Bill Hunsberger

December 13, 2021August 25, 2017 by The Coastal Insider

On Myrtle Beach’s Past, The Pickleball Craze & Life by Melissa LaScaleia “The first time I ever heard of pickleball,” Bill Hunsberger, the 81-year-old champion tells me, “was four years ago when they introduced it at my local YMCA.” Bill lives in Hagerstown, Maryland, but he’s no stranger to Myrtle Beach. His grandfather was William S. Buckland, a dashing, mover and shaker entrepreneur from Norristown, Pennsylvania who served alongside Teddy Rosevelt in the Spanish American War. In 1927, Buckland was invited to Myrtle Beach about the prospect of a property investment. “It was the roaring 20s,” Bill says. “And people thought Myrtle Beach was on the verge of becoming something big.” Bill’s grandfather bought 600-700 acres of oceanfront property from a group of tobacco farmers who didn’t see the land as valuable because it couldn’t be farmed. The land was so dense with trees, you couldn’t even get to the ocean. All that existed by way of navigating through it were a couple of scanty, dirt tracks. At the time of William’s death, the property had not been paid off, and reverted to the bank. Bill’s father, a dentist, bought it back in 1942. Several years later, his father built a family cottage on the land between Garden City and Surfside Beach. Bill has memories of regular seaside trips as a child. “I remember my dad had to put a road in to get to the beach house,” Bill says. “You couldn’t see anybody in either direction when you were on the beach, that’s how deserted it was.” Bill returning a volley during a competitive pickleball match. As an adult, Bill didn’t take many vacations. But in the past 20 years, he’s enjoyed coming to Myrtle Beach several times a year for a few weeks. When he comes down, one of the places he plays pickleball at is Crabtree Gym in the Market Common. Bill appreciates how nice and welcoming the staff are at Crabtree— especially for someone who, like him, was just starting out in the sport. “Crabtree is a must-stop on your pickleball list,” he tells me. Pickleball has begun to replace tennis in popularity amongst the baby boomer population. It’s similar to tennis in that it’s played on a court with a net, but opponents use paddles rather than rackets. It’s quick, fun, good exercise, and lends itself to greater sociability around the court because of the way players rotate through the game; and it doesn’t require you to run as far as in tennis. “They say there are three million people playing pickleball in the U.S.,” he tells me. “And they estimate that in 2 years there will be 8 million.” Bill has been active his entire life. His sports have included riding and jumping horses, tennis, sailing, windsurfing, hang gliding and sailing. “I’m not a big guy, and I like any sport where competition and skill are more important than the size of the individual,” he says. “With pickleball, success is not so much about size as it is team effort. It’s an easy game to learn, but like any sport, you have to practice. When I play for two hours straight, it’s a good workout.” Bill’s skill is self-taught. By the end of his first year, he was playing in the Seaside Classic, Myrtle Beach’s Annual Pickleball Tournament, where he won his first medal. This year’s Seaside Classic will be held September 22-24 at the Myrtle Beach Indoor Sports Center. This is the 5th Annual Seaside Classic, and over 300 players are expected to compete. The Seaside Classic is run by pickleball specialists out of Florida, but volunteers from the Myrtle Beach Pickleball Club, which has over 200 members, are instrumental in bringing this tournament to fruition. “We’re local and so there’s a lot we can do to help,” Audrey Connery, a club member tells me. “We help organize everything in advance, and break things down at the end, and we try to make this a very successful tournament for all those who participate.” Bill standing proud on the podium alongside his partner Audrey works on sponsorship, and so far she has around twenty sponsors (including us). Dave and Busters, an arcade-entertainment style restaurant and bar will be hosting the welcome party on Friday evening, September 22. They are providing free game play coupons and appetizers for registered players, but all are welcome. The Seaside Classic is not just for expert players— there are several skill levels and age brackets. People come from all over the U.S. to see or participate in the tournament; it is one of the largest on the East Coast. Bill has two new partners for the event. Both are 70 years old, which means he’ll have to play in the younger and therefore more challenging age bracket of 70-74; they don’t have an age bracket old enough to accommodate him. This past June, Bill and his partner won a gold medal at the National Senior Games competing against twelve other teams in the 80-84 age bracket. “When people ask me how I do it,” he says, “this is what I tell them: there are some things in life that you don’t have control over, like the hand you’re dealt. If you get a good hand, that’s big. I did. The next big thing is nutrition, and the third, is exercise. You need to keep your body strong. I was a psychotherapist, and almost every person I saw, I recommended they exercise because it keeps you strong and it helps you cope with stress mentally. “And then, there’s luck. And sometimes the situation that you’re in dictates if you have good luck or bad luck. So for example, if you’re driving in snow, and you start to slide, if you know how to handle the situation and come out okay, we say, ‘you’re lucky,’ but really it’s skill and luck that saved you. Some luck you can’t help, like disease. Two other things I would suggest: you have to … Read more

Film in the Market Common

December 13, 2021August 25, 2017 by The Coastal Insider

Another Tango Comes to Life At Coastal Dance Studio by Melissa LaScaleia Market Common has been placed officially on the stardom map. This past August, the production company, G It’s Entertainment, filmed Another Tango at Coastal Dance Studio on Deville Street. G is based in Murrells Inlet and films all over the country— but the majority are produced in South Carolina. Christian Brunetti is an associate producer and actor for this project— his first with G. He’s been in TV and film for five years, and has worked on both sides of the camera as actor, producer, and stunt coordinator. As a Charleston native, he appreciates that this movie is a feel-good, family-friendly feature that shows the small town culture of South Carolina in a positive light. “I want people to realize that South Carolina is filled with amazingly talented artists. And we’re fortunate to have the South Carolina Film Commission which is so supportive— they help out aspiring artists with grants, free classes, and all kinds of resources,” he says. Christian loves the environment of his career: “I’m constantly surrounded by people who not only dream about doing big things, but also go out and make it happen,” he says. “As an adult that’s what I thrive on, but as a father, I love showing this to my children. I definitely couldn’t do it without their support and that of my fiancé, Meghan Burgess.” Director Sean Michael Beyer (left) with main actress Lexi Giovagnoli (right), at the filming of Another Tango. Ethan Kaiser, who works on the production side with G, moved to Pawley’s Island 8 months ago. He’s the second cameraman, and ensures equipment is set up properly for the director. His interest in film and photography began in high school. “I like how you can edit and deliver things in such an interesting way,” he tells me. That interest translated into professional projects, and his goal is to work his way up to shooting his own films on a larger scale. Lexi Giovagnoli, the film’s main actress, moved to Pawley’s Island when she was 7 years old, and grew up dancing competitively under the tutelage of Liza Mata, at Coastal Dance Theatre’s Murrells Inlet location. She moved to LA when she was 15 to pursue acting. Her previous films include: Accidentally Engaged (which was shot in Conway), Honeymoon from Hell, All Hallows Eve, Sweet Home Carolina, and A Fish Tale. “I grew up watching film with a feeling of awe about what was happening on the screen,” Lexi says. “I wanted to be able to give that joy that I felt as a child to other people.” “Another Tango is about a girl who was a dancer in South Carolina, and in later years, that hometown studio falls on hard times,” she says. “Yes, there’s a romance involved, but it’s a very fun movie, and it brings back my childhood and allows me to share that with a new audience of people.” Lexi loved filming in the Market Common. “The people who work for the Market Common, and the business owners, anytime we were shooting, and even dealing with equipment outside, were always so welcoming, accommodating, and happy to have us. That’s not common in the film industry. But here, people were willing to do whatever they could to make production easier. I’m a local, and I want to bring as many projects as possible to this area.” Another Tango is set to release in about a year. Visit G It’s Entertainment for more info. Learn more about Christian Brunetti at Learn more about Ethan Kaiser here. To read more featured stories, click here! Internet-explorer

Benjamin’s Bakery and Cafe: Purveyors of Fine Breads

December 13, 2021August 25, 2017 by The Coastal Insider

A Myrtle Beach Staple Since 1994

by Wendy Zulanchc

Benjamin’s Bakery and Cafe, is located in Surfside Beach, and has been serving the Grand Strand community their delectable and extensive selection of baked goods since they first opened. For almost 25 years, the owner, Lee Zulanch, has worked long hours crafting breads and pastries, working on equipment, writing recipes, checking inventory, and meeting the many demands of his retail establishment and wholesale bakery.

“My mom passed away in 1994, and I brought my father down to Myrtle Beach from Maryland immediately after the funeral,” Lee tells me.

One morning Lee’s father said, “Let’s pick up some bagels for breakfast.”

Realizing how few bagel shops existed in the area, the idea of establishing a bagel shop soon became their passion and business focus.

Lee’s family is originally from Long Island where bagels were part of the New York culture and a neighborhood staple. Lee and his father had been in business together previously, in Washington, D.C., but bagel baking was definitely a new avenue for them. Over the years, entrepreneurs saw various opportunities. In the 90s, the current trend was bagels, not well known in the South, but catching on quickly.

“In looking over our plans for the proposed building renovation, the general contractor wondered out loud why we were building an entire business devoted to beagles,” Lee tells me. “He had never heard of bagels, and thought we were a pet store. After we opened, he became one of our most loyal customers.”

The building was finished and opened in the fall of 1994. It was called Benjamin’s Bagel Bakery, named after Lee’s oldest son, Benjamin, and became an instant success. It was well known as a bagel shop and deli— a place where you could get breakfast, lunch, fresh baked bagels, deli meats, and a good cup of coffee.

“I’m constantly meeting people who tell me that their parents brought them here when they were children. The business had a family feel to it from the get-go,” Lee says.

Lee attributes his success to a combination of factors: there’s the usual good business tactics like offering quality products at reasonable prices and putting the customer first, but a lot has to do with the wholesale side of his business which puts him in direct partnership with a diverse sector of the food industry in Myrtle Beach. They service well over 100 restaurants, the majority of them mom and pop establishments.

“People go through the effort of buying fresh from us because they take pride in their kitchen and can’t have average bread to go along with their menu offerings,” Lee tells me. “Most of our customers are striving hard to set themselves apart from competition. They want a quality bread that is going to compliment the effort they’re putting into making their sandwich or menu offering memorable. Maybe it’s the beautiful marbled rye bread, the crustiness of a hoagie roll, or the softness of a potato bun. So in other words, if they do well, we do well. That has definitely helped us survive 9/11 and the recession of 2007/2008. We’ve seen crises come and go, and we’ve weathered the storms, and I’m very proud of that.”

Lee took wholesale orders on bagels from the start, but when a lot of his wholesale customers began asking for his home-baked bread, he decided to expand his business. At one point, demand was so high that he was baking 24 hours. He was compelled to expand the bakery to keep up, and moved the ovens to a 5,000 square foot facility two blocks away. Eventually Lee added a new retail cafe in front of the commercial bakery, and its name got a remake to reflect the changing content and became what it is today— Benjamin’s Bakery and Cafe.

Lee explains the unique coupling of his wholesale bakery and retail cafe:

“Even though we are Myrtle Beach’s single largest bakery, which still surprises me, we’re also a boutique bakery. We sell a variety of loaves of bread and baked goods in the café but only display a small portion of the extensive line of products we actually produce.” (Insider hint: special orders will gladly be accepted on any products the bakery makes – just inquire when you visit.)

Lee developed all of New York Prime’s breads, including their famous and addictive walnut raisin bread. He also developed a semolina Italian bread for Oscar’s Sport’s Bar in North Myrtle Beach. The Oscar’s customers were so committed to bringing the authentic taste of Philly to Myrtle Beach that they would drive to Philadelphia and return with a trailer full of bread. They did it for years until Lee offered them a fresh, locally baked product delivered right to their door.

“The biggest compliment they gave me,” he says, “was when they exclaimed, ‘oh my gosh, we wish we had found you earlier.’”

