810 Billiards & Bowling

Back and Ready for the Seasons Ahead by Melissa LaScaleia In 2014, Mike Siniscalchi left NYC and the world of finance, and relocated to Myrtle Beach with his family to open the first 810 Billiards & Bowling location in North Myrtle Beach.  His intention was to bring an affordable, upscale bowling alley and family-style entertainment venue to the Grand Strand, like those he had experienced in New York. The venture was a hit, and two other locations soon followed in Conway and the Market Common. The name 810 Billiards & Bowling is a reference to 8-ball billiards and ten-pin bowling— two things that are at the core of the company’s entertainment offerings.  Mike rounds those offerings out with interactive games in lieu of the seemingly ubiquitous video games and screens that fill most people’s lives.  “The central theme of what we offer is to have actual interactions with your friends and family,” Mike says. “To spend quality time together in ways that are enriching and rewarding, and to make the experience affordable for everyone.”  In keeping with this mission, many of the games are free. For the ones that are expensive to maintain, they charge a reasonable rate— around $4-5 per hour to rent. For those who enjoy watching more than playing, they also have a great sports bar environment.  The Market Common venue is their flagship location with their largest array of games and entertainment selections, including a stage that features live music every Friday night.  Check their Instagram and Facebook pages for the current band schedule. The Crazy Mason Milkshake Bar is the newest addition to the Market Common location, and serves up milkshakes as fun, fascinating, and crazy as their mascot implies. (Photo The Crazy Mason) They also have games like shuffleboard, billiards, ping pong, darts, air hockey and corn hole. There are public bowling lanes as well as private ones for parties and functions; they also have shelves filled with scores of board games for both kids and adults. A recent addition to this location is an indoor, 3D-zombie-pirate-themed 18 hole miniature golf course, appropriate for children but still enjoyable for adults, which opened in January of this year. “It’s been a huge hit with kids and adults alike,” Mike says. To complement their entertainment offerings, 810 Billiards & Bowling has a big focus on quality foods and drinks. They don’t serve the types of foods you would expect from a traditional bowling center.  Instead, there’s a complete scratch kitchen with full waiter service everywhere in the building, no matter where you are. They have house-cut french fries, short-rib Angus chargrill burgers, and scratch-made dough for in-house, brick oven pizza. They serve the same menu at each location throughout the day. Mike is also proud to announce the addition of the Crazy Mason Milkshake Bar— an independent business that just opened inside of the 810 Market Common location. They craft gourmet milkshakes out of delectable ingredients and incorporate confections like candies, cookies, and cake. “The demand has been through the roof,” Mike says. “They have multiple-hour-long waits for their milkshakes, and people love posting pictures of their personal creations on social media.” Mike has enjoyed the journey since he’s opened the location in the Market Common two years ago. “Most of the reasons why we came here have proven to be true,” he says. “The Market Common continues to be a destination spot for locals and visitors. People come to our door and have an enjoyable evening, and we’re glad to be a major part of what brings them here—to provide a unique entertainment venue for people. 810 also has a great sports bar environment and a from-scratch kitchen which serves food from open to close at every location. (Photo 810 Billiards and Bowling) “We’ve found the Market Common to be a great lifestyle center that understands what people want— quality, convenience, and lifestyle options— to be able to walk around with ease and eat and drink at the same venue.  “The Market Common does a great job curating things, and we’re happy to continue to be a part of what we think is the strongest destination-shopping and dining experience in Myrtle Beach.” In the weeks immediately following the Covid-19 pandemic, like many other establishments, the fun and offerings of 810 Bowling were put on temporary hold.  Mike took this time to build a safety and sanitation protocol for his business, so that when they did reopen, they could do so safely. “All of our 810 locations had professional sterilization services come through during the quarantine phase of the pandemic,” Mike says. “And since reopening, we’ve put safety measures in place that have met and exceeded the requirements of the CDC and DHEC. “All of our staff are wearing masks. We’ve installed sanitizer stations throughout the building for easy access for guests. We have all surfaces, balls and shoes sanitized with greater frequency. We’ve rearranged the bar and entertainment and dining space to ensure social distancing. We only allow bowling on every other lane to ensure social distancing is maintained. And we’ve posted appropriate signage throughout the building so guests are aware of what they should do to ensure everyone’s safety.” Recently, Governor McMaster announced the formation of the Palmetto Priority Initiative. In a press release, he advised South Carolina and Grand Strand area citizens to only frequent establishments that have met the safety standards of this initiative with an accompanying certification. All of Mike’s 810 locations have met and exceeded these requirements. “We’re proud of this, that people can visit us safely,” he says. “We received our certification and decals at the beginning of July, and are enjoying seeing everyone again.” “We just want to offer a fun night out for people, where they can have a good time, and feel like they got a lot for their money,” he adds. New this year, 810 Billiards & Bowling is offering franchise opportunities. Their first location will open in Phoenix, Arizona later this year. 810 … Read more

