects the Keep Surfside Beach Committee recognizes exemplary examples of gardening by the residents of Surfside Beach.  The monthly Yard of the Month Award showcases the best of our residents’ efforts in beautification of our neighborhood.  Recipients receive the Surfside Beach Yard of the Month sign placed in their yard.  The homeowner’s landscape picture posted on our KSSB-Keep Surfside Beach Beautiful Facebook page and their yard is framed in town hall from the Keep Surfside Beach Beautiful Committee. How your yard can get selected?We encourage all residents to nominate a neighbor’s yard or even your own yard!  To make a nomination send an email to dherrmann@surfsidebeach.org or nominate a yard in the folder on our KSBB-Keep Surfside Beach Beautiful Facebook page The KSBB-Keep Surfside Beach Beautiful committee votes on the nominations at our monthly meetings. Check out all of our Surfside Beach Yard of the Month winners on our KSBB-Keep Surfside Beach Beautiful Facebook page.  We appreciate all of our neighbor’s efforts to Keep Surfside Beach Beautiful! Congratulations to Mr. & Mrs. Lutz for being the recipients of our June Yard of the Month Winners!!

Holes on the Beach

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by the Town of Surfside Beach It’s a lot of fun to dig a hole on the beach, but you really can’t dig to China! Remember:•A cubic yard of sand (3’ x 3’ x 3’) can weigh as much as 3,000 pounds – this is why people who are buried in sand cave-ins suffocate. •Don’t dig over two (2) feet deep.  A hole that is two feet deep or more can cause serious in- jury if someone accidentally steps in it.  If it contains water it poses a drowning hazard for small children and a trap for sea turtles. •Sea Turtles, which are an endangered species, get trapped in holes and cannot get out to return to the sea.  Baby turtles would die overnight. •Town equipment used to clean the beach will be damaged in large holes.  Please have fun, but fill in the holes you dig on the beach!  It’s a safety thing

Guy Daniels Memorial Foundation Surfoff

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by the Town of Surfside Beach The 19th Annual Guy Daniels Memorial Foundation Surfoff will bring together the surf community to celebrate the life of a fellow surfer, while also raising funds to provide scholarships for Horry and Georgetown County students in addition to supporting local environmental causes.  The two-day surf contest, being held July 28th and 29th, kicks off at 8 a.m. on July 28th at 13th Avenue South in Surfside Beach, South Carolina.  A Pro-Am division will be held again this year, bringing the best surfers on the East Coast to the event with $2,000 in cash up for grabs. Held in memory of Guy Daniels, a Surfside Beach surfer and lifeguard who died while jogging in 1999 at the age of 19, the Surfoff aims to bring the surf and local community together to support the causes that Guy believed in.  The Surfoff has a wide range of events for surfers of all ages and skill levels, and no membership in any organization is needed to enter.  Back by popular demand is the family-favorite Push-In heat, as well as the Kids Activity Tent.  Parking will be free and great raffle prizes will be on offer as well. “The Foundation has awarded over $100,000 in scholarships to over 60 students since its inception, and the Surfoff is the reason for that,” said Mikey Pruitt, Director of the Guy Daniels Memorial Foundation.  “We have received tremendous support over the past 19 years from the surf community and the Town of Surfside Beach.  This event wouldn’t be possible without them, and the expansion of the contest with divisions like the Pro-Am will help us continue to grow and award additional scholarships, as well as support the environmental causes that keep our beaches clean.” Continued growth and success of the Surfoff ensure more student scholarships and support for the Guy Daniels Memorial Foundation’s Respect the Beach campaign.  Respect the Beach promotes keeping local beaches clean by working with the Town of Surfside Beach to provide trash and recycling receptacles at Surfside Beach walkovers, as well as receptacles for beachgoers to dispose of their cigarette butts before walking onto the beach. To learn more about the Surfoff, or to donate or volunteer for the Guy Daniels Memorial Foundation, a volunteer-run 501(c)3 non-profit organization, go to www.surfoff.com.