Benjamin’s Bakery and Cafe

Open daily 7am-3pm. Also at the Deville Street farmers market, Saturdays all summer selling their exotic breads and baguettes freshly baked that morning.

To see more local businesses in and around the Market Common, visit our local business section!

To Prize Your Pet: Portraits by Pet Artist Mollie Fout

December 13, 2021August 25, 2017 by The Coastal Insider

A Portrait Memory for Proud Pet Parents Mollie Fout lives in Conway with her husband, Jeff. She has always been an artist. As a child, her favorite thing to draw was animals. She got a bachelor’s degree in studio art, followed by a master’s degree in counseling, and planned to pursue a career in art therapy. But along the way, she moved to South Carolina, where jobs in art therapy were scarce. When she retired in 2012, she began painting more and more for friends— small architectural paintings and drawings, portraits of pets, seascapes and landscapes. “Of all the things I paint, I get the most emotional satisfaction from painting animals because I just love them,” Mollie tells me. Recently, she decided to open her own small business— Prized Pet, to extend her portrait services for the benefit of all pet parents in the Market Common and beyond. Mollie offers custom acrylic paintings of your beloved animal companion in two sizes— 11×14 and 16×20. She also offers less formal pen and ink drawings in sizes 5×7 and 8×10. The finished portrait comes either gallery wrapped, or in a simple wooden frame which gives a casual finish to the portrait, but she also sources, upcycles and refurbishes unique, more elaborate frames by request. “I feel strongly people like what I provide,” she says. “And I offer a 100% satisfaction guarantee.” Mollie will work from several photographs of an animal to ensure she portrays the facial features accurately. Current turn-around time is several weeks. In her queue she has a pot bellied pig, a cat, several dogs, and potentially, a horse. “I’ll do anything but snakes,” she says. Find out more about Mollie and place an order for your pet’s custom portrait. To see more featured businesses in the Market Common articles, click here! Facebook At

The Music of the 1960s Comes to the Market Common

December 13, 2021July 28, 2017 by The Coastal Insider

Liverpool: The Carolina’s Beatles Experience by Melissa LaScaleia The free summer concert series in Valor Park, hosted by the Market Common, is a popular outdoor event that happens the third Thursday of every month. On August 17, the Market Common welcomes Liverpool: The Carolina’s Beatles Experience, a Beatles tribute band. The band has performed in Myrtle Beach three times, and even played at Myrtle Beach Bike Week, which their drummer, Scott Gibbons, defined as “an experience.” This is to be their first performance in the Market Common. Scott grew up outside of Toronto, Canada, and like most Canadians, learned how to skate and play hockey at a young age. He also played drums from the age of 7, and began playing professionally when he was fourteen years old. “It was nice to be able to play both music and hockey,” he says, “and I didn’t know if I was going to keep doing it from cradle to grave. I eventually dropped hockey, but I’m still playing music.” Scott’s musical taste was influenced by watching both the Beatles cartoons and the Monkees television shows. “The Beatles only played for eight years, from 1964-1970,” he says. “During that short period of time, I was growing up as a young child listening to their music. They were influencing a lot world-wide at that time. “What the Beatles brought was the start of rock and roll. They initiated that era, and took it to another level.” Because Scott was an athlete, and passionate about being in peak physical condition, he wasn’t interested in smoking, drugs, or alcohol. His preferences in music and lifestyle made him a desirable musician— and he was able to more or less choose the bands he wanted to play in and the musicians he wanted to play with throughout his life. The tribute band pays homage to the legacy of the Beatles. In 1996, the U.S. was looking for experienced heart nurses to work in cath labs, and Scott’s wife, Shelly, had the opportunity to move to the United States. The beauty of the mountains and the oceans in North Carolina appealed to the couple, and they decided to move to Greenville. They liked too, that it was close to Myrtle Beach. In America, Scott played with a Beatles band from Raleigh named Rubber Soul. When the band split up, he and the lead guitarist, Henry Wisniewski, forged ahead on their own and found other members to create a Beatles band of their own. “The Beatles music is well known around the world,” Scott says. “Their lyrics are mostly all PG lyrics— fun to listen to, fun to dance to, fun to play. The Beatles wrote 213 songs, and the word love has been mentioned over 600 times in their songs. So for us to choose to play the Beatles music was easy.” Scott heard Mark Klaich sing in Greenville, and recruited him to be the John Lennon of the band. The two then held auditions for a bass player and selected Roger Jones to play the part of the Beatles’ Paul McCartney. The tribute band focuses on trying to replicate every note and every harmony— to be as authentic a tribute to the sound of the Beatles as possible. “Of course we don’t look like them,” Scott says with a chuckle, “but our music certainly sounds like them.” The summer concert series, which draws music lovers, is in its fourth year. A Beatles tribute band is always going to be a strong harmony and vocal band. “Because Lennon and McCartney are considered one of the strongest song-writing teams in the history of music, we needed to make sure that their parts were filled with obviously talented vocalists as well as talented musicians,” Scott says. “It was my idea to add a keyboard player to the band to reproduce as closely as possible the authenticity of the Beatles’ true sound. Roger was the one who introduced us to our keyboard player. “All the musicians in the band have been playing for 40 plus years. It’s nice to have musicians that are a joy to be with, and a joy to play with, who are professional, and have a good, strong ethic in life. “When it comes to creating a team of musicians or selecting a team of musicians, there’s one thing you can’t teach, and that is passion. Our band is blessed to be made up of people who are passionate. Some musicians are very talented but can’t perform on a team. What’s nice about our band is that it’s effortless. The passion of the musicians certainly comes out on stage.” Scott’s wife chose the band’s name, Liverpool, because that’s where the Beatles are from. “The name signals to most people that we’re a Beatles tribute band,” Scott says. “But just in case, we added the rest. So if people are interested in seeing a band anywhere, they’re going to know what this band is right away. And because we’re proud that we’re from NC, we put Carolina’s in there as well.” Liverpool is currently in its fourth year of performing. Scott and Roger wear wigs, and the band has three separate outfits. “We’re the most interactive band in the Carolinas,” Scott shares. “Pepsi Cola is our corporate sponsor— they financially support us in handing out frisbees, wristbands, bubble makers, and coasters at all of our shows.” Scott’s favorite thing about performing is seeing people’s reactions to the music. “There are thousands of musicians that may never perform in front of people,” he says. “There are thousands of musicians that may never sing. But music is very emotional to a lot of musicians and to those of us who enjoy the music. To see people laughing and smiling and dancing is wonderful. But to see people singing along to the lyrics is so much fun, to see it bringing back memories to people.” Bruce York, a former professional musician who also played with the Greenboro Symphony Orchestra for some … Read more

The Bagel Factory

December 13, 2021July 28, 2017 by The Coastal Insider

Because Everybody Needs a Bagel

by Melissa LaScaleia

I’m speaking with Jason Luster, part owner, full operator of the new Bagel Factory location which recently opened in the Market Common.

“My dad has a couple of locations,” Jason says. “He wanted to open one in the Market Common and asked me to run it.”

Jason and his father, Ruben, are originally from New York and New Jersey— the land of bagels.

Ruben owned a courier service in New York, and used to vacation with his family in Myrtle Beach during the summers. He loved Myrtle Beach so much that about ten years ago, he decided to sell his business in New York, and moved his family into their vacation home at the beach to live full time.

In his youth, Ruben had worked at a bagel store. Some time after coming to Myrtle Beach, he heard that there was a store called the Bagel Factory that was for sale; it struck him as fortuitous, and he bought it. The store was on 21st Avenue.

He decided to keep the name and turn the business around. This he did, and some years later, opened a second location in Carolina Forest. Over the next ten years, Ruben continued his track record of success and opened a third location in North Myrtle Beach.

Although the Bagel Factory doesn’t have a company motto, Jason tells me that they once had t-shirts for their workers that read, “Everybody Needs a Bagel.”

True that.

Jason has been eating bagels for the last fifteen years of his life. Even though that repetition has dampened his enthusiasm a bit, he still has one for breakfast on occasion— especially now that he’s in charge of their newest location.

Before managing this store, Jason was working at the other Bagel Factory locations. He is currently working at the Market Common shop every day, ensuring things run smoothly until it becomes more established.

“I’ve been working for the Bagel Factory pretty much my entire life,” he says. “My dad bought it when I was still a kid.”

It took Jason and Ruben six months to transform what once was a furniture store into an area that could accommodate a kitchen and a large number of bagel fans.

The Factory offers bagels and rolls by the dozen and containers of cream cheese to go.

Jason trips off the names of the bagel flavors they carry as quickly as only someone who has been working with bagels for most of his life can.

They include: plain, everything, sesame, poppy, seven grain, cheddar, asiago, jalapeño cheddar, blueberry, cinnamon raisin, cinnamon sugar, egg everything (an egg bagel with everything seeds on it), onion and garlic, whole wheat, pumpernickel, and salt.

They also sell their own recipe of homemade flavored cream cheese with familiar names like walnut and raisin, strawberry, jalapeño cheddar, garlic and herb, and veggie, as well as some lesser known flavors like green olive and lox.

They have other food options as well.

“We have offerings that put us in the category of a deli-breakfast spot,” Jason says.

Those include: sandwiches and deli sandwiches, breakfast platters, pancakes, chicken salad, tuna salad, cheesesteaks, and burgers,

“Some people want breakfast, some people want lunch, and it’s the perfect spot for either or both,” he says. “We serve the full menu all day long, and you can dine in or take out.”

Jason and Ruben are excited about the latest Bagel Factory opening.

“The Market Common is a perfect location for a new breakfast spot,” Jason says. “There are a lot of Northerners here and Northerners like bagels. Since we’ve opened we’ve been really busy.”

The father and son team have future plans of expansion too.

“We want to keep building it,” Jason says. “We’re planning to expand and open one on Hwy 707. We’re going to invest in our Market Common location first, and go from there.”

It’s an achievement for a man with a dream to turn his vacation destination into his home, and in the span of ten years recoup a failing business and transform it into a success with four locations and another in the works.

Feedback from people thus far?

Everyone likes it.

“I think the community is definitely excited that we are here,” Jason says. “My favorite thing about this new position is giving everybody in the Market Common area a good breakfast.”