The Football Huddle in the Market Common

by Ashley Daniels Are you ready for some football? You’ll score big at the team of sports bars at the Market Common playing a full lineup of college and NFL games, and serving up some game-worthy food and drink specials. Here’s the skinny on where the pigskin is champion.  810 Bowling, 1220 Moser Drive, Myrtle Beach www.810Bowling.com/market-common At 810 Billiards & Bowling, you’ll not only be able to take a seat to take in your football game of choice, but you’ll also be able to be a competitor in your own right. 810 has twenty bowling lanes, seven billiard tables, air hockey, an arcade and more. This classic bowling alley with an upscale twist also offers two full-service bars, a full menu, and live entertainment. Take advantage of 810’s $25 deal, available all day for all football games Saturday and Sunday. For $25, you and your squad get one domestic beer tube, one cheese pizza, 12 jumbo wings and two bowling game passes. They also offer $1 bowling games from noon to 4 pm. And if you wear a football jersey, you get one free game of bowling (available all day). The Brass Tap, 3090 Deville Street, Myrtle Beach www.BrassTapBeerBar.com/myrtlebeach As you can imagine from its name, The Brass Tap pours out a beer or two – 60 different craft beers that are on tap, to be exact. The upscale craft beer bar also serves a creative full food menu. Watch parties kick-off around any of the 17 HD TVs, including an 82-inch 4k Ultra HD big screen. At the tap, you can even tap into their App Audio system to listen to any game on your mobile device. Gordon Biersch, 3060 Howard Ave., Myrtle Beach. www.GordonBiersch.com Gordon Biersch doubles as a restaurant that offers an eclectic collection of American food and an onsite brewery with German precision-brewed craft beers. Food and brews complement each other, as well as the cool, casual ambiance in the bar-dining area that features an abundance of hanging big-screen TVs playing all of your favorite football games on the weekends.  King Street Grille, 3040 Howard Ave., Myrtle Beach.  www.thekingstreetgrille.com Voted “Best Sports Bar in Myrtle Beach,” King Street Grille is your headquarters for all things football. The upscale sports bar is surrounded in a wall-to-wall, black-and-white mural of the Steelers’ Heinz Field, so you know they take football seriously. And in case you aren’t convinced, their countless HD flat screen and large screen TVs that ensure there’s not a bad seat in the house should do the trick. King Street’s award-winning menu is packed with munchies like wings, burgers and their popular Chicken Chesapeake Sandwich. Visit www.marketcommonmb.com for more info on upcoming events and restaurant specials at the Market Common.

Hear it Here! The Roundup of Live Music in The Market Common

by Ashley Daniels The Market Common is a feast for all the senses – and that includes the dining venues that make beautiful live music nearly every night of the week. If you have the itch to move your feet to the beat from these live sounds, we’ve gathered where and when to go.  Crepe Creations, 4012 Deville St. Visit this quaint corner café for live music daily from 6-9 pm. They’re known to host jazz musicians and acoustic guitarists who create pleasant musical backdrops to dinner and drinks. Travinia Italian Kitchen, 4011 Deville St. Just across the street from Crepe Creations, Travinia hosts the six-piece U-N-I Jazz Band, which adds to the cool surrounds of the bar and lounge at this Italian restaurant. They play every Friday from 7-10 pm with sets of live jazz and blues. King Street Grille, 3040 Howard Ave. Keep the party hopping at this sports bar, where they kick it up a notch with a variety of live music bands every Friday and Saturday from 8-11 pm. The Brass Tap, 3090 Deville St. What could be better than access to more than 200 craft beers at The Brass Tap? Tap into their eclectic live music lineup every Friday starting at 8 pm. 810 Market Common, 1220 Moser Drive This entertainment hub of bowling, billiards and more has plenty to do in-house, plus it also features live music onstage Fridays and Saturdays at 8:10 pm, when they’re known to pack the house with their exciting schedule of country music and dance bands. Don’t worry, 810 has the space to dance, because you won’t be able to stay in your seat! There’s also live music at the year-round festivals hosted here at the Market Common’s Valor and Grand Parks.  For a schedule of upcoming live music events, visit www.marketcommonmb.com.