The Insider Then and Now

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Celebrating Our Second Anniversary and Evolution into the Coastal Insider by Melissa LaScaleia It’s been two very full years since we published our first edition of the Insider at the Market Common.  And we’re celebrating our achievements this month by sharing with you the story of our journey from then to now. The concept of the Insider began in 2016, but the vision began much earlier. “People who know me know that I’ve been in this community for a long time,” says Jim Parker, the co-founder of the paper and co-owner of Real Living Home Realty Group in the Market Common.  “I was stationed here with the Air Force from 1978 through 1983, and I’ve been living here ever since.  After moving to the Market Common in 2008, I found myself being asked on a regular basis about what was happening here— the events and places to go spend your time, as well as my opinion on real estate opportunities in the area. “The Market Common has had a really good vibe from the outset, but I found there was no delivery method to get the message out about what was happening when and where, or about the economic development of the area.” Just another day at the Insider office. Round table talks, good-natured humor, laughs and smiles, and of course, Charlie. John Jobson, Jim’s business partner and co-owner of Real Living Home Realty Group and the Insider, shares: “There were so many different moving parts to the Market Common, but it was like the parts didn’t talk—they overlapped.  We saw the Market Common more as a whole, rather than parts.  The city had things going on, but nobody knew the schedule.  The restaurants had events but nobody knew; developers were doing things, but nobody knew what they were doing.  We started the Insider as a publication to connect with the community in a way that we felt wasn’t available— to demonstrate that we are the market experts, and that means we support a cohesive, informed community.  We don’t just have our heads stuck in real estate and numbers.  People matter.  And a community is made up of people, not just buildings.” Jim and his daughter, Megan Parker, started working on the concept and design together in January 2016. “In life, timing means everything,” Jim says.  “I’m fortunate that Megan is talented in graphic design and photography, and she was exiting a five year career and looking for a change.  After thinking the idea through, I realized that if I was ever going to create a publication, it should be now.” Charlie gives Melissa some tips on an article spread. – Initially both Jim and John thought they would create a small newsletter.  But after a few months of seeing how it was unfolding, they realized they had a lot to say, and that they were going to need a writer. Megan and Jim were connected with Melissa LaScaleia, who had a professional writing background.  She was on board from day one. “Everything just kind of fell into place,” Jim says.  “If I hadn’t had a daughter with that skill set, we wouldn’t have moved forward with this venture.  And we were fortunate to know Melissa.  It just continued to take on a life of its own, and we never looked back.  Our first edition was twelve pages, and today it’s forty-eight plus our sixteen page real estate insert.” “I appreciate the opportunity to create something from nothing every single month,” says Melissa of her experience at the Insider.  “I like that the Insider is a platform to share all the beautiful things people are doing in our community as well as the beautiful things they stand for.  At a time when we are bombarded with so much negativity from the media, I’m grateful to be a voice that shares stories of what is good and simple and true.  In my writing, I try to capture the personality behind the business storefront to answer the, ‘Why this?  Why here?’ because that makes a person’s story real and relatable to others.  I’ve met such incredible people through the Insider, both in the office and outside of it.  I just have so much fun doing what I do.” “Starting out, I was excited about meeting more of the community, and to be able to connect to them daily has been rewarding,” says Megan of her experience with the Insider.  “When we’re featuring a business, it’s my duty to showcase them in the best light possible— to communicate with the readers visually.  It’s my job to bring color and paint the picture of their business through photographs and design.” Latoya connects with Cindy Bright while Charlie seizes the chance for some extra lovin’. For some, the idea of real estate brokers starting a community publication might seem odd, but for Jim and John, it’s integral to their business identity. “We’ve been in the brokerage industry our entire careers,” John says.  “And we started a new company in the Market Common because of the opportunities we saw here.  We formed the identity of this real estate brokerage company around our values of community.  We saw a need in this area for a local publication that contains relevant information that is applicable to the community and to real estate.  We tell life stories, we incorporate what is happening with restaurants, with festivals, new and old businesses, big chains, and small stores— we weave the fabric of our local culture through the stories we tell.  The real estate business and business in general is about relationships.  Our industry connects to so many different parts of the community around us.” “We currently have over sixty-five businesses advertising with us,” says Jim, “and 85% of them have long term agreements.  Many have been with us from day one.  It’s exciting for us to hear how they benefitted from our publication.  It’s rewarding to know that we’re helping to build their business at the same time as ours.” … Read more