The Bagel Factory

Open daily 7am-2pm

Meadowlawn Animal Services

December 13, 2021July 28, 2017 by The Coastal Insider

More Than a Vet by Melissa LaScaleia Meadowlawn Animal Services opened their doors in the Market Common on July 17, 2017. The small, full service animal hospital is owned and operated by Dr. Gwynn Hardee, who’s been a veterinarian since the late ’70s. “I grew up in Loris on a farm,” he tells me the day he officially opened in the Market Common. “I went to college to be a chemist. But part way through, I realized this wasn’t what I thought it would be, so I got a degree in animal science instead.” After graduating, he moved to Atlanta, and since jobs for animal science majors were scarce, he wound up becoming supervisor at a dog pound. There he was exposed to the unwanted pet world, many of whom were sick— many of whom would be destroyed. Charlie gets tested for longevity by Dr. Hardee. He’s doin’ just fine. (Photo Meganpixels Parker) Gwynn created an advisory board of veterinarians and community members to help guide him in properly caring for the ill-treated animals, and after several years, he decided to become a veterinarian himself. “It was 1973, and the height of the back-to-nature kick that was prevalent in America— everybody either wanted to be a forest ranger or a veterinarian,” he says with a chuckle. “I was fortunate to be accepted into school.” He graduated in 1979, returned to South Carolina, and opened an office in Conway. This was followed by a second in Loris. He currently has five veterinarians working with him at all three offices. The Meadowlawn team from left to right: Caroline Allen, Nikki Sellers, Dr. Phillip Graham, Dr. Gwynn Hardee, Casey Hughes, Brystal Suozzo, and Mary Powers. “Our motto is, ‘We’re more than a vet, because they’re more than a pet,” Gwynn says. “When I went into business, I decided I was going to treat everybody’s pet just like it was mine.” Gwynn hopes the new location will help more animals receive the care they need— which, he explains, even in a loving, domestic setting, is often lacking. “There’s no reason your pet can’t live a long time,” Gwynn says. “But most pets’ lives get cut short because the owners don’t do some very basic things, such as regular veterinary visits where blood work is done, a proper diet, and good dental care. Most animals are lacking in the dental area and that shortens their lives.” A pregnant Zoey gets love from Dr. Graham; she’s expecting five puppies any day. (Photo Meganpixels Parker) Gwynn is passionate about all animals, but especially dogs. “I have about eighteen,” he says, “strays and throwaways. I live on a farm, so I can have that many and let them run around and have a good time.” Meadowlawn Animal Services Open M 8am-6pm; Tu & Th 8am-7pm; W 8am-5pm; and F 9am-4pm New clients receive $30 off their first visit. Envelope Facebook Phone Internet-explorer

Back-Yard Sports

December 13, 2021July 28, 2017 by The Coastal Insider

Serving the Market Common Mom-and-Pop Style by Melissa LaScaleia Back-Yard Sports, a small, local shop selling everything sports related, recently opened in the heart of the Market Common. It’s owned and operated by Jonathan Carter, whose love of sports and commitment to strong community values, as well as his natural business savvy and practical wisdom, have provided him a solid foundation from which to launch his young company. Jonathan spent several years managing a sports store in Myrtle Beach similar to the one he has now. “It was privately owned,” he says, “and when I think that, I think mom-and-pop. But they just wanted to make a lot of money. I saw I could never partner with him— to bring it up to standards that reflected my beliefs.” When a friend of Jonathan’s wanted to open a novelty memorabilia store after a first failed attempt, Jonathan set up all of his friend’s accounts, decided what he should carry in his store, and priced it for him. At the same time, he opened his own sports store in Myrtle Beach. Jonathan (left) inside his store. (Photo Meganpixels Parker) “I was helping him, but also making contacts for myself and learning how to price the market, how to listen to what the market was telling me, and how to order,” he says. “It’s one of the hardest things I’ve ever done. And it gave me the experience and the know-how, so that when I was ready to expand, I could.” Having an initial temporary location also gave Jonathan the opportunity to hire people who fit with his company values. “Taking care of the local community, and we’re there for them when they need us— that to me is what a mom-and-pop business is all about,” says Jonathan. “The sports industry has become a market for a lot of companies to just make money. I am here to make money too, but I feel strongly about my dedication to a true mom-and-pop culture— including competitive pricing. I am proud of that.” The interior of Jonathan’s mom-and-pop shop. (Photo Meganpixels Parker) Jonathan grew up in an orphanage in South Carolina. “I was able to build from a startup location to the Market Common, and for me, that’s success in itself,” he says. “Now, at 36, I have a wonderful wife, and we’re excited to be in the process of adopting a baby,” “Just like every company or individual needs a supportive mentor to be a success,” he adds, “I probably would have never taken those steps, even with my passion and values, without the support of my wife. “She was really and truly a huge part of encouraging me to do this, and standing by me during startup times which weren’t always easy. I’m capable because of her support and confidence. Hopefully one day, after we adopt, we’ll pass this company over to our children.” Back-Yard Sports Open M-Sa 10am-9pm; Sun 11am-8pm MC residents, employees, current law enforcement, nurses, teachers, seniors 62 and over, and present and past military receive 10% off everyday. Envelope Facebook Phone

Imbued in the Dog Days of Summer

June 15, 2022July 28, 2017 by The Coastal Insider

Charlie’s Corner is the domain of Charlie, the furry four-legged lady’s man of the Market Common. Each month, he’ll share information to help all new, visiting, and existing doggie community members get the most out of life alongside their human companions. We’ll feature his reflections on what it’s like to be a dashing downtown doggie, as he reminds all of us how to play well together. This month, Charlie revels in the dog days of summer and gathers round the proverbial campfire to tell a good tale. It’s the last few weeks of the dog days of summer— that languidly delicious time of year marked by lethargy, inactivity, relaxation, and blissful beingness. It stretches from July to around the second week in August. This is a time when belly rubs are more prone to occur, naps are a little longer and happen with greater frequency, and the pace, even for the South, is slower. The air feels hot, rich, heavy, and sweet with contentment. Upon tuning into nature, all seems right in the world. I just love the name that categorizes this time of year— it so aptly describes all the best virtues of my species. But did you know that the dog days of summer refers to an actual organization of stars in the sky? The brightest star in the sky visible from any place on Earth is called Sirius, or the Dog Star. It’s part of the constellation Canis Major. During the dog days of summer, in the Northern Hemisphere, this star rises at the same time as the sun. The star has been well known since antiquity, and ancient cultures believed it was imbued with power from the sun, thereby increasing the heat on earth. How’s that for pooch empowerment? Summertime is also story time, so let’s recount a good one about stars, dogs, love, people, and friendship. Once upon a time in ancient India, there lived a prince named Yudhistira. He had four brothers and one beloved canine. One day, they all determined to go on an adventure together to seek heaven. They set out; but as their journey progressed and they met with great toils, difficulties, tribulations, and delays, the brothers abandoned Yudhistira and their mutual quest, until only Svana, the prince’s faithful doggie companion remained. Finally, Yudhistira found heaven, and was welcomed by the gatekeeper who told him that while he was welcome, he’d have to leave his dog outside. Heartbroken, and aghast, Yudhistira refused to forsake the dog who had refused to forsake him through all his long wanderings, even if he must reject the pleasures of heaven. Delighted by the young prince’s loyalty and love, the Lord of heaven permitted both to enter, and Svana, also known as Sirius, now shines down upon us in the sky, from his own place in heaven. What a great tale. That one always brings tears to my eyes. Let’s have a bonfire, roast some marshmallows and you can tell me one of yours next. Until next time, P.S. Follow me on Facebook to keep up with all my latest news, www.facebook.com/InsiderCharliesCorner and on Instagram @charlieparkerscorner To read last month’s edition of Charlie’s Corner, click here.

Emma’s School of Healthy Eating

December 13, 2021July 28, 2017 by The Coastal Insider

A Market Common Specialty Shop by Melissa LaScaleia Emma Ware is the face behind Emma’s School of Healthy Eating and Specialty Store in the Market Common. Her double degrees in Clinical Homeopathy and Holistic Nutrition, along with added studies in herbology, kinesiology and face reading, have led her to be one of the most talented and desired health consultants in Myrtle Beach. Due to her expertise, she is often invited to be the keynote speaker at major events such as the American Heart Association’s Women’s Legacy Luncheon, Coastal Carolina engagements, and more. At her cozy space on Howard Avenue, Emma runs a health-products based specialty store with a private space for consultations in the back. Inside you’ll find an array of all natural handcrafted soaps, honeys, salts, herbal supplements, shampoos, lotions, teas and even cod liver oil from Iceland. “I learned about this oil brand a few months ago and was blown away,” Emma says enthusiastically. “There are countless health benefits from using this oil.” Sifting through the hype and hucksterism from huge corporations marketing the organic lifestyle versus finding authentic products from smaller manufacturers, is a challenge Emma welcomes. She sources many of her products locally, but also learns a lot from her customer base. “If something is genuinely healthy for you, has more nutrients, isn’t overly processed and has integrity, it will last and it has a place here,” says Emma. “I’m not interested in fads— like miracle cures or diets claiming to help you lose 50 pounds a month— even if they’re popular.” The current trend that places emphasis and preference on national conglomerate brands sometimes worries Emma. She argues that supporting smaller, local companies brings an intimacy that bigger stores can’t deliver, and pays other dividends to the community as well. Walking into Emma’s Specialty Shop during all times of the year is a blast of warmth to the soul. The shelves and furniture are modern and sleek, the music is instrumental, and the space is full of love. If you’ve ever waxed nostalgic for the days of yore when the local mercantile was the hub of the community, entering Emma’s Specialty Shop on a quiet morning is like a re-creation of that past. “I know my base and I’m a part of this community,” she says. “I’m as experienced with the items I carry in my shop as I am with breathing. I believe in the power of self-healing through eating, using natural products on the body, and living a curious life. I’m always willing to learn more.” Emma’s School of Healthy Eating Store hours: M-Sa, 10am-4pm Envelope Phone Internet-explorer

Insurance Tips for Hurricane Season

June 3, 2021July 28, 2017 by The Coastal Insider

Answers to 6 Common Insurance Questions by Moore & Associates Here at Moore & Associates Insurance, we’ve been helping our neighbors protect families, properties and valuables for nearly 40 years; and we’ve witnessed a thing or two in this industry during that time. To continue in our tradition of lending a helping hand, we’d like to share with you a handful of some of the top issues as well as solutions we’ve encountered and advised our clients on to save them money and preserve their peace of mind. Q: What’s one of the biggest things I need to know when purchasing hurricane insurance before hurricane season? A: Keep in mind that everyone in our coastal area lives in a designated flood zone: either zone X [preferred risk], zone A [standard] or zone V [high risk]. Lenders only require flood insurance for zones A and V, but 25% of all flood claims come from zone X. There is a big misconception that being in flood zone X means you’re not in a flood zone. And that is untrue, as evidenced by the hurricanes that hit this zone in the last two years. Every homeowner needs to have a flood insurance quote completed, even if the lender doesn’t require it, so they are aware before it’s too late. Q: What’s the difference between actual cash value coverage and replacement cost insurance coverage? A: If you have cash value coverage and your 5-year-old TV is struck by lightning and destroyed, the value of your TV is depreciated from its original purchase value. With replacement cost coverage, they will replace the TV for like quality and kind – no bigger or smaller TV, but a TV that is equal value as when you purchased it. Be careful with cash value, because it could cost you more in the long run. (Photo CNN.com) Q: Is it possible to have just one policy for my mobile home? A: For years, we’ve had to have separate wind policies for mobile homes. But now, there are some companies offering wind coverage within basic mobile home policies – and these policies are for mobile homes located anywhere but oceanfront. Come in and let us show you how we can save you money now with these new policies. Mobile homes that are 15 years or newer can qualify for replacement cost coverage with wind included, which may not be the least expensive option, but it takes depreciation off the table by focusing on the home and its contents. Q: What are some of the most important things to consider with my current homeowners insurance? A: If you haven’t reviewed your policy lately, you might want to check out your coverage limits. I say that because we’ve been going through some ups and downs in our economy, with building costs going up and down. What it costs to build your home today may be totally different than a few years ago. Building cost is based on square footage, so we want to make sure you have enough coverage to replace your home today. Our industry has changed so much over the last five years, so also consider that wind and hail insurance is now included on policies, not separately, as before. Flood insurance, however, still needs to be purchased as a separate policy. We also think it’s important to understand that the built-in endorsements for coverage can differ between carriers, and deductibles can be vastly different. It’s not a good idea to buy the cheapest insurance out there in the market. Homeowners truly need to sit down and evaluate their needs, versus their wants, versus the actual cost; it’s about finding the right coverage at an affordable rate. We also want homeowners to take into consideration how the deductibles on the policy come into play in the event of a loss. A higher deductible will save you premium dollars, but it increases your deductible responsibility by quite a bit. When comparing your needs, see what the deductible is versus the savings to make an informed decision. After Hurricane Matthew last year, many people were caught off-guard with the higher deductible, which is a lesson to be learned moving forward. Q: Who is responsible when wind from a storm or hurricane blows a tree over into the next yard: you or your neighbor? A: If your neighbor’s tree falls in your yard, you’re going to have to file it under your insurance. Likewise, if your tree falls onto your neighbor’s yard, they are responsible. The only way to possibly avoid that situation is to hire an arborist to determine that the tree was dead, but that can get really complicated. Q: What can I expect to experience when visiting Moore & Associates? A: Our top priority here is customer service. We understand that when you pay for your insurance, all you get is a piece of paper when you walk out the door. But when you need us, have a claim, or have a question, know that we are here for you. We’ll have someone on the case as soon as possible; it’s something we’ve been doing since 1979. Family-owned-and operated, Moore & Associates Insurance stands for more of the protection you need, at less cost to you in risk and rates, for hurricane season or any season in life. We’re here for you, right here in your neighborhood. Stop by and we’ll show you how to bundle your personal or commercial insurance policies and save. Moore & Associates Moore Coverage. Less Stress. Moore Is More.