Liz Callaway’s 810 Cafe & Sweets

The Newest Spot for Java and Conversation in the Market Common by Melissa LaScaleia Inside the Market Common’s recently opened family-friendly entertainment complex, 810 Billiards and Bowling, there is a new early-morning breakfast and sweet spot that just arrived to delight people with beverages, treats, and to top it all off—good talk. Liz Callaway’s 810 Cafe & Sweets serves breakfast, lunch, barista-crafted coffees, specialty teas, and sweet treats beginning at the early morning hour of 6:30, where Starbucks used to be, in the former Piggly Wiggly.  They serve freshly-made, chef-created dishes from their kitchen, with a separate chef, breakfast, and lunch menu from 810 Bowling. “When I first got a tour of the facility,” Liz says, “I saw they had a brick oven, and I got so excited to use it. I asked the chef to create dishes to incorporate it into the breakfast menu.”  He did, and now they offer brick-oven breakfast pizzas with an egg swirled onto the crust in a culinary cream; Mediterranean style; and with meat. The food is made fast, but you can also call ahead to have your order waiting for you.  Liz made it official with the snip of giant scissors on August 31. The grand opening was celebrated live on her radio show, as her fans and the local community turned out to support her and the cafe For Liz, high-quality food with local roots is important. At her cafe you’ll find the breads, muffins, cookies, and other sundries of longtime Surfside Beach staple, Benjamin’s Bakery.  There are fudge, pralines, and truffles from her cousin’s chocolate confectioner shop in Mt. Pleasant, Sweet Juleps. She serves creamy frozen custard by Republic Ice Cream, a small company which continues to faithfully produce their grandfather’s original recipe from Coney Island here in Myrtle Beach. And she sources coffee from a supplier in the Wilmington area, roasted right in NC. “We also sell candy by the pound,” she says. “People can fill up bags with old time favorites like M&M’s, Jelly Belly’s, Jordan Almonds, nerds, and salt water taffy. Liz co-hosts a hit news talk show called, The Hot Talk Morning Show With Dave and Liz on WRNN 99.5 FM. It covers local, regional, national, and global news topics and politics. It’s currently the number one rated morning show on the Grand Strand.  Several years ago, she was nominated for a national Marconi Award. She’s also the spokesperson for Conway Ford, and is regularly seen on TV. Liz already has a tremendous connection with people in Myrtle Beach due to her media presence. “I want to be involved with the cafe because I’m very community-oriented,” she says. “Since I moved here, I’ve wanted to absorb everything around me so I can serve people better on the air. So I attend all the events I can and people know me personally. The morning talk show has allowed me to have the reach I want to have to bring people together. With this cafe, now I can create community here. Liz Callaway is a popular media personality in Myrtle Beach. She co-hosts a hit news talk show weekday mornings, and regularly appears on TV for Conway Ford. “When I first took a tour of 810 Billiards and Bowling, the team began speaking with me about what a valuable place it was for a meeting space in the Market Common, and that they were thinkingabout putting a coffee shop inside. “When the Starbucks in the Piggly Wiggly closed, there was no longer any place to get barista crafted coffee at 6:30am in the Market Common. There were always the same people there; it was a community spot. People would go there and have their coffee and breakfast. When that closed, it left a void in the community.” A few weeks after their conversation, the 810 team asked Liz if she wanted to help bring the cafe to life and bring breakfast and coffee back at an early hour. “I had been interested in getting involved in a local business for a long time, says Liz. “When I met with the 810 Billiards and Bowling team, it felt like a natural fit. The cafe will be a place where locals and tourists can come and have that old-fashioned style coffee shop— a place to exchange information and stories.” High-quality, locally-sourced food is important to Liz, who stocks the cafe’s larder with fresh, homemade goodies from such notables as Benjamin’s Bakery, Republic Ice Cream, Sweet Juleps, and more. — Photo Meganpixels Parker Liz Callaway’s 810 Cafe & Sweets celebrated its grand opening on August 31, 2018. Liz brought her radio show out of the studio and into the cafe, live on stage. They invited the mayor of Myrtle Beach, and the new president and CEO of the chamber of commerce, Karen Riordan. They had a live studio audience, with a ribbon cutting during the show.  “It was fun,” Liz says of the event. “The listeners have gotten to know me over the years and they were excited to help me celebrate.” Every Saturday, Liz hosts Jump ’n’ Java from 9-11am: free dance lessons sponsored by the non-profit Ballroom Dance Preservation Society. “To tie in the radio show with my cafe, I created Cafe Chats with Liz Callaway,” she says. “I invite guests into the cafe in the morning and interview them on stage. Then I open it up to the public for a Q & A. I plan on having more events too. “I just want this cafe to a be a place where people can meet. What better place for great conversation than over coffee?” This company has now permanently closed.