In Which a Nap Becomes a Soggy Surprise

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Market Common Dogs

Charlie’s Corner is the domain of Charlie, the furry four-legged lady’s man of Market Common.  Each month, he’ll share information to help all new, visiting, and existing doggie community members get the most out of life along side their human companions.  Here, we’ll feature his reflections on what it’s like to be a dashing downtown doggie, as he reminds all of us how to play well together.   This month, Charlie dozes off on a languid day and reaps his reward. “Oh June! It’s one of my most favorite months in the Market Common.  I know I make that reflection often about many months, but it always feels true for me in the moment, and so my observation holds firm. The warmth of the air, the sun overhead, and the balmy sea breeze gently wafting this way from the ocean, beckon me out of doors, down the street, and onto a nice patch of oh-so-green grass in the Market Common where I can lay on my back and roll around like a free dog before my hectic day and the pressures of being the most famous doggie (or at least, the most articulate one) in the Market Common begin. And now, with our transition from the Insider at the Market Common to the Coastal Insider this month, I have an even greater responsibility to help steer the ship of this publication community-wards, since my voice will be heard all along the Grand Strand (which translates to more fans and followers).  Ah me!  How the spotlight of fame does take its toll on one.  Good thing I can still carve out “me time” to rest and recharge.  We all need self-love. For me, most days I feed that by looking at the sky.  Just look at that robin’s blue color!  Not a cloud insight.  Perfect in its clarity.  I’m so peaceful lying here I could just doze off right now….. perhaps….a little …. nap….. before …… my duties commence………..ZzZzZzZzZzZzZzZzZz. ZzZzZzZzZz…….. ARRRGG!  What ho!!  Where did all this water come from?!  Egads, it’s a flood!  I’m drowning, and if I’m drowning, then other animals must be too!  There’s water everywhere.  The world is ending!  I should build an ark, just like Noah did, and then I can put all my dog bones in it as well as my bunny and squirrel friends so we’ll be safe.  I wonder what I should use for oars?!  I wonder if there’s still time?! ….. Oh….. Ooops…….. I wonder….I wonder if…. other people have the same reaction as me when they get caught in the automatic sprinkler system while taking a nap? I suppose it’s the one peril in the otherwise perfection of this month. Until next time, P.S. Follow me on Facebook @CharlieParkersCorner and on Instagram @charlieparkerscorner to keep up with all my latest news.

Surfside Beach Crafters Cove

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For Children by the Town of Surfside Beach Crafter’s Cove is a weekly event sponsored by the Town of Surfside Beach and EdVenture Myrtle Beach. EdVenture Myrtle Beach, formerly the Children’s Museum of South Carolina, is the first satellite location for EdVenture Children’s Museum in Columbia—the largest children’s museum in the southeast. Staff from the museum will conduct lessons on different ocean animals each week and will have the children make a craft regarding each animal.  The last week usually focuses on keeping the beaches and ocean clean and free of trash. Admission is free. Crafter’s Cove is for children ages 10 & under and will be held on Wednesdays from June 20th to August 8th from 9:30am to 11:00am. Meet under Surfside Pier. If you have any questions, you may contact Matt Helms with the museum. Envelope Phone

Emma’s Health Talk – June 2018

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June 2018 What does June mean to you? Usually it signals beach time, picnics and Bar-B-Qs . Some of us struggle with putting on a bathing suit or wearing shorts; wearing fewer clothing reveals our bodies more than we want to, and weight loss becomes a focal point and frustration.  Nothing seems to work, or for that matter, nothing has ever worked. Photo courtesy of Emma Ware. I have good news.  Stop trying so hard, it slows the process.  Weight loss is as simple as understanding the difference between real foods and what is presented as “food”.  You have heard me describe foods as a source of enjoyment as it should be.  Stressing over what to eat, how much to eat, when to eat, counting calories or points is a fruitless attempt at getting your desired results.  In my cookbook I’ve given you options and choices that make this entire subject simple and fun.  With all that goes on in our busy lives food preparation seems like a daunting task and making a few simple changes can turn this subject into a nourishing and enjoyable necessity.  I’ve simplified and pared down shopping, planning and preparation.  With a few easy changes your pantry and fridge can help you eat healthier, feel great and begin shedding those unwanted pounds. Adding vitamins, probiotics and plenty of alkaline water keeps your body balanced, happy and ready for the coming summer season. So instead of stressing over what you see in the mirror today, share a recipe with a neighbor or friend and look for the coming results.  Laugh at the negatives and embrace the journey. Come and visit us at 2798-D Howard Avenue in Market Common or call us at 843 997-7037.