Sweet and Salty Apple Tomato Salad

June 4, 2021July 28, 2017 by The Coastal Insider

Q&A with Trudy Campbell & Fred Fanini

June 4, 2021July 28, 2017 by The Coastal Insider

Serial Movers Within the Market Common, Trudy Campbell & Fred Fanini Feel Like They’re On Vacation Year-Round by Melissa LaScaleia Introduce me to your family. My husband Fred and I live in the Sweetgrass neighborhood. We each have two sons from prior marriages; one lives on the West Coast, the other, Pennsylvania. Why did you move to the Market Common? Five years ago, we were here on vacation and our waiter told us we had to visit the Market Common because it was a beautiful place where the birds were always singing, the babies were always smiling, and the sun was always shining. We came and weren’t disappointed. Where are all the places you came from? Trinidad; and my husband, Pennsylvania. Do you have a favorite place in the Market Common? The Market Common Community Garden. I have a small personal plot, and three larger ones where I grow vegetables to donate to the food bank. This year, so far, we’ve donated around 300lb of vegetables — and that number increases weekly. What’s your favorite thing about living in the Market Common? I love the entire atmosphere. My husband and I frequent most of the restaurants, and we love being able to walk to them. We love being close to the beach. Most importantly, we love how easy it is to make so many great friends, and in general how nice everyone is around here. How has your lifestyle changed since moving here? Our lives are now stress-free. We feel like we are always on vacation. Every time we go on vacation we say, “Now we’re going home to our other vacation.” What new activities have you taken up since moving here? Gardening and Zumba at the Crabtree Gym. My husband plays golf year-round. Can you share one quirky fact with us about your family? We bought and sold two other homes in the Market Common. This is the third home we’ve bought in the past four years — all in the same development. Our friend called us serial movers. Is there anything that you miss or would like to see in the Market Common? A grocery store. And we used to enjoy frequenting a lot of high-end restaurants in Philly and we don’t find a lot of them down here. We miss that.

Major General Joseph J. Kruzel

December 13, 2021July 28, 2017 by The Coastal Insider

Vice Commander of the 354th at Myrtle Beach, American Ace in WWII by Melissa LaScaleia Kruzel Street, in the Market Common, is located between Farrow Parkway and Pampas Drive, running roughly parallel with both. It begins, or ends depending on your perspective, at Howard Avenue and Shine Avenue, connecting the two. Kruzel Street was named to honor of the valor of Major General Joseph J. Kruzel, who was born in Wilkes-Barre, Pennsylvania in 1918. In 1938, he graduated with a BS in chemistry from the University of Scranton in Pennsylvania. In May 1940, he joined the U.S. Army Air Corps, completed flying training, and was commissioned a second lieutenant in the U.S. Air Force in December of that same year. World War II was underway, and Joseph was stationed at Nichols Field, Manila, in the Philippines. He flew P-40 aircraft as a combat fighter in Australia, Java, and the Philippines. During this time, he logged 175 combat hours, and shot down a Japanese Zero fighter plane. He was in the Philippines when the Japanese attacked Pearl Harbor and the Philippine Islands. In 1943, he returned to the U.S. and became squadron commander of the 361st Fighter Group in Richmond, Virginia. Later that year, he and his group went to England to fight against the Germans. During this time, he logged 325 combat hours, flying P-47 and P-51 aircraft. He brought down three German ME-109s and one FW-190 aircraft, earning him the accolade of American ace. He was eventually promoted to general, and in 1945 was appointed deputy base commander for a P-47 combat crew training school in North Carolina. He also completed an asiatic studies course at Yale University. In 1946, he was stationed in Seoul, Korea; in 1947, he served in Tokyo, Japan. Then he completed another tour of duty in the Philippine Islands. In 1949, he was back in the United States where he attended Air Command and Staff College at Maxwell Air Force Base, Alabama, as well as Air War College. He graduated in 1954, and stayed on at the Air War College as staff until 1957. In June, he was appointed chief of the war plans division for the U.S. Air Force Headquarters in Europe, at Wiesbaden, Germany. He also served as chief of the Supreme Headquarters Allied Powers in Europe, in Paris. In 1960, he returned to the U.S., attended National War College, and was assigned as Vice Commander of the 354th Tactical Fighter Wing at Myrtle Beach Air Force Base. He became full commander in 1963. His last assignment before retiring in 1970 as a major general, was as deputy director of operations to the U.S. Air Force Headquarters. Joseph Kruzel married after college, and had four children. His namesake, Joseph John, followed in his footsteps with a military career, eventually becoming a U.S. diplomat. His son and two other diplomats were killed on a diplomatic mission to Bosnia-Herzegovina in 1995. The road washed out from under their vehicle and the car was swept down a mountain cliff before catching fire and exploding. Major General Joseph J. Kruzel died at home, in Florida, on July 9, 2002. His military decorations include: the Silver Star with two oak leaf clusters; Legion of Merit; Distinguished Flying Cross with oak leaf cluster; Air Medal with three oak leaf clusters; and the Bronze Star Medal.

Happy Birthday America

December 13, 2021June 26, 2017 by The Coastal Insider

How the Market Common Celebrates our Country’s Independence by Melissa LaScaleia Independence Day is the quintessential American holiday marked by outdoor relaxation, barbecues, picnics, fireworks, and fun. This is the time to celebrate our country’s birth and the freedoms that we enjoy as Americans, with family and friends. This July, we share the personal reflections of a few of our local residents who give us their take on being American and how they enjoy celebrating our country’s independence. Below are some of their stories. Above, Dale and Paula Staley. Who: Dale and Paula Staley Lives: Sweetgrass Square North How long: One-and-a-half years. How they celebrate the Fourth: With cookouts. Typically a family member or two will come for a visit to celebrate together. They go to the Myrtle Beach State Park beach and watch the military planes fly along the coastline. July 4th tradition: “Even before we lived here, we took family vacations here,” Paula says. “We had a double-sized air mattress that we took to the beach and put kids and 5 or 6 adults on, and we’d ride the waves on it. We used to squish it in elevators and take it all over the place— we had more fun with that raft. And we all had our own pirate names. Now our nieces and nephews are grown, but they want to do it all again.” What makes July 4th special for them: Celebrating it with family, friends, and neighbors. For them, it’s a family holiday. They love the patriotic music and always find the fireworks at the end. Dale adds, “I’m proud to be an American. This holiday makes me think of America and how blessed we are to live here.” What they like most about this holiday: Dale says, “I like that it celebrates America and our independence. If you’re an American, this is your day. We have a lot to be grateful for to our military and we thank them. People don’t realize what it could be like.” Paula says, “Both our dads were in World War II, and we’re really appreciative of what they did. Dale’s dad was a marine. We like to teach our nieces and nephews about history and the World Wars, explain to them what it could have been like.” In a nutshell? The Staley’s love cookouts, watermelon, the family raft, and the military. Aaron Maynard is a fan of the flag and Pedego bikes. Aaron Maynard owns Pedego Electric Bikes on DeVille Street, and is also a Market Common resident. Aaron’s patriotic enthusiasm is catchy— after hanging an American flag on his own house, he thought it would be fun to bedeck his neighbor’s as well. He offered to hang one for them, and soon it became a neighborhood trend. (Read “Old Glory Graces the Streets of the Market Common.”) We caught up with the military veteran for an update on his flag hanging, as well as to see what patriotic thoughts he has for us this July 4th. About hanging the American flag: “I’ve put up probably 100 of them in Sweetgrass West, and even homes that I haven’t done, people have done it themselves. They’re everywhere. It’s really cool.” About celebrating the 4th: The Fourth of July is my dad’s birthday. My dad is a naturalized citizen, he was born in Trinidad. It’s always a little special to celebrate that and then Independence Day at the same time. About what he likes most about this holiday: Spending time with friends and family, watching the fireworks display and everything else that comes along with it, like cookouts, barbecues, and the lake. About his most memorable July 4th: When I lived in London, the U.S. ambassador to the UK threw a huge party at his residence, which is the second largest house after Buckingham palace. It was a party for embassy personnel. It was interesting to celebrate such an important American holiday overseas, and being in the foreign environment made me appreciate being American even more. I was able to reflect on how lucky we really are. About what Independence Day means to him as a veteran: We really are the luckiest people on the planet to live in such a free and independent country where we can express ourselves. If you haven’t been to other countries and seen how the people there don’t have those freedoms, I think it’s easy to take it for granted. But if they truly saw, they’d realize how really, really lucky we are. About Pedego Electric Bikes on the 4th? They’re open. Above, Christine Yilmaz. Who: Christine Yilmaz Hails from: Annapolis, Maryland Lives: In the Highlands at Withers Preserve. In the Market Common: For 3 years. Celebrates the 4th: With her husband, five-year-old daughter, and grandmother. Sometimes aunts, uncles and extended family come down for a visit and a camping trip. How: They grill in their nice backyard, have a barbecue picnic, and watch the fireworks. Likes most about this holiday: Celebrating our freedom. What makes it special to you? “Getting to spend time with my family and watching my daughter who is so happy about the fireworks,” says Christine. “She looks forward to any holiday with fireworks. We like to enjoy the festivities, and to spend time with friends and family.” Most memorable Fourth of July? “I grew up in Maryland, and one year we went to the harbor and watched the fireworks from a restaurant,” she says. “It was so pretty.” Felicia Luibl and Charlie bond despite differing opinions of fireworks. Who: Felicia Luibl History: She was born in Scotland, to a Scottish father and a Polish mother, and was four years old when she moved to the States. She grew up in Washington, D.C., where she remembers always watching fireworks on July 4th. Felicia lived there her entire life until moving here two years ago. Because she and her parents were European born, she wasn’t raised with strong traditions around July 4th. Lives: With her husband in Sweetgrass. Celebrates the … Read more