810 Billiards and Bowling

Opens in the Market Common June 14 by Melissa LaScaleia In 2014, Mike Siniscalchi left the world of finance and NYC, and relocated to Myrtle Beach with his family. “I wanted to start a business, and in thinking of ideas, I had great memories from my times in New York and Chicago at upscale bowling alleys with my friends.  But they were very expensive outings.  The concept has gained in popularity over the past ten years, but it’s been focussed on dense population areas and people who can afford high prices.  When I moved here I thought, ‘why can’t we take this concept and make it more affordable to people in this area?’” At the end of 2014, Mike purchased a traditional bowling center in North Myrtle Beach that needed a lot of attention and love.  He cobbled his upscale bowling alley idea together with food and other experiences that would appeal to a South Carolina market, and after a thorough renovation, reopened it in 2015 as 710 North Myrtle Beach. The venue was an immediate hit with area residents and tourists.  Mike spent the next year or so refining the concept, fine tuning the operations, and reworking the menu, until he felt good about what he was offering the community.  Then he began looking to expand into new locations. “The first location was different because we were trying to figure out what was going to work best, and wanted to rebrand with our new model going forward,” he says.  “710 is a reference to a 710 bowling split, which is the hardest split to do in bowling.  But we discovered that not many people understood what this was.” Mike Siniscalchi outside 810 Billiards & Bowling in the Market Common, which is occupying the space where the Piggly Wiggly once stood. – Photo courtesy by Meganpixels Parker / Latoya Grayson The Market Common venue is called 810 Billiards and Bowling, a reference to eight ball billiards and ten pin bowling— two things that are at the core of their entertainment offerings. The theme of 810 is summed up in two words— be social. “What that means,” Mike says, “is that we avoid video games and screens and focus on interactive games that enable people to spend quality time together.” The Market Common location has a dizzying array of games and entertainment options— shuffleboard, billiards, ping pong, darts, air hockey, and corn hole to start. There are twenty bowling lanes— sixteen public, and four that are part of a larger private room for parties and functions.  They also have shelves filled with scores of board games for both kids and adults. “The central theme of what we offer is to have actual interactions with your friends and family,” Mike says. “And to make this experience affordable for everyone.” In keeping with this mission, many of the games are free.  For the ones that are expensive to maintain, they charge a reasonable rate— around $4-5 per hour to rent. For those who enjoy watching more than playing, they also have a great sports bar environment. To complement all the entertainment offerings, 810 Billiards and Bowling has a big focus on quality foods and drinks.  There won’t be a snack counter, or the types of foods you would expect from a traditional bowling center.  Instead, there’s a complete scratch kitchen with full waiter service everywhere in the building, no matter where you are.  They offer house-cut french fries, short-rib Angus chargrill burgers, and scratch made dough for in-house, brick oven pizza. “We just want to offer a fun night out for people, where they can have a good time, and feel like they got a lot for their money,” Mike says. “The other new and unique addition the Market Common location is that we built a stage here and we’ll be hosting live music,” he continues.  “It’s something we’re not able to offer at our other locations, and we’re excited about it.  We want to hear from people in the area who they want to hear play, and we’ll try to give them what they want.” In the spring of 2017, the city of Conway approached Mike to build a location in their area.  He purchased a property and is currently building 810 Conway, which should be completed in the fall of this year. After this, the Market Common approached him about putting an entertainment venue in the former Piggly Wiggly space. “I thought the Market Common was a great location,” Mike says.  “It has a strong community, and a community of many pedestrians; it’s a great destination place, and aside from the movie theatre, there isn’t much in the way of entertainment.  I thought we would be a great fit.” 810 Billiards and Bowling will celebrate its Grand Opening on June 14 and officially welcomes the public on that day.  Come and join the celebration. 810 Billiards and Bowling Open daily 6:30am-2am.   Serving full breakfast, lunch and dinner as well as a full coffee bar. Envelope Facebook Phone Internet-explorer

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