The 354th Fighter Group Throughout the 20th Century

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by Melissa LaScaleia This month, we explore the origins of the 354th Fighter Group of the United States Air Force, which was stationed at the Myrtle Beach Air Force Base for many years. The roots of the 354th stretch back to the inception of the 342nd Fighter Day Wing which was implemented at the Myrtle Beach Air Force Base on July 25, 1956.  The 342nd Fighter-Day Group, 342nd Air Base Group, and 455th Fighter-Day Group were all subordinate units under the command of the 342nd, overseen by Colonel Robert G. Emmens.  The 342nd Fighter Day Wing was created to be a fully functional fighter-day wing, primed to face any obstacle, but in reality, the Wing faced many operational and logistical challenges as a new wing functioning on a new base. The 342 Fighter-Day Wing was in existence for 117 days.  On November 19, 1956, it was redesignated the 354th Fighter-Day Wing.  The non-flying support elements of the wing were redesignated the 354th Air Base Group; and the entire unit consisted of 84 officers, 3 warrant officers, and 911 enlisted men. As part of its arsenal, the 354th had several RF-80s and one B-26 Invader.  In 1957, the 354th received an influx of F-100 pilots from the 31st Fighter-Bomber Wing at Turner Air Force Base in Georgia. In 1958, the USAF reorganized the entirety of its naming structure across the board, and the 354th Fighter-Day Wing officially became the 354th Tactical Fighter Wing on July 8.  The support group element was renamed the 354th Combat Support Group, in October 1962. During the ensuing years, the 354th played a large support role for NATO, and deployed F-100s to Europe continuously.  On July 15, 1958, the 354th made their first sojourn to Europe, to Aviano, Italy.  In 1961, during the Berlin Wall crisis, eighteen F-100s were deployed to Hahn Air Base in West Germany.  In 1963, they deployed to Elmendorf Air Force Base, in Alaska.  They were also active during the Dominican Republic Crisis in 1965, sending support to Puerto Rico and the Dominican Republic. During the Vietnam War, the 354th deployed for several years to Spain, Japan, South Korea, and South Vietnam, leaving no one at home.  With all of its fighter squadrons stripped away to support the Vietnam War, the 354th Tactical Fighter Wing was reassigned to Kunsan Air Base, South Korea, in 1968.  During the Vietnam War, it was common practice to deploy entire units from their home bases and attach them indefinitely to another wing to support the widescale war effort.  But the cohesiveness of the unit was important for morale, and the re-assignation and lack of unit integrity caused widespread loss of morale and operational disorganization in many cases. On June 14, 1970, the 354th Tactical Fighter Wing was inactivated at Kunsan, and activated a day later at Myrtle Beach AFB.  Their new role was to train combat crew in T-33s and A-7D aircraft.  Additional Fighter Squadrons were reassigned and integrated into the 354th at Myrtle Beach.  All 354th Aircraft eventually had the designation “MB” for Myrtle Beach AFB painted on their tail. In 1972, the 354th was again active in Southeast Asia, taking over the heroic Combat Search and Rescue role, and assisted downed airmen while flying over 4,000 combat assignments.  The 354th was awarded the Presidential Unit Citation for its service in Vietnam during 1972-1973. Click here to read more about the history of Market Common and surrounding area.