Coastal House Calls

December 13, 2021June 26, 2017 by The Coastal Insider

Medical Service Comes to You by Melissa LaScaleia Coastal House Calls provides in-home medical assessments and services for patients who have difficulty getting to a medical provider. It offers clients internal medicine, geriatrics, podiatry, infectious disease, dermatology, endocrinology, cosmetic, and aesthetic services, as well as diagnostic and laboratory testing. The company is the brainchild of Patty Smith. “It took me twelve years and one baby later to birth this idea,” she says. “I’ve always been interested in the geriatric population. I grew up with older family members, and in my twenties, I was caring for grandparents who were in their 80’s. I watched the obstacles my mother faced when my grandmother and grandfather got ill. I was able to look at the situation with a different set of eyes and saw there was a need in their care that wasn’t being serviced. From the time I was a teenager, I always knew I had to bridge this gap.” Patty has a bachelor’s degree in health science and a master’s degree in health administration. She first implemented her medical house calls company several years ago, in Virginia, where she lives. Her husband is originally from Myrtle Beach, and one day while vacationing here, Patty noticed the large demographic of retirees and the increase in traffic; she thought the idea could really help the community. She began offering the service in South Carolina to Horry, Georgetown, and Williamsburg counties, this April. Coastal House Calls will come to your home for medical service. Patty currently splits her time between Myrtle Beach and Virginia, but predicts she’ll be in Myrtle Beach full time as her company grows. Coastal House Calls has a doctor who is their director, a nurse practitioner, a podiatrist, a dermatologist, and is soon adding an infectious disease specialist. “This is important for the geriatric population going in and out of the hospital,” Patty says. “We want someone on our team that can handle acute illness. We’re also bringing in an endocrinologist, so we can take care of the hypo/hyperthyroidism and the diabetic population as well. We teamed up with a diagnostic group to be able to provide x-rays, as well as mobile phlebotomy services. “We try to handle 85% of the care in the home. For that 15%, we offer transportation services in the event that one of our clients is homebound or doesn’t have transportation.” Receiving care with Coastal House Calls is surprisingly simple— a basic information form, and a formal, in-person patient intake that includes a complete medical history. And their turn around time for an appointment is fast. There’s no extra charge for the house-call service. They accept insurance, and you pay your normal co-pay rates. They have relationships with Blue Cross, Tricare, any Medicare, Medicare HMO or advantage plan, Medicaid, and they are currently working on establishing coverage for all veterans through the VA, as well as adding more insurances. Most importantly, they have a Wellness Program for the uninsured and underinsured, and offer services at a sliding scale rate. “We found out through research, that a large percent of the population, between the ages of 60-64, are uninsured or under-insured,” Patty says. Coastal House Calls doesn’t just serve the geriatric population. It’s perfect for moms with little children, parents with children who have special needs, the person who simply dreads doctors, or doesn’t want to be around other sick people. The convenience of conducting medical care in home is what makes Coastal House Calls such a valuable asset to the community. “We just want people to be able to be seen in the comfort of their home— to feel comfortable being seen by their provider,” Patty says. “My doctors working for me in Virginia know where my heart is, and when I transitioned to Myrtle Beach, they came here to help me set it up. The doctors here are excited to participate in something that is community-driven and patient-centered. I think they know there’s a need here, and that we’re filling it.” It’s intriguing that Patty is able to offer such attentive and comprehensive service to patients, and when I ask her how she is able to make her company work financially she replies: “I wanted to focus on giving people the care that they need. I used the tools that I have through my medical consulting company to build a model that was sustainable and a win-win for both patient and doctor. This company is under the umbrella of my consulting company.” A few of the members of the Coastal House Calls team from left to right: Karen Mur, Judy Hughes and Theresa Smith. Theresa Smith left the stability and security of a prominent 16-year career to help her sister with this venture. “She saw I was so busy, running back and forth, and she took a big gamble and a leap of faith with me,” Patty says. “She takes care of things— meetings, phone calls. She’s my right hand. I trust her with my life, and I can’t ask for anything better.” Coastal House Calls in now permanently closed. We have admired their business and appreciate what they offered our community.

The Walking Company

June 1, 2021June 23, 2017 by The Coastal Insider

Where Shoe-Shopping Changes Lives by Melissa LaScaleia The Walking Company is a health and wellness footwear store located on Howard Avenue in the Market Common, that specializes in customization of its footwear to help you find the most comfortable shoes for you. Whether you’re walking, running, or simply living life on your feet, with their latest foot scan technology, they can analyze the specific contours of your foot to determine the support you need for that activity. The Walking Company carries a majority of the world’s comfort shoe brands. They have shoes for a myriad of lifestyles: runners, walkers, hikers, construction workers, culinary workers, professionals, tourists. There are shoes for special evenings out, the day exploring a new city, for people with a bad back, and those who just want a comfortable shoe. Ardent flip-flop lovers need no longer feel guilty about indulging in this addictive style habit which is often touted as harmful for your feet and back; some years ago The Walking Company launched Abeo, their own exclusive line of fully customizable flip flops with arch support. It began after the company’s CEO spent an unhappy vacation in uncomfortable flip flops. He came back with a mission to create a flip flop that feels good on your feet and gives the support your body needs. The line then evolved to all kinds of footwear with three different types of arch support. A huge variety of comfy, supportive shoes tempt sandal lovers. “We do an individual foot analysis and that will determine your pressure points and your arch type,” Michelle Gallagher, the store manager says. “Then we use the foot analysis to determine which orthotic is right for your foot type. Orthotics benefit everybody.” Michelle Gallagher has been helping people in the customer service industry for twenty-nine years. She’s been the store manager of The Walking Company for the past three. Michelle and her assistant manager, Gilly Thaxton, who has been working for the company for a year-and-a-half, both have a passion for helping people. “When we came here, we were looking for more than a job— we were looking for a job we loved,” Michelle shares. “When a woman comes in and tells us, ‘My feet are hurting,’ and we help her and later she comes back and wants to give us a hug because we made her feel better— that’s just an awesome, rewarding experience. We honestly do not sell shoes. We change people’s lives.” The Walking Company can analyze your foot to determine the type of shoe you need. (Photo Meganpixels Parker) Gilly, who is originally from northwest Ohio and has lived here for eight years shares, “I get very excited when our customers feel better.” “I had a lady come in who lived in the Market Common who literally could not walk,” Michelle says. “She bought shoes from us, and now she’s running. We have people who leave here crying. Gilly and I, and our entire staff, will tell you that we don’t want you to take a shoe if it doesn’t feel great. We want you to feel good. It’s the ultimate satisfaction when you’ve changed someone’s life. It’s a job, but it’s a passion.” The company, which started in Santa Barbara, California, just celebrated their 25th anniversary. There are over 230 stores in the company; last year the Market Common store distinguished itself in the company for the sales they achieved. “We experienced unbelievable success for a store located in a growing economy,” Michelle says. “We had a slow start, then hit the ground running, and we are not slowing down. Our store works well in the Market Common because you have people who lead a very active lifestyle. They walk a lot, they bike, they run— they are into fitness. Gilly Thaxton (left) and Michelle Gallagher (right), store managers of The Walking Company, are passionate about finding customers proper footwear. “There are a lot of industries here where people are on their feet all day— they need comfort, support, and cushions. There is something for everybody here. “Tourists often stumble upon us in a desperate state— they Google us from a hotel because they cannot walk anymore, and they come here to get their feet back in order. Other times, this is one of their destinations because we made them feel good last year and they come in announcing, ‘I’m back again!’” “When people come into our store,” she adds, “they’re not just shopping for shoes, they’re having an experience. Often, they’re looking for a life-changing experience. They are in pain, and they are done with it. “Let us give you the opportunity to change your life. We like a good challenge.” We admired the Walking Company while they were here. They are now permanently closed in Myrtle Beach.

Mr. Store It

December 13, 2021June 23, 2017 by The Coastal Insider

Where Storage is as Good as Home

Mr. Store It Self-Storage, located on Socastee Blvd just outside the Market Common, is owned by local real estate investors, and has been in business for over thirty years. Penny Tharington is the bookkeeper for Mr. Store It, but wears many different hats as well. She’s worked for one of the company owners for the past thirty years.

Clarice Linkous has been the office manager for fifteen years, and also manages day-to-day operations for the company. She handles questions, inquiries, and customers’ needs. Her son, Dale, who graduated from Myrtle Beach High School, is the property manager and lives on site. Previous to Mr. Store It, he was part of the military police, and has been working in some capacity with security and law enforcement since his teens.

“We treat people like we like to be treated,” Clarice says. “Since being here, we’ve made a lot of friends and met a lot of people who have moved into the Market Common area. We get a number of referrals from other neighborhoods too— people come to us all the way from North Myrtle Beach and Pawleys Island because they’ve been referred.”

To date, Mr. Store It has 1135 storage units, many climate-controlled, to suit a variety of size preferences and storage needs. Storage facilities aren’t just for people relocating or in between housing options.

Many locals rent a small unit, a 5×5 space, in which to store their holiday decorations, keepsakes, or yard equipment. Attorneys and business owners without a home office often require a space to keep their files safe. Those who spend part of the year in Myrtle Beach store excess belongings here. The company also offers storage for boats, cars, and RVs.

“Some people have been with us for 20 years,” Clarice says. “But when a customer comes in, we don’t just rent them a storage unit, we dig deep to make sure they get what they need. We take them out to show them the climate-controlled storage versus the non-climate-controlled. We make sure that they are getting what they need and not paying for more.”

“Mr. Store It has been a real convenience for the Market Common area,” Penny notes, “because many people move here from the North where they have basements; but we don’t have basements here. They find they don’t have enough garage and storage space, and they like that they can get here so easily to get their things. We give them all the information to help make a smooth relocation, and they appreciate that.”

As an additional convenience, Mr. Store It will provide a truck to move you in free of charge.

“The company builds storage units according to what our requirements are,” Clarice says. “And we’re blessed to have owners who stay ahead of what’s going on in our community. We have the property to build more storage facilities if we need them. We started out with less than half of what we have now.”

Mr. Store It hires all local contractors to help maintain their property and keep it in excellent condition.

“Some of the people we hired because we met them when they rented storage from us and we forged relationships,” Clarice says. “We want to help support our community. We’re proud of it.”

Mr. Store It works with a pest control company that visits regularly to ensure critters stay out of people’s things. They also have professionals routinely tend to the air conditioning vents in their climate-controlled units, to make sure that their large duct filtration system, which traps mold and dust, is working properly.

“It’s just like having your things in your home. We’re very proud of the property,” Clarice says. “We treat people’s stuff like we want ours to be treated. And as a result, I think they are very comfortable here. I feel like we have one of the best properties on the beach.”

In addition to its 24-hour on-site management, Mr. Store It implements other excellent security measures that are partly architectural, and partly technological.

“We have 24-hour surveillance cameras all over the property that are linked right back to the office,” Clarice says. “There are no hidden hallways, and there are exits at the end of both main buildings.

“Once, one of our tenants hit our large gate on their way out and damaged it. When I called to speak to him, he denied it. But I had seen him on tape, and when I shared that I caught him on camera, he came right away to meet me and work it out,” she adds laughingly.

When I ask her if there were ever any other security breaches she says:

“We also had a situation where a guy called us and told us his unit had been broken into. When I pulled it up on the security camera, the guy saw that it was his nephews, who had returned later that evening after helping him move all day. They had kept his key and knew his personal access codes. But as far as anything getting broken into, that has never happened.”

Before working for Mr. Store It, Clarice herself was a small business owner. Previous to that, she worked for a large company which kept her traveling and away from her family most of the time.

“When I came into this business,” she says, “it was something entirely different from what I had previously done, and it’s turned out to be the best thing. I feel like I have the best of both worlds. It’s still like running my own business, but I don’t have to deal with all the headaches and the decisions. And I have a wonderful employer who’s a true blessing.

“Really we are a family— with him and with Penny. And I think they look at us the same way. It’s a real joy for me. I can dress simply and come to work and meet new people without feeling pressure. And my son feels the same way.

“I don’t think this is what he at all wanted when he first came here, but just like me he came to love it. And his wife and little boy love it too. So we’re just a happy little family.

“People ask me when I’m going to retire, and I say, ‘I hope not for another 10 or 15 more years.’ Most people are shocked. But I love my work and being out on the lot and making sure it’s clean and running the way I want it. I love what I do. And I’ve got all that I can do.”

“The managers on-site know the business and do a great job,” Penny adds. “They care a great deal about doing a great job. They’re excited to be where they are, and that makes everyone excited to be where they are. It’s just a nice environment. And it’s been a win-win situation for all of us.”

Mr. Store It Self-Storage

Office hours M-F 9:30am- 6pm, Sa 9:30am-3:30pm. Gate hours 6am-9pm daily.

To read more about the local businesses in Myrtle Beach, see our Local Business section.

Q&A with Connie & Jim Allcorn

June 4, 2021June 23, 2017 by The Coastal Insider

Connie & Jim Allcorn Love Rides on Their Golf Car and Living Without a Fixed Schedule by Melissa LaScaleia Introduce me to your family. It’s myself and my husband Jim. We have one son who lives in Atlanta. We have a four-legged little girl, her name is Maxine— a rescue Yorkshire Terrier. She’s supervisor of security in our house. We live in Emmens Preserve. Why did you move to Myrtle Beach? Connie: I guess most people call it retirement. Both of us have been raised by the ocean. I’m originally from Rhode Island, and Jim is from Miami. We were living in Atlanta when we decided to retire, and wanted to be back by the ocean. We’ve vacationed in Myrtle Beach, so we made another visit to see how we felt, and it felt doable. We made the move on my birthday. It’s one of the biggest presents I’ve ever received. What are your favorite things about living in the Market Common? The closeness of shopping; the weekend events; and the fact that there’s always something happening. How has your lifestyle changed since moving here? We’ve slowed down and really relaxed. There’s no stress. What new activities have you taken up since moving here? Jim: I have a part time job working at Ocean Lakes Campground, and I go to the beach. Connie: I do a lot more walking, go to the pool, and I’m beginning to ride my bike around the neighborhood. It’s nice not to have a fixed schedule. Is there anything that you miss or would like to see in the Market Common? A grocery store. What are your favorite things to do here? Riding on the golf car; going to the beach and pool; and having the freedom to live life without having a schedule. Do you find people friendlier or more at ease? Very much so. Everybody has pretty much moved here from somewhere else. Everybody is looking to make friends, and that is what makes it so nice. We have so many great neighbors that we didn’t have in Atlanta. We must know about 35 or 40 people. People here all care about one another. Everybody is looking out for one another.

Manner Reminder: It’s Déclassé to Feed the Wildlife

June 15, 2022June 23, 2017 by The Coastal Insider

Charlie’s Corner is the domain of Charlie, the furry four-legged lady’s man of the Market Common. Each month, he’ll share information to help all new, visiting, and existing doggie community members get the most out of life alongside their human companions. We’ll feature his reflections on what it’s like to be a dashing downtown doggie, as he reminds all of us how to play well together. This month, Charlie gets ready to celebrate Independence Day, and reminds us that feeding the wildlife isn’t healthy for them. Oh boy Independence Day is here again. Our family gathers together and the welcome smell of grilling meat from my next-door neighbor’s balcony entices me with heavenly aromas as I catch the scent on the soft summer breeze. (I have to rely on my neighbors for the celebratory elixir ‘cause my people don’t cook, even on holidays.) Everyone is relaxed and celebrating the birthday of our wonderful country, and I sure love a good party, especially birthday parties. I hope they get the piñata again this year, but this time stuff it with dog treats. Even though I’m a free doggie, living in this free, wonderful country of ours, I still rely on my people for good, wholesome meals. And that got me thinking about some of my wildlife friends. In a way, they seem more free than me— for starters, they don’t seem interested in dragging a human around on a rope when they want to go places. But unlike me, they have to eat whatever they can find. On pondering this paradox and the deeper meaning of freedom, my doggie brain got overwhelmed, and I decided to go visit some of my duck friends to reorient to my instinctual nature. Well, when I say visit, I mean stare at delightedly and occasionally run after, while they back away from me sometimes with great alacrity. But oh no! Imagine my dismay when several of my feathered friends are looking a bit peckish. They sort of lumbered about and seemed like they had a bad case of indigestion. I scampered back to the office to tell my people and find out if they know what’s going on. I learn that I’m not the only one who notices that the ducks aren’t feeling well. Apparently they’re having too many carbs. As author of an etiquette and manners column for pooches and people, I feel it’s my duty to remind everyone that feeding wildlife is decidedly déclassé. I feel I speak for all animals when I say, that when it comes to our stomachs, we often eat what we’re given even if it’s not best for us. Hey, it’s instinct. Despite their enthusiasm, it’s best to let them forage for themselves. Please care for the wildlife, just like you would your beloved canine companion. Treating them with consideration just might inspire all of you to feed yourselves better too. What a win-win! Until next time, P.S. Follow me on Facebook to keep up with all my latest news, www.facebook.com/InsiderCharliesCorner and on Instagram @charlieparkerscorner. To read last month’s edition of Charlie’s Corner, click here.

Lieutenant Colonel “Arnie” Clarke

December 13, 2021June 23, 2017 by The Coastal Insider

Air Force Cross Medal Recipient by Melissa LaScaleia There is no street in the Market Common named after Air Force veteran Lieutenant Colonel Colin Arnold “Arnie” Clarke, but there is a plaque which commemorates his service to our country and his many military accomplishments. Colin Arnold Clarke was born in Seattle, Washington on August 31, 1935. He had a long and illustrious military career. As a young man, he enlisted in the U.S. Naval Reserve and received training as an electronics technician. Thereafter, he attended the University of Washington and graduated in 1958 with a bachelor’s degree in marketing. He left the Navy to join the U.S. Air Force. On August 9, 1960, he was commissioned a second lieutenant. The following year, he completed pilot training and was awarded his pilot wings at Williams Air Force Base in Arizona; he also completed F-100 Super Sabre Combat Crew Training. Arnie served two terms in the Vietnam War with this squadron, where he flew a total of 27 combat missions: the first from December 1962-February 1963, the second from August 1964-February 1965. On August 18, 1964, he was shot down and subsequently rescued. Arnie was promoted to captain and then transferred to Wethersfield, England to the Royal Air Force. He was sent again to Vietnam, and between July 1968 and July 1969, he flew a total of 285 combat missions using the F-100, O-1 Bird Dog, OV-10 Bronco, OH-6 Cayuse, and F-4J Phantom II fighter aircraft. He was shot down on January 22, 1969, and again rescued. Arnie was promoted to the rank of major, and served as an Air Liaison Officer at Fort Bragg, North Carolina. After completing A-7 Corsair II Combat Crew Training, he was stationed at Myrtle Beach Air Force Base with the 356th Tactical Fighter Squadron of the 354th Tactical Fighter Wing. He was stationed here from May 1971 to March 1974. From 1972-1973, he deployed for the fourth time to Southeast Asia and flew 73 combat missions from Thailand as an A-7 Sandy pilot. He acted as On-Scene Commander for search and rescue operations over North Vietnam, and received the Air Force Cross from the President of the United States for his valor on one particular mission. He is commemorated such: “Clarke directed an extremely complex mission that resulted in the successful recovery of two downed airmen despite adverse weather, mountainous terrain, and intense hostile ground fire. Disregarding these hazards, his own safety, and battle damage to his aircraft, he personally guided the rescue helicopter to the survivors’ location, suppressed hostile defenses, and continued to direct rescue efforts even though he sustained additional damage to his aircraft. Through his extraordinary heroism, superb airmanship, and aggressiveness in the face of the enemy, Major Clarke reflected the highest credit upon himself and the United States Air Force.” Arnie moved his way up the ranks of the military to become a lieutenant colonel, and retired on August 1, 1981. He managed Pangborn Memorial Airport in East Wenatchee, Washington, for many years after retirement. He died on December 13, 2010, and is buried at Tahoma National Cemetery in Kent, Washington.

Fruit Pizza

December 13, 2021June 23, 2017 by The Coastal Insider

Our recipe this month is brought to you by Market Common’s very own Emma Ware; a nutritionist by trade and a foodie by passion. You can find this recipe along with so many more in Emma’s cookbook, Fast Wholesome Cooking. To learn more about Emma and her foods, visit www.itsnotadiet.net. Fruit Pizza This month, we’re delighted by the festive colors that grace this patriotic dish. Emma’s Fruit Pizza is a non-traditional take on an adopted beloved American classic. What better way to celebrate July 4th, than with the fanfare of red, white and blue? It’ll leave every American hungry for more this Independence Day. Ingredients Serves 4-5 1 thin pizza crust (fresh/frozen) 1/2 apple, sliced 8 large strawberries, sliced 1/4 cup blueberries 2 oz. slivered almonds 3 Tbs maple syrup 4 Tbs sour cream 1/2 oz. shredded coconut 1/2 oz. gorgonzola cheese, crumbled 1/2 oz. asiago cheese, shredded 1/2 oz. cheddar cheese, shredded Directions Follow the directions on your pizza crust to prepare the pizza and cook the dough. Preheat the oven, roll out the dough, and spread it on your baking stone or pan. While it cooks, wash and cut the fruit, and toss to mix. In a separate bowl, grate or crumble the cheeses, and toss to mix. In another small bowl, add the almonds, maple syrup, sour cream and coconut. Stir, mixing until well combined. Take the pizza crust out of the oven 5 minutes before it’s done. Spread the fruit and almond mixture over the top and return to the oven. After 5 minutes, remove it from the oven, sprinkle the cheeses evenly over the top, and serve. Emma Ware, www.itsnotadiet.com Click here for more great recipes.

Please Don’t Feed the Birds

June 1, 2021June 20, 2017 by The Coastal Insider

The Do’s and Don’t’s of Waterfowl Dining Habits by Melissa LaScaleia We all love our feathered friends: the ducks, geese, and swans, who with their graceful charms enhance the beauty of the waterways in the Market Common and make any outing to the area that much more pleasurable. Interacting with wildlife is just plain fun, especially for children and visitors to the area. We love the wildlife, and it’s human instinct to feed those we love. But alas, in the case of our wildlife animals, it can be problematic. Just as what we eat affects us as humans, it also affects ducks. And some of our familiar duck friends are becoming sick from carbohydrate overload from well-meaning and enthusiastic feeders overzealous in tossing them hunks of bread. Ducks naturally don’t eat bread-like foods, and this addition to their diet causes a host of problems for the animals and our community. It creates imbalances in their excretion which breeds disease-causing organisms that can affect pets and people and attract pests and rodents. The improperly digested matter also increases waterway pollution, and over time, causes illness in the ducks. We want to keep our feathered friends healthy, alive and disease-free, ensuring happiness for them and for us, who so enjoy their company. Please follow the guidelines below if you want to feed the ducks. Together we can keep the Market Common the beautiful community, and natural waterfowl habitat that it is. Too much bread, chips, and packaged food hurts the digestion of birds like this one. What to Feed the Ducks Ducks and waterfowl are omnivores, and feed on insects, mollusks, seeds, wild grains and plants that they forage on their own. If you’re inclined to feed them, offer them: Fresh or dried corn Wheat, barley or other whole grains Uncooked oats (rolled or quick) Cooked or uncooked rice Millet Birdseed Small grapes Unsalted and unflavored nuts Peas Worms Pieces of lettuce Raw vegetable peels or pieces Remember to cut or break the food in small pieces, as they can choke on larger grapes or long pieces of lettuce. Please don’t feed the ducks: Bread Chips Popcorn Cake Moldy, stale, or packaged foods