810 Billiards and Bowling

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Opens in the Market Common June 14 by Melissa LaScaleia In 2014, Mike Siniscalchi left the world of finance and NYC, and relocated to Myrtle Beach with his family. “I wanted to start a business, and in thinking of ideas, I had great memories from my times in New York and Chicago at upscale bowling alleys with my friends.  But they were very expensive outings.  The concept has gained in popularity over the past ten years, but it’s been focussed on dense population areas and people who can afford high prices.  When I moved here I thought, ‘why can’t we take this concept and make it more affordable to people in this area?’” At the end of 2014, Mike purchased a traditional bowling center in North Myrtle Beach that needed a lot of attention and love.  He cobbled his upscale bowling alley idea together with food and other experiences that would appeal to a South Carolina market, and after a thorough renovation, reopened it in 2015 as 710 North Myrtle Beach. The venue was an immediate hit with area residents and tourists.  Mike spent the next year or so refining the concept, fine tuning the operations, and reworking the menu, until he felt good about what he was offering the community.  Then he began looking to expand into new locations. “The first location was different because we were trying to figure out what was going to work best, and wanted to rebrand with our new model going forward,” he says.  “710 is a reference to a 710 bowling split, which is the hardest split to do in bowling.  But we discovered that not many people understood what this was.” Mike Siniscalchi outside 810 Billiards & Bowling in the Market Common, which is occupying the space where the Piggly Wiggly once stood. – Photo courtesy by Meganpixels Parker / Latoya Grayson The Market Common venue is called 810 Billiards and Bowling, a reference to eight ball billiards and ten pin bowling— two things that are at the core of their entertainment offerings. The theme of 810 is summed up in two words— be social. “What that means,” Mike says, “is that we avoid video games and screens and focus on interactive games that enable people to spend quality time together.” The Market Common location has a dizzying array of games and entertainment options— shuffleboard, billiards, ping pong, darts, air hockey, and corn hole to start. There are twenty bowling lanes— sixteen public, and four that are part of a larger private room for parties and functions.  They also have shelves filled with scores of board games for both kids and adults. “The central theme of what we offer is to have actual interactions with your friends and family,” Mike says. “And to make this experience affordable for everyone.” In keeping with this mission, many of the games are free.  For the ones that are expensive to maintain, they charge a reasonable rate— around $4-5 per hour to rent. For those who enjoy watching more than playing, they also have a great sports bar environment. To complement all the entertainment offerings, 810 Billiards and Bowling has a big focus on quality foods and drinks.  There won’t be a snack counter, or the types of foods you would expect from a traditional bowling center.  Instead, there’s a complete scratch kitchen with full waiter service everywhere in the building, no matter where you are.  They offer house-cut french fries, short-rib Angus chargrill burgers, and scratch made dough for in-house, brick oven pizza. “We just want to offer a fun night out for people, where they can have a good time, and feel like they got a lot for their money,” Mike says. “The other new and unique addition the Market Common location is that we built a stage here and we’ll be hosting live music,” he continues.  “It’s something we’re not able to offer at our other locations, and we’re excited about it.  We want to hear from people in the area who they want to hear play, and we’ll try to give them what they want.” In the spring of 2017, the city of Conway approached Mike to build a location in their area.  He purchased a property and is currently building 810 Conway, which should be completed in the fall of this year. After this, the Market Common approached him about putting an entertainment venue in the former Piggly Wiggly space. “I thought the Market Common was a great location,” Mike says.  “It has a strong community, and a community of many pedestrians; it’s a great destination place, and aside from the movie theatre, there isn’t much in the way of entertainment.  I thought we would be a great fit.” 810 Billiards and Bowling will celebrate its Grand Opening on June 14 and officially welcomes the public on that day.  Come and join the celebration. 810 Billiards and Bowling Open daily 6:30am-2am.   Serving full breakfast, lunch and dinner as well as a full coffee bar. Envelope Facebook Phone Internet-explorer