Eggs Up Grill

December 13, 2021May 24, 2017 by The Coastal Insider

A Local Franchise Opens Its Doors Just Outside the Market Common by Melissa LaScaleia Don Rau, the owner and operator of the franchise Eggs Up Grill, on the outskirts of the Market Common, has been working in the restaurant business his entire life. His father and grandfather before him did the same. Growing up, Don helped in his family’s restaurant in Ohio, and eventually took over the family business as an adult. It was a full service restaurant, banquet, and lounge, with frequent live entertainment. They served breakfast beginning at 6am, and were open late into the night. “Eggs Up Grill reminds me of what my parents started when they first began in this business, because all they did was breakfast and lunch,” Don says. “My dad cooked, and my mom was a waitress. And then they grew and expanded, and now here I am with Eggs Up Grill.” Eggs Up Grill is a franchise that was established out of Pawley’s Island in 1986 by Chris Skodras. Don’s restaurant now is comprised of more help than he and his wife, but it’s the same kind of family-oriented concept his parents started out with. In 2006, Don and his wife visited Myrtle Beach for a spring break vacation, and made a decision that this was where they wanted to spend the rest of their lives. “My two girls were three and five,” he says, “and my wife told me: if we’re doing any kind of moving, we’re not waiting.” When they moved to Myrtle Beach, Don took a job as a managing supervisor in the food industry for a local company that owns several McDonalds in the area. After a successful ten year career that involved extensive hours and a lot of stress, Don was ready to be an entrepreneur again. “My wife and I have been married for 25 years,” he says, “and I’ve worked long, hectic hours for most of that. I was already planning to change careers, but as of last year, I made a commitment to her to create a better atmosphere for our lives for the next 25 years.” “When I did the research for a new opportunity,” he continues, “I was distinctly looking in the Market Common area. I’ve been so attracted to Market Common the whole time we’ve been here. We feel fortunate that we got into this part of town. I just see no end to the way it’s growing and I’m just tickled to death to be a part of that.” It’s breakfast all day long at the Eggs Up Grill. Don spent three years researching and planning his entrepreneurial career move. He had ups and downs along the way. “This was something I was trying hard to achieve, but things weren’t going as I expected,” he says. Don had to let go of it taking shape the way he wanted. By November of this past year, things began to turn around, and he knew his planning would yield results. “I saw it as God moving me in a different direction than what I anticipated,” he says. Eggs Up Grill gives Don an opportunity to focus on what he loves (which is breakfast), while giving him the afternoons to be able to spend with his family (which he also loves). He was enticed too, by the positive atmosphere and family-oriented feel of the company, which lent him a sense of security and led him to believe that the venture would be successful for him and his family going forward. He opened his doors on March 27, 2017; and by the first part of June, he’ll be offering outdoor patio dining. His location on Walton Drive right off of Farrow Parkway by Highway 17 Bypass, is location number twenty-four of Eggs Up Grill. “The co-founder of the company wanted to have something a little bit different in terms of ambience with this new location,” Don says. “We added soothing blue tones to the color scheme in addition to the standard red and yellow that are characteristic of all Eggs Up Grills. It has more of a beach atmosphere and I think it creates a better, calmer environment; it’s not a diner-type feel that some people might be more accustomed to when they think of breakfast.” The Eggs Up Grill team. (Photo Meganpixels Parker/Casey York) “My goal is to have one of the most successful Eggs Up Grills in the company,” he adds. “Most all of my staff is local, and I feel proud to have created twenty-five new jobs from starting this venture. I have a kitchen manager who does a spectacular job, and great staff. “My two teenage daughters work for me on the weekends, and my wife helps as well, and it’s a great family atmosphere that I believe will draw an even better crowd.” Eggs Up Grill has the same menu throughout its hours of operation, from 6am-3pm. Most of the other Eggs Up Grill locations are open until 2pm. Don believes that staying open for the extra hour will create a consistent lunch crowd for those with later schedules. They serve traditional breakfast favorites like omelets and eggs Benedict, as well as burgers and club sandwiches and homemade soup. There are vegetarian options, as well as gluten-free batter for pancakes and waffles that are cooked in a gluten environment (the menu calls the items gluten-free friendly). One of their menu highlights is a sweet potato waffle; the banana foster is also very much appreciated by some of their customers. “We try to be very health conscious and offer options for a lot of different people and for anybody’s liking,” Don says. “I couldn’t ask for more support or success in the short amount of time that I’ve been open,” Don continues, the satisfaction evident in his voice. “We’ve exceeded our projections that we anticipated for the first month.” “This is a community-based business,” he concludes, “and I’m tickled to death to satisfy people and give the best hospitality. … Read more

Crepe Creation Café

December 13, 2021May 24, 2017 by The Coastal Insider

A Taste of Europe in the Market Common

by Melissa LaScaleia

Crepe Creation Café is owned and operated by Larry Cauble and his wife, Emma.

Larry served in the military for twenty years. Now a veteran, he settled in Myrtle Beach six years ago, and lives and works in the Market Common. We meet to talk about his café, and he shares his story.

“I grew up in the navy, to a military family, so I grew up all over the country,” he says. “But if I were to claim any place as home, it would be Birmingham, Alabama.”

Like his father and brother, Larry was also career military, and has traveled all over the world as his profession demanded.

“Nine years of my service time I spent in Europe, mostly Germany and Holland,” he says. “That’s where I fell in love with crepes. My dream, even as a child, was to have my own restaurant. I worked in the restaurant business before the military and even while I was in the military, on the side.”

After military retirement, Larry worked as a defense contractor for twelve years. At the end of this career, he decided it was time to follow his dream and open a restaurant. He was living in the Washington, D.C. metro area at the time, and felt caught in a rat race with the traffic and the cost of living. He was looking for something new, and after visiting Myrtle Beach on vacation, it felt like a good place to settle.

“What really, really drew me here,” he emphasizes, “was the Market Common. When I saw it, I fell in love with it— the whole work-live community aspect.”

In Myrtle Beach, he saw restaurant after restaurant, but no crepes anywhere.

“It felt natural for me to take my love of crepes and waffles and start Crepe Creation Café,” he says.

Larry’s passion and talent for cooking began in childhood.

“When I was a child,” he shares, “my parents divorced, and my mom had to work nights to support us. I was the eldest, so I had to cook. I was sick of TV dinners and chicken pot pie, so I got a Betty Crocker cookbook and taught myself how to cook.”

Larry based his own crepe creations that he serves in his café from his dining experiences in Europe.

“Crepes are very popular all throughout Europe any time of day,” he explains. “Throughout my travels, I tried different varieties from many different countries.

“They are similar to tortillas and things of that nature in their make-up. In America, most people know crepes only as a breakfast or dessert food. To be more than that, I decided to offer a variety of savory crepes so I could offer lunch and dinner items as well.”

Together with his wife, Emma Ware, owner of Emma’s School of Healthy Eating in the Market Common, the two created a vision for the café.

“We always wanted this to be a healthy dining experience for people,” Larry says. “A big part of our business model is serving fresh, homemade food. Our crepes are made from scratch; there’s no processed food here. I go shopping everyday for fresh fruits and veggies because I like to pick them out.”

The café has been in business for five-and-a-half years, and Emma and Larry have been together for five of those years.

“Emma is a big part of what we do here,” Larry continues. “My main focus is on cooking and prepping the food. Emma helps create the menu with me. And she is working hard in training our hostess and servers in good old-fashioned customer service.

“A lot of restaurants in Myrtle Beach, you go in, they toss you down, and then back out. We’re really striving to find good quality people that interact with the customer and to train them well, so they listen, they wait, and their focus is on the customer. Even though we’re a café, we want that level of service.

Larry cooks, but he really enjoys interacting with the customers too.

“We want people to have an experience,” he says. “We want people to know that we’re here for them— that we’re here to provide them with good healthy food. When they walk away, we want them to say, ‘Wow, that was great.’”

At Crepe Creation Cafe, each crepe is made to order, and it makes the dining experience that much better. Many creperies will pre-make the waffles and crepes, pile them in a big stack, and reheat and fill one as they’re ordered, resulting in a noticeably less tasty crepe. A fresh crepe versus a pre-made one is a world of difference apart in both texture and flavor.

“The cooking area is open and our cooks love to talk to the customers,” Larry says. “Everyone is welcome to come and look. I love providing our customers the opportunity to see their food being made with the freshest ingredients right in front of them. You see the fresh spinach and the fresh strawberries right there, but still… I’m not going to give away my secret ingredients.”

Crepe Creation Café

Open Sun-Thu 8am-9pm; Fri-Sat 8am- 10pm

Live music every Friday from 6-9pm and Saturday from 6:30-9:30pm. Outdoor patio dining; accommodating large parties; accepting reservations for 6 or more.

Festa Italiana

December 13, 2021May 24, 2017 by The Coastal Insider

Bringing the Spirit of Italy to the Market Common for 25 Years by Melissa LaScaleia Festa Italiana, Myrtle Beach’s Italian heritage festival, is celebrating its 25th anniversary this June at the Market Common. The two-day festival is hosted twice annually by the Sons and Daughters of Italy, a group that was founded in Myrtle Beach in 1992. In the early part of the 20th century, Italian immigrants coming to America met with the same prejudices, fears, aversions, alienation, and isolation by the pre-existing social and cultural order that immigrants to all countries have faced since time immemorial. So a group of Italians decided they would do something to make their living conditions a little bit better. Order Sons of Italy in America was started in 1905 by Dr. Vincent Salero. The purpose was to create community and keep pride in Italian traditions and heritage alive, as well as create solutions to the challenges they faced collectively. As Italians moved to other parts of the country, more chapters, called lodges, sprang into existence under the umbrella of the national group. The Myrtle Beach lodge evolved their title to be all-inclusive, calling themselves the Sons and Daughters of Italy, although women have always been welcome. They are the oldest as well as the largest lodge in the Carolinas. When they purchased a two-acre property in 2007, they became the only lodge in this area with their own physical building. It has a dining room and bar, two regulation-sized Bocce courts, as well as an Italian garden where members tend a fig tree, tomatoes, peppers, eggplant, basil, and parsley plants. They have 360 members, and welcome anyone to join, not just those of Italian descent. The only thing non-Italian members can’t do is hold office. “Like everything else, people get assimilated into their new environment,” Frank Baldari, the vice president of the Myrtle Beach lodge tells me. “We are trying to keep our traditions alive and make people aware of Italian customs and heritage.” The twice annual festival is one of the ways they keep the community informed about Italian ways. It also helps them fulfill another part of their mission statement— helping others. Festa Italiana was started as a fundraiser to support nine local charities whose causes the Sons and Daughters of Italy support. It takes 100 volunteers to do everything for the festival, from the planning and preparation, to the equipment installation. The festival is volunteer-run in its entirety, with the exception of the dishwashers. Even though they themselves are a 501(c)(3) non-profit, they fund the festival themselves, hosting a number of events during the year to cover the expenses for it and their lodge. “Most of the money that we generate from our events stays right here in the Myrtle Beach area, so we can support the local community,” Frank says. It would hardly be an Italian festival if food, made to exacting standards and in a communal setting, weren’t involved. In true Italian style, it is fresh, homemade, and made with love by lodge members— most of it onsite at the festival. “The spaghetti sauce and the baking are done beforehand,” Frank says. “Nothing comes from outside except the sausage…. We get our sausage from Jersey. Friday morning we have a dozen people come to the lodge to chop peppers and onions for our sandwiches.” Frank shares the menu with me with true Italian gusto. Being Italian myself, I can relate and share in his enthusiasm. Festival goers enjoy the beats in the streets. “First,” he says, “we have the famous hero sandwiches— sausage and pepper and meatball. The meatball sandwiches have four meatballs on the sandwich. (No skimping here.) There’s Neapolitan style pizza, ravioli, chicken parmigiana, and for people who want to try a little bit of everything— we have a combo plate called Taste of Italy. For the Americans, we have fish and chips. Then we have our signature zeppole, it’s not a doughnut, it’s not American fried dough— it’s zeppole. It’s better. We have our own zeppole chef— Joe Maretta. He has his own secret recipe for the batter, and he makes it for us. Then we have some more pastries, cannoli, homemade Italian cookies and biscotti, and real Italian ices. And it wouldn’t be an Italian festival without wine and beer, and we have soft drinks too.” Like many Italians, Frank enjoys good food as well as sharing a good story. Two years ago,” he tells me, “I’m grilling sausage and there’s a gentleman who came up to the booth and said to me, ‘I’ve been a vegetarian for three years, and I’ve walked by this booth three times. I have to have one.’ He took the sandwich and I said, ‘I have to go to confession next week.’ He came back later and told me he shared it with his wife who was a life-long vegetarian, and also was unable to resist. Then he said, ‘I’ll be back next year.’ “The following year, he came back and said: ‘Remember me? I’m the vegetarian. Give me a sausage.’” There is a pasta eating competition sponsored by Villa Romana Italian Restaurant to see who can eat a bowl of pasta the fastest— the current record is a minute and a half. “You really have to be there to appreciate it,” Frank says. “One year one of the winners was a gentleman with a full white beard. When he was finished his beard was all red.” Then there’s the pizza eating contest, sponsored by Ducati’s Pizzeria and Trattoria. The record to beat, for those eager to join this year’s competition, is just over two minutes for one full-sized pizza. In addition to the food, they have continuous entertainment all day long. Larry Tanelli and Claudette will be offering Italian songs; Forever Doowop, a fifties group, will be performing old classics. There will be The Sister Act, Gene Santini singing Frank Sinatra, and an Italian tenor, Jesse Bastiano. The pasta eating contest competitors. (Photo Festa Italiana) Then … Read more

Movies Under the Stars

June 1, 2021May 24, 2017 by The Coastal Insider

An Annual Summer Tradition Returns to the Market Common by Melissa LaScaleia The advent of June brings with it the return of Movies Under the Stars, the weekly outdoor summer movie tradition held in Valor Park in the Market Common. Every Friday night all summer long, friends, couples, families, and singles (some with animal friends), arrive with beach chairs and blankets in the warmth of the summer evening, and select their viewing spot from which to admire the stars and settle in for some entertainment on a big screen. This free event is a beloved and long-standing tradition in the Market Common. No one knows who began it or precisely when, but the idea was quickly adopted after the Market Common acquired a screen second-hand. Katherine Taylor, who works in the Market Common office is responsible for the movie line-up— a task she’s been spearheading for the past two years. She chooses movies based on their popularity in the theaters, and selects mostly G or PG rated ones to ensure the event is family friendly. At least once a month, there is a PG-13 rated selection to cater to older crowds. Movies Under the Stars is a popular summer event in the Market Common. “This year, to help promote The Myrtle Beach International Film Festival, we’ll be showing some shorts that were screened before the movie starts,” Katherine says. “If we can do this every week, we will but they will be short films.” There will be popcorn and ice cream vendors this year just as last, and free bouncy houses for the kids before the movie starts. A Market Common staple, the Kettle Corn Man, will be there as well. Katherine also attends, usually with her dog, Charlie. The movie starts at dusk, around 9pm, and the time varies weekly as the sun shifts in the sky. June Movies: June 2, Matilda (PG) June 9, Minions (PG) June 16, Secret Life of Pets (PG) June 23, Ghostbusters (PG-13) June 30, The Jungle Book (PG) We’ll see you there. Movies Under the Stars In Valor Park, off of Farrow Parkway in the Market Common. Every Friday night from Jun 2- Aug 25, 2017 at dusk.

Charlie Gears Up for The Insider’s 1st Birthday

June 15, 2022May 24, 2017 by The Coastal Insider

Charlie’s Corner is the domain of Charlie, the furry four-legged lady’s man of Market Common. Each month, he’ll share information to help all new, visiting, and existing doggie community members get the most out of life alongside their human companions. We’ll feature his reflections on what it’s like to be a dashing downtown doggie, as he reminds all of us how to play well together. This month, Charlie celebrates the Insider’s first birthday and goes for an enjoyable walk. June is such a beautiful, tranquil month and it marks the birthday of our Insider publication! Happy Birthday Insider! This occasion calls for some cake and some extra special doggie treats. One year ago we began our paper, and yours truly became a famous author as well as a stunner with the ladies. In addition to this excitement and the sizable accomplishments of our local publication, June is such a joyous time to be a doggie. The Myrtle Beach deep warmth is firmly established and it’s not quite yet the heat and excitement of summer. With all the flurry of activity happening with the birthday celebrations happening at the Insider offices of late, (and to keep me away from the cake until the appropriate moment), my thoughtful people booked me for a walk with Cindy Bright of Einstein’s Dog-Sitting Service. I love new experiences and I’ve never had a walk with Cindy before. I trotted along at her side and enjoyed all the sights and smells on DeVille Street— like the snapdragons. If I let my imagination run away, I can picture them coming to life and roaring at me from their long, lanky stems. Cindy was very patient with me as I stopped to investigate some other interesting scents that caught my nose and examine more closely the insects I saw crawling through the mulch— it’s just fascinating how they move. Back on my own, I visited the press rooms at the Insider to see what goodies are being broadcasted this very special anniversary month. I’m heartened to see all the coverage about food and festivals. Two of my favorite things to do— eat and be adored by throngs of people. What a fun edition and a fun way to celebrate our 1 year milestone. And one of the festivals covered is Festa Italiana, one of my favorites. I couldn’t agree more with that vegetarian sausage lover, (except that he’s a vegetarian the rest of the time); I love those Jersey sausages too, and look forward to eating one every year. As I paw through the rest of the edition, I’m happy to see the new lineup for Movies Under the Stars— truly something to look forward to. I have so much fun at this event. My family spreads a cozy blanket over the lawn, and I curl up on loving laps, while enjoying an occasional treat, and of course, the movie. I just love our Market Common community and am so pleased and proud to have been offering the latest on-dits and commentary to you all for the past year. To all my fans and followers, my doggie heartfelt thanks for your support and your love. Until next time, P.S. Follow me on Facebook to keep up with all my latest news, www.facebook.com/InsiderCharliesCorner and on Instagram @charlieparkerscorner. To see last month’s edition of Charlie’s Corner, click here.

Captain Stephen R. Phillis, Pilot, Iraq War Veteran

May 30, 2021May 24, 2017 by The Coastal Insider

by Melissa LaScaleia Phillis Boulevard is one of the streets that borders the Properties at the Market Common Real Estate Office and the Insider offices. It is off of Farrow Parkway in the Market Common, and leads to the General Aviation Terminal for private planes coming to and from Myrtle Beach. Phillis Boulevard is named in honor of Captain Stephen R. Phillis, who died in military service when he was 31 years old. Stephen (Steve) Phillis was born on May 17, 1960. He grew up in Rock Island, Illinois, the eldest of five children. He graduated from Rock Island Alleman High School in Illinois, then the United States Air Force Academy in 1982. Phillis was a top graduate of his Fighter Weapons School class, and trained to fly the A-10 fighter craft, a plane nicknamed by the military, the “Warthog.” Captain Phillis was stationed at the Myrtle Beach Air Force Base, and was part of the 353rd Tactical Fighter Squadron, 354th Tactical Fighter Wing. He was deployed to Saudi Arabia in 1990 to support the United States in operation Desert Storm. On February 15, 1991, Captain Phillis and his wingman Rob were sent on a mission to Iraq to bomb the enemy, 80 miles further than any A-10s had gone previously. After completing their mission, the two were flying back to the Saudi border when Rob’s plane was hit by a missile from enemy fire. One engine of the plane was damaged, and his plane was becoming difficult to control. He radioed Phillis his intent to eject, then did. Phillis turned his plane back to try to determine his wingman’s exact location so a search could be conducted with greater precision and immediacy. Heading back towards Iraq, he was hit by enemy fire so intense he had no time to eject. He perished in the crash. As both soldiers were initially MIA, it took several months before the details of the story were fully known. Rob survived and was rescued by American troops. Captain Phillis’ body was recovered. He is buried in Memorial Park Cemetery in Rock Island, Illinois. Captain Phillis was known by his colleagues, friends and family as brave and loyal. He was dedicated to flying, and a man for whom it was natural to risk his life to preserve that of his wingman’s. Captain Phillis’ awards include the Purple Heart, the Silver Star, the Air Medal with three oak-leaf clusters, and the Air Force Commendation Medal. To read more of our history features click here.

Q&A with Alisa & Mia Berindea

May 30, 2021May 24, 2017 by The Coastal Insider

Sisters, Songwriters, and Performers: Alisa & Mia Berindea Play Golf and Cherish Time Jamming Together In The Car by Melissa LaScaleia Introduce me to you and your family. Mia: We live with our Mom and Dad in the Market Common. We’ve been playing music for as long as we can remember. We are also songwriters; we started writing at age 12. We started gigging live performances two years ago. Now we’re very focused on doing live stuff and seeing people react right in the moment. Alisa: We both play guitar and piano and sing. I write the lyrics and Mia writes the melodies. We are a duet act and share all responsibilities and the spotlight together. Why did you move to the Market Common? Mia: We’re from Ontario, Canada. We really enjoyed vacationing in Myrtle Beach. My Dad’s work offered to move him to the States, and we saw the Market Common is a growing area, a nice place for the locals, and that it would be a great place to live. Do you have a favorite place in the Market Common? Mia: I love walking around the lake, and seeing the wildlife. I like Travinia. The first time I went, I saw a jazz band and I got to sing with them, which was cool. Alisa: Barnes & Noble. After I go to work out at the gym, it’s a nice sanctuary for me to read. What’s your favorite thing about living in the Market Common? Mia: We have a really awesome community pool. And I love all the live music and art shows here. Alisa: The weather and how I ride my bike everywhere. And I almost always bump into somebody I know when I’m out and I love that. The Berindea sisters, Alisa (left), and Mia (right). (Photo Meganpixels Parker) How has your lifestyle changed since moving here? Mia: I hang out a lot outside and go to the beach after school, and that’s something we could never do before. Alisa: I’m a lot more active. I feel like I live where I vacation. What new activities have you taken up since moving here? Alisa: We both joined the golf team. Since this is the golf capital, that’s perfect. Can you share one quirky fact with us about you or your family? Mia: I joined the Socastee Jazz Band Group because it’s a genre of music I’ve never explored before. I’ve been classically trained, and it’s the total opposite of jazz. I’ve learned a lot, and made a lot of connections. I’ve been able to interact with professors from Coastal and even the University of Miami, and those were awesome opportunities I’ve had that I didn’t get in Canada. Alisa: We’ve never driven a lot together. Now, almost every morning we jam out to a song together in the car—and we’ve grown a lot closer in that way. We love that time together. What are your favorite things to do in the area? Mia: To perform. We have a gig at the Hard Rock Café at Broadway at the Beach. Learn more about their music at www.miabee.ca; Facebook @Miabeemusic; Facebook @alisabeemusic. Click here for more Q & A.

Bill Hunsberger

Film in the Market Common

Benjamin’s Bakery and Cafe: Purveyors of Fine Breads

A Myrtle Beach Staple Since 1994

To Prize Your Pet: Portraits by Pet Artist Mollie Fout

The Music of the 1960s Comes to the Market Common

The Bagel Factory

Because Everybody Needs a Bagel

Meadowlawn Animal Services

Back-Yard Sports

Imbued in the Dog Days of Summer

Emma’s School of Healthy Eating

Insurance Tips for Hurricane Season

Sweet and Salty Apple Tomato Salad

Q&A with Trudy Campbell & Fred Fanini

Major General Joseph J. Kruzel

Happy Birthday America

Coastal House Calls

The Walking Company

Mr. Store It

Where Storage is as Good as Home

Mr. Store It Self-Storage

Q&A with Connie & Jim Allcorn

Manner Reminder: It’s Déclassé to Feed the Wildlife

Lieutenant Colonel “Arnie” Clarke

Fruit Pizza

Please Don’t Feed the Birds

Eggs Up Grill

Crepe Creation Café

A Taste of Europe in the Market Common

Crepe Creation Café

Festa Italiana

Movies Under the Stars

Charlie Gears Up for The Insider’s 1st Birthday

Captain Stephen R. Phillis, Pilot, Iraq War Veteran

Q&A with Alisa & Mia Berindea

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A Myrtle Beach Staple Since 1994

Because Everybody Needs a Bagel

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