Germ Bust My Bins

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Redefining Clean for Horry County by Melissa LaScaleia When most people compile a task list of things to clean around their home, the garbage bin usually factors pretty low on both the priority, desirability, and ease of accomplishment list.  Dirty bins are a problem—they attract pests, roaches, rodents, flies, bees, E. Coli and other bacteria.  When you smell a trash bin, it’s not the trash you’re smelling, it’s the bacteria. Houses here are built close together, so there is an inevitable proximity of bin next to house, next to bin, next to car; which means you’re basically living in a germ and bacteria-infested environment.  Over time, that bacteria multiplies.  On top of that, many people store their bins inside their garage, right alongside their car, workout equipment, tools, laundry, etc.  All those things are exposed to the bacteria and germs in your trash bins, and you’re inhaling those contaminants when you’re in that enclosed space. But lest the deeper truth of the state of your garbage can leave you feeling down, be emboldened that there is an easy and economical solution— Germ Bust My Bins. The eye-catching truck sparing our communities of health hazardous germs and noxious odors, as well as our oceans of noxious chemicals— a win-win for all, for less than $10 a month. – Photo by Meganpixels Parker It began in Horry County in 2016. Companies like it have been in existence in Europe for the past 30 years, but didn’t begin to appear in the U.S. until around 2007 or 2008. Here’s how it works. A truck arrives curbside on the same day that garbage bins are emptied by your trash collection service.  The bin is lifted into the truck which acts like a giant dishwasher— spraying your bin with 200 degree water inside and out, and leaving it clean, deodorized and 99% germ free.  The rinse water is retained inside the truck which is properly disposed of through the local water treatment system. In the year since the Insider wrote about Germ Bust My Bins (read about it here), the company has seen tremendous growth: from 100 customers last February, to over 1200 now.  And that number keeps increasing. John, the founder, estimates that he enrolls 70-80 new customers per month. “Germ Bust My Bins is a concept that makes sense particularly in an area like Horry County, which has a current population around 250,000 and continues to experience tremendous growth,” he says.  “There’s a need for all sorts of infrastructure to keep up with the population boom, and that can’t be easy to do.” Signs like this are positioned over many of the sewers in Myrtle Beach to prevent contamination of our oceans. But deprived of viable alternatives, people continue to dump dirty wash water down here. From interacting with his customers, John learned that the majority of them, before signing up with Germ Bust My Bins, followed some variation of the same pattern.  They would wait a really long time until their bins got really disgusting and then they’d dump a bottle of Clorox bleach into it, spray about 20 gallons of cold water with a garden hose into it, and use a scrub brush to try to get it as clean as they could, with varying success rates. “What strikes me,” he says, “is that when I talk to them, they tell me they dump that water down their driveway or into the drain at the end of the street and there’s a sign right on the grate or above it that says, ‘no dumping, drains directly to ocean.’ “I don’t think people take the time to think about where that waste water goes.  Each house has, on average 1.6 trash recycling bins, and if you clean that only once per year, that’s an astronomical amount of water and chemicals going into our natural resources.  Plus, you still don’t get your bin that clean.  It’s irresponsible, but not intentionally irresponsible, because what else can you do?  Six out of seven people think, ‘I’m not affecting the environment, I’m just one person.’  We need to give people a better solution. “Tourists come to Myrtle Beach and want to have a good time, without being exposed to the pests and noxious odors that accumulate at public trash cans at beaches, resorts and restaurants.  But those bins aren’t being cleaned.” John would like to enter into a contract with local governments to clean trash cans at public beaches.  He’s currently in the process of acquiring an additional truck that is capable of cleaning full sized dumpsters for restaurants and hotels.  It will be up and running by the summer. For people who live more inland, dumping down the drain still isn’t desirable.  Every community has a retention pond for stormwater and drain run-off, which doubles as a habitat for wildlife.  Dumping bleach or chemicals into them is obviously not the best recourse for safe disposal. John points out that what used to be expansive forest is now expansive communities, and the wildlife that once lived in those forests, like coyotes and raccoons, are now living amongst us.  They rely on those ponds and natural areas for their survival, but more than that, they’re attracted to your smelly garbage bins.  Having your bins cleaned properly helps with the dual problem of night pests ravaging for food, and preventing contamination of their habitat. “We provide an easy, economical, and eco-friendly way to get the job done,” he says. So far, people in Myrtle Beach are loving this idea.  Another part of the community that his business benefits is the elderly and children. “The task of cleaning a large trash bin isn’t healthy or feasible for the elderly,” John says.  “And having clean and sanitized bins provides greater peace of mind for parents with kids.  Kids aren’t always the cleanest, and they like to explore and get into everything.” John is also working on establishing contracts with Horry County HOAs so that he can address entire residential communities … Read more

Mincey Carriages and Tours

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Open Carriage Rides Return to the Market Common This Month by Melissa LaScaleia Joey Mincey started his business, Mincey Carriages and Tours, fifteen years ago as an enjoyable side hobby business to generate extra income.  His regular day job is in the tree service industry; he owns and operates Mincey Tree Service, which specializes in commercial and residential tree care, pruning, trimming, stump grinding, and custom saw and lumber sales. Joey has been offering carriage rides at the Market Common for the past ten years.  He conducted them at Market Common’s first ever Christmas tree lighting in December, and he’s been doing them ever since. “Offering carriage rides was a family-oriented business idea for me,” Joey says.  “I’ve always had horses, and both my son and daughter grew up helping me.  Starting this idea was a way to generate money and still spend time with my family.” “This isn’t something that I do day in and day out,” he continues.  “My horse Misty is a pet.  I’ve had her since she was three years old.  And during the summer months, she works one day a week for three hours.  When she’s not being used, she lives on our farm and grazes in the pastures.  This is more like an exercise program for her.” Joey lives in Nichols, SC, about one hour away from the Market Common. He’s owned five or six different types of carriages which range in price from $10,000 to $25,000; his current carriage he had shipped from Canada. Joey first began offering carriage rides in the Myrtle Beach area at Broadway at the Beach, but the location was a bit too busy, and not well suited for the rides.  Then the Market Common invited him, and the combination of wide open streets amongst a primarily walking community made for a perfect setting. “I’ve always had a great relationship with the management of Market Common,” he says.  “It’s always clicked.” Rides continue all summer long.  They start in front of Tommy Bahama and generally last from 8-10 minutes, depending on the queue.  In addition to the summer months, Joey and Misty also come out to the Market Common for festivals and holidays like Valentine’s Day, St. Patrick’s Day, Halloween (when he dresses up like a scary coachman), and Christmas time. There have been infinite marriage proposals that have taken place in the back of his carriage at the Market Common. “It’s nothing to look back and see a man on his knees proposing on a carriage ride,” Joey says.  “That’s what it’s all about.  Some give me warning, and some don’t.  I’ve also had older couples where the lady has always dreamed of taking a carriage ride and the fellow will turn on the romance.” The charm of witnessing the Market Common on an evening open carriage ride. For the 2018 season in the Market Common, Joey has already pre-ordered a Cinderella carriage, complete with a wire basket on the top that looks like a pumpkin. Apart from the fun he has spending time with his horse and family, meeting new people and facilitating so much romance, one of the most rewarding aspects of being in this business is the lifelong friendship that unexpectedly sprung up between him and his farrier. When he first began his business, Joey was having a hard time keeping Misty properly shod. “I had a local farrier,” he says, “but he didn’t know what he was doing.  When you’re dealing with a 2,000 lb horse, keeping those shoes on properly is difficult, and not everybody knows how to do it.  The shoes on my horse would wear paper thin in ten hours.  There aren’t that many draft horses in this area, so finding a local farrier was tricky. “One day, I was at a draft horse auction, and I met someone who gave me the name and number of someone he thought could help.  He’s an Amish guy from Ohio, and every eight weeks, he makes a week-long trip from Ohio to Florida, visiting different barns along the way, shoeing peoples’ horses.  For the Amish in Ohio, horse-drawn wagons are their everyday mode of travel, so they understand how to do it. “Over the years, Abe (his name) and I developed a close friendship.  Ordinarily, they’re a very private people, but Abe has welcomed my son and I into their world in some respects.  I’ve been invited to their family wedding, and my son has even visited their schools.  I go deer hunting with him in Ohio for a week every year.  I got invited to their family reunion three years ago.  It’s been quite a privilege for me.  I have a love and respect for those people, and most people don’t know anything about them or their ways. “I feel so grateful that this business has allowed me to make friends in another state with a group of people that I’d never have met otherwise.  And indirectly, because of him, I’ve made friends with another Amish man, and this year, we’re starting a business, Lumber River Woodworks, selling Amish made poly lumber furniture made from recycled plastic.” Joey and his business partner have already attended one trade show, and plan to do more. “It’s really big in Ohio,” he says.  “And it’s catching on here.  It’s high-end outdoor furniture that doesn’t discolor, fade, chip or crack.  It’s perfect for the salt air and water; and it’s very durable.” Ah Market Common, what a gift you are to those who embrace the many and varied openings for entrepreneurial opportunities, as well as those of us who enjoy them. Mincey Carriages and Tours Mincey Carriages and Tours offers carriage rides in the Market Common beginning mid-June on weekends, leaving from the front of Tupelo Honey. 8-10 min carriage rides around the Market Common for a small fee. Carriage rides for your special event, festival, wedding, birthday, engagement, or other private party by appointment. Phone

Thrivent Financial

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Be Wise With Money and Live Generously by Melissa LaScaleia Thrivent Financial is a nation-wide, full-service, financial planning company.  Their story began in the late 1800s, when a flour mill explosion tragically ended the lives of several of the mill’s employees.  At that time, there were no employee benefits like worker’s compensation, so a close friend of one of the victims began a life insurance company to help support the widows and orphans of the workmen.  This was the heart of Thrivent’s beginnings, and in 1902, an actual company was formed that was founded on the Lutheran faith: Aid Association for Lutherans.  In 2002, it merged with a company with a similar history and mission, and rebranded itself Thrivent Financial— becoming a Fortune 500 company almost overnight. Caroline Campbell-Twentier, Jake Lowery, and Matt Sandberg are financial advisors with Thrivent’s Myrtle Beach branch, located in the Market Common. They are fully licensed to take care of a variety of financial needs which run the gamut from those saving $25 a month, to large-scale, long-term portfolio management. Thrivent financial traces their origins back to the 1800s. The Myrtle Beach team is invested in helping their clients determine the ways in which using their money is most rewarding for them, so they can make smart, generous, and satisfying financial choices. “We’re also skilled at tweaking portfolios to make them more tax efficient, and educate people on how to leave money to their favorite churches or charities without reducing the amount of money left to their children.  But we truly can help anyone.” Thrivent is a not-for-profit company, as well as a fraternal benefit society, a governmental classification which states that you must have a common bond between the members.  Their common bond is Christianity, in keeping with the company’s origins. “That links to helping our members be wise with money and live lives of generosity,” Caroline says.  “We do more than investments, insurance, and annuities, we work with our clients to figure out what is important to them, so they can live more fulfilled lives.” Thrivent specializes in legacy and estate planning, but helps clients across the financial spectrum. Here Matt Sandberg analyses portfolio options. Thrivent has clients of all faiths, but because it is a membership organization, only Christians can become members. Fraternal benefit societies are a dying breed, but the classification gives Thrivent the flexibility and freedom to impact their local community in ways that they ordinarily couldn’t. They are exempt from paying federal income tax on their premium products, and as a result, are required to put a certain amount of money back into the community.  Members are able to select where and how some of those charitable dollars go, based on what they care about most at the community level. “The classification isn’t about exclusion,” Jake emphasizes.  “The common bond needs to be protected because that is how the giving back part of our business functions.  It’s hundreds of millions of dollars that we allow our members to allocate to the organizations and charities that have meaning for them– activities that are right in the community that our members participate in, rather than simply saying, ‘this is what we’re doing with the money.’” Jake Lowery seeks to understand his clients’ needs so they can make informed decisions about their finances. In 2017, Thrivent and its members raised and donated $280 million in community outreach, and generated 14.4 million volunteer hours for programs in their member’s community. What else makes them different? “We try to create a plan before we start moving investments around,” Jake says.  “Like who are you, and what do you need?  What wasn’t working before and what are you looking for now? “We offer goal-based relationship investment.” Unfortunately this company is permanently closed. We have admired their business and are sad to see them go.

Chocolate Strawberry Shortcake

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Taste the South Chocolate Strawberry Shortcake With strawberry season in full swing, what better way or time to celebrate the abundance of these succulent little fruits than with a shortcake?  Simple to prepare, even faster to make, and oh-so-satisfying to boot, this is Melissa’s go-to-dessert-recipe for June. It’s a great recipe for that impromptu dinner party, for a long evening home on your own, or when a trip to the farmers market or your neighbor’s backyard garden leaves you with overflowing baskets of the fragile red fruits.  Store them in the fridge until you’re ready to use them, and be sure not to rinse them until just before using.  You can however, prepare the sliced berries a day in advance for this recipe; they will develop a lot of juice. Ingredients Shortcake● 2 cups flour● ¼ cup sugar● 1/3 cup unsweetened cocoa● 1 tbs baking powder● ¼ tsp salt● 4 oz butter● 1 cup milk Filling● 4 to 5 cups fresh strawberries, washed, hulled, and sliced (reserve 5 whole for garnish)● up to ½ cup sugar to taste● 2 cups whipping cream, whipped● Fudge sauce, if desired Directions Pre-Heat the oven at 400° Grease two 8-inch round pans.  In a bowl, combine the flour, sugar, cocoa, baking powder, and salt.  With a pastry blender or fork, cut in the butter until mixture resembles coarse crumbs.  Stir in the milk with a fork until the mixture just becomes moistened.  Spread dough evenly in the pans. If you like a sweeter shortcake, sprinkle sugar over the dough.  Bake at 400 degrees for 15 to 20 minutes.  Remove the cakes from the pans and cool completely. In a large bowl, combine the sliced strawberries and sugar to taste.  To assemble shortcake, place 1 layer, bottom side up, on serving plate.  Top with half of the strawberries and half of the whipped cream.  Top with remaining layer, top side up.  Top with remaining strawberries and whipped cream.  Garnish with reserved whole strawberries.  Drizzle with fudge sauce. Click here to see more from our recipe corner. 

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